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Content Marketing for Businesses
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The Truth About Content

The Truth About Content | Content Marketing for Businesses | Scoop.it

When I grow up I want to work with the team at NewFangled - I love where they're coming from and this "longish" post from Chris Butler is a good example why...

 

Even those who make content marketing look easy struggle deeply to do it well.

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Sarah's Faves » Blog Archive » FAVE HOW TO: 20 things you probably didn’t know you could do with Twitter that will change your life

Sarah's Faves » Blog Archive » FAVE HOW TO: 20 things you probably didn’t know you could do with Twitter that will change your life | Content Marketing for Businesses | Scoop.it

Nice list that shows you how to automate certain functions on Twitter - concern yourself with self notification - don't for god's sake automate a DM to new followers - in fact - be really wary of any automated contact with another human being - humans don't trust robots...

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Why Every Marketer Now Needs a Google+ Strategy

Why Every Marketer Now Needs a Google+ Strategy | Content Marketing for Businesses | Scoop.it

I'd been waiting to see what Rand Fishkin would say about Google+  seems that he sees it as a necessity.  If you're looking for a solid overview and super accessible introduction to it - spend 12 minutes here...

 

 

Last week, Google rolled out "Search Plus Your World," an update to Google's universally popular search engine that biases logged-in users to receive socially shared content and markup in the results.

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We Don't Learn from Our Facebook Friends

We Don't Learn from Our Facebook Friends | Content Marketing for Businesses | Scoop.it

Guess Hipsters will be hipsters everywhere - particularly online - the point for me is that the network is certainly facilitating opinion and driving awareness - even if that opinion is ultimately negative...

 

One of the great things about our new, socially networked world is that it expands out tastes -- supposedly. In theory, seeing what our friends like should help us discover new music, movies, and books.

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Why Fan-Only Promotions Work | Likeable Media

Why Fan-Only Promotions Work | Likeable Media | Content Marketing for Businesses | Scoop.it

I'm looking at Facebook promos alot currently and while I personally have a problem with the network - doesn't mean it isn't super valuable.  The takeaway here is that once you have your base - reward them with access prior to the public - or give exclusive access - or give discounts - bottom line - there has to something in it for them - not just you...

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Easy Embed of Tweets on WordPress sites

Easy Embed of Tweets on WordPress sites | Content Marketing for Businesses | Scoop.it

USed to be that you had to use different plugins and they weren't that reliable - this should make life a lot easier - download the plugin now

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Study: Social media marketing boosts purchase intent by 30 percent

Study: Social media marketing boosts purchase intent by 30 percent | Content Marketing for Businesses | Scoop.it

The key takeaway for me is that this study was conducted over a year - so - if you're looking for short term wins - good luck - if you're looking to dig in and become part of the platform then you're going to win out over the "Why isn't it happening NOW!" crowd...

 

A report from BzzAgent found that businesses using social media marketing have extended influence over their fans and followers.

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Where To Get Citations For Local SEO

Where To Get Citations For Local SEO | Content Marketing for Businesses | Scoop.it

Of course you need to make sure you have your own house in order first (decent looking site, solid content strategy, accessible & up to date on Twitter, Facebook & linkedin) and then this is a great list of resources.  Also liked the look of these guys in the comments:

 

http://www.whitespark.ca/local-citation-finder/

 

 

If you haven’t heard, local SEO is taking over. More than 20 percent of Google searches are for a local business. That number doubles on mobile devices, and it’s starting to show in the SERPs.

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Before You Hit The Retweet Button - Here Are Some Important Things To Consider

Before You Hit The Retweet Button - Here Are Some Important Things  To Consider | Content Marketing for Businesses | Scoop.it

Really good advice from Jan - don't advocate for stuff you haven't experienced yourself -

 

 

I selected this piece written by Stanford for Pushingsocial because I thought what he had to say was important for all of us who are on Twitter. It's also a great segue for taking our tweets/curation to the next level in 2012.

 

We're all curating and I believe it all begins on twitter. Our careful selection of what we tweet as well as who we retweet reflects who we are and what value we're bringing to our following.

 

**2012 will be all about reputation and quality, what we did last year won't cut it. We have to take our work to the next level.

 

The author suggests that if we abolish the RT button  it would make all of us go to the actual blog and read the article, add our own comments or maybe create our own tweet based on the article.

 

I thank you Stanford, for being so honest about your tweeting and for giving us food for thought before we hit the retweet button.

 

I can't imagine tweeting or retweeting anything, no matter who posted it, without going to the site and reading the article. There have been so many times when I saw a great headline only to be disappointed because the content had no substance, and at least one or two instances where the facts were not correct. 

 

So be careful! Remember that you put your name behind anything you tweet.

 

My advice is, don't post anything if you haven't read it and if it isn't top quality, don't retweet it.

 

Here's one thing that caught my attention:

 

Do We Need A Little Tough Love?


**I’m not advocating that Twitter scrap the retweet button but this thought experiment is intriguing.

 

**If anything, it reminds us that curation is more than just clicking a button.

 

**It requires attention to detail and delivering value.

 

**I wonder what would happen if content marketers and curators would implement a self-imposed retweet button boycott.

 

**Go back to the old-school and spend time with every blog post and craft every retweet. What would change?

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/rvfiuz]


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Video: Is Your Site Missing Something? | LifeHealthPro

Video: Is Your Site Missing Something? | LifeHealthPro | Content Marketing for Businesses | Scoop.it

A nice checklist of what you should be thinking about or even - gasp! - doing - when it comes to getting into the video game.  The only thing I might disagree with is the looking the camera directly - most of the time this does work best but I've seen super compelling videos where the speaker is talking to a 3rd party of screen and they work very well too.

