Content Marketing
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The Case for Digital Storytelling in Content Marketing

The Case for Digital Storytelling in Content Marketing | Content Marketing | Scoop.it
Here, we take a look at the elements that prove the case for storytelling in advertising, marketing and content development.
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The Periodic Table Of SEO Success Factors

The Periodic Table Of SEO Success Factors | Content Marketing | Scoop.it
The Periodic Table Of SEO Success Factors Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it.

Via Bonnie Burns
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Bonnie Burns's curator insight, June 10, 2013 12:02 PM

Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals. Our chart below summarizes the major factors to focus on for search engine ranking success

Bernardo Hernández's curator insight, June 10, 2013 5:38 PM

Factores SEO

Justin Bruce's curator insight, June 10, 2013 8:39 PM

Looking for a current SEO check list? This is pretty good espcially if you like infographics.

 

It just goes to show how important your SEO agency is and how many factors influence the results.

 

It's not really something you can game (anymore) cause if you do its only a matter of time before the next google update gets you. And as we sadly know, once you are google smacked you stay down for the count!

 

The lesson we learnt is you must clean up the damage any non-kosher incumbant agency did behind the scenes before you progress. Some of their dodgy stuff could haunt you for ever. So use this checklist to make sure all that was done before is ok and set you up for future activities.

 

On a brighter note, google updates are designed to level the playing field and you can trust google will work to deliver the best results to the end user, so just go out there and be the best result!

 

Keep in mind google will also encourage you to spend on adwords and not rely only on SEO so they too can make some well-needed coin. Working out teh balance between the two is getting harder with more and more analytics info hidden "(not provided)". This means you dont really know whats going on so you have to balance your allocation of reswources to SEO, Social and Adwords to get a well rounded and competitive digital campaign.

 

Justin [at] jb [dot] net [dot] au

 

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How to Produce More Effective Content Marketing with the Help of PPC

How to Produce More Effective Content Marketing with the Help of PPC | Content Marketing | Scoop.it
Content marketers can use pay-per-click (PPC), a seemingly unrelated discipline, to tune up critical components of their game. PPC campaigns provide useful data that can help you create more effect...
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It’s Time: Taking Advantage of the Growth in Mobile Web Traffic

It’s Time: Taking Advantage of the Growth in Mobile Web Traffic | Content Marketing | Scoop.it
Making sure your message appears on every device is an essential part of an integrated marketing plan. But first, focus on your website.
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Rescooped by Dan Stasiewski from Public Relations & Social Media Insight
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Case Study as a B2B Content Marketing Tactic - Pros, Cons & Best Practices of Case Studies

Case Study as a B2B Content Marketing Tactic - Pros, Cons & Best Practices of Case Studies | Content Marketing | Scoop.it

Within the realm of B2B marketing, stories, not features and benefits allow brands to create relevant and engaging connections with prospective customers.... Even though 71% of B2B content marketers use case studies, they are often an under optimized form of brand storytelling. Case studies provide a structured problem and solution format that provide context, situation and challenges that the reader can empathize with. Case studies also supply insight into how a problem was solved, paving the way for the solution and measures of success. As part of our ongoing series on content marketing tactics, this post will share some examples and best practices of organizations leveraging case studies as part of their content marketing mix....


Via Jeff Domansky
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Are You Measuring These Content Marketing KPIs?

Are You Measuring These Content Marketing KPIs? | Content Marketing | Scoop.it
Content marketing is rapidly gaining ground as the go-to activity for increasing brand awareness, generating new leads and nurturing them into custom
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How Your Content Strategy Thrives When Marketing and IT Work Together

How Your Content Strategy Thrives When Marketing and IT Work Together | Content Marketing | Scoop.it
Eduardo Conrado, who oversees marketing for Motorola Solutions and recently expanded his role to include IT, describes how brand content strategy thrives when marketing and IT work together.
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How to Turn a White Paper into a Content Marketing Machine

How to Turn a White Paper into a Content Marketing Machine | Content Marketing | Scoop.it
Content marketing takes lots of content. So turn your new white paper into lots of content. (It takes a lot of content to do content marketing, right?
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The Importance of Frequent and Consistent Content Marketing

