Content Marketing & Digital PR Strategies
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6 Facts About Content Curation and SEO You May Not Know

6 Facts About Content Curation and SEO You May Not Know | Content Marketing & Digital PR Strategies | Scoop.it
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.

But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Continue reading →
Megan Schuman's insight:

"Research by the Content Marketing Institute confirms this. In fact, according to their survey, 64% of content marketers report producing enough content as being their #1 challenge"

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Is Content Marketing The New Advertising? | B2B Marketing Insider

Is Content Marketing The New Advertising? | B2B Marketing Insider | Content Marketing & Digital PR Strategies | Scoop.it
Some suggest that content marketing is replacing more traditional forms of marketing. Here, I consider whether content marketing is the new advertising...
Megan Schuman's insight:

Great visual for understanding content marketing strategies based on the audience's required attention and the actual ease of implementation

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