Content Marketing For Real Estate
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Curate Your Social Magazine with Convozine


Via Robin Good
REwebCentral's insight:

This is an outstanding tool for realtors to create hyper local social web magazines for their farm areas. It's a very glossy, engaging, easy to use tool.

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Robin Good's curator insight, February 2, 2013 2:33 PM


Convozine is a web publishing app which allows you to curate your own social, collaborative digital magazine.


The platform allows you contribute original content or to curate existing content by simply adding a link to an existing story. Zines can be moderated so that you as the publisher can select which contributions get to be pubished to your zine.


Users can follow any magazine and contribute to it, as well as participate in discussions started by the publisher.


Publishers can decide who can contribute to each zine and whether their contributions will be moderated or not.


A magazine can be customized in its look by having the possibility to select a cover image, fonts and the content sections that will be displayed on its front page.


Free to use.


Check this intro video here: http://vimeo.com/24297555#


FAQ: http://convozine.com/zine_forum/17646


Find out more and try it out now: http://convozine.com/



Groupe5_panist's curator insight, February 3, 2013 6:00 AM

Un outil de curation doublé d'un forum, le tout sous forme d'un magazine en ligne dont l'éditeur jouerait un rôle de modérateur. Vu d'ici, cela semble intéressant: à tester!

Dolly Bhasin 's curator insight, February 11, 2013 11:12 PM

Looks good, need to try!

Content Marketing For Real Estate
Using Listings & Other Farm-Centric News To Market Real Estate On The Web
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Recent Content Marketing News For Real Estate

Recent Content Marketing News For Real Estate | Content Marketing For Real Estate | Scoop.it

Using Listings & Other Farm-Centric News To Market Real Estate On The Web - a collection of news curated especially for real estate marketers.

 

Welcome to our page where we curate and share the best recent stories on content marketing and how those stories support real estate marketing.

 

Questions about content marketing for real estate or any of the stories posted here? Ping our moderator at www.idxnetwork.com/tracy.

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The state of digital influencers in 2013: A Q-and-A

The state of digital influencers in 2013: A Q-and-A | Content Marketing For Real Estate | Scoop.it

"Digital influencers are those who have a unique perspective and distinct presence in the digital landscape. They offer a take on a topic that is obviously very inventive (otherwise they wouldn’t be an influencer OR popular), it’s consistent with their vision, and it it feeds across every aspect of ...."


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Don't skip these 7 critical considerations when setting up your professional social media accounts

Don't skip these 7 critical considerations when setting up your professional social media accounts | Content Marketing For Real Estate | Scoop.it

"Setting up a new business on social networks takes much more than filling in a form. Lots of the most important aspects are easily overlooked when creating a new business profile or page. Maintaining consistency across the web with your brand’s voice and visual elements is critical...."

 

Click through the photo for the seven do not miss considerations.

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How Colors Affect Conversions - Infographic

How Colors Affect Conversions - Infographic | Content Marketing For Real Estate | Scoop.it
Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same.

 

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6 Ways Business Cards Can Still Pack A Big Punch

6 Ways Business Cards Can Still Pack A Big Punch | Content Marketing For Real Estate | Scoop.it

I've been advocating web marketing for so long that I almost forget there is another way. I do still carry a few business cards for planned and unplanned in person meetings. I'm also a big fan of Moo and their cards.

 

Make sure your cards have ALL of your contact information, including web address and social profile addresses.

 

Second best is to set up one page on the web with all that information and include that page's address on your card. It might be the bio page on your personal website, a LinkedIn profile or an About.me page.

 

The limitation with this second approach is that it includes an extra step and you might might the person who really likes to connect on Facebook and doesn't readily see that information on your business. card.

 

Click through the photo for six tips from Moo's CEO for picking an impactful design and (yes) shape for your card.

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Top 25 Blogs to Learn About Email Marketing

Top 25 Blogs to Learn About Email Marketing | Content Marketing For Real Estate | Scoop.it

"Running an effective email marketing campaign is no easy feat, especially if you’re just starting out. Consumers have become accustomed to the original tricks, and today, you’ve got to take your strategy up a notch to earn the trust of your audience and boost open rates. It all starts with the list—and even building your list takes time."


