Content Marketing & Content Strategy
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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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Content Marketing Analytics: Measure What Matters

Content Marketing Analytics: Measure What Matters | Content Marketing & Content Strategy | Scoop.it
Image courtesy of Content Marketing Institute Content marketing analytics are critical for success. We know that. Yet, most (75% according to Znet) can’t calculate the ROI of their digital marketin…
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C. Todd Livengood's curator insight, March 19, 2015 11:52 AM

"In the era of digital marketing, consumers increasingly interact with your online marketing before they convert — stats from Brandpoint show 63% of consumers check out a brand online before buying. How does this interaction contribute to market performance?"

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2015 SEO Checklist [Infographic]

2015 SEO Checklist [Infographic] | Content Marketing & Content Strategy | Scoop.it
As the search ranking algorithms used by Google and the other major search engines have become more sophisticated, the practice of SEO has gotten easier to explain (create great content, earn links)…
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4 Steps in Defining Your Mobile Identity Strategy

4 Steps in Defining Your Mobile Identity Strategy | Content Marketing & Content Strategy | Scoop.it
Mobile devices have become extensions of ourselves, having become the long arm connecting us to others in our personal and professional networks. Whether or not your organization has established poli…
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The Ultimate Guide to Creating a Killer Explainer Video #infographic

The Ultimate Guide to Creating a Killer Explainer Video #infographic | Content Marketing & Content Strategy | Scoop.it
When you land on a website, do you end up reading all of the text on the page? The chances are, you don’t. Only 28% of written website text is read on average. So why not put an explainer video on your site? It could be an easy way to convert more visitors into customers. So, how do you create an explainer video that will increase your conversion rate? In order to help you out, I’ve created an infographic that breaks down the process of creation of the perfect explainer video.
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61 Key Social Media Metrics, Defined

61 Key Social Media Metrics, Defined | Content Marketing & Content Strategy | Scoop.it
Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most. I think it’s because the phrase “key performance indicator” always sounds…
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Marco Favero's curator insight, March 13, 2015 7:05 AM

aggiungi la tua intuizione ...

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How To Create Buyer-Centric Content

How To Create Buyer-Centric Content | Content Marketing & Content Strategy | Scoop.it
You’ve heard it before: the key to converting leads and driving new revenue for your business is through buyer-centric content. Need proof? Consider these stats: By 2020, customers will manage 85 p…
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Jessie Webb's curator insight, March 11, 2015 5:43 AM

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Content marketing editorial calendar: a template to follow

Content marketing editorial calendar: a template to follow | Content Marketing & Content Strategy | Scoop.it
Content marketing editorial calendars are very strategic pieces of planning you should aim to use if you're serious about your brands on the social media.
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Marco Favero's curator insight, March 11, 2015 12:07 PM

aggiungi la tua intuizione ...

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Content Marketing Strategy Stats: 2015 [Infographic]

Content Marketing Strategy Stats: 2015 [Infographic] | Content Marketing & Content Strategy | Scoop.it
Some great stats on the state of content marketing from the folks over at wyzowl, so I thought I’d create this custom infographic to show the information off. I really wish the folks at wysowl spen…
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Jolly Stephen Fairchild's curator insight, March 10, 2015 9:34 AM

Having a strong digital footprint also contributes to one's ability to produce interesting content across social media platforms.

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How to Become a Better Marketer with eBook Creation

How to Become a Better Marketer with eBook Creation | Content Marketing & Content Strategy | Scoop.it
The Tesco supermarket chain announced in late January that it would be closing down its ebook service known as Blinkbox Books. A month later, This Is Money reported that the prices of traditional pri…
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The Science Of Posting On Social Media #infographic

The Science Of Posting On Social Media #infographic | Content Marketing & Content Strategy | Scoop.it
What both savvy and not-so-savvy social media users know is that there’s a science to getting things right. The savvy users are the ones who happen to understand the science, better. This infographic will show you the best times to be posting on social media
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Create Credible Branded Content – 7 Keys From the Experts

Create Credible Branded Content – 7 Keys From the Experts | Content Marketing & Content Strategy | Scoop.it
7 Keys to Create Credible Branded Content: Bridge Your Content Credibility Gap Content is a powerful marketing tool, if organizations create credible branded content. After all, content is tasked wit…
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What is Visual Communication & How Can it Help Tell Your Brand Story?

