Content marketing for b2b
3.8K views | +0 today
Content marketing for b2b
Strategies for b2b content marketing
Curated by Monique Walhof
Your new post is loading...
Your new post is loading...
Scooped by Monique Walhof
Scoop.it!

 30 Things We Learned at the 2016 99U Conference

A handy roundup of what we learned from the 99U Conference speakers and attendees.
Monique Walhof's insight:
great list for anyone to look through and find something that to try as tomorrow the new workweek starts...
more...
No comment yet.
Scooped by Monique Walhof
Scoop.it!

Why Your Content Marketing Strategy Should Include Long-Form Content

Why Your Content Marketing Strategy Should Include Long-Form Content | Content marketing for b2b | Scoop.it
Media brands have been producing long-form content for years, but now brands see an opportunity within a content marketing strategy. Here's how to start.
more...
No comment yet.
Scooped by Monique Walhof
Scoop.it!

How to Save and Use Your Content Ideas

How to Save and Use Your Content Ideas | Content marketing for b2b | Scoop.it

find an effective system for keeping track of your content marketing ideas, whether you prefer digital or tangible tools.

more...
No comment yet.
Scooped by Monique Walhof
Scoop.it!

Copywriting Inspiration: 10 Places You Never Thought to Look

Copywriting Inspiration: 10 Places You Never Thought to Look | Content marketing for b2b | Scoop.it

If you're doing anything creative in your day-to-day work, chances are, you're going to have days when you're not feeling so creative....


....I compiled a bunch of brilliant copywriting examples from quite random places ..


... hope that they inspire you too. ..

more...
No comment yet.
Scooped by Monique Walhof
Scoop.it!

Gatorade's Snapchat filter smashed the Super Bowl

Gatorade's Snapchat filter smashed the Super Bowl | Content marketing for b2b | Scoop.it
Monique Walhof's insight:

Creativity and Marketing Innovation

Gatorade's Super Bowl Snapchat filter was branded only with the letter "G" and let consumers chuck a virtual cooler over other users' videos. The spot gained 160 million impressions, compared with 115 million viewers of the actual game.


via @smartbrief

more...
No comment yet.
Rescooped by Monique Walhof from Internal Communications Tools
Scoop.it!

The Changing Role of Internal Comms | simply communicate

The Changing Role of Internal Comms | simply communicate | Content marketing for b2b | Scoop.it

"Our smileguide on The Changing Role of Internal Communication is now available as a free download is available to all our registered readers. If you are not registered just sign up (it takes less than a minute and is completely free). 


It is clear that the arrival of social media and digital communications has changed the role of the IC professional forever. As I started investigating social networks in the enterprise I quickly saw that we are just at the beginning of an evolution that is going to transform forever the practices of this industry. Indeed, all the indications seem to suggest that the speed of technology will continue to occur faster and faster."


Read the full article to access this free 23 page smileguide which identifies the key trends in the marketplace and what practitioners can do to develop themselves, covering the need for internal communicators to:

  • be digital experts with a background in both internal and external communications

  • have journalistic skills

  • think like a marketer

  • be relevant in the new era of social business

  • also have experience in public affairs, marketing, and media relations


Via Kim Zinke (aka Gimli Goose)
more...
Kim Zinke (aka Gimli Goose)'s curator insight, February 12, 2016 7:27 PM

Definitely an interesting read.  On top of what is mentioned above, I found that it really emphasized how our role is moving more and more to the facilitation side.

Scooped by Monique Walhof
Scoop.it!

The 15-Second Films Taking Instagram By Storm

The 15-Second Films Taking Instagram By Storm | Content marketing for b2b | Scoop.it

Shield 5 is a lot like Homeland or  24 but it lives on Instagram, and each captivating episode is just seconds long.

more...
No comment yet.
Scooped by Monique Walhof
Scoop.it!

