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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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How Do I Design a Social-Media Graphic?

How Do I Design a Social-Media Graphic? | Content Marketing & Content Strategy | Scoop.it

Want to design a beautiful social-media graphic that captures the attention of your users? It’s easy to do with Canva.

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How to Create and Promote Explainer Videos |

How to Create and Promote Explainer Videos | | Content Marketing & Content Strategy | Scoop.it
Follow these steps to outline, produce and promote explainer videos that drive traffic to your website landing pages.
Stefano Principato's insight:

What explainer videos are and how to use them in your marketing.

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10 Tips to Drive Webinar Attendance

10 Tips to Drive Webinar Attendance | Content Marketing & Content Strategy | Scoop.it

On average, only about 30% of webinar registrants attend, but strategic event recruitment can increase attendance rates to 65%, doubling conversion rates and ROI. The tips below will help your webinar approach (or exceed!) that 65% attendance target.

Stefano Principato's insight:

All 10 tips above are useful, but the most important dimension of any event recruitment strategy is the “human touch”: talking to prospects as fellow human beings and showing that you want to help them.

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Mr Tozzo's curator insight, April 30, 2014 7:22 AM
10 Tips to Drive Webinar Attendance
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5 Ways to Give Your Blog Content More Visibility

5 Ways to Give Your Blog Content More Visibility | Content Marketing & Content Strategy | Scoop.it
Find out how you can get exposure for your blog content through automatic sharing with GaggleAmp, hosting guest bloggers, email campaigns and inbound links.
Stefano Principato's insight:

In this article, I’ll share five ways to get your content in front of more people.

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Use the 'Eisenhower Box' to Stop Wasting Time and Be More Productive

Use the 'Eisenhower Box' to Stop Wasting Time and Be More Productive | Content Marketing & Content Strategy | Scoop.it
Want to be more productive? Of course you do. Here's one proven strategy to improve your schedule -- from an unexpected source.
Stefano Principato's insight:

The Difference Between Urgent and Important

What is important is seldom urgent and what is urgent is seldom important. Dwight Eisenhower

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Stefano Principato's curator insight, April 29, 2014 10:39 AM

The Difference Between Urgent and Important

What is important is seldom urgent and what is urgent is seldom important. Dwight Eisenhower

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The Best Mobile Tools for Marketers

The Best Mobile Tools for Marketers | Content Marketing & Content Strategy | Scoop.it

If you (or your boss) still aren’t convinced about mobile marketing, you should definitely reconsider. There are more than 6.5 billion (yes, billion with a b) mobile subscribers worldwide. 

Just for comparison, there’s only seven billion people in the world.


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How Big Data Helps Us Keep Pace (Infographic)

How Big Data Helps Us Keep Pace (Infographic) | Content Marketing & Content Strategy | Scoop.it
Every minute, thousands of Tweets are sent, apps are downloaded and images are posted. Following these digital trails can provide interesting insights into...
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4 Ways Visual Design Can Improve Your Social Media Marketing

4 Ways Visual Design Can Improve Your Social Media Marketing | Content Marketing & Content Strategy | Scoop.it
Find out how to use color, font, update templates and image filters to improve visual design and build recognition for your brand on social media networks.
Stefano Principato's insight:

A strong visual brand helps you connect with your community and effectively convey your brand’s personality. In short, it makes you memorable.

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The 24 ingredients for a delicious content strategy

The 24 ingredients for a delicious content strategy | Content Marketing & Content Strategy | Scoop.it
In content strategy, people often focus on the most obvious part (the content creation) and don’t quite realise that there’s a lot more to it.
Stefano Principato's insight:

So there you have it, 24 different ingredients for my own content strategy recipe. It's taken me a few years of formulating to reach this recipe, but I've used it as a framework quite a lot and it tastes good to me.

