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Content marketing for b2b
Strategies for b2b content marketing
Curated by Monique Walhof
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A Funny Take on Sales and Marketing Alignment...or Lack Thereof [VIDEO]

A Funny Take on Sales and Marketing Alignment...or Lack Thereof [VIDEO] | Content marketing for b2b | Scoop.it
It's a simple fact: Communication between sales and marketing often fails. This classic disconnect between "sides" ends with one team getting angry, and th
Monique Walhof's insight:

Great video.. very true..  


ha but we are changing this..right??  :-) 

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Portrait of a Content Marketer: More Than a Marketer [Infographic]

Portrait of a Content Marketer: More Than a Marketer [Infographic] | Content marketing for b2b | Scoop.it
The modern content marketer is more than a marketer. This infographic paints a portrait of this versatile individual.
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nicely done!

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8 Questions We Asked Our Audience to Find out What They Want - Kapost

8 Questions We Asked Our Audience to Find out What They Want - Kapost | Content marketing for b2b | Scoop.it

"The goal of our research was to understand why our buyers consume particular content, what kinds of content they want (and where they go to get it), and how they actually frame their challenges and accomplishments.



In this post, I’m going to detail how we approached building and deploying our survey. We asked 8 questions... 




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How to Tell a Compelling B2B Story Using Comics

How to Tell a Compelling B2B Story Using Comics | Content marketing for b2b | Scoop.it
Renewed interest comic books can mean good things for your B2B content marketing: You can stand out when you tell compelling stories using this visual medium. Discover the three things every comic must have to engage readers.
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Content Clarified: Content Strategy and Its Cousins

It seems like everywhere you look there’s an article about content, content strategy, content marketing, content management, content curation, etc., etc., etc. …   it can be hard to know where to start.   ... as a content professional, the irony is not lost on me.


... here’s a consolidated guide to common content-related terms to help make things more clear.

Monique Walhof's insight:

All content terms and definitions of the phrases ..  agree that in the end all that is important is that the work gets done well. But it is a helpful article clarifying the multiple roles around 'content' 

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The ABCs of Landing Pages That Work [Infographic]

The ABCs of Landing Pages That Work [Infographic] | Content marketing for b2b | Scoop.it
Learning how to create landing pages that convert is a smart way to help you build your career online. Start today with the ABCs of landing pages that work.
Monique Walhof's insight:

Nice infographic check list for landing pages.. 

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Take Charge of Your Communications with LightBox Collaborative’s 2015 Editorial Calendar

Take Charge of Your Communications with LightBox Collaborative’s 2015 Editorial Calendar | Content marketing for b2b | Scoop.it
Take charge of your own publishing with our downloadable, customizable editorial calendar.
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Free editorial calendar download.. set yourself up for 2015. 

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John Lewis unveils Christmas ad starring Monty the penguin

John Lewis unveils Christmas ad starring Monty the penguin | Content marketing for b2b | Scoop.it

and an£1m festive ad features a young boy playing with a CGI animated penguin to the tune of John Lennon’s Real Love

Monique Walhof's insight:

and another great video from the UK for Christmas.   How can we on a low budget keep up?  Take notes, pull the best from it and implement in our content..   it's all doable if we zoom out :)     Enjoy!!

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The Secret of Life from Steve Jobs in 46 Seconds

The Secret of Life from Steve Jobs in 46 Seconds | Content marketing for b2b | Scoop.it
The Secret of Life from Steve Jobs in 46 Seconds by Maria Popova

“Once you learn that, you’ll never be the same again.”

[VIDEO]

Monique Walhof's insight:

ANYTHING is possible, ANYTHING can be done!.... Friday read to ponder on..  


"When you grow up you, tend to get told that the world is the way it is and your life is just to live your life inside the world, try not to bash into the walls too much, try to have a nice family, have fun, save a little money. That’s a very limited life. Life can be much broader, once you discover one simple fact, and that is that everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use. Once you learn that, you’ll never be the same again.”

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Want to Hook Your Readers? 10 Principles - that will ensure you Put your Press Hat on -

Want to Hook Your Readers? 10 Principles - that will ensure you Put your Press Hat on - | Content marketing for b2b | Scoop.it
Journalists are trained to write stories that will hook readers. To create your own compelling content, apply these 10 principles in your content marketing.
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the relevance of the art of storytelling.... 

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How to Stand Out in a World of Dull Podcasts

How to Stand Out in a World of Dull Podcasts | Content marketing for b2b | Scoop.it

Think about this for a moment. Your favorite podcasts.

This American Life, WTF with Marc Maron, Pat Flynn’s Smart Passive Income, ....


Every single one of them started at the bottom. Every single one of them started in obscurity. Every single one of them started without an audience"

Monique Walhof's insight:

nice post with lots of good info.

