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Content marketing for b2b
Strategies for b2b content marketing
Curated by Monique Walhof
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Why Marketers Have a Netflix Problem

Why Marketers Have a Netflix Problem | Content marketing for b2b | Scoop.it
A new twist has been added to the era of engagement marketing. The prevalence of Netflix has sparked an on-demand,
Monique Walhof's insight:

Take this into account..  while you have the attention of your prospect - offer them all they want.. they can read it all or come back later to consume more.   Why drip feed over time, fighting for a next click..  Time to review drip campaign model and do some testing! 

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Lithium CEO: Why CMOs own the customer and digital agenda

Lithium CEO: Why CMOs own the customer and digital agenda | Content marketing for b2b | Scoop.it
Previously, marketing would be measured on impressions and traffic, while engagement and retention was the domain of service teams judged on Net Promoter Score and customer service metrics, he said.
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Viral Infographic: 21 Tips

Viral Infographic: 21 Tips | Content marketing for b2b | Scoop.it
Use these 21 tips to plan and create an infographic and then help your infographic go viral.
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17 Content Marketing Templates, Checklists => Bookmark!

17 Content Marketing Templates, Checklists => Bookmark! | Content marketing for b2b | Scoop.it
The most popular post we have ever published at CMI is "10 Must-Have Templates for Content Marketers." Discover what's new and old favorites on an updated marketing list.
Monique Walhof's insight:

it is not a surprise this post ranks as one of the most popular of CMI.  bookmark and use it i would say! 

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Creepy Ads Use Litterbugs' DNA to Shame Them Publicly

Creepy Ads Use Litterbugs' DNA to Shame Them Publicly | Content marketing for b2b | Scoop.it
For a recent ad campaign in Hong Kong, Ogilvy combined forensic science and demographic data to construct the faces of litterers.
Monique Walhof's insight:

that sure brings a whole new meaning  to  "target audience' 

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The Content Marketing Road Map - How to Build Your Own Content Marketing Plan

The Content Marketing Road Map - How to Build Your Own Content Marketing Plan | Content marketing for b2b | Scoop.it
Forget the interruption. Develop a content plan that gives consumers what they actually are interested in. Here’s how – Content Marketing Institute.
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Are LinkedIn Groups Worth the Trouble? 17 Tips for Success

Are LinkedIn Groups Worth the Trouble? 17 Tips for Success | Content marketing for b2b | Scoop.it
Learn to create LinkedIn groups that truly connect you with your audience with these 17 tips from Content Marketing Institute’s community manager.
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How To Create A Content Marketing Strategy

How To Create A Content Marketing Strategy | Content marketing for b2b | Scoop.it

It’s important you have a content strategy. So, here’s a walkthrough to creating a content marketing strategy.


Via Pedro Da Silva, massimo facchinetti
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UPDATE: T-Mobile Appears to Pull Twitter Ad After Backlash

UPDATE: T-Mobile Appears to Pull Twitter Ad After Backlash | Content marketing for b2b | Scoop.it
T-Mobile walked into a hornet's nest on Twitter after buying today's Promoted Trend—which costs around $200,000—and employing the hashtag #NeverSettleForVerizon. Many former T-Mobile customers tweeted in protest to the ad, some of whom claim to have moved from the telecom to rival Verizon.
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The Breaking Bad Guide to Storytelling [Infographic]

The Breaking Bad Guide to Storytelling [Infographic] | Content marketing for b2b | Scoop.it
Check out this infographic featuring the best B2B marketing tips and twists from the creators of the award-winning series, Breaking Bad. #EE13
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No Subscription Goal for Your Content Marketing? Prepare to Be Ignored

No Subscription Goal for Your Content Marketing? Prepare to Be Ignored | Content marketing for b2b | Scoop.it
Content Marketing Institute's Joe Pulizzi issued a warning: If your content marketing strategy doesn’t have a subscription goal, expect to be ignored.
Monique Walhof's insight:

Indeed a "subscription quota" is often not a part of the goals we focus on.


Thought.. in view of global campaigns, it is difficult to generate enough and quality content for all regions.  let alone if you are asked to do some type of lead generation. Changing the goal into buidling regional subscriber bases - the local teams can focus on the contacts with x# points who may be willing to engage.. hmm not there yet.. but it may warrant some further thinking.. thanks @joepulizzi

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Why You Need to Care about Visual Content - Kapost Content Marketing Blog

Why You Need to Care about Visual Content - Kapost Content Marketing Blog | Content marketing for b2b | Scoop.it

Do you remember when you had to wait 20 seconds to download an image from a website? I do, and it sucked big time. The web before broadband was a major ...

Monique Walhof's insight:

Great takeaway: reduce text noise and increase  use of visuals to support your audience’s understanding.   Let’s try to own this in what we produce!  


Any good tips out there on how you do this  - i.e. stay away from the obvious stock images? 

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Turn User-Generated Content Into Undeniable, Glorious Connections

Turn User-Generated Content Into Undeniable, Glorious Connections | Content marketing for b2b | Scoop.it

If you truly appreciate user-generated content, your customers are more likely to value your brand. Learn how to do it well ..

