Are you an agency trying to sell super cheap search marketing services to SMBs? If so, here’s some free market research! Last week, I got my kitchen counters resurfaced. Inevitably the service guy asked me what I did for a living.
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What is content curation? We take a look at some of the pitfalls of content curation and how your brand can avoid making serious mistakes in its content marketing strategy.
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It's always good to see the realists come out of the woodwork; yes this curation thing is all very well but if you're doing it just for "doing it" and not 'cos you want to educate yourself and your readers - then - yes - I totally agree with the author. However - if you are setting yourself up as an authority then you'd better be learning a crap load more about your subject area than other people - and hell - why not share some of the good articles that come your way... Delete the scoop?
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I’ve now been at Econsultancy for more than 18 months and in that time I’ve written more than 1,000 blog posts.
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There's nothing like actually "doing it," after 18 months of writing this journalist shares what he knows - if you're adopting a content strategy and about to start writing yourself - you should have a read... Delete the scoop?
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The latest edition of the annual Internet Trends report finds continued robust online growth. There are now 2.4 billion Internet users around the world, and the
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My favorite slide deck of the year - mobile is most definitely coming to town...finally... Delete the scoop?
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When researching their next holiday or business trip consumers are just as likely to turn to their mobile device as they are to use a laptop, according to new research from JiWire.
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Certainly matches my own behavior - I'll lojnge around and check out a destination with an iPhone or iPad - but when i want to make a purchase - I'll be sitting at the desktop... Delete the scoop?
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Five powerful Pinterest tools that have the ability to grow your business and your online presence.
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More Pinterest info - the network is really gaining steam - it makes sense that the tool builders are applying themselves to this very lucrative - relatively untapped market... Delete the scoop?
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Years ago, while working for a human services agency, I stumbled upon the fact that the most clicked-on item in our e-newsletter was the ‘Recipe of the Month.’ It really had very little to do with our mission, but we wanted to offer something...
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Nicely laid out, step by step process to get Pinterest working for your mission Delete the scoop?
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Guest Post: Rhys Hillman // @rhyshillman
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I like this - it's so true - the footprint is just a channel - a tool - if your message is weak or unfocused then why bother? Delete the scoop?
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Attendly is a white label event registration solution built for web developers and professional event managers. Manage clients, mark up the booking fee and share in the profits.
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Super impressd with the interface and initial tutorial - this was easy as pie to set up - everything made sense along the way - should be massively useful for any entity that's looking to bring humans together in one place Delete the scoop?
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Because of the ubiquity of YouTube across Google properties, Google sites dominate in the US in terms of unique video viewers, videos consumed and the average time per viewer. Facebook is the No. 2 online video property but far behind Google.
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eMarketer estimates the number of online video viewers in the US will grow nearly 6% in 2013, to reach 182.5 million viewers. Delete the scoop?
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Are your landing page or product page images big enough to get the best conversion rate that you can get? We’ve seen a wide variety of marketers testing image size these days, including B2B, ecommerce and media sites.
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I love these kind of articles - they're immediately actionable - bigger buttons are better - nuff said. Delete the scoop?
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Get into the minds of your customers by watching them navigate your site and chatting with them as they do so.
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This looks awesome - if you're thinking about a re-design - definitely worth a look Delete the scoop?
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Learn 11 of the most compelling and data-proven reasons why your business needs a blog.
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Always like to throw one of these in every now and then - but I'm still amazed by how many firms just don't get it yet... Delete the scoop?
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In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place.
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More Portent goodness - this time a soup to nuts primer on how to get started with PPC - especially for small business budgets Delete the scoop?
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Infographics seem to have lost their sheen but you still see the odd one that does what it's supposed to - looking for a basic introduction to content marketing, who's doing it, why should do it, how to do it - check it out... Delete the scoop?
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Content may be king -- but topical content, the latest meme -- that’ll make you famous.
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Common sense really - don't rush into it just because it's happening fast and now - you need to be as considered about your content production regardless of whether it was planned months ago or reacted to today Delete the scoop?
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Learn the 3 most-important steps to take to build a content marketing strategy that yields ROI.
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Really like this introduction to content marketing - great example of a solid piece of content too! Delete the scoop?
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If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but does 90% of it change what we actually do - that is, the basic work of ranking a web page for search?
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Unless you've got a large enough budget where all you need to concern yourself with is the validity of the team you're hiring - it makes sense for all business owners who are marketing themselves online to have a basic insight into what's going on.
This is a great overview of what it means to "SEO" your business - you don't need to understand all of it - keyword research can get pretty opaque - but read this a couple of times and you might just know more than that cowboy you were about drop a few grand on... Delete the scoop?
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We write about a lot of fancy stuff on the Portent blog, such as server log analysis, advanced keyword research, and Tom Cruise. I want to address something that doesn’t have to be fancy: site speed.
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I love the team at Portent - if I ever wanted to work for an agency (and move to Seattle) they'd be my first choice - they're also the people I send clients to if they have a real budget! Here's a super easy 4 step executable guide to speeding up your site - awesome! Delete the scoop?
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Much of what is discussed within the digital marketing space tends to focus on getting the most out of digital to drive sales, enquiries and conversions.
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Free AdWords and YouTube perks - who knew? Now you do! Delete the scoop?
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The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google’s ad revenues are now more than twice what the industry pulls in. Via Robin Good, gdecugis 
gdecugis's comment,
April 22, 11:33 AM
@Jalp: good point and an essential reason that drove this change. Not just attention but lowering the barrier to entry. Thanks!
Kitty A. Smith's comment,
May 6, 2:37 PM
People are always looking to place fault. Things change when something better comes along. Just because newspapers were first doesn't mean they are best. Tobacco knows time is limited, that would explain why they bought Kraft Foods!
Louise Montgrain 's curator insight,
May 7, 10:00 PM
Realtors are also turning to Internet, Google with their ads... Delete the scoop?
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Users behave differently on different social media platforms. When a news story breaks it moves across social media in different pulses depending on what the news is and how it travels through these platforms like Twitter, Facebook and WordPress.
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Not rocket science but definitely some interesting takeaways on Tumblr - Delete the scoop?
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Looks like a great tool for people who don't have the tech chops to make the standard mailchimp / aweber forms look the way they want. Delete the scoop?
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Looking for free SEO tools and tips to improve your website optimization? Check out this article for all the tips you need to become an SEO PRO!
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For those of you looking to make the step into understanding why your content works and how to imrpove its reach and relevancy... Delete the scoop?
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The most noteworthy thing about this article is that it exists at all. It's a lovely insight into how the real world thinks about digital marketing - clearly very differently from those of us who work in it. The best part is the comment stream as various SEO pros give their perspective.
A couple of big takeaways for me:
1/ Everybody's different; it's tempting to think that all small business owners think and work like this - but they don't. Each one has their own strengths and weaknesses, insights and blind spots the trick consultants is learning well enough to understand where they are and then crafting an appropriate path to success.
2/ There's a lot of consultants and agencies bitching that $100 a month isn't enough to make it worth their while - or at the very least - scale and grow their businesses. That just smacks of opportunity to me.