Content Marketing...
Follow
Find
2.9K views | +0 today
Rescooped by Simply Friday from Curation & The Future of Publishing
onto Content Marketing for Businesses
Scoop.it!

Is Google the Killer of Newspaper Print Ad Sales?

Is Google the Killer of Newspaper Print Ad Sales? | Content Marketing for Businesses | Scoop.it
The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google’s ad revenues are now more than twice what the industry pulls in.

Via Robin Good, Guillaume Decugis
more...
jalp Internet Consulting Services's comment, April 19, 2013 4:25 AM
Google transformed advs and made them accesible to SME's. So low budget marketing departments can act more easily, even if they run their campain through agances.
Guillaume Decugis's comment, April 22, 2013 8:33 AM
@Jalp: good point and an essential reason that drove this change. Not just attention but lowering the barrier to entry. Thanks!
Kitty A. Smith's comment, May 6, 2013 11:37 AM
People are always looking to place fault. Things change when something better comes along. Just because newspapers were first doesn't mean they are best. Tobacco knows time is limited, that would explain why they bought Kraft Foods!
Content Marketing for Businesses
Usable content tips for business owners
Curated by Simply Friday
Your new post is loading...
Scooped by Simply Friday
Scoop.it!

Stop Underestimating Content Production For Web Projects

Stop Underestimating Content Production For Web Projects | Content Marketing for Businesses | Scoop.it
Simply Friday's insight:

Scare tactics - awesome!

 

This is aimed more at agencies and larger clients but the lessons apply just as well to small business owner / operators.  Over the years I have quadrupled the amount of time allocated for client content production and it's still a struggle to hit the launch date.  Now having read this article I'm going to dress up as Maleficent in the first strategy session - should do the trick...

 

Image credit: Maleficent | Dream-Along with Mickey - Chris Alcoran Flickr

more...
No comment yet.
Scooped by Simply Friday
Scoop.it!

Local Search, Google+, Algorithms and Bears

Local Search, Google+, Algorithms and Bears | Content Marketing for Businesses | Scoop.it
Simply Friday's insight:

Working with small business owners and trying to give them a framework with which to manage their digital marketing - and using animal imagery for no apparent reason - score!

more...
No comment yet.
Rescooped by Simply Friday from Content Marketing, Curation, Social Media & SEO
Scoop.it!

How to take advantage of the brain's preference of visual content & stories

How to take advantage of the brain's preference of visual content & stories | Content Marketing for Businesses | Scoop.it
To make your Content Marketing work stand out you need to combine visual elements through storytelling. Read to learn more on data visualization.

Via Ally Greer
more...
Karen Ostenried's curator insight, March 12, 5:09 PM

Remember people learn from you in 3 ways, audibly, visually and kinaesthetically. Which is why what you do with your body including your face is also so critical. 

Dave Wood's curator insight, March 14, 3:58 PM

The first 2 sentences of this article sum it all up:

"On average, your readers will only read 28% of the words on a page.

Can you tell your whole story in 2-3 sentences? Probably not."

 

As graphic/visual coaches this reinforces the value of recording and working through visuals to support and enhance  the normal  talking and  note taking.

Raquel Oliveira's curator insight, March 15, 10:26 AM

Para aumentar a retenção na aprendizagem, a combinação de imagens e contação de histórias ainda são técnincas campeãs. Vamos pratica-las nas acoes educacionais ? 

Scooped by Simply Friday
Scoop.it!

The Complete Beginner's Guide to SEO

The Complete Beginner's Guide to SEO | Content Marketing for Businesses | Scoop.it
A beginner's guide to SEO – what SEO is, how it works and what factors affect search.
Simply Friday's insight:

I am just super impressed by the Buffer team - their content creation over the last year has been pretty outstanding - and their product ain't half bad either.  Here's a great introduction to SEO written in a way most non-techs are going to understand - worth sharing with clients / friends who could benefit from the knowledge

more...
No comment yet.
Scooped by Simply Friday
Scoop.it!

russell davies: first sentence problems

"So my favorite, foolproof way to start a story is with a person in a place with a problem, preferably in the first sentence. A named person in a defined setting is a signal to the reader’s human-being-simulator to get...
Simply Friday's insight:

I love little insights like these - try it...

 

more...
No comment yet.
Scooped by Simply Friday
Scoop.it!