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Beginner’s Guide To Publishing Your Own Ebook

Beginner’s Guide To Publishing Your Own Ebook | Content Marketing & Content Strategy | Scoop.it
If you are reading this then you probably already have a manuscript or a book idea ready. What you want to know is what else you have to commit to before you can become an ebook author. Self-publishing is easier now than it has ever been before, making the hardest ... Continue reading »
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25 Social Media Listening Aids to Increase Your Hearing

25 Social Media Listening Aids to Increase Your Hearing | Content Marketing & Content Strategy | Scoop.it

There are very effective social media listening and monitoring tools available so there is no reason not to start now.

Here are 25 social media listening aids to increase your hearing.

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Vellum: A reading layer for your Twitter feed

Vellum: A reading layer for your Twitter feed | Content Marketing & Content Strategy | Scoop.it

Vellum was built as a quick experiment, but as we and other groups within The New York Times have been using it over the past few months, it has proven to be an invaluable tool for using Twitter as a content discovery interface. So today we are opening up Vellum to the public. We hope you find it as useful as we have. Happy reading!

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LinkedIn Presents: Content Marketing Score and Trending Content

Now, for the first time, you can quantify your content marketing strategy and gain insights for tailoring your content for maximum relevance. 

Stefano Principato's insight:

The Content Marketing Score is a recommendation engine that quantifies your impact by measuring your audience’s engagement with your content, benchmarking versus your peer set, and providing recommendations on how to improve. 

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The 5 Other Landing Pages your Business Needs

The 5 Other Landing Pages your Business Needs | Content Marketing & Content Strategy | Scoop.it
While you may already have a landing page devoted to a final sale, conversion, or free trial, you need more than one page that leads your potential customers in the right direction.
Stefano Principato's insight:

This article will give you the 5 other landing pages your business needs.

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How to Plan The Perfect Voice Over for Your Video

How to Plan The Perfect Voice Over for Your Video | Content Marketing & Content Strategy | Scoop.it
So your video needs a VO (voice over)? A smooth-talking narrator to carefully guide your viewer through the story of your video? And, you want it to be perfect, right? It can be done, but before anyo…
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Do You Have a Digital Marketing Roadmap Like This? [Infographic]

Do You Have a Digital Marketing Roadmap Like This? [Infographic] | Content Marketing & Content Strategy | Scoop.it

A Digital Marketing road-map makes it easy to plan, implement and measure digital marketing and is the need for every business planning a campaign or growth on Digital Media.

Stefano Principato's insight:

With the help of this roadmap you can plan a successful marketing strategy which is effective.

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We Are Social: the future of marketing #ebook

 The brands that actively involve their audiences in the creation of value are best placed to succeed in an ever- more connected world.


This eBook presents a series of provocations to help you define your brand’s approach to this connected future, and helps you to start bringing that vision to life today, by building a truly social brand.

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25+ Writing Tools a Freelance Writer Can’t Live Without

25+ Writing Tools a Freelance Writer Can’t Live Without | Content Marketing & Content Strategy | Scoop.it

The benefits of being an online freelance writer are undeniable. No 9-5, no daily commute, and no pittance of a salary. As a freelancer, you get to control your professional life, working your own hours from anywhere in the world and determining your income. Not to mention you don’t have to answer to a pesky boss about every little thing you do.

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5 Ways Content Marketers Can Optimize Images for SEO

5 Ways Content Marketers Can Optimize Images for SEO | Content Marketing & Content Strategy | Scoop.it

When marketers place emphasis on optimizing their content for SEO, they often focus on keyword research and making sure their copy is seen as search engine-friendly. 

But many fail to focus on how their images are optimized. Ensuring images are search engine-friendly is an important and worthwhile piece of the SEO puzzle, and shouldn’t go without attention.

Stefano Principato's insight:

Here are five key ways we can optimize our images, using the image below as an example to reference.

