Content Marketing & Content Strategy
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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary

25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary | Content Marketing & Content Strategy | Scoop.it
Expand your audience and grow your online media empire with these 25 infographic ideas that help you distribute your educational content in innovative ways.
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Your Content Strategy Is Broken – Here’s How To Fix It

Your Content Strategy Is Broken – Here’s How To Fix It | Content Marketing & Content Strategy | Scoop.it
Last week, I visited the Dallas/Fort Worth metropolis (I had never been, surprisingly), to chat with the Fort Worth PRSA chapter. The topic of my half-day presentation: Content strategy. Specifically…
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Color Management: The 23 Top Tools Used by Advertising Studios

Color Management: The 23 Top Tools Used by Advertising Studios | Content Marketing & Content Strategy | Scoop.it
Color management brings predictability to the studio, eliminates guesswork during retouch operations,  increases the productivity and efficiency in the studio and is a key tool in the print ad pro…
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20 Powerful Marketing Words And Phrases That Sell Or Repel

20 Powerful Marketing Words And Phrases That Sell Or Repel | Content Marketing & Content Strategy | Scoop.it
Words have power. We all know that. So which marketing words encourage subscribers to act, customers to buy, or donors to give? We read through dozens upon dozens of emails and compiled a list of “…
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Marketing + PR for Startups

marketing and pr for startups
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Marco Favero's curator insight, October 14, 2014 9:22 AM

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The Anatomy of an Optimal Marketing Email

The Anatomy of an Optimal Marketing Email | Content Marketing & Content Strategy | Scoop.it
Did you know 66% of all consumers over the age of 15 made a purchase because of an email? If that doesn’t convince you to use email marketing, just look a
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Marco Favero's curator insight, October 14, 2014 9:23 AM

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How to Improve Your Facebook News Feed Visibility |

How to Improve Your Facebook News Feed Visibility | | Content Marketing & Content Strategy | Scoop.it
Are you tired of your posts getting buried in the Facebook news feed? This article shows how to adjust Facebook tactics to get more news feed visibility.
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John M. Holland's curator insight, October 14, 2014 5:46 PM

Are you tired of your posts getting buried in the Facebook news feed? This article shows how to adjust Facebook tactics to get more news feed visibility.

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Content Marketing Strategy: Are You Generating Content Variety?

Content Marketing Strategy: Are You Generating Content Variety? | Content Marketing & Content Strategy | Scoop.it
Crafting valuable content is crucial with recent changes to the Google Search Algorithm — Penguin, Panda, Hummingbird, and Pigeon. A content marketing strategy revolves around several key elements.…
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3 Ways To Leverage Earned Media For Marketing

3 Ways To Leverage Earned Media For Marketing | Content Marketing & Content Strategy | Scoop.it
Earned media mentions are the golden ring for many PR programs. Getting great coverage in a key publication remains a key objective for many public relations campaigns and with good reason – tradit…
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Engineering Your Business To Win In The Mobile Moment

Learn strategies and frameworks for how to engineer your business to win the mobile moments of your customers in Part 1 of this three-part webinar series with …
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Building a Better Infographic

Building a Better Infographic | Content Marketing & Content Strategy | Scoop.it
To create a compelling infographic, you need to conduct research, cite your source, organize logically and use good quality images.
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Marco Favero's curator insight, October 11, 2014 12:28 PM

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Are You Content With Your Content? #infographic

Are You Content With Your Content? #infographic | Content Marketing & Content Strategy | Scoop.it
Want to know what content works best for your target demographic? This infographic is based on a survey of over 500 people and has some extremely surprising data.
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3 Ways Your Content Can Give The Most Value

3 Ways Your Content Can Give The Most Value | Content Marketing & Content Strategy | Scoop.it
We all want to give gifts that are appreciated, and we know what qualities make a gift appreciated. You can put that knowledge to work in your social media strategy, because the principles that make …
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Building A Better Infographic

Building A Better Infographic | Content Marketing & Content Strategy | Scoop.it
7 Ways To Make Your Design More Shareable Infographics are all over the web these days. They are great ways to provide shareable, visual content with your readers, not to mention being great for SEO.…
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Most Important Technical On-Page SEO Elements (Infographic)

Most Important Technical On-Page SEO Elements (Infographic) | Content Marketing & Content Strategy | Scoop.it
Most Important Technical On-Page SEO Elements (Infographic)
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What Is Google Panda 4.0?

What Is Google Panda 4.0? | Content Marketing & Content Strategy | Scoop.it
Google is the leading search engine in the world and its search results are among the best and the most reliable as well. To ensure that relevant websites show up in the search pages, Google relies o…
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This Agency Manages 93 Social Media Profiles: Learn The 8 Essential Tools That Keep Them Going

This Agency Manages 93 Social Media Profiles: Learn The 8 Essential Tools That Keep Them Going | Content Marketing & Content Strategy | Scoop.it
You compete with millions of other blogs on creating and sharing craveable content. You manage multiple social accounts, seeking that sweet spot of targeted, valuable, engaging updates. You do this a…
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The Content Marketer’s Toolkit: 35 Tools You Can’t Blog Without

The Content Marketer’s Toolkit: 35 Tools You Can’t Blog Without | Content Marketing & Content Strategy | Scoop.it
Don’t you wish there was an easier way to blog? From coming up with ideas to writing and promoting, there is a lot that goes into content marketing. So
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Marco Favero's curator insight, October 14, 2014 9:29 AM

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2015 B2B Content Marketing Benchmarks, Budgets and Trends

2015 B2B Content Marketing Benchmarks, Budgets and Trends | Content Marketing & Content Strategy | Scoop.it
2015 B2B Content Marketing Benchmarks, Budgets and Trends by Douglas Karr on Marketing Technology Blog
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Panda 4.1: What Content Marketers Need to Know

Panda 4.1: What Content Marketers Need to Know | Content Marketing & Content Strategy | Scoop.it
Panda 4.1, Google's latest algorithm update, is designed to penalize poor content. Should you reevaluate your site's content to avoid negative of your SEO?
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When and Why To Use Plain-Text Email Newsletters

When and Why To Use Plain-Text Email Newsletters | Content Marketing & Content Strategy | Scoop.it
These days, plain-text emails may seem like an afterthought, a relic from days gone by. But they’re not: If you get what plain-text (non-HTML) email is all about, you can deploy it strategically, l…
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The Power Of Archetypes In Brand Creation

Overview of how you can use Jungian Archetypes in brand creation and positioning strategy.
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Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digital Age

Thoughts on being creative and finding inspiration. Four chapters: creativity matters more than ever; there's no such thing as an original idea; learn to steal…
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Simple Content Marketing Framework

Simple Content Marketing Framework | Content Marketing & Content Strategy | Scoop.it
Content marketing isn’t a panacea. For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. More important, however, is that c…
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A Beginner’s Guide to Google Tag Manager

A Beginner’s Guide to Google Tag Manager | Content Marketing & Content Strategy | Scoop.it
If you use Google Analytics (GA) – like a large portion of the web – it’s possibly time to start thinking about Google Tag Manager (GTM). GTM is Google’s tag management system that convenient…
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