Monique Walhof's insight:

Trust in user reviews etc. is regaining ground on the internet,  this post offers 3 best practice tips to set up your user community the right way:


  1. Answer the 'How" do you want to connect with them
  2. Focus on ... quality ..... quality   and ... quality 
  3. create a holistic strategy


[side note - i also like the headline repeated in the image.. good short cut TIP for  if you have no other support image for your post! ]

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How We Grew Our Blog from 20K to 200K+ Page Views in 1 Year

How We Grew Our Blog from 20K to 200K+ Page Views in 1 Year | Content marketing for b2b | Scoop.it
One company grew its blog from 20,000 page views to 200,000 page views a month when it took these 10 steps – Content Marketing Institute.
Monique Walhof's insight:

great overview of lessons learned.. ready to use on your way to blog success...

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Nature Is Speaking: Beautiful and Effective message..

Monique Walhof's insight:

Great video to analyze as a case study in how to do it.  message, visual, narration, tone, flow, ...    


This video does a great job to look at a overly discussed topic in a fresh and thereby effective way.    They did a 180,  great to see..  so sharing.! 

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3 Angles to Create Magnetic Content with the Triangle of Relevance

3 Angles to Create Magnetic Content with the Triangle of Relevance | Content marketing for b2b | Scoop.it

The Triangle of Relevance is a content strategy principle incorporating 3 angles: business interest, user interest, and time significance to maximize relevance.

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An Intel Team Takes On Intelligent Content – and Customers Love Them for It -

An Intel Team Takes On Intelligent Content – and Customers Love Them for It - | Content marketing for b2b | Scoop.it
A new approach to documentation is making certain Intel engineers – and customers – more productive. Other groups at Intel are taking note. Should you? Continue reading →
Monique Walhof's insight:

Impressive, hats off to Intel for leading the way as to how to revamp product documentation into the future.      Great platform from which to connect further into the Intel content silos.   Am definitely inspired! 

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The Art of Repurposing Content - 5 Creative Tips for Content Marketers

The Art of Repurposing Content - 5 Creative Tips for Content Marketers | Content marketing for b2b | Scoop.it
Many companies chasing the "brand publisher" approach to content are running out of steam and troubled by their inability to tie content to marketing ROI.
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Stop the Checklist Mentality: Why You May Not Need a New Video, Podcast or Infographic

Stop the Checklist Mentality: Why You May Not Need a New Video, Podcast or Infographic | Content marketing for b2b | Scoop.it
Just because you can doesn't mean you should. Learn when video, audio, and infographics work best and when to say no – Content Marketing Institute.
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The Secret Competitive Research Tactics of Top Content Marketers

The Secret Competitive Research Tactics of Top Content Marketers | Content marketing for b2b | Scoop.it
Competitive Intelligence Is Hard to Figure Out

Competitive Intelligence isn’t a sexy topic. It’s also subjective.  Each industry and business discipline uses their own homegrown methodology.  So instead of trying to present a one-size-fits-all strategy, we’ve assembled a list of the best articles on the topic.

Review this list and check out the resource that satisfies your immediate need.


Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, May 2, 10:04 AM

Many good ideas on how to understand the content management strategy and keyword targets of competitors.

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11 Things Ultra-Productive People Do Differently

11 Things Ultra-Productive People Do Differently | Content marketing for b2b | Scoop.it

od When it comes to productivity, we all face the same challenge—there are only 24 hours in a day. Yet some people seem to have twice the time; they have an uncanny ability to get things done. Even when juggling multiple projects, they reach their goals without fail. Time is [...]

Monique Walhof's insight:

a good end of week reminder - to start implementing next week.. 

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4 Quick Tools to Help an Audience Share Your Content

4 Quick Tools to Help an Audience Share Your Content | Content marketing for b2b | Scoop.it
These four tools can help jazz up your content to increase engagement even if you’re working with “boring” B2B content – Content Marketing Institute
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7 Up-and-Coming Marketing Blogs Worth Reading

7 Up-and-Coming Marketing Blogs Worth Reading | Content marketing for b2b | Scoop.it
If you're a marketer looking for new reading material, you've come to the right place. As you're most likely well aware, there are countless awesome indust
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13 Reasons Why Your Brain Craves Infographics

13 Reasons Why Your Brain Craves Infographics | Content marketing for b2b | Scoop.it
This HTML 5 interactive infographic explains why infographics have been so successful.
Monique Walhof's insight:

Great visual .. very nicely done!   Good example to follow

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Is Time Really the Problem? Break the Bottlenecks in Content Production

Is Time Really the Problem? Break the Bottlenecks in Content Production | Content marketing for b2b | Scoop.it
Time-management tips won’t work. Use these five steps to identify the bottlenecks in your content production process – Content Marketing Institute.
Monique Walhof's insight:

Great case study based on lessons learned in a large organization such as Adobe.   Find the bottleneck, .. creatively fix the flow..

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