Subject Line Comparison | MailChimp

Subject Line Comparison | MailChimp | Content Marketing for Businesses | Scoop.it
Simply Friday's insight:

I've recently moved away from the super creative subject lines and in line with this data - more towards letting the receiver know what's inside - I keep the creativity for the 1st line of the email - better results all round.

more...
No comment yet.
Scooped by Simply Friday
Scoop.it!

10 Years of Silence: How long it took Mozart, Picasso and Kobe Bryant to be Successful - - The Buffer Blog

10 Years of Silence: How long it took Mozart, Picasso and Kobe Bryant to be Successful - - The Buffer Blog | Content Marketing for Businesses | Scoop.it
How long does it take to become elite at your craft? And what do the people who master their goals do differently than the rest of us? That’s what John Hayes, a cognitive psychology professor at Carnegie Mellon University, wanted to know.
Simply Friday's insight:

More than just an update of the whole 10,000 hours concept - this idea addresses the human factor that affects the efficacy of those hours.  Like the author, I too found this data actually inspiring - if you're doing what you love there's hope...

more...
No comment yet.
Scooped by Simply Friday
Scoop.it!

4 Types of Content Every Site Needs | Distilled

4 Types of Content Every Site Needs | Distilled | Content Marketing for Businesses | Scoop.it
Simply Friday's insight:

Really liked this idea and very useful way to preswent all the different types of content to an owner who wants to "..go Viral!"  Should help...

more...
No comment yet.
Scooped by Simply Friday
Scoop.it!

How I Got My First 250 Google+ Followers

How I Got My First 250 Google+ Followers | Content Marketing for Businesses | Scoop.it
Most people will agree getting your first several hundred followers is the hardest. Here's EXACTLY how I got my first 250 Google+ followers.
Simply Friday's insight:

Really clear and easy "How to" for people just starting out on G+

more...
Marc Kneepkens's curator insight, December 20, 2013 1:06 PM

This is a very personalable story. Rick makes some excellent points. We all have to start small, and focus our efforts there. Doing it with Google+ is a great idea. In the social media scene Google+ is getting more important every day. And, Google has the power and means to keep on doing that. I like Google+ and will definitely give it more attention.

Scooped by Simply Friday
Scoop.it!

Report: Online Shoppers More Likely To Respond To Free Shipping Offers Than Price Discounts

Report: Online Shoppers More Likely To Respond To Free Shipping Offers Than Price Discounts | Content Marketing for Businesses | Scoop.it
Based on data pulled from 100 million online transactions, 20 million user profiles and 100 email campaigns, marketing solution provider Retention Science discovered online shoppers are twice as likely to respond to free shipping offers versus...
Simply Friday's insight:

Great data for retailers who use email

more...
No comment yet.
Scooped by Simply Friday
Scoop.it!

What Is Pressgram and Why Every WordPress Blogger Should Use It - Dustn.tv

What Is Pressgram and Why Every WordPress Blogger Should Use It - Dustn.tv | Content Marketing for Businesses | Scoop.it
If you are a WordPress blogger or have a WordPress powered website, Pressgram is the newest tool you need to add to your toolbox. Why? In a few words, content ownership, more content creation, and more page views!
Simply Friday's insight:

Should be really useful for WordPress users - great insight into Dustin's workflow at the end and an interesting take on Instagram - well worth a look.

more...
No comment yet.
Scooped by Simply Friday
Scoop.it!

This Changes Everything: Social Signals, Your Website, and Google+ | Dustn.tv

This Changes Everything: Social Signals, Your Website, and Google+ | Dustn.tv | Content Marketing for Businesses | Scoop.it
Following a series of experiments I've made a few discoveries about sharing links on Google+ that changes everything about how I now share.
Simply Friday's insight:

The post is rather intricate and if you don't live in this world your eyes are going to glaze over - but you should read the comments from some of the big players in the field.  The big takeaway for you as a business owner looking to market yourself?

Images

Images

and again

Images.

It's about the rise of visual content - of Pinterest - of smart phones with multi megapixel cameras and the ease and zero cost of distribution.  It's about how human beings like to interact with data and the old adage "A picture is worth a thousand words"

If you're not developing imagery for your business as part of your marketing habits - then you should.

Now go and read the article and see what he really said....

more...
No comment yet.
Scooped by Simply Friday
Scoop.it!

