Within the realm of B2B marketing, stories, not features and benefits allow brands to create relevant and engaging connections with prospective customers.... Even though 71% of B2B content marketers use case studies, they are often an under optimized form of brand storytelling. Case studies provide a structured problem and solution format that provide context, situation and challenges that the reader can empathize with. Case studies also supply insight into how a problem was solved, paving the way for the solution and measures of success. As part of our ongoing series on content marketing tactics, this post will share some examples and best practices of organizations leveraging case studies as part of their content marketing mix....
Everything has stages. Rocket launches, careers, and life to name just a few. So why wouldn’t your content marketing efforts? I mean it’s (hopefully) not a question of what is content marketing or whether you should do it. The issue now is how to get results. And if you don’t look at content marketing as a process with stages… then don’t be surprised if your results never take off.
So what are the stages of content marketing?
The good news is there are only three stages of content marketing to worry about. The bad news is that each is hugely important to getting it done right.
One of the biggest risks when it comes to blogging and content marketing for many employers is this: What happens if the employee leaves the company?
This isn’t an unwarranted concern, considering 91 percent of Millennials say they expect to stay at a job for less than 3 years. Since companies started blogging, they had to make the choice of whether or not they should have individual bylines or a single company byline. The company byline is part of a mentality that goes back to the days when no one could represent the company except a designated spokesperson.
In an era when media and content strategies demand deep and broad storytelling methods over a variety of digital and print platforms, the press release still has a role to play – but that role is more limited than it once was. A concise, jargon-free press release can help you communicate real news directly to your target audiences: customers, prospects, investors or partners. When you embed relevant hyperlinks in such an announcement, it can educate influencers in your market by leading them to resources beyond the release, such as videos, presentations, white papers, spec sheets and other pieces of content. And with keywords in your headline and copy, your press release can help your company get found online. All of those results are valuable, but if you’re counting on a press release to accomplish the following, you’re in for disappointment....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.