While it may seem like a waste of time, you must craft the best title you can to ensure the maximum number of people read and/or share your content.
In On Advertising, David Ogilvy stated, “On average, five times as many people read the headlines as read the body copy.” This means for every reader, five other people viewed the headline and skipped on to something else. Therefore, you must craft killer headlines.
For bloggers and content creators, this means that only a small proportion of readers will actually click through and read the content you’ve spent most of your time creating if your titles aren’t strong enough to make them take action!...
Via Jeff Domansky