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Why Content Strategists Shouldn't Lose Sight of Actual People

Why Content Strategists Shouldn't Lose Sight of Actual People | Content marketing for b2b | Scoop.it
It seems that many marketers on the whole may struggle to understand the discipline of content strategy. So a few content strategists were asked to get thoughts on the subject from Facebook content...
Monique Walhof's insight:
  1. To be successfulcontent strategists need to be able to map out people, processes, and politics (contrary to popular belief, they exist!) and the roles they all play in creating and maintaining content in your organization
  2. Biggest content strategy opportunity: Metadata can do far more than aid in SEO or increase clicks in social media. It can power your navigation across millions of products.adn much more
  3. Tip for next generation of content strategists: diversity and humility.  "Start with empathy. Engage with utility. Improve with analysis. Optimize with love."
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Use Your Out-of-Office Reply as a Content Marketing Vehicle

Use Your Out-of-Office Reply as a Content Marketing Vehicle | Content marketing for b2b | Scoop.it
A creative way to use your out-of-office reply!
Monique Walhof's insight:

Agree totally, i love this too.   I have forwarded it internally as an example to follow!

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Guidelines for a Great Panel Discussion

Guidelines for a Great Panel Discussion | Content marketing for b2b | Scoop.it
Don't bring a prepared speech or a PowerPoint presentation, just your anecdotes, recent experiences, and data points about this topic.
Monique Walhof's insight:

Great overview and full of tips.  Used this to frame up online panel discussion and prepare the moderator and panel members.  Thanks Scott!! 

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4 Ways to Get Company-Wide Buy-In for Content

4 Ways to Get Company-Wide Buy-In for Content | Content marketing for b2b | Scoop.it
Content—if it’s going to be successful—can’t be created in vacuum. Alienated from sales, services, distribution and analysis teams, content creators have l
Monique Walhof's insight:

In order to get buy-in it is super important to involve key stakeholders in the content planning process. , Show the key stake holder[s] how your content plan supports their business objectives, once they see the value -- you ve pretty much built yourself the team you need.

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The NY Times runs its first print native ad - Digiday

The NY Times runs its first print native ad - Digiday | Content marketing for b2b | Scoop.it
The New York Times has been producing increasingly elaborate native ads, and now it has gone a step further with its first version in print, for Shell.
Monique Walhof's insight:

Interesting early adoption of native print ads.. Shell is testing it out in a thought leadership campaign.   [ as heard while driving checking out "PNR with This old marketing" podcast by Robert Rosen and Joe Pulluzzi.]    [an interesting listen btw!]

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7 tips for working with subject-matter experts

7 tips for working with subject-matter experts | Content marketing for b2b | Scoop.it
Monique Walhof's insight:

Nice bookmark article..  where does good content come from...   the minds of our subject matter experts lay the foundation for much of it .  Here are 7 helpful tips.. 

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What We Learned After Spending $50,000 In LinkedIn Ads

What We Learned After Spending $50,000 In LinkedIn Ads | Content marketing for b2b | Scoop.it
After conducting a significant test in using LinkedIn Ads, we're excited to share 6 things we learned for better lead generation. These are essential social media marketing tips for B2B marketers. Let's get started.
Monique Walhof's insight:

Nice sharing of lessons learned, thanks Bizible! 

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Creativity 101: How to Find a Spark for Your Content

Creativity 101: How to Find a Spark for Your Content | Content marketing for b2b | Scoop.it
Creativity is how you stand out.   But the imperative to "be creative" or "be original" is not at all helpful. And any site that claims it can teach creativity is likely not worth your time.

So what's a content marketer to do?    We held a chat on creativity, inspiration, how to generate new ideas, the best way to brainstorm and more.  (read on...)

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How To Recognize Great Content Curation: Curating Curators

How To Recognize Great Content Curation: Curating Curators | Content marketing for b2b | Scoop.it
Content curation: Best practices  
View more presentations from Trafalgar Communications

(Thanks to Giuseppe Mauriello for finding this deck)

Dilbert characters are talking about content curation..    Scoop.It one of the premiere content creation tools is now out beta.   In my own cur
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a

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Did Sainsbury's just unveil the best Christmas ad of 2014?

Did Sainsbury's just unveil the best Christmas ad of 2014? | Content marketing for b2b | Scoop.it
Sainsbury's might have beaten Monty the Penguin.
Monique Walhof's insight:

Wow - hats off - What a great video ad for christmas.    Not sure i'm behind the historical portrayal of WWI -  I see it as a story that touches beautifully on a human level - from me they get all 5 Xmas stars.    Beautiful to see great content hit the web.   

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What to Look for in a Professional Content Writer - Copyblogger

What to Look for in a Professional Content Writer - Copyblogger | Content marketing for b2b | Scoop.it
Learn how to find a serious content professional -- the perfect writer for your business who would love to make your content program more successful.
Monique Walhof's insight:

Super helpful post when contracting out for 'content writers' [the pc correct new term?] to tell YOUR story.     

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25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary

25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary | Content marketing for b2b | Scoop.it
equate the Internet to the world of pop music. In this case, infographics are The Beatles.
Monique Walhof's insight:

Studies show we LOVE infographics. Why?   15 WHY's are outlined in this post followed by 25 HOW's on concepts, themes and types.   It's a bit of work but good payback according to this post.  I 'll focus some effort and incorporate these the coming year as well.   Sure did bookmark this one! :)

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The Epic List of Content Strategy Resources

The Epic List of Content Strategy Resources | Content marketing for b2b | Scoop.it
Over 200+ hand-curated content strategy resources: books, blogs, journals, articles, conferences, and meetups - all in one place!
Monique Walhof's insight:

Wow, that is a true welcome.   Thank you @jcolman!!

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