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Time on Mobile Outstripping TV, says InMobi |

Time on Mobile Outstripping TV, says InMobi | | Content Marketing for Businesses | Scoop.it

I've been watching the behavior in this household and rarely - aside from movies - do people not have a mobile device in their hands when watching the TV...

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Content Marketing for Businesses
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25 ideas for your social media network strategy

25 ideas for your social media network strategy | Content Marketing for Businesses | Scoop.it
Behind every social media success there is a content strategy and a network strategy. Here are 25 ideas to build your audience.
Simply Friday's insight:

This is pretty good - a straight forward "how to" with clear steps and actionable advice.  If you're a Twitter user it's well worth the time taken to read it.

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53+ Free Image Sources For Your Blog and Social Media Posts

53+ Free Image Sources For Your Blog and Social Media Posts | Content Marketing for Businesses | Scoop.it
Find the visual content you need with our complete list of free image sources, offering high-quality images for your blog posts and social media updates.
Simply Friday's insight:

You gotta hand it to the cats at Buffer - they do put out some great resource stuff.  This is a stellar list for those looking to add imagery to their content - good stuff!

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Barbara M Fowler's curator insight, May 15, 8:09 AM

This is excellent. Thanks for sharing. 

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In the News: General Mills Forced Arbitration Scandal | Take Justice Back

In the News: General Mills Forced Arbitration Scandal | Take Justice Back | Content Marketing for Businesses | Scoop.it
Simply Friday's insight:

Really interesting stories here on how social media can change corporate direction - and I'm not just talking about overt cock ups like innapropriate tweets etc.  This is society using social media to highlight unfair practices and quickly generate a groundswell of opinion without relying soley on signatures.

 

Good stuff.

 

 

 

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Jeremy Pollard's curator insight, April 28, 10:01 PM

For 20 years I've studied, lectured and consulted on digitisation.

Digitisation of industries and the impacts on organisation in those industries. Digitisation of communities and their governments.

 

And the old, centralised power blocs keep being amazed that this is happening to them.

 

Interestingly, the bigger Davis & Goliath battle just starting will not be between 'out of tune' governments and their estranged citizens, but 'out of tune' transnationals and their increasing estranged customers.

 

What many 'marketing' departments & cynical CEOs are yet to understand, and their CIOs & IT vendors are not always keyed in to - is that the jargon-ware they hope will save them (Big-Data, Analytics, Cloud, with insight, speed & transparency) is a double edged sword.

 

What does it mean to a corrupt government, or tax avoiding, labour exploiting company, when their voters/customers have similar insight speed & transparency about your actions?

 

Stay tuned - this will be fun! 

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Hashtags in 45 Seconds

Hashtags in 45 Seconds | Content Marketing for Businesses | Scoop.it
Simply Friday's insight:

Lots of articles about hashtags in the last few weeks - here's the 45 second primer

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Content Curation Is Not Content Marketing

Content Curation Is Not Content Marketing | Content Marketing for Businesses | Scoop.it
Content Curation has been hijacked and has been sold as a cheap and easy solution for content marketers plagued by the growing problem of how to produce more quality content within tighter and tighter time constraints. But, just
Simply Friday's insight:

A great slap down for all those leaping on the content curation bandwagon! Robin writes a great article and should be essential reading for anyone thinking of getting into the whole curation thing.  The big takeaway is this:

- Content Curation does not save you time or resource.

 

In fact curating content is can be more time consuming than actually producing it yourself - at least then you don't have to waste time looking at stuff that isn't of value.

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mark ivey 's curator insight, March 20, 12:50 PM

Post makes some compelling points about the downside of marketer "hijacking" content curation, and the need for a publishing (vs marketing) model. "...The mixing up and confusing content marketing with content curation presents lots of risks for publishers who take on "content curation" as a "technique" to achieve greater visibility, authority and reputation, while spending less time and resources in creating valuable content.

The key risk is that by realizing too late the differences between true content curation and content marketing that utilizes content curation techniques, content marketers may actually be digging a reputation grave for themselves while inebriated by the superficial traffic and visibility gains that adopting this strategy may initially afford them.

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Why lean is the future of content marketing

You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources? At Scoop.it, we started meetup gr...

Simply Friday's insight:

Only 24 slides and really makes the point that good content is costly and gives some solid options on what you can do get round that.  From Ally Greer - evangelist over at Scoop.it who is clearly following her own guidance!

