Content Marketing for Businesses
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Usable content tips for business owners
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How Businesses Can Benefit From a Branded Foursquare Channel

How Businesses Can Benefit From a Branded Foursquare Channel | Content Marketing for Businesses | Scoop.it

Nice "How to" on getting your business and brand onto FourSquare...

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Nosh - 404: Page Not Found

Nosh - 404: Page Not Found | Content Marketing for Businesses | Scoop.it
A 404 page is what your web visitor sees if they incorrectly type in a url on your site or if a page they were looking for has been removed. In recent years smart companies have been recognizing the opportunity to promote their "brand" when someone arrives unexpectedly on this page. This version by Nosh is perhaps the best 404 page I have ever seen...

Stunning use of Content.
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Don't Post with a Third Party Tool on Facebook

Don't Post with a Third Party Tool on Facebook | Content Marketing for Businesses | Scoop.it
I've been looking at this for a whle - interesting to see a technical reason for not immediately posting conent to your facebook page - but - I think there's a whole bigger issue about ensuring the right content goes to the right platform and that you don't make your facebook followers glaze over...
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a little bit of something - not shit web design.

a little bit of something - not shit web design. | Content Marketing for Businesses | Scoop.it
This is the kind of web designer you want to be working with - I dare you...

Killer clean design - great flow - awesome messaging - what's not to like...

a little bit of something is a web design agency in Cornwall that designs good websites.
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Chief Content Officer Job Description Sample Template

Chief Content Officer Job Description Sample Template | Content Marketing for Businesses | Scoop.it
Here is a full example and template for a Chief Content Officer job description, available in both PDF and MSWord documents.
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seo-pyramid2.gif (863x748 pixels)

seo-pyramid2.gif (863x748 pixels) | Content Marketing for Businesses | Scoop.it
SEO Pyramid from seomoz - notice how everything starts with content? This comes from a rather technical article on the impact of Google+ on real time search, Twitter etc. If you're a geek - check it out:
http://www.seomoz.org/blog/do-tweets-still-effect-rankings?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+seomoz+%28SEOmoz+Daily+Blog%29&utm_content=Google+Reader

If you're a normal human being - just stare at the pyramid and take it in! ;-)
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SmartSites Features | www.applicationcraft.com

SmartSites Features | www.applicationcraft.com | Content Marketing for Businesses | Scoop.it
Build a smart site for an area of your business - keep it lean and clean with multimedia functionality and simple calls to action - instead of spending $10k for a designer to build it - do it yourself with drag and drop.

Haven't yet played with this but it looks genius - huge opportunities for small business owners - watch the fist 2 videos on the this page and think what it could do for your business...
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How to Shoot Business Videos that Don’t Suck: 10 Things You MUST Know

How to Shoot Business Videos that Don’t Suck: 10 Things You MUST Know | Content Marketing for Businesses | Scoop.it
Really nice simple tricks that you can use when putting together your first video

It’s been said that Great Content is the best SEO.
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5 ways video can seriously help your SEO

5 ways video can seriously help your SEO | Content Marketing for Businesses | Scoop.it
Video is SEO friendly, Google-Panda friendly and on Google’s results pages to stay. Google is placing more value on long stays and visitors watching videos stay longer than others.
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8 Tips for Blogger Outreach | SEOmoz

8 Tips for Blogger Outreach | SEOmoz | Content Marketing for Businesses | Scoop.it
A collection of tips for better and more efficient outreach that have come out of some of the work I’ve been doing recently including Twitter, LinkedIn and more.
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Bounce Rate Demystified

If you are doing business on the web and have Google Analytics setup for your website, it's very likely that you know the bounce rate for your website.
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How important is it to have keywords in a domain name?

How would you explain "The Power of Keyword Domains" to someone looking to take a decision what kind of domain to go for?" McDot, Berlin Russian subtitles pr...
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Search and Social Media

Search and Social Media | Content Marketing for Businesses | Scoop.it
Some pretty good information here - simple if a little techy interface

A comprehensive directory of search engines, social search and emerging curation products and sites.
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Pages are now self-serve! A new home for brands and organizations on foursquare. | Foursquare Blog

If your business has a physical location - you need to sign up for this now.  Doesn't matter if you aren't using geolocation tools yourself - your customers are beginning to - and going forward it is going to be the most natural thing in the world.  better get started...

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How Writing Better Emails Makes You a Better Content Marketer | Content Marketing Institute

How Writing Better Emails Makes You a Better Content Marketer | Content Marketing Institute | Content Marketing for Businesses | Scoop.it
Here are five best practices when you're communicating with an audience, whether you're organizing a team or writing for the company blog.
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A Template for Killer Website Content | Content Marketing Institute

A Template for Killer Website Content | Content Marketing Institute | Content Marketing for Businesses | Scoop.it
Here is a template to help you produce effective webpage content that drives action.
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The Dirt on Editorial Calendars « Brain Traffic Blog

The Dirt on Editorial Calendars « Brain Traffic Blog | Content Marketing for Businesses | Scoop.it
Yes - you should have an editorial calendar if you're going to be serious about this content marketing thing. This is a good article that puts things in perspective and gives a little teaser into how you could set up your calendar.

But let's jump to the end:

"...Editorial calendars do not have to be fancy or complicated. Whatever works for you, works. Once you identify the purpose and key information elements on your calendar, you can make your own simple spreadsheet"

Key word here...Purpose..remember your content strategy..the doc that helped you define why you were doing this in the first place...you do have a strategy...don't you...?
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Pay with a Tweet - A social payment system

Pay with a Tweet - A social payment system | Content Marketing for Businesses | Scoop.it
This looks like a great tool - I recently downloaded some music using a similar process - great tool for distributing a white paper or something similar - worth checking out
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The Data Liberation Front Announces Google Takeout

Lots going on with Facebook and Google+ - closed vs open systems - thought this was a clever approach from Google to promoting their philosophy -

The Data Liberation Front announces a revolutionary new product, Google Takeout.
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The-Content-Grid-v2.jpg (1361x2183 pixels)

The-Content-Grid-v2.jpg (1361x2183 pixels) | Content Marketing for Businesses | Scoop.it
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ReSearch.ly - Instant Communities In Real-Time with Viral Analytics and Viral Search

This is a very cool for seeing who is talking about you and your keywords

Create instant communities from conversational context designed for Online Marketers, Brand Managers, and Social Media Experts at ReSearch.ly...
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How to Use LinkedIn Today to Find Popular Content | Social Media Examiner

How to Use LinkedIn Today to Find Popular Content | Social Media Examiner | Content Marketing for Businesses | Scoop.it
How to use LinkedIn Today to as a professional social news source to grow your social influence.
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Putting it All Together

Putting it All Together | Content Marketing for Businesses | Scoop.it
Nicer little flow diagram of how Google works - ...if you were interested...
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8 in 10 Smartphone Users Have Browsed Products

8 in 10 Smartphone Users Have Browsed Products | Content Marketing for Businesses | Scoop.it
Eight in 10 (81%) smartphone users have used their smartphone to browse or look for products or services, according to [sign-in] a May 2011 survey from Prosper Mobile...
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Blog Marketing Strategy: 7 Steps to Social SEO Success

this is actually a pretty solid list - if you can do it on your own - go for it - if not - then drop me an email - andrew@simplyfriday.com and we'll help you. (That's right - it's a royal we!)

Blog Marketing Strategy: 7 Steps to Social SEO Success (Top Rank Blog) http://feedzil.la/kcT6CF...
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