How to Find Free Images With Google's Advanced Image Search

How to Find Free Images With Google's Advanced Image Search | Content Marketing for Businesses | Scoop.it
There are several benefits to complementing your blog posts with a little visual appeal, but photos must make sense and not infringe on any copyrights. Follow these simple steps to find royalty free images using the Google Images advanced search.
Simply Friday's insight:

I use Flickr - a lot - but hadn't realized that Google offers a similar tool - this is great - go for it...

more...
Fast Moving Targets's comment, September 10, 2013 8:04 AM
Verstandig om te gebruiken. Een fout is snel gemaakt. En dan duur.
Asparikrishna Prasad's curator insight, October 29, 2013 2:40 AM

Lean is about optimization of all the processes in any value stream.

It is about avoiding waste and reducing cost while increase value for the enduser. It is also about reducing cost.

4twenty2's curator insight, November 4, 2013 5:08 AM

Useful instructions here.  I have personally spent hours in google images trying  to find a picture for my blog, only to find that every one I choose has a fee attached.  Adding pictures to text makes it more compelling and enchances every "story"

Scooped by Simply Friday
Scoop.it!

Hashtags in 45 Seconds

Hashtags in 45 Seconds | Content Marketing for Businesses | Scoop.it
Simply Friday's insight:

Lots of articles about hashtags in the last few weeks - here's the 45 second primer

more...
No comment yet.
Scooped by Simply Friday
Scoop.it!

Content Curation Is Not Content Marketing

Content Curation Is Not Content Marketing | Content Marketing for Businesses | Scoop.it
Content Curation has been hijacked and has been sold as a cheap and easy solution for content marketers plagued by the growing problem of how to produce more quality content within tighter and tighter time constraints. But, just
Simply Friday's insight:

A great slap down for all those leaping on the content curation bandwagon! Robin writes a great article and should be essential reading for anyone thinking of getting into the whole curation thing.  The big takeaway is this:

- Content Curation does not save you time or resource.

 

In fact curating content is can be more time consuming than actually producing it yourself - at least then you don't have to waste time looking at stuff that isn't of value.

more...
mark ivey 's curator insight, March 20, 9:50 AM

Post makes some compelling points about the downside of marketer "hijacking" content curation, and the need for a publishing (vs marketing) model. "...The mixing up and confusing content marketing with content curation presents lots of risks for publishers who take on "content curation" as a "technique" to achieve greater visibility, authority and reputation, while spending less time and resources in creating valuable content.

The key risk is that by realizing too late the differences between true content curation and content marketing that utilizes content curation techniques, content marketers may actually be digging a reputation grave for themselves while inebriated by the superficial traffic and visibility gains that adopting this strategy may initially afford them.

Scooped by Simply Friday
Scoop.it!

Why lean is the future of content marketing

You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources? At Scoop.it, we started meetup gr...

Simply Friday's insight:

Only 24 slides and really makes the point that good content is costly and gives some solid options on what you can do get round that.  From Ally Greer - evangelist over at Scoop.it who is clearly following her own guidance!

more...
No comment yet.
Scooped by Simply Friday
Scoop.it!

8 Lies About Content Marketing You Probably Believe

8 Lies About Content Marketing You Probably Believe | Content Marketing for Businesses | Scoop.it
The world of content marketing is full of more horse hooey than an Alberta barn. Like other great lies, many of these half-truths and misleading ideas sound pleasant to the ears and come packaged as good advice from influential people. How many of these popular lies have you fallen victim to? 1. “Your best work […]
Simply Friday's insight:

OK - so I cringe a little when I see the list style post but this is actually pretty good - and well worth the read

more...
Marilyn Moran's comment, March 1, 2:35 PM
Whoever made the graphic used the logo of the band White Lies. I like them very much so I'm not sure how I feel about that. haha
Martin (Marty) Smith's comment, March 1, 6:18 PM
@Marilyn Moran sorry about using a logo from a band you like. I liked it too, but will be more careful going forward. Thanks for the feedback and no offense meant. Marty
Marilyn Moran's comment, March 2, 7:01 AM
The only offense is that more people don't know about their talent. Anyways, it's all good Marty! :)
Scooped by Simply Friday
Scoop.it!

The cure for Content Shock — Best thing I found online today — Medium

The cure for Content Shock — Best thing I found online today — Medium | Content Marketing for Businesses | Scoop.it
In a recent post, top content marketer and blogger Mark Schaefer scored a hit and started a big controversy by predicting the end of…
Simply Friday's insight:

Really interesting article if you're in the content game - some great insights and figures too.  Guillaume is always going to come from the curation perspective but I think his optimism on the Long Tail (finally!) and the role that curation plays in quality determination ties in nicely with Shel Holtz's faith in consumers and leaves more opportunities for great content.

more...
No comment yet.
Scooped by Simply Friday
Scoop.it!

