Comment dire des histoires et être entendu par vos clients professionnels, alors qu'ils voient passer environ 5000 messages marketing chaque jour ? La réponse avec une infographie publiée par Lookbook.
A "gold rush" mentality around content marketing has made it more difficult for marketers to separate the pros from the posers when choosing an agency to work with. The art of hiring an agency for ...
Monique Walhof's insight:
it is difficult finding the right match: How can you gauge subject matter expertise? Are they familiar with your business space? Do they cultivate thought leadership? Share relevant case histories ? ..and more..
Good read.. if you need an agency dont miss this one!
What types of people are most likely to share content online? And why are they sharing it?
The following infographic by StatPro categorizes people into six types of sharers: hipsters, careerists, altruists, connectors, boomerangs, and selectives.
Careerists are sharers who "are savvy business networkers and are more likely to share content on LinkedIn," states StatPro, whereas altruists "are helpful, reliable, thoughtful, connected, and only use email to share."
The group that use social networks and emails are selectives, who are "resourceful, careful, and thoughtful." However, hipsters are the least likely of the groups to use email.
The reasons people share online content are various, but the main reason is "value and entertainment."
Creativity author Michael Michalko examines the work ethic of artist Vincent van Gogh. He persistently labored on his craft every single day; creating over 2000 sketches and paintings within a decade. He understood that improving your skills through hard work furthered your ability more than having talent and not employing it.