Content marketing and management.
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Content marketing and management.
Curated content on content marketing, content management and related topics.
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Four Strategies to survive automated writing and content bots

Four Strategies to survive automated writing and content bots | Content marketing and management. | Scoop.it

A few months ago, I participated in a study to rate the quality of 10 different blog post writers. I assigned a rather difficult topic to these writers and rated the anonymous results from 1-10. The top three posts were very close. Extremely well-written, well-researched, and interesting. As it turned out, two of the top three posts were written by a computer. Yes. Automated writing!


Via Marc Wachtfogel, Ph.D., Fred Zimny
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7 ways to cut costs on your content marketing strategy without sacrificing quality

7 ways to cut costs on your content marketing strategy without sacrificing quality | Content marketing and management. | Scoop.it
Much of content marketing's appeal comes from its high ROI potential. Cutting costs without sacrificing quality is key to increasing that ROI.
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10 Illustrations of How Fresh Content May Influence Google Rankings (Updated)

10 Illustrations of How Fresh Content May Influence Google Rankings (Updated) | Content marketing and management. | Scoop.it
How fresh is this article?

Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal. Back in 2011, we published a popular Moz Blog post about these “Freshness Factors” for SEO.
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How to Maximize Your Content Exposure on LinkedIn : Social Media Examiner

How to Maximize Your Content Exposure on LinkedIn : Social Media Examiner | Content marketing and management. | Scoop.it
Are you taking advantage of all LinkedIn's content marketing features? Discover how to maximize your LinkedIn content exposure.
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21 of the Most Powerful Ways to Use Visual Content on Twitter

21 of the Most Powerful Ways to Use Visual Content on Twitter | Content marketing and management. | Scoop.it
Not sure how to use visual content on Twitter to get results? We can help. Here's 21 ways you can use visual marketing to captivate your audience.
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Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand | Content marketing and management. | Scoop.it
Businesses can touch customers and clarify corporate values by creating a powerful narrative.
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Social Storytelling Workbook: The Next Wave of Engagement

Most of today’s content strategies involve publishing hundred of bits of content per month across social networks, without any cohesive story or narrative behind the content. These random pieces of information tell a story to your fans and customers, whether intended or not. 

Are you telling the right brand story? This hands-on session will help you: 
· Identify the genre or type of story that you want to tell 
· Develop a monthly story arc in your content calendar 
· Create compelling, interesting characters your customers will want to engage 
· Invite your customers to be in your story 
· Frame your story within the Facebook Timeline layout 

Presented by Liveworld at SXSW Interactive 2013

Access the presentation at http://www.slideshare.net/LiveWorldInc/sxsw-social-storytelling-presentation


Via Kim Zinke (aka Gimli Goose), Andrea Rossi, Soraia Ferreira, Ph.D., massimo facchinetti
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Kim Zinke (aka Gimli Goose)'s curator insight, March 17, 2013 2:19 AM

To view the complete workbook and presentation, you'll need to provide your email address.

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Integrate or Die: Why Unified Marketing Communications Matter More than Ever

Integrate or Die: Why Unified Marketing Communications Matter More than Ever | Content marketing and management. | Scoop.it
Any marketing strategist will tell you that integrated communications are crucial to the success of a marketing campaign. What they may not [..]
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Introducing Daily by Buffer: Content That's Easy to Find & Share

Introducing Daily by Buffer: Content That's Easy to Find & Share | Content marketing and management. | Scoop.it
Meet Buffer's newest app! Daily by Buffer features hand-curated content suggestions you can swipe with ease and share to your favorite social networks.
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DR4WARD: What Is The Content Marketing Tool Stack Hierarchy For Owned, Earned and Paid Media? #Chart

DR4WARD: What Is The Content Marketing Tool Stack Hierarchy For Owned, Earned and Paid Media? #Chart | Content marketing and management. | Scoop.it
What Is The Content Marketing Tool Stack Hierarchy For Owned, Earned and Paid Media? #Chart Altimeter Group Guest post by Xiaoye Zhou I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr.
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A Model That Works: Content as a Service (CaaS) | Common Sense

A Model That Works: Content as a Service (CaaS) | Common Sense | Content marketing and management. | Scoop.it
A Model That Works: Content as a Service (CaaS)
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Empower Your Customers To Be Your Best Brand Storytellers

Empower Your Customers To Be Your Best Brand Storytellers | Content marketing and management. | Scoop.it
In this day and age and with the proliferation of brilliant self-publishing/broadcasting tools such as YouTube, WordPress, Twitter, etc.,  your customers are your best brand storytellers. Your job as a brand manager is to empower and inspire them to tell and re-tell your brand stories. It’s your job as brand guardian to provide your customers [...]

Via Karen Dietz, Omar Kattan
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Jeff Domansky's curator insight, May 24, 2014 11:40 PM

Valuable business storytelling tips from Omar Kattan and Karen Dietz..

Shelley Costello's curator insight, May 26, 2014 7:25 PM

I find if you give the space on your page to share about your products and services customers can become your best PR agent.