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8 Lies About Content Marketing You Probably Believe

8 Lies About Content Marketing You Probably Believe | Content Marketing for Businesses | Scoop.it
The world of content marketing is full of more horse hooey than an Alberta barn. Like other great lies, many of these half-truths and misleading ideas sound pleasant to the ears and come packaged as good advice from influential people. How many of these popular lies have you fallen victim to? 1. “Your best work […]
Simply Friday's insight:

OK - so I cringe a little when I see the list style post but this is actually pretty good - and well worth the read

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Marilyn Moran's comment, March 1, 5:35 PM
Whoever made the graphic used the logo of the band White Lies. I like them very much so I'm not sure how I feel about that. haha
Martin (Marty) Smith's comment, March 1, 9:18 PM
@Marilyn Moran sorry about using a logo from a band you like. I liked it too, but will be more careful going forward. Thanks for the feedback and no offense meant. Marty
Marilyn Moran's comment, March 2, 10:01 AM
The only offense is that more people don't know about their talent. Anyways, it's all good Marty! :)
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The cure for Content Shock — Best thing I found online today — Medium

The cure for Content Shock — Best thing I found online today — Medium | Content Marketing for Businesses | Scoop.it
In a recent post, top content marketer and blogger Mark Schaefer scored a hit and started a big controversy by predicting the end of…
Simply Friday's insight:

Really interesting article if you're in the content game - some great insights and figures too.  Guillaume is always going to come from the curation perspective but I think his optimism on the Long Tail (finally!) and the role that curation plays in quality determination ties in nicely with Shel Holtz's faith in consumers and leaves more opportunities for great content.

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Google's Matt Cutts: We Don't Use Twitter Or Facebook Social Signals To Rank Pages

Google's Matt Cutts: We Don't Use Twitter Or Facebook Social Signals To Rank Pages | Content Marketing for Businesses | Scoop.it
Google’s head of search spam, Matt Cutts, released a video today answering the question, “are Facebook and Twitter signals part of the ranking algorithm?” The short answer was no.
Simply Friday's insight:

The caveat being that they clearly see the benefits of tracking auhority signals - so - while right now there's no direct impact I bet that changs over time.

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3 Dumbass Start-up Mistakes That You’re Probably Making

3 Dumbass Start-up Mistakes That You’re Probably Making | Content Marketing for Businesses | Scoop.it
Start-up mistakes you're up against and the solutions to turn them around.
Simply Friday's insight:

Quite a long article but an interesting read and doesn't pull its punches on social media marketing and networking - I thought the approach to those two was really rather good - have a read...

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Marc Kneepkens's curator insight, January 16, 6:44 PM

Some interesting material for discussion.

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Three Strategic Rationales for Content Marketing

Three Strategic Rationales for Content Marketing | Content Marketing for Businesses | Scoop.it
There are really only three good reasons to put content on your site. They are: SEO, Lead Development, and Sale. That's it.
Simply Friday's insight:

Really liked this - particularly the description of what can happen with a client if you lose confidence or lt them run amuck! 

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How to get up and running with Google Analytics in six steps

How to get up and running with Google Analytics in six steps | Content Marketing for Businesses | Scoop.it
In Chinese culture the number six represents wealth, and it is thought to be good for business.
Simply Friday's insight:

I love these kind of Econsultancy posts - straightforward, simple benefits and steps on how to get there.  Analytics is a must and most small businesses are just scratching the surface.

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russell davies: death to innovation

russell davies: death to innovation | Content Marketing for Businesses | Scoop.it
I bought a new Sony thing yesterday. We don't need to talk about that right now, we'll get to it later. It came with one of those very thick booklets with very few instructions in many languages: So, as soon...
Simply Friday's insight:

I thought this was great - an example of how not to make it easy for the customer.  The website is still the primary source of information for a company - if you're not making it easy for people to get what they want you're going to lose customers.

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Facebook’s Goodfellas Moment

Facebook’s Goodfellas Moment | Content Marketing for Businesses | Scoop.it
So brands, it turns out, are not people after all — at least on Facebook. The social media giant recently moved last week (and actually has been moving for some time) toward restricting the organic reach of pages associated with brands.
Simply Friday's insight:

I'm thinking that ultimately this might just benefit the small business owner - if the big boys realize they can't just flood the market then brand content is going to diminish - which in turn makes it more valuable.  I'm hoping that a few more months down the line a new market will be established where you can reach your customers for a fair price.  But then - I'm a hopeless optimist!

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Semalt.com – What it is and How to Stop it Skewing your Stats

Semalt.com – What it is and How to Stop it Skewing your Stats | Content Marketing for Businesses | Scoop.it
What is Semalt.com? I recently noticed referral traffic from a domain known as “Semalt.com” inside many of my Google Analytics accounts. After some research I discovered that the site appears to be some sort of rank tracker that gets its
Simply Friday's insight:

You've seen them in your analytics and wondered what the hell semalt was.  Here Matthew Forzan not only breaks it down but gives you a solution for removing the data.  Nice!

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Stop Underestimating Content Production For Web Projects

Stop Underestimating Content Production For Web Projects | Content Marketing for Businesses | Scoop.it
Simply Friday's insight:

Scare tactics - awesome!