Google's Matt Cutts: We Don't Use Twitter Or Facebook Social Signals To Rank Pages

Google's Matt Cutts: We Don't Use Twitter Or Facebook Social Signals To Rank Pages | Content Marketing for Businesses | Scoop.it
Google’s head of search spam, Matt Cutts, released a video today answering the question, “are Facebook and Twitter signals part of the ranking algorithm?” The short answer was no.
Simply Friday's insight:

The caveat being that they clearly see the benefits of tracking auhority signals - so - while right now there's no direct impact I bet that changs over time.

more...
No comment yet.
Scooped by Simply Friday
Scoop.it!

3 Dumbass Start-up Mistakes That You’re Probably Making

3 Dumbass Start-up Mistakes That You’re Probably Making | Content Marketing for Businesses | Scoop.it
Start-up mistakes you're up against and the solutions to turn them around.
Simply Friday's insight:

Quite a long article but an interesting read and doesn't pull its punches on social media marketing and networking - I thought the approach to those two was really rather good - have a read...

more...
Marc Kneepkens's curator insight, January 16, 3:44 PM

Some interesting material for discussion.

Scooped by Simply Friday
Scoop.it!

Three Strategic Rationales for Content Marketing

Three Strategic Rationales for Content Marketing | Content Marketing for Businesses | Scoop.it
There are really only three good reasons to put content on your site. They are: SEO, Lead Development, and Sale. That's it.
Simply Friday's insight:

Really liked this - particularly the description of what can happen with a client if you lose confidence or lt them run amuck! 

more...
No comment yet.
Scooped by Simply Friday
Scoop.it!

How to get up and running with Google Analytics in six steps

How to get up and running with Google Analytics in six steps | Content Marketing for Businesses | Scoop.it
In Chinese culture the number six represents wealth, and it is thought to be good for business.
Simply Friday's insight:

I love these kind of Econsultancy posts - straightforward, simple benefits and steps on how to get there.  Analytics is a must and most small businesses are just scratching the surface.

more...
No comment yet.
Scooped by Simply Friday
Scoop.it!

russell davies: death to innovation

russell davies: death to innovation | Content Marketing for Businesses | Scoop.it
I bought a new Sony thing yesterday. We don't need to talk about that right now, we'll get to it later. It came with one of those very thick booklets with very few instructions in many languages: So, as soon...
Simply Friday's insight:

I thought this was great - an example of how not to make it easy for the customer.  The website is still the primary source of information for a company - if you're not making it easy for people to get what they want you're going to lose customers.

more...
No comment yet.
Scooped by Simply Friday
Scoop.it!

Dumb Ways to Die, Smart Way to Win: Q&A with McCann Australia’s John Mescall

Dumb Ways to Die, Smart Way to Win: Q&A with McCann Australia’s John Mescall | Content Marketing for Businesses | Scoop.it
A darkly comic musical PSA for the Melbourne Metro won more Cannes Lions awards this summer than any other campaign in the festival’s history. We spoke with creative director John Mescall about the...
Simply Friday's insight:

This is what genius content marketing is all about: knowing the target audience, using their language and their platforms to communicate with them, using humor and top notch production values - read the interview to see how to do it - oh and yes - watch the video - it'll be in your head for the rest of the day.

more...
No comment yet.
Scooped by Simply Friday
Scoop.it!

WRITERS ON WRITING; Easy on the Adverbs, Exclamation Points and Especially Hooptedoodle - New York Times

WRITERS ON WRITING; Easy on the Adverbs, Exclamation Points and Especially Hooptedoodle - New York Times | Content Marketing for Businesses | Scoop.it
These are rules I've picked up along the way to help me remain invisible when I'm writing a book, to help me show rather than tell what's taking place in the story. If you have a facility for
Simply Friday's insight:

If you're in the content business then you're in the writing business - hell even photographs and video can use text.  I love scanning the "rules" from different writers - this time they're from Elmore Leonard who recently died.  And sure, we're generally not writing novels but for anyone who was forced to read Bleak House as a kid - you just wish rule one was around in the 1850's...

more...
No comment yet.