 

--Shelley

http://www.creativewebconceptsusa.com

 

Sarah Skelly's curator insight, May 27, 2014 8:49 AM

The key message in this brandstories article shared by PR/social media expert, Jeff Domansky is: Inspire & empower your customers to tell and re-tell your brand stories.  Women are willing, keen and naturally inclined to share stories with people in their lives. Give them reason & encouragement and they'll happily share YOUR brand story. 

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The paradox of the Almost 'Creative' | Velocity Partners

The paradox of the Almost 'Creative' | Velocity Partners | Content marketing and management. | Scoop.it
The Almost Creative is a curious thing. Tasked with managing, directing and handling ‘creative’ work and ‘creative’ people, the Almost Creative must deliver value to the market using artillery they are not allowed to take credit for creating. Instead, the credit must inadvertently go to the real ‘creative.’ And I use the quotation marks around the word creative because I can never really say it without being sardonic. As far as I’m concerned, ‘creative’ work is actually just the process of synthesising existing ideas and concepts into something seemingly original. It’s the synthesis, the joining of dots that’s supposedly ‘creative’. Which is funny because, to me, nothing is as functional as writing. The choices I make as a writer feel as obvious and ‘logical’ to me, as I imagine they would have had I been a planner setting a strategy. And because they do, I’m a writer, not a planner. Which is why it’s hard for me to consider the planners, accounts people and clients we work with a
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KPIs for measuring content marketing ROI 

KPIs for measuring content marketing ROI  | Content marketing and management. | Scoop.it
5 Questions to help set, manage and review your content marketing effectiveness As we accept that our consumers are learning about, and navigating through,. Marketing topic(s):Content marketing strategy.
Via Stefano Principato, massimo facchinetti
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Top 5 Lead-Generating Ideas for Your Content Marketing

Top 5 Lead-Generating Ideas for Your Content Marketing | Content marketing and management. | Scoop.it
Here are five content marketing methods that produce outstanding lead-generation results – Content Marketing Institute
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5 more super-common SEO mistakes content marketers make

5 more super-common SEO mistakes content marketers make | Content marketing and management. | Scoop.it
In a follow-up to last month's column, Stephan Spencer addresses some more common but avoidable SEO problems for content marketers to be aware of.
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11 Harmful Content Marketing Misconceptions and How to Fix Them

11 Harmful Content Marketing Misconceptions and How to Fix Them | Content marketing and management. | Scoop.it
According to CMI’s 2016 benchmark report, only 30% of B2B marketers say their organizations are effective at content marketing. It’s no secret that content marketing has become standard p…
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A Marketer’s Guide to Content Curation

A Marketer’s Guide to Content Curation | Content marketing and management. | Scoop.it
Here's how marketers can get started with content curation to improve lead generation, increase trust, and reduce content development costs.
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Content Creation Hacks: How to Quickly Produce Valuable Content : Social Media Examiner

Content Creation Hacks: How to Quickly Produce Valuable Content : Social Media Examiner | Content marketing and management. | Scoop.it
Social Media Marketing Podcast 198. In this episode Nick Westergaard explores easy ways to create quality content.
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Content Marketing Advice from @BrennerMichael, Head of Strategy at NewsCred

Content Marketing Advice from @BrennerMichael, Head of Strategy at NewsCred | Content marketing and management. | Scoop.it
One name that continues to chart in the industry as a content marketing thought leader is Michael Brenner. Earlier this month, Michael left his role as the VP of Marketing at SAP for the marketing startup NewsCred. In regards to his transition he stated, “I am leaving one amazing company and joining another with the goal of helping more …

Via Thomas Faltin
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Infinite Scrolling for Your Content: The Pros and the Cons

Infinite Scrolling for Your Content: The Pros and the Cons | Content marketing and management. | Scoop.it
infinite scrolling isn't the ideal path to take for all businesses. Is infinite scrolling something that will benefit me, or is it just the latest trend?
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Content Marketing needs opinion to build customer loyalty

Content Marketing needs opinion to build customer loyalty | Content marketing and management. | Scoop.it
Content marketing is not about being content, marketing stuff...but marketing content that is meaningful to someone.
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If Google+ had a 'Meh' button, Google just pressed it today

If Google+ had a 'Meh' button, Google just pressed it today | Content marketing and management. | Scoop.it
These days, social networks other than Google+ are top of mind. Google seems more inclined to layering elements of it onto other Google services.
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Big Data, Big Content, Big Questions?

Big Data, Big Content, Big Questions? | Content marketing and management. | Scoop.it
My journey to define big data, big content and why are they important when it comes to B2B lead generation. I don’t know about you but I’m confused when it comes to defining ‘big content’. Co…
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Semantics in action: Step-by-step info cards appearing in SERPs

Semantics in action: Step-by-step info cards appearing in SERPs | Content marketing and management. | Scoop.it
One company is putting on a master class on how to turn in-depth content prominent on the semantic web into more traffic and conversions.
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