Content Marketing Editors Rundown
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Content Marketing Editors Rundown
Posts for editors who work on content marketing projects, curated by Tom Mangan. Twitter https://twitter.com/c_m_eds | LinkedIn: http://www.linkedin.com/groups?home=&gid=4933047 | Paper.li: http://paper.li/c_m_eds/1368783437
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Set of Principles in Fair Use for Journalism

Set of Principles in Fair Use for Journalism | Content Marketing Editors Rundown | Scoop.it
The Center for Social Media showcases and analyzes media for public knowledge and action—media made by, for, and with publics to address the problems that they share.
Content Marketing Editors's insight:

Understanding the concept of fair use is essential in any curated blog or website. Here is a good outline of what you need to know.

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50 Types of Propaganda

50 Types of Propaganda | Content Marketing Editors Rundown | Scoop.it
Are you a propagandist? If you write nonfiction intended to persuade, yes, by a broad definition, you almost certainly are.
Content Marketing Editors's insight:

One of my favorites: " 11. Common man: adoption of mannerisms and/or communication of principles that suggest affinity with the average person"

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Disavowed: Secrets of Google's Most Mysterious Tool

To many webmasters, Google’s Disavow Tool seems a lifesaver. If you’ve suffered a Google penalty or been plagued by shady link building, simply upload a file of backlinks you want to disavow, and BOOM - you’re back in good graces.
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So, Where on Earth Did Spelling Bees Come From?

So, Where on Earth Did Spelling Bees Come From? | Content Marketing Editors Rundown | Scoop.it

Evidence of spelling contests in English can be traced back to Elizabethan England. In his 1596 book The Englishe Scholemaister, Edmund Coote wrote an account of one of his classroom exercises, a spelling challenge between two students that reads like a Socratic dialogue about the essential nature of silent letters, hard and soft consonant values, and acceptable variants. This kind of spelling duel was carried over to America, and Benjamin Franklin himself recommended the practice in 1750, with the addition of a prize given to the victor: “a pretty neat Book of some Kind useful in their future studies.”

Content Marketing Editors's insight:

Get thee to a hanging bee!

 

"The word bee had been used in conjunction with other group activities, such as a “quilting bee,” or occasions when farmers or neighbors would help each other, such as “husking bee,” “apple bee,” or “raising bee.” More grimly, The Oxford English Dictionary also provides evidence of the terms “hanging bee” and “lynching bee.” "

 

 

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How to Deal with Stress in a Deadline-Driven Industry | Copyediting.com

How to Deal with Stress in a Deadline-Driven Industry | Copyediting.com | Content Marketing Editors Rundown | Scoop.it

Bouts of stress are a normal and even productive response to stimuli in the workplace and elsewhere, but chronic stress can lead to loss of focus, memory loss, poor judgment, physical ailments, and an overall decrease in life and work satisfaction. What’s a copyeditor facing deadlines to do?

Content Marketing Editors's insight:

An excerpt:

 

2) Break it down (before it breaks you). Just as you follow checklists and routines to help you structure your editing tasks in a way that ensures you get the job done well, you can map out and follow a stress-reduction plan.

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Are You Practicing Random Acts of Content?

Are You Practicing Random Acts of Content? | Content Marketing Editors Rundown | Scoop.it

Random acts of content happen for several reasons, and I’m going to show you the most common ones. Plus, I’ll show you how to lift yourself out of feeling stuck and uninspired when it comes to your content marketing efforts.

 

Content Marketing Editors's insight:

Kissmetrics offers a nice roundup on how to keep your content engine purring. Sampling:

 

For example, focus on improving things like:

* Giving the customer a glimpse into their life as a result of using your product or service

 

* Branching out to create strategic partnerships with people whose strengths balance with your shortcomings

 

* Maintaining customer loyalty by thanking current customers and looking for ways to grow the relationship

 

 

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Getting Back to Basics: Why Brands are Getting it Wrong in Social Media

Getting Back to Basics: Why Brands are Getting it Wrong in Social Media | Content Marketing Editors Rundown | Scoop.it
Question: What is your #1 advice for social media strategists and managers?
Answer: Stop talking about social media
Type “social media” into a Google search bar and you’ll find roughly about 4.7 billion results in .30 seconds.
Content Marketing Editors's insight:

Key quote:

Every day, I hear about how social media strategists and managers are frustrated with the lack of executive support. Yet, many aren’t doing themselves any favors. Executives don’t speak the language of social media. They speak the language of the C-Suite and their audience are shareholders and stakeholders…not necessarily customers or employees or “people” in its most human sense.

