Content marketing for b2b
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Using Visual Content to Promote Your Event

Using Visual Content to Promote Your Event | Content marketing for b2b | Scoop.it
Learn how visual content for events can be a valuable tactic before, during, and afterwards, becoming a cornerstone of your event marketing strategy.
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Learning By Example: 9 More Responsive Emails

Learning By Example: 9 More Responsive Emails | Content marketing for b2b | Scoop.it
A few months back, I wrote a post outlining four responsive emails and the tactics they applied to content. I’ve received significant feedback on that post, so I’m diving back in to show some more responsive emails from my inbox.
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A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Content marketing for b2b | Scoop.it
Crunching numbers is only half the battle.
Monique Watkins's insight:

Great article - leave out the numbers, visually show trends and everyone will join in the conversation. 

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What Happens in an Internet Minute [Infographic] | Get Elastic Ecommerce Blog

What Happens in an Internet Minute [Infographic] | Get Elastic Ecommerce Blog | Content marketing for b2b | Scoop.it
What Happens in an Internet Minute [Infographic] - Digital Commerce


"What I find most interesting is how it appears that for every 2 emails sent, one Youtube video is viewed, and how by 2015, the device-to-human ratio will be 2:1".

Monique Watkins's insight:

and..   the importance of interesting, well written, good, easy consumable content will increase ..

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Download the 70 best free fonts

Download the 70 best free fonts | Content marketing for b2b | Scoop.it

UPDATED: Get your hands on the best free fonts, from graffiti-inspired type to slap-you-in-the-face slab serifs...

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Which conferences should you be attending? - Christopher S. Penn : Awaken Your Superhero

Which conferences should you be attending? - Christopher S. Penn : Awaken Your Superhero | Content marketing for b2b | Scoop.it
With the coming of mega-events like SxSW and other large events, one of the natural questions to ask is, which events should you be going to in order to further your business and your knowledge?
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13 Free Design Tools for Visual Marketers on a Budget

13 Free Design Tools for Visual Marketers on a Budget | Content marketing for b2b | Scoop.it

Discover 13 free and easy-to-use visual content creation tools that can make you look like a master designer! 

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4 Spreadsheet Tricks in Google Drive You May Not Know About

Sheets in Google Drive has some pretty nifty tricks. Here's a quick look at four cool Sheets features you might not be familiar with.

Via paulo oliveira
Monique Watkins's insight:

includes handy tricks for creating graphs also.  Did not know of this.


Thanks Paulo 

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7 Signs You are Not a Good Blogger

7 Signs You are Not a Good Blogger | Content marketing for b2b | Scoop.it
The most important distinction is that being a good blogger is not the same thing as being a good writer. Writing is a single activity - you take an idea, and write an article around it. Blogging involves a lot more elements.
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Track Compelling Content Titles with 12-Step Title Optimization

Track Compelling Content Titles with 12-Step Title Optimization | Content marketing for b2b | Scoop.it
Titles play a key role in getting eyes on your content. Create compelling content titles based on your analytics using this 12-step process.
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Techniques for Working Smarter Not Harder in 2013

Techniques for Working Smarter Not Harder in 2013 | Content marketing for b2b | Scoop.it
Advice from people at “The Lean Startup Conference” on how to work smarter and not harder in the New Year.
Monique Watkins's insight:

Great content example: :"the Spark Minute"  Spark Media video's - lots of them cover attention grabbing  topics - here is another example.  

Sign up for his newsletter - sure to 'spark' ideas.


via @dspark

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How to Become an Influential Writer in the Age of AuthorRank

How to Become an Influential Writer in the Age of AuthorRank | Content marketing for b2b | Scoop.it
Let’s admit it.

Sometimes it feels like everything has been written already. There’s too much information on the web.

How can you write original conte
Monique Watkins's insight:

excerpt from article:


It is hard work but you can write original and authoritative content - even if you are a beginner - and in order to do this, you will need to develop the following skills:


  • Create unique content from existing ideas - [yes, it suggests to steal ideas and credit the source].
  • Develop your own Voice -  look at what content appeals to you and why.
  • Become a better writer and recycle your exisitng content
  • "Almost all good writing begins with terrible first efforts" - Ann Lamott
  • Always finish with an inspirational paragraph


Remember that one epic post can have more impact than 100 recycled posts, so ....

Dare to be different,

Speak up, 

Tap into your passion!!

