Most of today’s content strategies involve publishing hundred of bits of content per month across social networks, without any cohesive story or narrative behind the content. These random pieces of information tell a story to your fans and customers, whether intended or not.
Are you telling the right brand story? This hands-on session will help you: · Identify the genre or type of story that you want to tell · Develop a monthly story arc in your content calendar · Create compelling, interesting characters your customers will want to engage · Invite your customers to be in your story · Frame your story within the Facebook Timeline layout
What Is The Content Marketing Tool Stack Hierarchy For Owned, Earned and Paid Media? #Chart Altimeter Group Guest post by Xiaoye Zhou I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr.
In this day and age and with the proliferation of brilliant self-publishing/broadcasting tools such as YouTube, WordPress, Twitter, etc., your customers are your best brand storytellers. Your job as a brand manager is to empower and inspire them to tell and re-tell your brand stories. It’s your job as brand guardian to provide your customers [...]
The Almost Creative is a curious thing. Tasked with managing, directing and handling ‘creative’ work and ‘creative’ people, the Almost Creative must deliver value to the market using artillery they are not allowed to take credit for creating. Instead, the credit must inadvertently go to the real ‘creative.’ And I use the quotation marks around the word creative because I can never really say it without being sardonic. As far as I’m concerned, ‘creative’ work is actually just the process of synthesising existing ideas and concepts into something seemingly original. It’s the synthesis, the joining of dots that’s supposedly ‘creative’. Which is funny because, to me, nothing is as functional as writing. The choices I make as a writer feel as obvious and ‘logical’ to me, as I imagine they would have had I been a planner setting a strategy. And because they do, I’m a writer, not a planner. Which is why it’s hard for me to consider the planners, accounts people and clients we work with a
This infographic from insuranceoctopus explaining how to concentrate on the right social media platforms and manage the effectiveness of your campaigns.Some key takeaways:Focus on the "big four": Twitter, Facebook, Google+ and LinkedIn.Consider these three things about your target marketer: Age, Gender and Interests.Establish your identity and tone of voice depending on company values.Be consistent, push out a mixture of your own content but also related industry links.Build up relationships and listen to your followers...
One name that continues to chart in the industry as a content marketing thought leader is Michael Brenner. Earlier this month, Michael left his role as the VP of Marketing at SAP for the marketing startup NewsCred. In regards to his transition he stated, “I am leaving one amazing company and joining another with the goal of helping more …
Guillaume Decugis shares: Benefits of content curation for seo from Scoop.it In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO.
Jeffrey and I built our business on content. When we first started our agency in 1998, we had zero capital (even rent & grocery money was tough). What we did have, for those of you who really know us, was lots of opinions. So we started writing, first in discussion lists (remember i-sales, etc.), then …
Content Marketing: The Antidote to Rote Mobile Marketing Watch What are the different forms of content marketing? Ashley Waite, a content writing intern at Fusion 360, has written a blog post addressing the question.
Cookies have played a crucial role in content marketing, having been accepted as a standard method of tracking user behavior and obtaining information about targeted demographics. However, as technology advances, cookies are becoming less reliable.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.