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Content Marketing for Businesses
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YouTube Killed TV [INFOGRAPHIC]

YouTube Killed TV [INFOGRAPHIC] | Content Marketing for Businesses | Scoop.it

One of the best infographics I've seen that demonstrates how important youtube is becoming

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Ice Break: Paul

- This is brilliant - not saying that it's going to work for everyone (Chick Fil-A is already now in Cali - Yaay!) but for the target market (Australian hip coffee drinkers) it is almost perfect.

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- Note that this took a crap load of effort. Those who are still looking for quick, low effort attempts to go viral - take note…

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- Uploaded with permission from Ad Agency The Monkeys Australia and Ice Break for http://adsoftheworld.com...

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Understanding Viral Content Marketing -

Understanding Viral Content Marketing - | Content Marketing for Businesses | Scoop.it

Rather lengthy but super accessible infographic on viral content -

 

Viral marketing is just a tool that has the ability to disseminate appealing messages in a short period of time and it’s about great, fresh and appealing content.

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Mobile Moms Want Utility from Marketers - eMarketer

Mobile Moms Want Utility from Marketers - eMarketer | Content Marketing for Businesses | Scoop.it

Sure Moms are online and they're busy - and if Moms are your target audince then yes - get going with mobile - but for me the takeaway is the jump - from 22% to 62% in 2 years!!  Is 2012 really, actually, finally - going to be the year of mobile? (probably 2013 if we're all still here!)

 

Millions of moms are always-on, appreciate value from marketers.

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Here's How People Look at Your Facebook Profile -- Literally

Here's How People Look at Your Facebook Profile -- Literally | Content Marketing for Businesses | Scoop.it

Take a minute to scan this - takeaway - your picture is hugely important!

 

Mind you - this is all going to change when the new layout gets rolled out - when picture is going to get evenmore important!

 

Ever wonder what draws the most attention on social media profiles? We recorded actual eye movements to show you.

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This infographic illustrates the cost of marketing on Facebook

This infographic illustrates the cost of marketing on Facebook | Content Marketing for Businesses | Scoop.it

Actually the infographic itself is a bit tough to read and not the best example - but some of the data is compelling:  On average a "like" costs $1:07 to get - depending on industry - (retailers are only around 50 cents)

 

 

 

There's no doubt about it, marketing on Facebook is something businesses are doing more and more as the social network grows closer to one billion members. The Facebook ad team has ...

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SEO butthead detection in 5 easy steps

SEO butthead detection in 5 easy steps | Content Marketing for Businesses | Scoop.it
SEO is complicated, and it's easy to fall for a ripoff artist, or someone who's just clueless. But there are some easy ways to detect SEO buttheads.
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What Encourages Facebook Engagement? - eMarketer

What Encourages Facebook Engagement? - eMarketer | Content Marketing for Businesses | Scoop.it

Time to get snapping and uploading with your new smart phone - it's all about the image

 

Brands that include photos and calls to action see higher engagement rates with those posts.

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6 Best Practices For Small Business YouTube Marketing

6 Best Practices For Small Business YouTube Marketing | Content Marketing for Businesses | Scoop.it

Good stuff here but the most critical point is No.4: Watch a lot of YouTube. This holds true for whatever channel you are marketing on. If you’re trying to adopt a content strategy through Twitter and you don’t use it – then you’re going to struggle. You have to understand the channel you’re working with to get good at it and that means using it…

 

Mention YouTube and most people will picture cats playing piano. But among a certain type of small businessperson, the name conjures another image: Dollar signs.

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Five Copywriting Errors That Can Ruin A Company’s Website - Smashing Magazine

Five Copywriting Errors That Can Ruin A Company’s Website - Smashing Magazine | Content Marketing for Businesses | Scoop.it

Take your time over this one - save it for when you can think about it and incubate.  Could have been 5 different articles - well - maybe not point 4 - but well written with strong take aways...

 

No matter how brilliant a website’s design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read.

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Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide - eMarketer

Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide - eMarketer | Content Marketing for Businesses | Scoop.it

Oh wouldn't it be nice to have your own CMO (Chief Marketing Officer)  - still - as a business owner you can still learn from them and what are they focusing in on?

 

Social Media and customer data - you should be too...

 

Data and social media investment central to marketing strategy, programs. Keeping pace with the ever-changing dynamics of the online marketing space is no easy task.

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Twylah.com - Personal Tweet Curation

Twylah.com - Personal Tweet Curation | Content Marketing for Businesses | Scoop.it

Therer are plenty of new tools arriving to help manage the social media jungle - Twylah is a new one on the block - looks pretty interesting and definitely worth looking at for businesses who are curating specific content.

 

Apparently I like beer - who knew?

 

Discover Andrew McCluskey (music2work2) Twitter Trending Topic : Beer...

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7 Really Great Social Media Tricks You Should NEVER Use | Search Engine People | Toronto

7 Really Great Social Media Tricks You Should NEVER Use | Search Engine People | Toronto | Content Marketing for Businesses | Scoop.it

I like this - although the whole "7 things..." "5 ways..." is beginning to wear a little thin, it's still a nice digestible way of taking info in.