Click through the photo for a comprehensive list and description of 25 blogs that can help you hone your email marketing craft.

REwebCentral's insight:

Email marketing is arguably the most important form of content marketing that realtors can do. Even if you have time and energy to phone your prospects regularly, they don't want to hear from you that way. 

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Seven Ways Writers Can Build Online Authority with Google+

Seven Ways Writers Can Build Online Authority with Google+ | Content Marketing For Real Estate | Scoop.it

"Google changed the face of search technology by evaluating a web page’s importance by the links that pointed at it, both in sheer number and by how much Google trusted the sites those links came from.

 

But the web has changed radically since 1998. While plenty of people can start a website or blog and link to things they like, the majority of people vote for things they like via social media sharing.

 

That makes social sharing a great signal for a search engine to use … but Twitter and Facebook are not exactly cooperating with Google. And until recently, the web page itself — and not the writer — was still the central part of the story."

 

Click through the G+ logo for the full story from @copyblogger.

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How to Create a Compelling About Me/Us Page

How to Create a Compelling About Me/Us Page | Content Marketing For Real Estate | Scoop.it

"An About Us page is quite valuable yet often overlooked. Simply put, an About Us webpage captures a reader’s attention, tells customers what the business or product is about, and who runs it. In fact, some SEO experts refer to it as the 'Make it or break it page.' That’s pretty important."


Click through the photo for great advice on setting up a compelling page.

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Four Vital Traits of a Good Content Curator

Four Vital Traits of a Good Content Curator | Content Marketing For Real Estate | Scoop.it
The Anatomy of a Good Content Curator Part of being a Social Media Manager is culling the infinite sources of the web for the latest news, information, and resources relevant to your industry or target market.

Via Robin Good
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Emily at Two Pens's curator insight, February 20, 2013 7:46 PM

What has long arms and raised eyebrows?

 

Charlotte L Weitze's curator insight, March 11, 2013 4:43 AM
Robin Good's insight:

 

Lindsey Weintraub at SocialMediaToday has a short but valuable guide to four key traits a good curator really needs to have.

 

From the ability to search and tap into sources that should not be what everyone else is looking at, to the ability to know in and out its chosen niche of interest and its players, the good content curator has an uncanny talent for scanning, selecting and triple-verifying anything potentially interesting before even considering showcasing in its selections.

 

Rightful. Good for anyone just starting out with curation. 7/10

 

Article:http://socialmediatoday.com/parkerwhite/1236016/what-makes-good-content-curator#

Rebeca Lamas's curator insight, November 18, 2013 8:07 AM

¿Qué aspectos hacen de ti un buen Content Curator?

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5 ways to show the love this Valentine’s Day for real estate pros

5 ways to show the love this Valentine’s Day for real estate pros | Content Marketing For Real Estate | Scoop.it

"What better holiday to show gratitude than during Valentine’s Day? One of the things I love about Valentine’s Day is that it isn’t just limited to our sweethearts, but it opens a door to tell the people that mean the most to us how much they are appreciated."

 

"There are a number of things real estate professionals can do to show how much we truly appreciate our clients and the people we interact with."

 

Click through the photo for 5 great ideas from Katie Lance.

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Americans Are Tapping Their Homes For Cash Again

Americans Are Tapping Their Homes For Cash Again | Content Marketing For Real Estate | Scoop.it

Nearly 11 million borrowers are underwater on their mortgages, owing more than their homes are worth, according to CoreLogic, and yet home equity lines of credit are suddenly on the rise again.


Via Russ Bergeron
REwebCentral's insight:

Yikes?

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Curate and Highlight The Key Parts of Any Video with Annotag

Curate and Highlight The Key Parts of Any Video with Annotag | Content Marketing For Real Estate | Scoop.it

Via Robin Good
REwebCentral's insight:

Realtors, take note! Videos should be a significant tool in your toolbox and this looks like icing on the cake.

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Susan's curator insight, February 21, 2013 3:54 AM

Great!

Stephen Dale's curator insight, February 26, 2013 1:52 AM

Something for the multiumedia curator's toolbox. 