 

So, in the face of skepticism or fear, the best advice that I can offer you is to learn the language of the C-Suite when making the case for what it is you believe is the right thing to do. Making the case for social media has less to do Facebook or Twitter or Likes, views or Retweets and more to do with using these networks to glean or introduce value. To earn the attention and respect of the C-Suite and ultimately customers is the ability to connect the dots to the very things that every stakeholder values and communicating it in a way that is approachable and appreciated.

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Automotive Content Marketing in 2013

Automotive Content Marketing in 2013 | Content Marketing Editors Rundown | Scoop.it
I’m back again with another best of content marketing for the automotive industry and if you weren’t able to catch the first one I did, you can find that here.
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Updates to AP Style Announced at ACES 2013

Updates to AP Style Announced at ACES 2013 | Content Marketing Editors Rundown | Scoop.it
One of the sessions I look forward to at the annual conference of the American Copy Editors Society (ACES) is “Ask the AP Stylebook Editors.” During the session, the editors talk about some of the recent changes to the style.
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Extra! Extra! Shouldn’t your marketing team work in real time like your newsroom?

Extra! Extra! Shouldn’t your marketing team work in real time like your newsroom? | Content Marketing Editors Rundown | Scoop.it
First, the worlds of politics, branding, marketing, and advertising stole a page from conventional newsrooms. Now it's time to steal it back, by using social networks for real-time marketing programmes that inform and delight our audiences.
Content Marketing Editors's insight:

Yes, get it out there as fast as humanly possible, because it has worked so well in distributing false news on virtually every big story since the invention of the 24-hour news cycle.

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Warning: Population of Content Marketing Experts Surging Out of Control

Warning: Population of Content Marketing Experts Surging Out of Control | Content Marketing Editors Rundown | Scoop.it
The world population of Content Marketing Experts is exploding at an unsustainable pace -- 12 times the growth of the population as a whole, and nearly twice as fast as One Direction fan blogs, according to recent pretend census data.
Content Marketing Editors's insight:

(A collective of Content Marketing Experts, by the way, is known as an "asshattery.")

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Influencer marketing is the new Eldorado: who will lead the gold rush?

In this two part post, I’ll cover the rise of influencer marketing as promising practice for social businesses and how to win the race to seize its benefits.
Content Marketing Editors's insight:

Question: what if influencers are not interested in participating in your marketing?

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4 U’s of Web Copywriting: Tips for Writing Great Headlines & Copy

4 U’s of Web Copywriting: Tips for Writing Great Headlines & Copy | Content Marketing Editors Rundown | Scoop.it
If you’ve been writing for the web long, you’ve probably heard of the 4 U’s formula, which says that content should be Urgent, Unique, Useful, and Ultra-specific. Originally developed by busines
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7 Things Content Marketers Can Learn From Fiction Writers

7 Things Content Marketers Can Learn From Fiction Writers | Content Marketing Editors Rundown | Scoop.it
Content marketing is storytelling, so it's not all that bizarre to think that fiction writers might actually have some advice for us.
Content Marketing Editors's insight:

Great insights culled from the likes of Kurt Vonnegut, Elmore Leonard, William Faulkner, et al.

I'm most fond of the advice to use exclamation points once every 100,000 words.

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Buyer Personas 101: What They Are and Why They Matter to Marketers

Buyer Personas 101: What They Are and Why They Matter to Marketers | Content Marketing Editors Rundown | Scoop.it
Buyer personas are critical to any marketing campaign. In plain English, here's what they are and why they matter.
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Content Marketing Editors Help Companies Build Trust | Verb Nerd Industries

Content Marketing Editors Help Companies Build Trust | Verb Nerd Industries | Content Marketing Editors Rundown | Scoop.it
Content marketing editors combine the disciplines of publishing with the methods of advertising to create strong bonds between companies and customers.
Content Marketing Editors's insight:

I wrote this article to explain what content marketing editors do, and why they play such a pivotal role in the rise of digital advertising.

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How to License Music for Your Videos

How to License Music for Your Videos | Content Marketing Editors Rundown | Scoop.it
You want to use a copyrighted song in your video. When do you need permission to use a song? How do you go about doing getting a license to use it? Luckily, there is a process you can go through and it doesn't have to be painful.
Content Marketing Editors's insight:

What to keep in mind:

 

Time factor: As you can see, this whole process costs you a lot of time, money and nerves. Depending on the track you want to license you might have to wait several weeks or even a year until you can license the song properly.


