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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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Understanding Social Media Customers

Understanding Social Media Customers | Content Marketing & Content Strategy | Scoop.it
I recently came across a study by VisionCritical which identified important factors for organizations to consider when trying to understand their social media consumers.
Stefano Principato's insight:
What do they want from your social media presence?
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Owned, Paid, and Earned Social Media Promotion

Owned, Paid, and Earned Social Media Promotion | Content Marketing & Content Strategy | Scoop.it

Promotion, especially when marketing on social media, is extremely important in the marketing and advertising world. After all, what good are the great actions and exciting content of your business if others aren’t there to hear about it?

Stefano Principato's insight:

A healthy social media promotion approach combines three different types of promotion: paid, owned, and earned. Confused as to what these mean?

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The Definitive Guide to Copywriting

The Definitive Guide to Copywriting | Content Marketing & Content Strategy | Scoop.it
Copywriting is critical for success online in the current digital age. Design, content marketing, SEO, and growth hacking are all parts of a complete digital marketing plan, but copywriting is the glue that ties it all together.
Stefano Principato's insight:

Each chapter stands on its own and can be read separately, but to get the most out of the book, it’s best to read through the book in its entirety, complete the exercises, and then come back and use the guide as a reference when needed.

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Online copywriting manifesto 2013 international

Online Copywriting Manifesto 2013 International
Stefano Principato's insight:

We write to help our reader. Helping our reader is our only goal.

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What Every Blogger Needs to Know About Pinterest Rich Pins

What Every Blogger Needs to Know About Pinterest Rich Pins | Content Marketing & Content Strategy | Scoop.it
Are you a blogger actively pinning your content to Pinterest? What every blogger needs to know about Pinterest rich pins.
Stefano Principato's insight:
How to Set Up Pinterest Rich Pins
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Age of Context for C2SV San Jose Conference

Presented on September 26th, 2013 at the C2SV conference
Stefano Principato's insight:

Context means business: You will be able to see EVERYTHING

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How to Optimize Your Profile Photos Across Social Media

How to Optimize Your Profile Photos Across Social Media | Content Marketing & Content Strategy | Scoop.it
In order to make the most of the available space on offer, we've taken a look at how you can optimize your avatars and cover photos across social media.
Stefano Principato's insight:

How you can optimize your avatars and cover photos on Facebook, Twitter, YouTube, LinkedIn and Google+.

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Marti Konstant's curator insight, October 4, 2013 8:20 AM

In the era of personal branding, the visual photos add interest to profiles

Amal Rafeeq's comment, October 4, 2013 12:05 PM
Thanks for that one mate. Loved it!
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12 Experts Share Top Curation Tips

12 Experts Share Top Curation Tips | Content Marketing & Content Strategy | Scoop.it
Six easy steps to curation success Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.
Stefano Principato's insight:

10 Experts Share Best Curation Tips

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How to Build Your First Content Marketing Strategy

How to Build Your First Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Any successful business online produces high-quality content that's both engaging and informative on a regular basis. Here's how to tell if you're producing effective content and then create an effective future content strategy in five steps.
Stefano Principato's insight:

Creating a timeline will help you develop specific goals with your content marketing efforts

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Nick Simonton's curator insight, October 2, 2013 3:29 PM

Needing somewhere to start with Content Marketing? 

Igor Tishkin's curator insight, October 3, 2013 3:54 AM

Да-да, Гугловский Пингвин заставил западных владельцев сайтов перейти на Контент-маркетинг. Когда же рунетские сайто-владельцы повернут голову в сторону мирового тренда? И забудут о "продвижении группы в Вконтакте"?

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8 Tips To Create Social Media Friendly Content That Boosts SEO

8 Tips To Create Social Media Friendly Content That Boosts SEO | Content Marketing & Content Strategy | Scoop.it
“If Social media and SEO fit together like peanut butter and jelly then content is the bread that holds them together.” A statement that was made by Lee Odden.
Stefano Principato's insight:

Here are 8 tips for creating social-media friendly content that ranks.

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Marketing Automation Trends

Marketing automation is a hot topic as more B2B marketers are adopting the technology to generate more and better leads, improve marketing productivity, and inc
Stefano Principato's insight:

What marketing automation benefits do marketers expect? 

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Online Video Statistics 2013 | The Stats

Online Video Statistics 2013 | The Stats | Content Marketing & Content Strategy | Scoop.it
View the latest online video stats for 2013 by Three Motion (http://threemotion.co.uk/) Learn why Online Video is everywhere and businesses of all sizes are ...
Stefano Principato's insight:

YouTube has 1,000,000 unique visitors each month and is the 2nd largest search engine.

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13 Ways Content Marketers Miss the Mark

waysContent Marketers Miss the Mark 13+ +
Stefano Principato's insight:

There’s value in offering timeless lessons, but timely insights score points with content consumers. Stay on top of your market and be nimble enough to report on what’s going on now.

