Content Marketing: Engaging Your Customers
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Content Marketing: Engaging Your Customers
Maximizing Leads, Improving Brand Loyalty
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A Food Pyramid for Content Marketing | Business 2 Community

A Food Pyramid for Content Marketing | Business 2 Community | Content Marketing: Engaging Your Customers | Scoop.it

A chart to show the basic portions of content that should keep most content marketing programs healthy and happy.

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How the Inc. 500 Fastest-Growing Companies Are Using Content Marketing | Content Marketing Institute

How the Inc. 500 Fastest-Growing Companies Are Using Content Marketing | Content Marketing Institute | Content Marketing: Engaging Your Customers | Scoop.it

Take a look :How Inc. 500 Fastest-Growing Companies Are Using Content Marketing

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Content Marketing: The Power of a Good Story |WITS ZEN

WITS ZEN: Companies acknowledge the power of a good story. It’s called content marketing, and it’s a mixture of equal parts inspiration, intelligence, technology, and good old-fashioned barnstorming.

Coca-Cola, Bonobos and General Electric  are leveraging Content Marketing to their benefits. Now, it's your turn....

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Educate, Entertain, and Inspire | How to Make a Picture Worth 100,000 Clicks | Business | TIME.com

Educate, Entertain, and Inspire | How to Make a Picture Worth 100,000 Clicks | Business | TIME.com | Content Marketing: Engaging Your Customers | Scoop.it

Today, a growing number of companies are spending a growing chunk of their marketing budgets on internet “content” designed to educate, entertain and inspire – and, if everything goes as planned, turn consumers of that content into loyal customers.
  WITS ZEN: Have a look how Slideshare contributes to content marketing.....

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Everything You Need To Know About Content Marketing | Social Media Explorer

Everything You Need To Know About Content Marketing | Social Media Explorer | Content Marketing: Engaging Your Customers | Scoop.it

WITS ZEN :A new infographic shows tons of broad statistics about content marketing, dives into some cited research on why companies are using content marketing, how and the like. If anything, it’s worth reading through to remind, inspire or motivate you around using content to drive your online and social media efforts.   

Have a look at fascinating stats about content marketing to remind, inspire and motivate any digital marketer.

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Content: The New Marketing Equation

WITS ZEN: To effectively markethe content, organizational change and transformation must be driven from the top level of te organization.

 

If left to the marketing department alone, success is limited. But, content  should be in tandem with business' strategic marketing goals.

 

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Going Viral Visualized [INFOGRAPHIC]

Going Viral Visualized [INFOGRAPHIC] | Content Marketing: Engaging Your Customers | Scoop.it
Content marketing encompasses new techniques and methods of sharing information. Spreading unique, helpful bits within the industry or with consumers creates brand awareness, new customers and client loyalty. Businesses should be sharing information from company research and client data. Data can be displayed in web infographics, articles outlining business tips, videos and slideshows.

 

Check out the magic of Internet memes in this handy infographic.

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Ten Reasons “Why” you Should do Content Marketing

Ten Reasons “Why” you Should do Content Marketing | Content Marketing: Engaging Your Customers | Scoop.it
If you want to get serious about marketing for your business or organisation the foundation of any focused effort is creating unique and inspiring content to publish and promote that educates, informs and entertains.
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5 Lessons from Coca Cola's New Content Marketing Strategy | Jeffbullas's Blog

5 Lessons from Coca Cola's New Content Marketing Strategy | Jeffbullas's Blog | Content Marketing: Engaging Your Customers | Scoop.it

Coca Cola are moving from Creative Excellence to Content Excellence. 

 

The purpose of content excellence is to create “Ideas” so contagious that they cannot be controlled this is what is called “liquid content”.

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Content Marketing Essentials: Tactical Advice From A To Z

Content Marketing Essentials: Tactical Advice From A To Z | Content Marketing: Engaging Your Customers | Scoop.it
From boardrooms to blogs, mainstream marketers are fixated on “Content marketing” and why it’s so important these days.
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3 Ways to Break Out of a Content Marketing Rut | Content Marketing Institute

3 Ways to Break Out of a Content Marketing Rut | Content Marketing Institute | Content Marketing: Engaging Your Customers | Scoop.it
If your content marketing is on autopilot and you’re not getting the results you want, you could certainly use some fresh ideas.

Look outside your industry

Try a different medium

Try something new within an existing medium

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Tips for Better Listening - Before, During & After | Content Marketing Institute

Tips for Better Listening - Before, During & After | Content Marketing Institute | Content Marketing: Engaging Your Customers | Scoop.it

Online listening tools for ongoing social media monitoring, as well as for up-front strategy development and post-campaign analysis.