.... Also, this post lists a bunch of sites that streamline the process of getting rights taken care of.
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Penguin 4 with 2.0 spam filters now live: How to check your SEO

Penguin 4 with 2.0 spam filters now live: How to check your SEO | Content Marketing Editors Rundown | Scoop.it
Google's Matt Cutts said earlier today that Penguin 4, with new under-the-hood spam-fighting technology, is now live.
Content Marketing Editors's insight:
Excerpt:What do we know about Penguin 4 (and 2.0)?

 

The jury is out on exactly how this will impact sites. Marketers who are using custom content as organic linkbait and investing in social experiences that draw natural social links should be safe … Cutts was also quick to point out in a video earlier this month that internal links are unlikely to draw the ire of Penguin – as long as sites are not abusing internal linking privileges with excessive use of exact-match anchor text.

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How Google Ruined Marketing

How Google Ruined Marketing | Content Marketing Editors Rundown | Scoop.it
Marketing wasn’t supposed to be a zero-sum game. Your competitor bought a TV commercial, you bought a TV commercial. They bought radio time, you bought radio time.
Content Marketing Editors's insight:

Key excerpt:

It’s all about #1. A 2006 Cornell eye-tracking and click-tracking study [pdf] found that the #1 ranking in a search result received 50% of all clicks. A later study by SlingShotSEO [reg required] showed 25%. Either way, a #1 ranking means you get a lot of clicks, and that you deny those clicks to your competitors.

 

That’s like saying, “Buy this TV ad and you’ll get 25% of the market’s population to walk through your store. Oh, and most of those people won’t walk by your competitors.”

 

Oh, and #2 gets one-half the traffic of #1. After that, traffic share disappears into the depths faster than James Cameron in his submarine.

No other marketing channel has the same winner-take-most structure.

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Infographic: 4 Digital Marketing Trends for 2013

Infographic: 4 Digital Marketing Trends for 2013 | Content Marketing Editors Rundown | Scoop.it
This is a great summary of many of the trends that we’ve been hammering away on with our clients – authorship, content, mobile and social media are key trends.
Content Marketing Editors's insight:

Big honkin' graphic of digital trends for this year.

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The Future of Inbound: Shel Israel Looks Ahead to the 'Age of Context'

The Future of Inbound: Shel Israel Looks Ahead to the 'Age of Context' | Content Marketing Editors Rundown | Scoop.it
Shel Israel writes The Social Beat blog column at Forbes.com and has authored four books about digital media's impact on business. He's now working on his fifth book, The Age of Context: How it Will Change Your Work and Life with Robert Scoble, due...
Content Marketing Editors's insight:

Quote: "We look at five converging technology forces: mobile, social media, data, sensors, and location. As we see it, they are creating a huge contextual superforce in which technology becomes far more personal and capable of predicting what we want even before we ask."

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5 Things Every Copywriter Needs to Know About Their Prospects

5 Things Every Copywriter Needs to Know About Their Prospects | Content Marketing Editors Rundown | Scoop.it
What do you really know about your prospect? Their age range perhaps? Where they live? What they do for a living? Useful definitely, but not enough

 

Snippet:

 

The one thing your reader wants most is …

… to be important.

According to Egri, this is the number one desire that motivates all characters.

 

Even small actions are attempts to increase our importance in the world. Whether it’s going for a promotion, dressing up for a date, or making sure your children are healthy and happy.

 

These actions are influenced by our goals to be well-respected, noticed, or loved. And if we succeed, we have a measure of how important we are to others.

Content Marketing Editors's insight:

A good look at how to really get inside the head of your customer when writing (and, of course editing) marketing copy.

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World Wide Words: Pearls of wisdom

Two related common expressions, 'Pearls of wisdom' and 'Pearls before swine', turn out to be of very different periods.
Content Marketing Editors's insight:

Pearls of Wisdom has been around since at least 1807 ... talk about staying power for a cliche.

 

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5 Awesome Onion Spoofs of Digital Media World

5 Awesome Onion Spoofs of Digital Media World | Content Marketing Editors Rundown | Scoop.it
The Onion points out how awesome sponsored content is and how there is still an need for print in the digital age.
Content Marketing Editors's insight:

Insert smiley emoticon here.

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Surprise Is Still the Most Powerful Marketing Tool

Surprise Is Still the Most Powerful Marketing Tool | Content Marketing Editors Rundown | Scoop.it
Big Data's great, but it can rob your brand of serendipity.

Via Joakim Baage
Content Marketing Editors's insight:

Great insight on the element of surprise in marketing.

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