What is Visual Communication & How Can it Help Tell Your Brand Story? | Content Marketing & Content Strategy | Scoop.it
I’m a believer in the idea that the written and spoken word are sacred but even I have to admit visual communication is super important, especially when telling your brands story. After all an…
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Top 10 Benefits of Digital Marketing for Small Business (Infographic)

Top 10 Benefits of Digital Marketing for Small Business (Infographic) | Content Marketing & Content Strategy | Scoop.it
If you think Digital Marketing is not a big thing…. Think again! Last year, AD spending on the Internet already overtook advertising on television and cable networks. Traditional advertising doesn�…
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Marco Favero's curator insight, March 5, 2015 9:46 AM

aggiungi la tua intuizione ...

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The Elements Of A Perfect Logo [Infographic]

The Elements Of A Perfect Logo [Infographic] | Content Marketing & Content Strategy | Scoop.it
A company logo is often the first impression that a consumer gets of your brand, so you want to make sure it’s sending the right message. It needs to be simple enough to be understood and remembere…
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The Content Code: 11 Ways To Ignite Content (Infographic)

The Content Code: 11 Ways To Ignite Content (Infographic) | Content Marketing & Content Strategy | Scoop.it
I have a ginormous secret. I was lucky enough to receive an advance copy of The Content Code. Perks, you gotta love ‘em! As I’m making my way through the book for a second time, I get the genius…
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How to Make a Good Content Marketing Plan

How to Make a Good Content Marketing Plan | Content Marketing & Content Strategy | Scoop.it
Content marketing has went through a lot of changes over the years. Here are 5 short but very effective ways of content marketing.
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Marco Favero's curator insight, March 13, 2015 6:31 PM

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13 Content Curation #FAILS

13 Content Curation #FAILS | Content Marketing & Content Strategy | Scoop.it
Have content curation fails? To meet your need more content, you use other people's content but it doesn't make your content marketing strategy succeed?
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How Gamification Can Make Your Marketing Fun for Customers

How Gamification Can Make Your Marketing Fun for Customers | Content Marketing & Content Strategy | Scoop.it
Do you remember when you received multiple invites from Candy Crush Saga on Facebook? Or were you hooked on the game too? According to the developer – King.com – it had 93 million active daily pl…
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115 Social Media Marketing Tools for 2015

115 Social Media Marketing Tools for 2015 | Content Marketing & Content Strategy | Scoop.it
What’s new this year in the social media software industry? Not much, at least from our latest findings in an analysis of social media marketing tools. Products and company taglines commonly used t…
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BUZZ BANDIT's curator insight, March 13, 2015 9:45 AM

we use many if these great tools 

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20+ #SocialMedia Monitoring Tools For Business

20+ #SocialMedia Monitoring Tools For Business | Content Marketing & Content Strategy | Scoop.it
Being able to gather greater information, and sort through conversations from across the social web is going to help you better understand what you do well, and what needs to be worked. Since the social web is made of so many different platforms you may need to choose more than one of the social media monitoring tools listed below.
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How Inbound Marketing Means More Leads for You

How Inbound Marketing Means More Leads for You | Content Marketing & Content Strategy | Scoop.it
How do I get more leads? This is probably the number one question we get asked when our clients start an Inbound Marketing program. It makes sense because the main goal of most marketing strategies i…
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Visual Content Promotions: 5 Lessons To Succeed (Examples)

Visual Content Promotions: 5 Lessons To Succeed (Examples) | Content Marketing & Content Strategy | Scoop.it
Want to extend your visual content promotion? This article provides 5 lessons to attract greater reach and 9 types of photos to use.
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Six useful mobile marketing case studies

Six useful mobile marketing case studies | Content Marketing & Content Strategy | Scoop.it
Case studies are always hugely popular on the Econsultancy blog because they act as a valuable source of inspiration for marketers.
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10 Rookie Social Media Mistakes You Should Avoid

10 Rookie Social Media Mistakes You Should Avoid | Content Marketing & Content Strategy | Scoop.it
According to a recent report from content marketing hub Shareaholic, social media is now driving the largest share of overall traffic to websites. While the dominance of search may be still be consid…
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Gina Tucker's curator insight, March 9, 2015 8:19 PM

Don't be a rookie on social! 

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The 7 Steps To A ‘Good-to-Great’ Content Marketing Strategy

The 7 Steps To A ‘Good-to-Great’ Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Good to Great: Why Some Companies Make the Leap… And Others Don’t is a Jim Collins classic that shares an eye-opening study on how top companies managed to manifest great results and maintain the…
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Marco Favero's curator insight, March 5, 2015 9:46 AM

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