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Effective Content Marketing - Habits for Success

Effective Content Marketing - Habits for Success | Content marketing for b2b | Scoop.it

5 effective content marketing habits to help you stand out from the crowd.

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What is Quality Content and How to Help Your Clients Create It

What is Quality Content and How to Help Your Clients Create It | Content marketing for b2b | Scoop.it
Many of us have clients who are still overwhelmed by the challenges of creating useful content. Help them clearly define quality content. Then use these strategies and tips to help them create and ...
Monique Watkins's insight:

To get the final quality result is indeed difficult..  Nice clear article - thanks @bradshorr

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How to Write Copy Like Google

How to Write Copy Like Google | Content marketing for b2b | Scoop.it

Have you ever wondered who writes copy for Google … who puts together the words on the landing pages or in the video scripts for products like Gmail, ..."

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16 Humiliating Twitter Brand Fails in One Painfully Hilarious Chart

16 Humiliating Twitter Brand Fails in One Painfully Hilarious Chart | Content marketing for b2b | Scoop.it
Twitter is a brilliant place for brands to connect with consumers. It's also a brilliant place—unparalleled, perhaps—for brands to absolutely humiliate themselves with idiotic posts.
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Fight for every unsubscribe

Fight for every unsubscribe | Content marketing for b2b | Scoop.it
How Busted Tee's makes it easy for people to unsubscribe -- but also gives them an easy option to stay subscribed.
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Swimming with the sharks: Entrepreneurial lessons from reality TV

Though "Shark Tank" is highly entertaining, it’s also instructional for high-stakes presentations. Here are five presentation lessons for entrepreneurs.
Monique Watkins's insight:

Presentations, content creation -  it counts for everything -   - it is all about putting yourself in the shoes of the listener, reader and giving them something that leaves them wanting for more.  NOTHING is about you anymore .. 

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3 Steps to Avoid a Guest Blogging Fail

3 Steps to Avoid a Guest Blogging Fail | Content marketing for b2b | Scoop.it
Without a strategic plan behind your content marketing and, more specifically, your guest postings, your content is just clutter — it's not marketing, Use these three steps to avoid a guest bloggin...
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9 Ways to Lose the Trust of Your Audience

9 Ways to Lose the Trust of Your Audience | Content marketing for b2b | Scoop.it
Know. Like. Trust. You know the formula by now. When you accomplish that holy trifecta, you're well on your way to earning a paying customer. You might
Monique Watkins's insight:

Nice post, so obvious and true.  See if you can check off all 9?  I couldn't [yet]. 

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Desk Yoga to Improve Your Posture

Desk Yoga to Improve Your Posture | Content marketing for b2b | Scoop.it
Get out of the slump and sit tall with four yoga poses you can do from your desk.Get the latest blog articles on business ideas and trends from...
Monique Watkins's insight:

a non content marketing article -   tips for a nice break

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4 Essential Ingredients of a Tasty Content Marketing Campaign

4 Essential Ingredients of a Tasty Content Marketing Campaign | Content marketing for b2b | Scoop.it
There are those elements that make content great: valuable data, a conversational tone, an engaging story, perhaps some eye-catching design. Each is indispensable for bringing people in and bringing back, again and again.
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5 Reasons You Should Write About Topics Covered Elsewhere | Social Media Today

5 Reasons You Should Write About Topics Covered Elsewhere | Social Media Today | Content marketing for b2b | Scoop.it
Blog Topics

Via Beth Kanter
Beth Kanter's curator insight, January 14, 11:31 PM

This resource was curated by Robin

Good and offers up five good benefits for doing content curation, good content curation.

Here's a great example for nonprofits and marketing: http://www.scoop.it/t/networked-ngos

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25 Most Popular Eloqua Blog Posts of 2012

25 Most Popular Eloqua Blog Posts of 2012 | Content marketing for b2b | Scoop.it
It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. Throughout the year, we tried to keep you in the loop with fresh content.
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Big Idea 2013: Unbundling Media

Big Idea 2013: Unbundling Media | Content marketing for b2b | Scoop.it
My big idea for 2013 is actually very small. Much smaller than this article.You see, while the sharing of news stories on social media has boomed in recent years, I often find myself wanting to share
Monique Watkins's insight:

I like his idea - and am planning to implement - whether it is excerpts from case studies, webcasts etc.    We do have to be careful not to create 'new truths or meanings' by taking content out of context.

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