The Importance of Frequent and Consistent Content Marketing | Content Marketing | Scoop.it
Your content might be fantastic, but if you're not publishing frequently and consistently, you'll miss the mark on your KPIs.
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Embrace The 3 Stages Of Content Marketing To Make Your Results Take Off - Business 2 Community

Embrace The 3 Stages Of Content Marketing To Make Your Results Take Off - Business 2 Community | Content Marketing | Scoop.it

Everything has stages. Rocket launches, careers, and life to name just a few.  So why wouldn’t your content  marketing efforts? I mean it’s (hopefully) not a question of what is content  marketing or whether you should do it. The issue now is how to get results. And  if you don’t look at content marketing as a process with stages… then don’t be  surprised if your results never take off.

 

So what are the stages of content marketing?

 

The good news is there are only three stages of content marketing to worry  about. The bad news is that each is hugely important to getting it done  right.

 

 


Via Russ Merz, Ph.D.
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How Can You Predict What Content Will be Successful? - Brandwatch

How Can You Predict What Content Will be Successful? - Brandwatch | Content Marketing | Scoop.it

Via James A Smith MCIM
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James A Smith MCIM's curator insight, June 3, 2013 8:16 AM

nothing outstanding here but good to refresh

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How to Be an Inbound Marketing Man of Steel

How to Be an Inbound Marketing Man of Steel | Content Marketing | Scoop.it
Want to be an inbound marketing man (or woman) of steel? Check out the five things that make a super inbound marketer!
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Google Authorship and Former Employees

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One of the biggest risks when it comes to blogging and content marketing for many employers is this: What happens if the employee leaves the company?

 

This isn’t an unwarranted concern, considering 91 percent of Millennials say they expect to stay at a job for less than 3 years. Since companies started blogging, they had to make the choice of whether or not they should have individual bylines or a single company byline. The company byline is part of a mentality that goes back to the days when no one could represent the company except a designated spokesperson.

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Reevaluating the Press Release in the Digital Content Age

Reevaluating the Press Release in the Digital Content Age | Content Marketing | Scoop.it

In an era when media and content strategies demand deep and broad storytelling methods over a variety of digital and print platforms, the press release still has a role to play – but that role is more limited than it once was. A concise, jargon-free press release can help you communicate real news directly to your target audiences: customers, prospects, investors or partners. When you embed relevant hyperlinks in such an announcement, it can educate influencers in your market by leading them to resources beyond the release, such as videos, presentations, white papers, spec sheets and other pieces of content. And with keywords in your headline and copy, your press release can help your company get found online. All of those results are valuable, but if you’re counting on a press release to accomplish the following, you’re in for disappointment....


Via Jeff Domansky
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Quotefish's curator insight, May 29, 2013 11:05 AM

Like everything else in marketing, the press release is a changing form.

Jeff Domansky's curator insight, May 29, 2013 1:58 PM

The "old" press release can't do it any longer but a new approach can have impact.

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Marketing Storytelling: How to Acquire Customers in Three Acts

Marketing Storytelling: How to Acquire Customers in Three Acts | Content Marketing | Scoop.it
How to Acquire Customers in Three Acts.
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4 Ways to Harness the Power of User-Generated Content

4 Ways to Harness the Power of User-Generated Content | Content Marketing | Scoop.it
Effective marketers should know how to defend clients against online defamation and bad reviews by harnessing the power of user-generated content.
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Video Content Marketing: How to Make People Comfortable On Camera

Video Content Marketing: How to Make People Comfortable On Camera | Content Marketing | Scoop.it
For your video content marketing to be a success, your subjects must be comfortable on camera. Here are a few tips to make them feel at ease.
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3 Ways Your Content Marketing Strategy Can Use Big Data

3 Ways Your Content Marketing Strategy Can Use Big Data | Content Marketing | Scoop.it
Data are coming from your customers and prospects at an incredible rate. Find out 3 ways your content marketing strategy can use Big Data for valuable insight about what is most engaging for your t...
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Bringing Sexy Back: 5 Tips to Create Content that Sizzles

Bringing Sexy Back: 5 Tips to Create Content that Sizzles | Content Marketing | Scoop.it
It doesn't take models and big bucks! Here, we take a look at what it does takes to create sexy content marketing.
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