Influencers are key to reaching buyers now, CMO says

Influencers are key to reaching buyers now, CMO says | Content marketing for b2b | Scoop.it

CA Technologies' marketing chief, Lauren Flaherty, talks about the challenge of continual disruption and how her team is responding to the increasing savviness of buyers, who tend to research more on their own before connecting with the brand. "What we're seeing is the most powerful networks of influence are the peer-to-peer networks," she says.


more...
No comment yet.
Scooped by Monique Walhof
Scoop.it!

How Amazon Could Reinvent the Brick-and-mortar Store Experience

How Amazon Could Reinvent the Brick-and-mortar Store Experience | Content marketing for b2b | Scoop.it
Recent speculation that Amazon plans to open several new brick-and-mortar stores has sparked a debate about the online retailer’s future strategies.
Monique Walhof's insight:

Interesting to follow how Amazon would take today's digital experience and lead it into a "store near you"..        Many ideas pop up as to what and why and how.   Always  interesting to follow potential big moves like this. Enjoy the read!

more...
No comment yet.
Scooped by Monique Walhof
Scoop.it!

Stay Ahead of the Competition With These 6 Content-Marketing Trends

Stay Ahead of the Competition With These 6 Content-Marketing Trends | Content marketing for b2b | Scoop.it
Vibrant new marketing tools such as automation, complex niches and artificial intelligence will help your business lead the pack.
more...
No comment yet.
Scooped by Monique Walhof
Scoop.it!

WSJ drops publisher frenemy LinkedIn's share button

WSJ drops publisher frenemy LinkedIn's share button | Content marketing for b2b | Scoop.it
Publishers have had a complicated relationship with LinkedIn, and now, The Wall Street Journal has dropped its sharing button from its article pages.
Monique Walhof's insight:

Change -  the most constant factor in the publishing world..


add on note to article:  Publishers want to own THE publishing platform -  What will be the next winning  formula,and or how long?     It is definitely still being  hashed out by the leading publications, as evidenced in this article .  


What's the next popular platform?   .. one thing is for sure... today's digital world still is way too linear    ..  the coming leap from here will be amazing..    


Always interesting to watch this ever-changing digital landscape.   

more...
No comment yet.
Rescooped by Monique Walhof from Mastering Facebook, Google+, Twitter
Scoop.it!

What's it Take to "Go Viral?" 11 Traits to Give Your Idea Wings

What's it Take to "Go Viral?" 11 Traits to Give Your Idea Wings | Content marketing for b2b | Scoop.it

Online word-of-mouth can drive exponential traffic growth, attract broad media coverage, and result in tons of backlinks and social shares. Matt Round describes the 11 key traits you should include when devising interactive content that taps into the impulse to share things on Facebook and Twitter.


Via Kamal Bennani, massimo facchinetti
more...
Tentronix NZ's curator insight, February 2, 2016 1:04 AM

Creating a content that goes viral is always a challenging task, this info graphic explains it in an easy way .

Scooped by Monique Walhof
Scoop.it!

INFOGRAPHIC: How Consumers Really Use Snapchat

INFOGRAPHIC: How Consumers Really Use Snapchat | Content marketing for b2b | Scoop.it
Since its inception in 2011, Snapchat has taken the messaging world by storm. Everyone wants a piece of the empire that 24-year-old CEO and Co-founder Evan Spiegel built, but marketers still have not figured out how to reach Snapchat’s elusive millennial audience.  One year ago almost to the day, Snapchat launched ‘Discover’ as a way for
more...
No comment yet.
Scooped by Monique Walhof
Scoop.it!

Javier Jaén 's Visual content contributions

How one Barcelona-based designer is shaking up American culture.
Monique Walhof's insight:
visual content - as important as the words that accompany them.  Great article, great work 
more...
No comment yet.
Scooped by Monique Walhof
Scoop.it!

12 Dozen Places To Educate Yourself Online For Free

12 Dozen Places To Educate Yourself Online For Free | Content marketing for b2b | Scoop.it
All education is self-education. Period. It doesn’t matter if you’re sitting in a college classroom or a coffee shop. We don’t learn anything we don’t want to
more...
No comment yet.
Scooped by Monique Walhof
Scoop.it!

