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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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8 ways to Promote Your Content with Social Media

8 ways to Promote Your Content with Social Media | Content Marketing & Content Strategy | Scoop.it
Content is central to most business online marketing strategies these days. But how do you get more people to read your blog? Find out the top ways to promote your content with social media here.
Stefano Principato's insight:

1. Promote with Facebook

  • a. Find a good image.
  • b. Write a compelling headline.
  • c. Edit the description.

2. Promote with Twitter

3. Promote with Google+

4. Promote with LinkedIn

5. Promote with Image Heavy Sites like Pinterest and Instagram

6. Promote with Youtube

7. Promote with RSS Feeds

8. Promote with Social Bookmarks


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Interesting Infographics: Repurposing Content Takes 5 Steps–Here’s How To Do It

Interesting Infographics: Repurposing Content Takes 5 Steps–Here’s How To Do It | Content Marketing & Content Strategy | Scoop.it

As a B2B marketer, we are always searching for ways to publish good, valuable content. After investing significant time and resources into developing your content, do you also repurpose it in your campaigns?

Stefano Principato's insight:

5 Steps For Repurposing Content

  1. Write: make sure what you have written is original, concise and compelling; then spread the message by publishing it.
  2. Blog: this piece of compelling content should be featured on a blog post, which should act as your strategy’s core; every time you share this content, traffic should be directed to your company’s blog.
  3. Distribute through social media channels: to draw in your audience, share this particular blog post via social media channels (i.e. Twitter, Facebook, etc.).
  4. Repurpose the message: this is your opportunity to transform your original content into a new podcast, YouTube video, etc.
  5. Repeat: Start the process again from step 1; the benefit of practicing this 5-step process is the way you can simply delegate steps 2 to 5 to your marketing team once your original content is settled.


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Lee Werrell's curator insight, June 7, 2014 5:06 AM

Content is king and so many people forget this. When you have great content you can repurpose much of it across a spectrum of media providing many ways to reach your market. This infographic gives some great ideas.

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The Science of Storytelling [Infographic]

The Science of Storytelling [Infographic] | Content Marketing & Content Strategy | Scoop.it
Brands use social for storytelling 88 percent of the time.
Stefano Principato's insight:

Brand storytelling tactics focus on different functions of the brain related to understanding and perception.

The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads.

Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories.

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Instagram Analysis and the Success of Visual Brands

Instagram Analysis and the Success of Visual Brands | Content Marketing & Content Strategy | Scoop.it
People and brands alike use Instagram to share beautiful images, revealing their aesthetic and informal sides. Instagram campaigns and posts by brands do not directly drive website traffic or online …
Stefano Principato's insight:

As a visual social channel, Instagram provides a unique opportunity for brands to share beautiful images in way that feels seamless with consumer-generated content. 

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Content Marketing: The Game

Content Marketing: The Game | Content Marketing & Content Strategy | Scoop.it
Content Marketing: The Game by Douglas Karr on Marketing Technology Blog
Stefano Principato's insight:

The important part is to write for your audience, share valuable information and become a reliable resource.

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How to Cross-Promote Your Email Content [Guide]

How to Cross-Promote Your Email Content [Guide] | Content Marketing & Content Strategy | Scoop.it
Email marketing is a valuable tool for any business. When it’s combined with cross-promotion techniques, your results can be even better. To help business owners tackle the logistics of cross-promo…
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7 Ways to Use SlideShare for Your Business |

7 Ways to Use SlideShare for Your Business | | Content Marketing & Content Strategy | Scoop.it
Do you use SlideShare for your business? This article shows you how SlideShare visibility can generate free exposure for your business.
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malek's curator insight, June 5, 2014 9:24 AM

SlideShare is a #must if you're in B2B marketing. Slideshare is owned by LinkedIn, the playground of professionals

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17 Words You Must Use in Your Headlines [+Examples]

17 Words You Must Use in Your Headlines [+Examples] | Content Marketing & Content Strategy | Scoop.it
Interested in how to write headlines that make articles and/or blog posts go viral? Then your first step as a professional copywriter is to learn what words are the most effective at grabbing your re…
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8 Types of Twitter Cards Businesses Are Using |

8 Types of Twitter Cards Businesses Are Using | | Content Marketing & Content Strategy | Scoop.it
Do you know what a Twitter card is? This article shares eight types of Twitter cards, how to install them and their analytics options.
Stefano Principato's insight:

In this article I’ll share eight types of Twitter cards, how to install them and their analytics options.