 

This is aimed more at agencies and larger clients but the lessons apply just as well to small business owner / operators.  Over the years I have quadrupled the amount of time allocated for client content production and it's still a struggle to hit the launch date.  Now having read this article I'm going to dress up as Maleficent in the first strategy session - should do the trick...

 

Image credit: Maleficent | Dream-Along with Mickey - Chris Alcoran Flickr

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Local Search, Google+, Algorithms and Bears

Local Search, Google+, Algorithms and Bears | Content Marketing for Businesses | Scoop.it
Simply Friday's insight:

Working with small business owners and trying to give them a framework with which to manage their digital marketing - and using animal imagery for no apparent reason - score!

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How to take advantage of the brain's preference of visual content & stories

How to take advantage of the brain's preference of visual content & stories | Content Marketing for Businesses | Scoop.it
To make your Content Marketing work stand out you need to combine visual elements through storytelling. Read to learn more on data visualization.

Via Ally Greer
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Karen Ostenried's curator insight, March 12, 8:09 PM

Remember people learn from you in 3 ways, audibly, visually and kinaesthetically. Which is why what you do with your body including your face is also so critical. 

Dave Wood's curator insight, March 14, 6:58 PM

The first 2 sentences of this article sum it all up:

"On average, your readers will only read 28% of the words on a page.

Can you tell your whole story in 2-3 sentences? Probably not."

 

As graphic/visual coaches this reinforces the value of recording and working through visuals to support and enhance  the normal  talking and  note taking.

Raquel Oliveira's curator insight, March 15, 1:26 PM

Para aumentar a retenção na aprendizagem, a combinação de imagens e contação de histórias ainda são técnincas campeãs. Vamos pratica-las nas acoes educacionais ? 

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The Complete Beginner's Guide to SEO

The Complete Beginner's Guide to SEO | Content Marketing for Businesses | Scoop.it
A beginner's guide to SEO – what SEO is, how it works and what factors affect search.
Simply Friday's insight:

I am just super impressed by the Buffer team - their content creation over the last year has been pretty outstanding - and their product ain't half bad either.  Here's a great introduction to SEO written in a way most non-techs are going to understand - worth sharing with clients / friends who could benefit from the knowledge

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russell davies: first sentence problems

"So my favorite, foolproof way to start a story is with a person in a place with a problem, preferably in the first sentence. A named person in a defined setting is a signal to the reader’s human-being-simulator to get...
Simply Friday's insight:

I love little insights like these - try it...

 

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Subject Line Comparison | MailChimp

Subject Line Comparison | MailChimp | Content Marketing for Businesses | Scoop.it
Simply Friday's insight:

I've recently moved away from the super creative subject lines and in line with this data - more towards letting the receiver know what's inside - I keep the creativity for the 1st line of the email - better results all round.

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10 Years of Silence: How long it took Mozart, Picasso and Kobe Bryant to be Successful - - The Buffer Blog

10 Years of Silence: How long it took Mozart, Picasso and Kobe Bryant to be Successful - - The Buffer Blog | Content Marketing for Businesses | Scoop.it
How long does it take to become elite at your craft? And what do the people who master their goals do differently than the rest of us? That’s what John Hayes, a cognitive psychology professor at Carnegie Mellon University, wanted to know.
Simply Friday's insight:

More than just an update of the whole 10,000 hours concept - this idea addresses the human factor that affects the efficacy of those hours.  Like the author, I too found this data actually inspiring - if you're doing what you love there's hope...

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4 Types of Content Every Site Needs | Distilled

4 Types of Content Every Site Needs | Distilled | Content Marketing for Businesses | Scoop.it
Simply Friday's insight:

Really liked this idea and very useful way to preswent all the different types of content to an owner who wants to "..go Viral!"  Should help...

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How I Got My First 250 Google+ Followers

How I Got My First 250 Google+ Followers | Content Marketing for Businesses | Scoop.it
Most people will agree getting your first several hundred followers is the hardest. Here's EXACTLY how I got my first 250 Google+ followers.
Simply Friday's insight:

Really clear and easy "How to" for people just starting out on G+

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Marc Kneepkens's curator insight, December 20, 2013 4:06 PM

This is a very personalable story. Rick makes some excellent points. We all have to start small, and focus our efforts there. Doing it with Google+ is a great idea. In the social media scene Google+ is getting more important every day. And, Google has the power and means to keep on doing that. I like Google+ and will definitely give it more attention.

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Report: Online Shoppers More Likely To Respond To Free Shipping Offers Than Price Discounts

Report: Online Shoppers More Likely To Respond To Free Shipping Offers Than Price Discounts | Content Marketing for Businesses | Scoop.it
Based on data pulled from 100 million online transactions, 20 million user profiles and 100 email campaigns, marketing solution provider Retention Science discovered online shoppers are twice as likely to respond to free shipping offers versus...
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Great data for retailers who use email

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