3 Resources to Help You Publish the Content Your Audience Wants

3 Resources to Help You Publish the Content Your Audience Wants | Content marketing for b2b | Scoop.it

Are you delivering the right type of content to your audience? ..guidance for meticulous content creators.

more...
No comment yet.
Scooped by Monique Walhof
Scoop.it!

10 Companies That Totally Nail Copywriting

10 Companies That Totally Nail Copywriting | Content marketing for b2b | Scoop.it
10 real copywriting examples from brands with awesome copywriters.
more...
No comment yet.
Scooped by Monique Walhof
Scoop.it!

Surprise Valentine's Singing

When was the last time you binge watched my channel? How about starting with this VALENTINE’S playlist. I promise you'll love it: https://www.youtube.com/wat...
Monique Walhof's insight:

#awesome #feelgood #guaranteed to put a smile on your face    

more...
No comment yet.
Scooped by Monique Walhof
Scoop.it!

“Why Aren’t My Pins Being Seen?” Diving Into The Pinterest Smart Feed

“Why Aren’t My Pins Being Seen?” Diving Into The Pinterest Smart Feed | Content marketing for b2b | Scoop.it
Are you frustrated with your pins’ visibility? You aren’t alone. This post explains the Pinterest smart feed & gives tips on getting your pins seen.
more...
No comment yet.
Scooped by Monique Walhof
Scoop.it!

15 reminders on Getting More ROI From Social Media This Month

15 reminders on Getting More ROI From Social Media This Month | Content marketing for b2b | Scoop.it
Get your numbers up by being 'authentic,' using the right social channels and using paid promotions.
Monique Walhof's insight:

Good post - may remind you of a few things you had forgotten .. 

more...
No comment yet.
Scooped by Monique Walhof
Scoop.it!

What the big brands missed at the Superbowl...

What the big brands missed at the Superbowl... | Content marketing for b2b | Scoop.it
Monique Walhof's insight:
Is a 30-second Super Bowl spot worth $5 million, especially when brand storytelling strategies are so effective online?


A successful Super Bowl campaign sparks conversation, boosting visibility and shares on social media, writes Taylor Mallory Holland. 


more...
No comment yet.
Scooped by Monique Walhof
Scoop.it!

3 Steps to Completing a Painless Content Audit for SEO

3 Steps to Completing a Painless Content Audit for SEO | Content marketing for b2b | Scoop.it

It’s not enough to simply produce content for your website—you have to produce the right content for your audience.

more...
No comment yet.
Rescooped by Monique Walhof from Content Creation, Curation, Management
Scoop.it!

Nine Things Every Successful Content Strategist Understands

Nine Things Every Successful Content Strategist Understands | Content marketing for b2b | Scoop.it

Content - If you aspire to be a successful content strategist or marketer, here are nine things you should plan on learning—the sooner, the better!


Via brandinmind, massimo facchinetti
more...
No comment yet.
Scooped by Monique Walhof
Scoop.it!

Content strategy takes a big shift - why I was wrong - diginomica

Content strategy takes a big shift - why I was wrong - diginomica | Content marketing for b2b | Scoop.it
B2B Content strategy has changed, and so has my outlook. We have the four components of effective content to blame.
Monique Walhof's insight:

Agree:   great content does not speak for itself anymore... 


  • Quality/relevance of content only sparks engagement if it’s supported by the proper distribution and user experience

"...Passion, authenticity, edginess, expertise, and a bit of self-mockery is still a winning B2B content formula.  Great content in and of itself is a message in a bottle. It’s nothing but a prayer unless it reaches your audience’s shoreline. .."


more...
No comment yet.
Scooped by Monique Walhof
Scoop.it!

The Sophisticated Marketer’s Podcast: Brands, Media, and Content Marketing with Joe Pulizzi

The Sophisticated Marketer’s Podcast: Brands, Media, and Content Marketing with Joe Pulizzi | Content marketing for b2b | Scoop.it

Tune in as LinkedIn's Jason Miller and CMI's Joe Pulizzi discuss content marketing, brands buying media companies, and how to start a business
without a product..


more...
No comment yet.