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Content Marketing Tip: Focus on Educating Your Target Audience

With the rise of social media, content marketing is becoming even more important. Consider the four different types of content marketing your company can utilize, and then find what works best for you.
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Top 10 Tips to Do Content Marketing Right from Rand Fishkin of SEOMoz - Virante Orange Juice

Top 10 Tips to Do Content Marketing Right from Rand Fishkin of SEOMoz - Virante Orange Juice | Content Marketing: Engaging Your Customers | Scoop.it
From the presentation by Rand Fishkin of SEOMoz titled “F%S#! Link Building. Content Marketing FTW” on SlideShare. Rand Fishkin says content marketing has better ROI and far less risk than link building.
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4 Ways To Create Brand Content People Actually Care About

4 Ways To Create Brand Content People Actually Care About | Content Marketing: Engaging Your Customers | Scoop.it
Whether your goal is to galvanize public awareness around an important social issue or showcase new spring denim colors, aim to deliver relevant, sharable content for your customer across multiple touch points that connect to their life moments.

 

WITS ZEN:Some considerations when introducing strategic content strategy

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Mobile and the news media's imploding business model

Mobile and the news media's imploding business model | Content Marketing: Engaging Your Customers | Scoop.it

WITS ZEN : Michael Wolff discusses the fine granuales of content marketing. 

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Content Curation And 12 More Content Marketing Terms Defined | B2B Marketing Insider

Content Curation And 12 More Content Marketing Terms Defined | B2B Marketing Insider | Content Marketing: Engaging Your Customers | Scoop.it

WITS Zen: It tries to defind the top 13 terms used today surrounding the topic of content marketing.

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How to: Mapping Content to the Buyer’s Journey

How to: Mapping Content to the Buyer’s Journey | Content Marketing: Engaging Your Customers | Scoop.it

Content to Customer

 

The essential takeaways are:

Content has minimal value in absolute, but tremendous value when mapped to the right stage in the funnelWhen it comes to distribution, think of suspect-stage content as “many to many,” prospect-stage as “one to many,” lead-stage as “one to few,” and opportunity stage as “one to one”When it comes to prospects, content that assuages professional fears tends to be most effectiveMismatching content to stage can backfire … mitigate by asking yourself, “Is this piece of content, delivered at this time, advancing the buyer’s journey?”

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The History of Content Marketing – How Brands Have Become Storytellers [Part 1] | Business 2 Community

The History of Content Marketing – How Brands Have Become Storytellers [Part 1] | Business 2 Community | Content Marketing: Engaging Your Customers | Scoop.it

WITS ZEN: Content marketing and storytelling become a larger part of the marketing organization in general, there is an  evolution of the marketing department transform itself into more of a publishing department.

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Content-Marketing-Revoltion

Content-Marketing-Revoltion | Content Marketing: Engaging Your Customers | Scoop.it

Content marketing is one of the top growing fields with an increasing number of marketers relying on content strategy for overall success

Have a look at the infographic:

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Martin (Marty) Smith's comment, February 9, 2012 3:27 AM
Excellent Witszen.
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Coca Cola Content 2020 Part One

Have a look at Coca Cola Content 2020 Strategy: Creative excellence to Content Excellence....

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Social by Design: Design Thinking & Business

In today's social media driven world,  one should have understanding of design thinking and social business process design. Of course, it eventually helps in your content marketing with social media

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What are 10 Addictive Types of Content? | Jeffbullas's Blog

What are 10 Addictive Types of Content? | Jeffbullas's Blog | Content Marketing: Engaging Your Customers | Scoop.it

Developing an antenna for creative ideas for content is a skill that can be developed.

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Content Marketing - 5 Ways to Give it New Life by @heidicohen

Content Marketing - 5 Ways to Give it New Life by @heidicohen | Content Marketing: Engaging Your Customers | Scoop.it

5 Ways to give your content marketing new life

 

Respect your audience.

Instill your content marketing with passion.

Get employees, customers and fans to help create it.

Create content customers and the public need and keep returning to.

Be relevant with what’s happening in the world.

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10 Tips for Better Content Marketing | Blog | Daily Dose | Entrepreneur.com

10 Tips for Better Content Marketing  | Blog | Daily Dose | Entrepreneur.com | Content Marketing: Engaging Your Customers | Scoop.it

"What you need to know to gain traction and generate more business if your marketing strategy includes publishing original content."

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The 7 Essential Writing Secrets for Inbound Marketing Content

"Writing less and styling your content to be easy to read could be all that’s required to attract and retain readers."

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