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Have you imagined if only you could combine Instagram an dPinterest into one cool easy to use site - you got it: Pinstagram - a free service that lets you enjoy the best of Instagram presented in a Pinterest style interface on the web.
Huge and so graceful - The largest blue whale colony was discovered in Sri Lanka - The most revealing pictures ever captured of blue whales. Did you know that a child can crawl through its arteries?
Interesting post on why to consider a search-driven marketing plan A search-driven marketing plan ensures that your marketing activities are aligned to your audience. Through a search-driven marketing plan, you are using the words your customers use. You are using the volume of searches to prioritize their most important issues. From this you can create an audience-focused marketing plan that delivers valuable content on your customers’ hottest topics.
Beautifully done illustrations of the human body from around 1959. From the nine systems of the body – skeletal, muscle, nervous, digestive, respiratory, circulatory, lymphatic, endocrine, and reproductive – to the intricacies of the different organs and senses, the tantalizing tome demonstrates, in delightfully illustrated detail, just how magnificent our physical complexity is. "Two hearts could provide enough energy to drive a truck around the world in two years." by Maria Popova @brainpickings
The beautification of the web is upon us. How will this shift toward visual storytelling impact content marketing? We explore the trends.
...In the words of futurefriend.ly’s Brad Frost, “get your content ready to go anywhere because it’s going to go everywhere.” ...Embrace meaningful, modular chunks that are ready to travel: this takes editorial, architectural, and technical knowledge. ..Technology will change. Standards will evolve. But the need for understanding our content—its purpose, meaning, structure, relationships, and value—will remain. When we can embrace this thinking, we will unshackle our content—confident it will live on, heart intact, as it travels into the great future unknown. by Sarah Wachter-Boettcher
Can you bring your point across this clearly?
[FREE eBOOK DOWNLOAD] 'Pitch Elevation' by Michael Weiss. So you have put in your RFP and are waiting for a call to come in and present. .. Good read of the "to do and not do"... such as.. .
. Good read for anyone who has been looking for that extra advice to deliver more effective engaging ppts.
Nice tips to follow and implement .. Step 1- try to make as exhaustive a list of ‘events’ as possible. Step 2- make sure that every event has a date associated with it. Step 3- Order the list by date, and begin by focusing on the events occurring within the next ~ three months. Also pay particular attention to the 2 – 5 biggest events in your whole year. For a florist, this is Mother’s Day and Valentine’s. For Distilled, this is our events and recruitment drives. Step 4- Figure out which events are most appropriate for you to target. Step 5- At this stage, decide on the type of content you’re going to produce for the chosen events. Let your imagination run away at any stage of this process, i.e.
by Distilled
Robin Good: Here is a good collection of 12 tools dedicated to data mapping and visualization.
Many of these tools are free to use.
Resourceful. 7/10
Full guide: http://www.visualisingdata.com/index.php/2011/05/part-4-the-essential-collection-of-visualisation-resources/
Via Robin Good
Brandpoint and the Content Marketing Institute recently queried 389 marketing decision-makers and found some interesting content marketing trends, including a shift toward outsourcing in content creation.
How can a brand extend the reach of their in-person event through content creation, distribution and social media? Joe Pulizzi shares 15 different ways in this post.
For various reasons, many companies are still hesitant to embrace blogging. But it must be done. Whether you're a novice content marketer or a seasoned blogger, we think the tips in this Ultimate Guide to Blogging will help support your efforts.
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Content marketers spend lots of time and money creating just the right content to engage their customers and prospects, but much of it goes unheeded by the most coveted of audiences — the C-suite.
New platforms for promoting and sharing content are showing up all the time and existing ones keep evolving. Check out 7 new things to do to get attention after you have written a new blog post.
Productivity is a universal challenge in content marketing. Those who are consistently successful usually have a system or process in place to help them meet the daily deadline challenge. Here are 3 productivity tips to use as the core of your own system for preparing content on an ongoing, stress-free basis..
The Social Analytics Framework for Marketing and Sales Effectiveness.
4 key elements that make up the code for building great content...Inform, Instruct, Inspire and Initiate. Create the right type of content and distribute across the right channels.
Let's face it, content marketing has gone mainstream. That kind of sucks, really, because it used to be a hugely powerful differentiator in most markets.
Soon it will just be the price of entry. Everyone will have a rich content library, so a new eBook or video won't be enough to make you jump out from that pack of pesky competitors.
So how will the world of digital marketing change when content marketing becomes the norm for everyone? Via Gregg Breward
We have to be able to think strategically about content and how the elements of content relate to one another, to ensure that the content creator’s vision is brought to life. Via Gregg Breward
Robin Good: If you are looking to become a respected and trusted authority in your niche, here is something important to pay attention to.
Competence and expertise is not the only critical factor.
To trust and support you, your fans must know what you are really after, and unless you make some very conscious efforts to do so, it may be likely that most people are not clear, or outright confused about your true mission.
Linda Hill and Kent Lineback spell very well out the logic behind this while providing you with three key steps you can take now to overcome this issue.
Excerpted from their article intro on HBR: "...our feelings about someone, whether we fear or trust them, are largely determined by their intentions.
By divining what they want, we answer the question we all instinctively ask about someone new: ally or enemy?
Intentions are how we distinguish a villain from someone whose influence we accept, whom we move toward. Competence may be appealing, but intentions are what attract or repel us and foster trust or mistrust. Thus, if you want to lead and influence others, you must reveal your intentions.
People won't believe you will do the right thing unless they're convinced you genuinely want to do it.
That requires more conscious effort than most bosses understand.
We all more or less assume that others will see our positive motives or at least give us the benefit of the doubt.
But it often doesn't work that way.
As a leader and manager, you must often make tradeoffs among the competing interests of your own group, other groups, the organization as a whole, important outsiders, and the individuals who work for you. That obviously creates many opportunities for people to misinterpret your intentions. That's why it's often critical to take conscious and purposeful steps to reveal your motives and values and to open yourself so others can see inside you.
Here are three important ways to reveal your intentions and convince others of their sincerity."
Full article: http://blogs.hbr.org/hill-lineback/2012/04/for-people-to-trust-you-reveal.html Via Robin Good
Mashable asked viral video agency Seedwell how to recognize a viral sensation before it happens. Seedwell think of ourselves as a “creative studio” rather than an “ad agency.” they believe in getting paid for creative and earning the distribution. Find out how they do it....
There are several areas of experience and specific qualities that marketing organizations should look for when hiring a journalist or reporter for content marketing. Here are the essentials.
aim to deliver relevant, sharable content for your customer across multiple touch points that connect to their life moments. example: A focused 'nice to meet you" series of your C-suite to introduce your brand - gain credibility.
Gotta love CMI.. consistently pumping out good content.. Nice tips on maximizing new white papers. Am already adjusting an upcoming white-paper promotion . kudo's to @mittray
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