Content Marketing For Direct Sales
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10 Ideas For Creating New Blog Content That Your Audience Loves - Business 2 Community

10 Ideas For Creating New Blog Content That Your Audience Loves - Business 2 Community | Content Marketing For Direct Sales | Scoop.it
Lori R Sacks's insight:

Content is not enough. It needs to be GOOD content, engaging content, interesting content, shareable content.

 

There are some great ideas here. The most important thing here is in the two paragraphs above "Getting Started" 

 

KNOW WHO YOUR AUDIENCE IS!

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Infographic: How Do You Measure Content Marketing? - Marketing Technology Blog

Infographic: How Do You Measure Content Marketing? - Marketing Technology Blog | Content Marketing For Direct Sales | Scoop.it
This is a beautiful infographic from Brandpoint on Measuring Content Marketing Success.
Lori R Sacks's insight:

15,100,000 online consumers say they research via social media before making a purchase. 

Is there a more compelling argument you can think of to create or curate truly engaging content about your industry, brand, business, or passions?

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5 Cool Content Curation Tools for Social Marketers | Social Media Today

5 Cool Content Curation Tools for Social Marketers | Social Media Today | Content Marketing For Direct Sales | Scoop.it
In the age of Information, the ability to “curate,” or gather and arrange content, becomes one of the most important skills you can have. After all, the information is out there for everyone to see.
Lori R Sacks's insight:

You're already aware of Scoop.it or you are about to be as you read this Scoop.

 

These 5 tools are definitely cool, but what's most cool is the way some are tailored to make the most of the other platforms onto which one can deceminate the information they find from a single source but make it look different on each platform when it is shared.

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90% of Customers Will Recommend Brands After Social Media Interactions

90% of Customers Will Recommend Brands After Social Media Interactions | Content Marketing For Direct Sales | Scoop.it
An article discussing how 90 per cent of customers will recommend brands after interacting with them on social media.
Lori R Sacks's insight:

I think the key part of this is the interaction aspect. Content marketing opens the conversation but it's up to the individual business owner to be sure there is actual interaction in the form of replies to questions and surveys, testing opportunities, or even samples.

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Five irresistible tips you can learn from 1940s content marketing

Five irresistible tips you can learn from 1940s content marketing | Content Marketing For Direct Sales | Scoop.it
Last week, I sat down to find a battered, browning booklet perched at the end of my desk.
Lori R Sacks's insight:

Use your content to solve problems is perhaps the single most important point that most miss in the process of content management.


Ask yourself, does what I am sharing actually ADD value to the lives of my followers?

 

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The Danger of Using Photo Images and What it Will Cost You

The Danger of Using Photo Images and What it Will Cost You | Content Marketing For Direct Sales | Scoop.it
Blog post at LogAllot -Blog Ideas & Advice for Beginners : Everyone loves images, but getting a letter from Getty Images is no-joke. Has this ever happened to you?
Lori R Sacks's insight:

I am always surprised when this issue arises. 

Since it is so easy to snag an image from Google Images and then layer a cute or motivational quote on top of it, sourcing the images has become very fuzzy.

This is another instance were ignorance of the law (or the rights of others) is no defense.

Take your own is always the best answer but when you can't be sure you know the rights and restrictions of the license offered.

 

 

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SlideShare Introduces Support for Infographics, a Big Win for Marketers

SlideShare Introduces Support for Infographics, a Big Win for Marketers | Content Marketing For Direct Sales | Scoop.it
Get the low-down on SlideShare's newest feature and a few takeaways to improve your marketing.
Lori R Sacks's insight:

There are so many ways to use Infographics but until this improvement most people simple pinned them on #pinterest or included them in their #blogcontent.

 

#slidesahare is an up and coming resource for content marketing and the direct sales industry isn't utilizing it the way they could or should. Maybe this feature will change that.

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What Are The Top 6 Categories Of Content Shared on Facebook? - Jeffbullas's Blog

What Are The Top 6 Categories Of Content Shared on Facebook? - Jeffbullas's Blog | Content Marketing For Direct Sales | Scoop.it
What Are The Top 6 Categories Of Content Shared on Facebook? http://t.co/gl0FdbRstr
Lori R Sacks's insight:

"What should I share?" is probably the number one question I get asked by business owners.

 

This research makes the answer very clear.

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14 Google Tools You Didn't Know Existed

14 Google Tools You Didn't Know Existed | Content Marketing For Direct Sales | Scoop.it
From the Ngram Viewer to Google Dart, check out some of these lesser-known Google applications.

Via Alex Butler
Lori R Sacks's insight:

Sometimes having the right tools to help connect with a prospect can make the difference between winning a sale and losing a sale. 

 

If you are connecting you aren't maximizing your marketing channels and these tools can help you connect of deeper levels or see how you're connecting and the value of the connections.

 

Google Correlate is perhaps one of my favorites. It helps me know what's on people minds and that helps me curate the right content to help them see I care about the things that interest them.

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veronique Pereira's curator insight, July 21, 2013 3:52 AM

Lesserknown applications from Google..

"MobileMary" Barnett's curator insight, July 24, 2013 4:25 PM

Besides taking over the world ;) ...Google's mission is to get more businesses online to improve our economy, I'm down with that! Take a peek to see what tools YOU could use to make your life easier and your business more effective!

Lou PRNICI's curator insight, July 31, 2013 8:46 AM

#Googleghost #....