 

And please,please,please - Don't auto DM - ever!

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The 21 most horrific social media facepalms of 2011

The 21 most horrific social media facepalms of 2011 | Content Marketing for Businesses | Scoop.it

Yesterday's Aussie Iced Coffee brilliance needed to be balanced with this series of cock ups - although I love the Chrysler one - the Qwikster fiasco is probably my favorite....

 

 

2011 has been an interesting year for social media. It started out with various small uprisings in North Africa, with social platforms an apparent catalyst for the full-on revolutions that followed thereafter.

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Twitter Launches Brand Pages for Business Accounts

Twitter Launches Brand Pages for Business Accounts | Content Marketing for Businesses | Scoop.it

Is it me or does Twitter seem to be getting its shit together?  I find that I'm spending more time on the actual site than I ever have (Tweetdeck / Seesmic normally.)  These business pages look very cool and finally worth linking to - ...

 

 

In a less than hyped announcement on its blog today, Twitter revealed the release of its new version of Twitter on Twitter.com and mobile devices,...

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Proving Trust on the Web

Proving Trust on the Web | Content Marketing for Businesses | Scoop.it

If you have any need to learn about SEO (!?) then Rand Fishkin is definitely worth a follow - I like how he tends to write from the bigger picture perspective and this is a great example.

If you're thinking about content marketing to drive your business this is a must read before you even start…

For those of us who've been deep in the trenches of online marketing for years, the question of who to trust may seem inane. We've all gravitated to sources of one variety or another, and probably built up a few favorites based on past experience.

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Why Measuring Success Using Social Media Tools Isn’t Always Cut and Dried

Why Measuring Success Using Social Media Tools Isn’t Always Cut and Dried | Content Marketing for Businesses | Scoop.it

I remember reading Chris Brogan before he got to Rock star status and he was always a little sharper than the "other guys" - I like this post because it reflects his own use of social media - which clearly - has worked well!

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Swivl by Satarii

Video is getting more and more important - if you're not using video in your digital marketing you should be looking into it.

 

Fortunately the rise in video usage has spurred a growth in the accessories market and this tool looks like a winner. A fabulous way to get away from the static “behind the desk” problem and get some movement into your video – looks very cool indeed – and super simple to use!

 

Reserve yours now: www.swivl.com/reserve Or learn more at: www.swivl.com Summary video demonstrating product uses and general use cases for the Swivl mobile accessory.

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Google Plus for SEO; How to Get More Followers and Engagement on Google+

Google Plus for SEO; How to Get More Followers and Engagement on Google+ | Content Marketing for Businesses | Scoop.it

It's a long post and I might quibble a little with the need to stay on top of what Google is doing from the beginning (See Wave and Buzz) but - there's no doubt that Google is pushing the local business angle of plus and therefore it is worth being onboard - for now...

 

After Google+ pages became available to businesses a few weeks ago, companies and brands have been rolling out their own pages to gain a following.

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The End of SEO as We Know It

The End of SEO as We Know It | Content Marketing for Businesses | Scoop.it

My wife loves SIRI - she still has problems understanding me (the phone, not the wife) - and much as I love the idea of voice recog and hands free interface I think there are a few more iterations to go before we all jump on board.

Having said that - the point of this article is that results SIRI delivers are geo-location based - reflecting profiles on Yelp, Google+, Facebook etc. So – although you don’tneed to abandon traditional right now – you’d better be busy building your social digital footprint…

Meet Siri. She'll write your emails, check the weather, update your calendar...

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Google+

Google+ | Content Marketing for Businesses | Scoop.it

See you on the other side...

 

Google+ makes sharing online more like sharing in real life.

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How to vet your content marketing specialist

How to vet your content marketing specialist | Content Marketing for Businesses | Scoop.it

Nice simple post on what to check for - although the whole "Practice Integrated Marketing" thing just sounds like an 80's safe sex campaign...or maybe that's just me...I certainly practice it though...(both)

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SEO for Musicians: Understanding Search Engine Optimization and How It Leads to Sales

SEO for Musicians: Understanding Search Engine Optimization and How It Leads to Sales | Content Marketing for Businesses | Scoop.it

This is very relevant to small business owners - a band is no different from a 4 man plumbing outfit (well - I guess they're a little different) - but the lessons are the same...

 

SEO for Musicians: Understanding Search Engine Optimization and How It Leads to Sales...

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How do colors affect purchases?

How do colors affect purchases? | Content Marketing for Businesses | Scoop.it

Amazing how 52% of visitors won't return to your site if it is badly designed....

 

 

For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy.

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When Consumers Tweet Complaints, Should Brands Respond? - eMarketer

When Consumers Tweet Complaints, Should Brands Respond? - eMarketer | Content Marketing for Businesses | Scoop.it

Was reflecting on my own recent experience with AT&T over the iPhone 4S launch - I too bleated on Twitter about the lack of server availability for registration - and was eventually contacted by their twitter team. Must confess - I feel kinda better about them that they took the time to reach out – even though I was fairly poisonous

Consumers view brands that respond via Twitter positively. For many social network users, Twitter is both a water cooler and a complaint department.

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