Jesús Torres Junquera's curator insight, March 4, 2013 10:05 AM

En palabras de Robin Good, desde donde rescoopit-amos esta nueva herramienta: 

Annotag es una nueva aplicación web que permite etiquetar y anotar cualquier clip de vídeo: grabado o cargado desde YouTube o Vimeo.
Gracias a ello se puede pasar fácilmente a las partes que se deseen de cualquier vídeo etiquetado: así resultará más accesible e informativo.

Una vez marcado y anotado un vídeo se podrá compartir en de sus canales preferidos de medios sociales o utilizar el "código de inserción" para publicar en su sitio web.

Annotag permite crear múltiples categorías en el canal, con objeto de facilitar la agrupación de los clips en carpetas.

Es posible añadir colaboradores adicionales: editores a su canal, integrar los comentarios de Disqus, Google Analytics y seleccionar un canal público "look" de la página Annotag propia, eligiendo entre una variedad de diferentes plantillas ya preparadas.

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Are You Making These 7 Mistakes with Your About Page?

Are You Making These 7 Mistakes with Your About Page? | Content Marketing For Real Estate | Scoop.it
Does thinking about it make you stumble and sweat? Have you put it off, because you're worried it will suck? You're not alone -- lots of website owner

 

Click through the photo for advice that is as timely today as when it was written a year ago.

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22 Infographic Marketing Resources for Non-Designers

22 Infographic Marketing Resources for Non-Designers | Content Marketing For Real Estate | Scoop.it

"... maybe you think that infographics are simply out of your reach, because you’re not a designer and you don’t have the budget to hire a skilled graphic artist to create one for you. Well, it’s time to toss that objection to the side, because we’ve put together a robust list of resources to help you launch your own infographics—even if you’re the worst artist to ever click a mouse."


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8 Unique Ways to Segment Your Email Audience - Small Business Bonfire

8 Unique Ways to Segment Your Email Audience - Small Business Bonfire | Content Marketing For Real Estate | Scoop.it

"Statistics show us that email marketing campaigns see higher open rates and fewer unsubscribes when we take time to thoughtfully segment our subscribers into groups with similar characteristics.

 

If you’re already practicing segmentation, you’ve probably established groups based on things like age, location, gender and industry. If you’re ready to take your email campaign to the next level, consider additional segmentation to develop highly customized emails with the potential to bring in even more revenue."

 

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Everyone is Talking about Social CRM. Few are Doing It.

Everyone is Talking about Social CRM. Few are Doing It. | Content Marketing For Real Estate | Scoop.it

If your organization hasn’t adopted social CRM, don’t feel so bad. Most folks are in the same boat as you.

 

Social CRM may seem like the topic du jour, but in reality most of the market isn’t adopting the principles or technology needed to truly make it work. More people don’t even know what it is.

 

This is the current state of social CRM adoption – at least according to Awareness Inc., which recently covered the topic in its State of Social Marketing report. The survey found that 16% of respondents were using a “social CRM system”, while 17% didn’t know what social CRM was. 21% percent said they weren’t using social CRM, but planned to. But a whopping 46% simply said they didn’t use social CRM.

 

To become more widely adopted, organizations need to better understand what social CRM is. To do that, they need to understand these three elements.


Via Attorney 2.Oh!
REwebCentral's insight:
Are you using a social CRM system? Tell us in the comments!
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5 ways to tell your story online

5 ways to tell your story online | Content Marketing For Real Estate | Scoop.it
Each and every one of us has a story to tell. Our story includes our history, our family, our passions, and of course our place in the real estate industry. ...

 

Click through the photo for the full story from Inman Next.

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Discover, Curate and Publish Straight To Your Own Site with Lingospot for WordPress

Discover, Curate and Publish Straight To Your Own Site with Lingospot for WordPress | Content Marketing For Real Estate | Scoop.it

Via Robin Good
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Robin Good's comment, March 13, 2013 5:42 PM
Hi Stan, I hear your complaint there and I must say that you are not the only one seeing that issue.