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UGC 101: Guide to User-Generated Content Marketing

UGC 101: Guide to User-Generated Content Marketing | Content Marketing & Content Strategy | Scoop.it

What is the fabulous and extraordinary thing that is UGC? No, it’s not the latest clog variation of UGG boots – it’s none other than user-generated content! Today we’re looking at different kinds of user generated content, examples of user-generated content, where to find it, how to use it, and more

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How to Get Your Facebook Posts Noticed in the News Feed

How to Get Your Facebook Posts Noticed in the News Feed | Content Marketing & Content Strategy | Scoop.it

Are your Facebook posts going unnoticed in Facebook’s news feed?


Are you wondering how to get more people to pay attention?


Sharing updates that speak to your fans’ interests and that entertains can provide great opportunities for interaction.


This article shows you eight ways to get great traction with practical Facebook updates.

Rethinking Facebook Posts


Via Brian Yanish - MarketingHits.com
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How to Analyze Your Competitors on Facebook

How to Analyze Your Competitors on Facebook | Content Marketing & Content Strategy | Scoop.it
Facebook competitive reports enable you to analyze multiple brands in a single report. This saves time and allow you to present the information in an easy to understand manner.
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Marco Favero's curator insight, April 27, 2014 6:54 PM

aggiungi la tua intuizione ...

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Using Google+ Hangouts on Air Effectively

Using Google+ Hangouts on Air Effectively | Content Marketing & Content Strategy | Scoop.it

You may feel that your marketing and branding efforts for your business have been fruitful and productive so far. You may even feel that that is enough for your business and you don’t have a real need to bring your business to the next level. If that is so, you are fine. However, if you want more, read on.

Stefano Principato's insight:

The mystique of Google+ Hangouts on Air.

The results of your Google+ Hangouts on Air: It is important for you to understand that once you have finished a Google+ session, a video of that session will be a reality. With that in mind, it is very important that the titles that you use are optimized for the best possible result.

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Content marketing: a business blogging guide

Content marketing: a business blogging guide | Content Marketing & Content Strategy | Scoop.it
Content marketing often starts with business blogging. This online corporate blogging guide helps you getting started or doing better.
Stefano Principato's insight:

Below are some important elements that determine the success of blogs. They consist of several steps to take and some tips. Don’t be freightened by them: blogging is not rocket science but we like to be exhaustive.

  1. Outlining the desired outcomes and defining metrics and KPIs, in correlation with other marketing strategies.
  2. Identifying the target audiences, buyer personas and other stakeholders in a well-documented and customer-centric way.
  3. Mapping the (content) needs wants, preferences and more of target groups over time and preferences. While blogs will typically focus on questions prospective buyers have, there is more than strictly business. It’s about emotion and sometimes even about entertainment. Business should not be boring and the same goes for blogs. As long as it’s “you”, “them” and relevant.
  4. Aligning needs and desired outcomes and putting the proper processes and flows in place in a calculated way and by attributing the proper resources and foreseeing collaboration and planning tools such as editorial calendars.
  5. Inventorizing, creating and repurposing content that can serve needs, answer to pains, engage, drive to outcomes, appeal and seduce/convince in a blog format.
  6. Interacting with readers and other bloggers. Feeding the communities that form and engage existing communities of customers, prospects, collaborators, etc.
  7. Following up on the metrics for success while continuously testing and improving. Dare changing course and keep gathering feedback and making what you do better. Nobody is perfect.
  8. Applying some best practices regarding writing, content formats and more technical topics.
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The Greatest Misconception in Content Marketing

The Greatest Misconception in Content Marketing | Content Marketing & Content Strategy | Scoop.it
Great content certainly helps business, but it isn't as simple as "publish, share, convert new customers." In today's Whiteboard Friday, Rand explains what's really going on.
Stefano Principato's insight:

Step three is entirely a myth. It is almost never the case, practically never the case that someone goes, experiences a piece of content from a brand they don't know about or haven't heard of, or experiences that content for the first time and then immediately goes, "I wonder what they sell. I should buy whatever that is." Or even sees kind of a plug or a pseudo-plug for their product inside that content and goes, "Yes, you know what, I'm just going to buy that right now." That almost never happens.

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