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Creating the Right Infographic – A Step-by-Step Process

Creating the Right Infographic – A Step-by-Step Process | Content Marketing & Content Strategy | Scoop.it
Content marketing is the buzz word these days and one essential pre-requisite for content marketing success is delivering content in diverse engaging formats.
Stefano Principato's insight:

If you’ve got your steps right, you will have an amazing infographic on your hands. 

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The Four Videos Every Company Should Produce

The Four Videos Every Company Should Produce | Content Marketing & Content Strategy | Scoop.it
Visual storytelling isn't a new trend, but it's become more accessible to organizations of all sizes. Tony Gnau gives you four videos you should produce.
Stefano Principato's insight:

That’s the video every business should already have. You want more. You want the company to stand out from the competition!

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How To Build A Comprehensive Social Media Strategy

How To Build A Comprehensive Social Media Strategy | Content Marketing & Content Strategy | Scoop.it
Stefano Principato's insight:

In developing your strategy, carefully consider where you’re likely to get the most return on your investment.

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A Useful Social Media Cheat Sheet - Edudemic

A Useful Social Media Cheat Sheet - Edudemic | Content Marketing & Content Strategy | Scoop.it
The infographic may be designed for small business owners but it's worthwhile for any teacher, student, parent, or other Edudemic reader looking for the quick bites of the social networks.

Via Alessandro Rea, Marco Favero
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Content Marketing: How to Attract People With Content

Content Marketing: How to Attract People With Content | Content Marketing & Content Strategy | Scoop.it
Social Media Marketing Podcast 61, in this episode Joe Pulizzi shares why a content marketing strategy is important for your business.
Stefano Principato's insight:

It’s important to have a deep understanding of whom you want to try to communicate with.

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40 really creative business card templates

40 really creative business card templates | Content Marketing & Content Strategy | Scoop.it
If you're not in the position to photograph your work, product mockups can be a great alternative to showcase your designs. They're inexpensive, easy to use a
Stefano Principato's insight:

A collection of the best templates, both free and premium, that we could find.

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25 Awesome Social Media Tools (Your Brand Should Be Using) [INFOGRAPHIC]

25 Awesome Social Media Tools (Your Brand Should Be Using) [INFOGRAPHIC] | Content Marketing & Content Strategy | Scoop.it
25 Awesome Social Media Tools (Your Brand Should Be Using) [INFOGRAPHIC]
Stefano Principato's insight:

When you’re managing your business on social media, it’s essential that you equip yourself with the right tools to do the job.

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Content Curation Guide for SEO

Content Curation Guide for SEO | Content Marketing & Content Strategy | Scoop.it

Via Marc Rougier
Stefano Principato's insight:

Content curation SEO, of course pertains to methods and processes that will help in search engine optimization of a website via interestingly curated content. 

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Bev Dantz's curator insight, October 8, 2013 8:56 AM

Great description of what content curation is and why/how it works!

Ali Anani's curator insight, October 21, 2013 12:58 AM
Self-explanatory guide- a very relevant work
John Thomas's curator insight, February 10, 6:53 AM

Content Curation Guide for SEO | 

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A Tailored Web Marketing Plan for Your Small Business

A Tailored Web Marketing Plan for Your Small Business | Content Marketing & Content Strategy | Scoop.it
Brainstorm a list of keywords and related phrases your prospect might use when searching online for the products and/or services you provide. Make the list as comprehensive as possible.
Stefano Principato's insight:
Don’t Let Competition Discourage You!
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The Content Marketer's Guide to Writing a Book

The Content Marketer's Guide to Writing a Book | Content Marketing & Content Strategy | Scoop.it
Does the very idea of writing a book scare you? It sure freaked me out the first time someone hired me to write one for them. Sure, I had plenty of professional writing and content marketing experience.
Stefano Principato's insight:

For marketers, writing a book is all about dusting off your old content and organizing it in a way that makes the most sense for your audience. 

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How to Get Organized with an Editorial Calendar – it’s Easier than you Think!

How to Get Organized with an Editorial Calendar – it’s Easier than you Think! | Content Marketing & Content Strategy | Scoop.it

Why should you create an editorial plan? To save time and create a more cohesive overall message. Winging it is for the newbies and hacks. Suck it up and create a plan. 

Stefano Principato's insight:

You can create one Excel workbook with a spreadsheet for blog content and another for social media content or you can use a spreadsheet for your editorial calendar and Buffer App or Hootsuite to create your social media plan. 

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How to Use Hashtags in Social Media

How to Use Hashtags in Social Media | Content Marketing & Content Strategy | Scoop.it
Let’s have a conversation about hashtags and demystify what they're all about and how to use them once and for all.
Stefano Principato's insight:
Using hashtags for fun and nonsense may be good for business
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