I have been reporting interoperability issues with other services since at least a year but to no avail. Unfortunately new features and support for mobile devices seem to have a priority on fixing the foundations first.
Laura Brown's comment, March 19, 2013 9:06 PM
One of the good things about using Scoop.it is that it is not on my own site. I can link to my own post and get a back link.
GeorgeGrant's curator insight, June 21, 2013 12:15 AM

Pricing seems resonable, given the enterprise class feature set. Seems it's worth a test run. 

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What have your fonts done for you lately? Find out why fonts matter

What have your fonts done for you lately? Find out why fonts matter | Content Marketing For Real Estate | Scoop.it

Fonts in written materials matter. Did you know that your font choices should be different for print and web?

 

This article is written in the resume context, but the principles are the same for any content marketing.

 

Click through the photo for a detailed inforgraphic explaining font style differences and when to use which style.

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How to Make a Landing Page That C.O.N.V.E.R.T.S. - Conversion Tips and Examples

How to Make a Landing Page That C.O.N.V.E.R.T.S. - Conversion Tips and Examples | Content Marketing For Real Estate | Scoop.it
You don’t want people to just visit your page. You want them to take action once they are there.

 

Click through the photo for 8 critical attributes for a successful landing page.

 

Spoiler alert -- these steps are an acronym for "converts." 8-D

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Video Marketing How-To: 4 tactics from a small business that generated 1 million YouTube views

Video Marketing How-To: 4 tactics from a small business that generated 1 million YouTube views | Content Marketing For Real Estate | Scoop.it
Video marketing is quickly becoming a speedy, effective and SEO-friendly way for marketers to reach consumers.

 

You're using video, right? Click through the photo for the full story.

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Curate Your Bookmarks Into Visual Start Pages with Draggo


Via Robin Good
REwebCentral's insight:

How about hyper-local pages for real estate?? Sounds like a great idea to me.

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Robin Good's comment, March 7, 2013 10:41 AM
Yes Livia, you got the idea.
Robin Good's comment, March 7, 2013 10:41 AM
Yes Livia, you got the idea.
lynnegibb's curator insight, March 13, 2013 6:44 PM

Yes - need to sort my curation finds!

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64 Google+ Content Strategies [Infographic]

64 Google+ Content Strategies [Infographic] | Content Marketing For Real Estate | Scoop.it

Via janlgordon
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Coffeemate49's curator insight, October 9, 2013 11:48 AM

Having predicted that Google+ would become a major force in 2013 - I think this infographic shows I was right and needs checking out by all businesses

Janice Mobsby's curator insight, October 9, 2013 7:35 PM

Cool!

Coffeemate49's curator insight, November 24, 2013 2:43 PM

I told you (12 months ago) that Google+ was going to be important - I doubt that anyone would disagree with me now.  So here's a cheet sheet for you to print, pin somewhere prominent and follow.

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The Future of YouTube is Topic-Specific Video Channels Curated by Experts Like You

Now that there are several days worth of video content being uploaded to YouTube every minute, there is a growing necessity for there to be a curation system...

Via Robin Good
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Lydia Gracia's curator insight, February 4, 2013 2:58 AM

We often forget that different kind of contents exists... Run to your hangouts!

Therese Torris's curator insight, February 4, 2013 5:34 AM

Tim Schmoyer and Reelseo http://www.reelseo.com/ are good people/company to know anyway

Mattia Nicoletti's curator insight, February 4, 2013 7:00 AM

As written content curation is the new opportunity of journalism, video content curation can really open to thousands of channels. 

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8 Incredibly Simple Ways to Get More People to Read Your Content

8 Incredibly Simple Ways to Get More People to Read Your Content | Content Marketing For Real Estate | Scoop.it

You slave over creating your content. You read and re-read and finally hit "publish." You syndicate it through all the right channels and then -- nothing!

 

Click through the photo for great advice on making your content super audience-friendly.

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Should you be using Quora to market your real estate business? Yes, because....

Should you be using Quora to market your real estate business? Yes, because.... | Content Marketing For Real Estate | Scoop.it

"Quora is an excellent platform for organizations interested in showing open and transparent thought leadership. No, you won’t be able to dump your news release and yes, people will contest and question your viewpoint, but if you really know your subject matter, it can be an amazing way to establish your authority in a given field."


Click through the photo for the full story.

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