Content Marketing...
Follow
Find
8 views | +0 today
 
Rescooped by Stephanie Raines from Public Relations & Social Media Insight
onto Content Marketing For Business
Scoop.it!

How to Write Compelling Titles for Blogs & Content | Heidi Cohen

How to Write Compelling Titles for Blogs & Content | Heidi Cohen | Content Marketing For Business | Scoop.it
While it may seem like a waste of time, you must craft the best title you can to ensure the maximum number of people read and/or share your content.

 

In On Advertising, David Ogilvy stated, “On average, five times as many people read the headlines as read the body copy.” This means for every reader, five other people viewed the headline and skipped on to something else. Therefore, you must craft killer headlines.

 

For bloggers and content creators, this means that only a small proportion of readers will actually click through and read the content you’ve spent most of your time creating if your titles aren’t strong enough to make them take action!...


Via Jeff Domansky
Stephanie Raines's insight:

Headlines=Bait :0)

more...
Jeff Domansky's curator insight, February 4, 2013 11:50 PM

Smart tips for bloggers and content peeps...

Content Marketing For Business
Using content to promote your business, products, and services.
Your new post is loading...
Your new post is loading...
Rescooped by Stephanie Raines from Public Relations & Social Media Insight
Scoop.it!

Content marketing: the Anatomy of Great Content

Content marketing: the Anatomy of Great Content | Content Marketing For Business | Scoop.it
The Anatomy of Great Content: a framework for content marketers to develop great content for content marketing on the social web

Via Jeff Domansky
more...
Jeff Domansky's curator insight, February 11, 2013 4:43 PM

Useful guidelines for content pros...

Scooped by Stephanie Raines
Scoop.it!

3 Easy Ways to Generate P.O.C. (Powerful Original Content) - Image Perspective

3 Easy Ways to Generate P.O.C. (Powerful Original Content) - Image Perspective | Content Marketing For Business | Scoop.it
The old saying was, “Content is king.” That is no longer the case. Content is G-d. Content rules everything around us. In today’s day and age of... (3 Easy Ways to Generate P.O.C. (Powerful Original Content) Content rules everything around us.
more...
No comment yet.
Scooped by Stephanie Raines
Scoop.it!

24 stats about the importance of content marketing | Articles | Main

24 stats about the importance of content marketing | Articles | Main | Content Marketing For Business | Scoop.it
These metrics make a strong case about why this approach continues to gain steam.
Stephanie Raines's insight:

This information not only expresses the importance of content, it is also great information for strategicly developing content.

more...
No comment yet.
Scooped by Stephanie Raines
Scoop.it!

10 content promotion tips to help you get more traffic | Red Rocket ...

10 content promotion tips to help you get more traffic | Red Rocket ... | Content Marketing For Business | Scoop.it
People can share images in more places and there are no duplicate content issues with infographics – other bloggers can simply take your graphic and embed it into their own article without worrying about what Google will think.
Stephanie Raines's insight:

add your insight...

more...
No comment yet.
Rescooped by Stephanie Raines from Online video for small businesses
Scoop.it!

32 Lessons For Online Video Social Media Marketing Success | Jeffbullas's Blog

32 Lessons For Online Video Social Media Marketing Success | Jeffbullas's Blog | Content Marketing For Business | Scoop.it
I have previously mentioned Gary Vaynerchuk’s story and how he grew his family wine business from $4 Million to $45 Million using  online video and social media. He started as the co-owner of a wine store in New Jersey.

Via Brian K. Brown
Stephanie Raines's insight:

add your insight...

more...
Brian K. Brown's curator insight, January 3, 2013 11:18 AM

Some valuable tips here about growing your business with online video and social media. 

Rescooped by Stephanie Raines from Public Relations & Social Media Insight
Scoop.it!

How to Write Compelling Titles for Blogs & Content | Heidi Cohen

How to Write Compelling Titles for Blogs & Content | Heidi Cohen | Content Marketing For Business | Scoop.it
While it may seem like a waste of time, you must craft the best title you can to ensure the maximum number of people read and/or share your content.

 

In On Advertising, David Ogilvy stated, “On average, five times as many people read the headlines as read the body copy.” This means for every reader, five other people viewed the headline and skipped on to something else. Therefore, you must craft killer headlines.

 

For bloggers and content creators, this means that only a small proportion of readers will actually click through and read the content you’ve spent most of your time creating if your titles aren’t strong enough to make them take action!...


Via Jeff Domansky
Stephanie Raines's insight:

Headlines=Bait :0)

more...
Jeff Domansky's curator insight, February 4, 2013 11:50 PM

Smart tips for bloggers and content peeps...

Scooped by Stephanie Raines
Scoop.it!

These 58 Social Media Tips will Explode your Content Marketing

These 58 Social Media Tips will Explode your Content Marketing | Content Marketing For Business | Scoop.it
Content is King, yes. But how do you create "kingly" content? And how do you use Social Media to spread the word. The 58 Social Media tips here will help.
Stephanie Raines's insight:

This post has great examples/illustrations of how businesses are implementing their tips.

more...
No comment yet.
Scooped by Stephanie Raines
Scoop.it!

Hiring a Content Marketing Agency: 7 Tips to Help You Choose

Hiring a Content Marketing Agency: 7 Tips to Help You Choose | Content Marketing For Business | Scoop.it
If B2B marketers struggle to produce enough engaging content, why aren't brands outsourcing more? Here are 7 tips for choosing a content marketing agency.
Stephanie Raines's insight:

add your insight...

more...
No comment yet.