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20 ways to get reviews (and links) from the media

20 ways to get reviews (and links) from the media | Content Marketing for Businesses | Scoop.it

I'm going "off" list type posts but occasionally you get one that isn't full of banal recommendations like “Open mouth, inhale, exhale, and repeat!”

None of these are rocket science but selectively combined into an action plan associated with a specific event, they could help you to get greater visibility.

 

When it comes to getting reviews from the media, I like to take the approach of 'you make your own luck'.

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How to use 3 New Facebook Features

How to use 3 New Facebook Features | Content Marketing for Businesses | Scoop.it

Came to this a little late - but if you take one thing away from this post it should be this:

 

IMAGES rule!

 

How to Use 3 New Facebook Features for Better Social Media Marketing | Copyblogger http://t.co/pXDlztW0...

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YouTube users now upload an hour of footage every second

YouTube users now upload an hour of footage every second | Content Marketing for Businesses | Scoop.it

I've been watching the growth in youtube traffic on a few of my sites - there has been a significant increase in traffic - so - if you're not on YouTube - why?

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21 Tactics to Increase Blog Traffic (Updated 2012)

21 Tactics to Increase Blog Traffic (Updated 2012) | Content Marketing for Businesses | Scoop.it

If you're in the trenches you should be doing most of these - but it's #21 that you should take to heart

 

 

It's easy to build a blog, but hard to build a successful blog with significant traffic. Over the years, we've grown this blog to hundreds of thousands of visitors each month and helped lots of other blogs, too.

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WHY SOCIAL MEDIA IS SHIT

Social media is brilliant. This presentation simply aims to draw attention to the bad bits too.
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Social sharing buttons improve email click-through rates by 115%

Social sharing buttons improve email click-through rates by 115% | Content Marketing for Businesses | Scoop.it

Lots of chat over the years about the efficacy of email – I’m still a believer…this infographic makes the point

 

Email marketing provider GetResponse has analysed the influence of social sharing options on email effectiveness, comparing social sharing preferences of email marketers.

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YouTube accounts for 25% of visits to social sites in December

YouTube accounts for 25% of visits to social sites in December | Content Marketing for Businesses | Scoop.it

As video becomes more ubiquitous customers and clients expect to see more of it - probably time to dust of the iPhone and start practicing speaking to the camera..

 

Google maintained its dominance of the search market in December, hoovering up 91.7% of all searches in the UK.

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Social Media Shares: The New Link Building | SEO Company - Quick Seo Results - Free 30 Day SEO Trial

Social Media Shares: The New Link Building | SEO Company - Quick Seo Results - Free 30 Day SEO Trial | Content Marketing for Businesses | Scoop.it

Social media shares (re-tweets, likes, etc) are proving to be a reliable indicator of content quality - no doubt these are already being gamed but if you're not taking part, you're missing out...

 

SEO resellers have also recognized the advantage of offering services such as social network management as an addition to its off-page strategy.

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3 New YouTube Changes and What They Mean for Businesses

3 New YouTube Changes and What They Mean for Businesses | Content Marketing for Businesses | Scoop.it

Another great post from James Wedmore over on Social Media Examiner - Just three action points - if you have a channel - go do them now.

 

Are you thinking about doing more with YouTube?

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FREE Stock Photos | Stock Photo Feeds

FREE Stock Photos | Stock Photo Feeds | Content Marketing for Businesses | Scoop.it

Great article on the use of free imagery - love the Beer vs. Speech analogy.  Also comes with links to a great Firefox and Chrome plugin - if you're using imagery in your digital marketing (and you should be) well worth a read....

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7 Reasons to Rethink Your Blogging Strategy: New Research

7 Reasons to Rethink Your Blogging Strategy: New Research | Content Marketing for Businesses | Scoop.it

A longer read but some great information - if you already blog - good - if you don't - start.  Good data on how to use the blog economy to spread your message....

 

 

 

Is your business working with bloggers?

Do you blog?

This article examines new research that shows blogging is here to stay.

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3 Ways to Use YouTube to Drive Traffic to Your Website

3 Ways to Use YouTube to Drive Traffic to Your Website | Content Marketing for Businesses | Scoop.it

Real nice easy to assimilate and actionable information...

 

Are you wondering how to get people from YouTube to your website?

Are you looking for ideas to move people from watchers to clickers?

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How to use Twitter as a lead generation tool

How to use Twitter as a lead generation tool | Content Marketing for Businesses | Scoop.it

RSS is the key here - if you're not familiar with it - get learning!

 

Know how to generate leads through twitter network. Twitter is full of business opportunity. Learn to use it like a lead generation tools.

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Hot new social media maybe not so new: plus ça change, plus c’est la même chose | The Book Haven

Hot new social media maybe not so new: plus ça change, plus c’est la même chose | The Book Haven | Content Marketing for Businesses | Scoop.it

"“In the 17th century, conversation exploded,” said Anaïs Saint-Jude, director of Stanford’s BiblioTech program. “It was an early modern version of information overload.”

The Copernican Revolution, the invention of the printing press, the exploration of the New World – all needed to be digested over time. There was a lot of catching-up to do. “It was a dynamic, troubling, messy period,” she said.

Public postal systems became the equivalent of Facebook, Twitter, Google+ and smartphones. Letters crisscrossed Paris by the thousands daily. Voltaire was writing 10 to 15 letters a day. Dramatist Jean Racine complained that he couldn’t keep up with the aggressive letter writing. His inbox was full, so to speak."


Via Howard Rheingold
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Sakis Koukouvis's comment, December 15, 2011 2:16 AM
Thanks. It is a gem of the history.