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Michael Kristiansen's curator insight, June 4, 2014 8:02 AM

There are eight Twitter cards to choose from, all doing something a little bit different in including additional info with a tweet.  The two that are definitely more powerful are the ones that drive traffic to your website and lead generation.  These two have to be configured under Twitter ads instead of just taking the code and adding to the head section of your website.   There is such an opportunity to feature a tweet that drives traffic to your website, or a promoted tweet that collects email info for opting into your blog.  This is worth doing for an upcoming web promotion.   With a bit of effort adding a Twitter card will be delivering a whole lot more!

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14 inspiring mobile ecommerce websites

14 inspiring mobile ecommerce websites | Content Marketing & Content Strategy | Scoop.it
The importance of responsive or adaptive design for any site, let alone ecommerce, has long passed the point where the value of it can be argued.
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27 Must Use SEO Tools For Incredible Content Marketing Results

27 Must Use SEO Tools For Incredible Content Marketing Results | Content Marketing & Content Strategy | Scoop.it
Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. It involves driving traffic, generating leads, and bui…
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Facebook, Twitter, Instagram, Pinterest – Social Media Image Cheat Sheet 2014 [INFOGRAPHIC]

Facebook, Twitter, Instagram, Pinterest – Social Media Image Cheat Sheet 2014 [INFOGRAPHIC] | Content Marketing & Content Strategy | Scoop.it
Facebook, Twitter, Instagram, Pinterest – Social Media Image Cheat Sheet 2014 [INFOGRAPHIC]
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7 Ways to Improve Copywriting on your Landing Page

7 Ways to Improve Copywriting on your Landing Page | Content Marketing & Content Strategy | Scoop.it
When you’re a great content marketer, you not only write engaging brand related articles for the corporate blog, you’re often involved in crafting ever more powerful marketing copywriting for your company landing pages. When you knock it out of the park, you can get conversions, leads and even brand advocates.
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Marc Kneepkens's curator insight, June 3, 2014 11:46 AM

Exact information for your website's landing pages.

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How to Complete an SEO Competitive Analysis

How to Complete an SEO Competitive Analysis | Content Marketing & Content Strategy | Scoop.it

In this post, we’re going to walk through the process of completing a search engine optimization (SEO) analysis, a tool to help you better understand the competitive landscape of search engine rankings in your industry.

This SEO competitive analysis will provide a base of knowledge and a strategic foundation you can use to outrank your competitors in Google and other search engines.

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10 Tips to Improve Your Pinterest Marketing Strategy

10 Tips to Improve Your Pinterest Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Pinning as much as you can is not a strategy, here are some ideas to help you better present your products, learn more your pinners, adjust your frequency and more
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Kevin Lancelot's curator insight, June 7, 2014 3:09 AM

Web Design & SEO in Delray Beach

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Marketing Instagram Style: What Marketers Need to Know

Marketing Instagram Style: What Marketers Need to Know | Content Marketing & Content Strategy | Scoop.it

To learn how Instagram can help you engage your audience.

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Mobile Second @NextStep 2014

From the experience in developing dozens of enterprise web and mobile applications we're forced to question a Mobile First approach for the enterprise.
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The Complete Beginner's Guide to SEO

The Complete Beginner's Guide to SEO | Content Marketing & Content Strategy | Scoop.it
In this post, we're going to break it down in the complete beginner's guide to SEO: what SEO is, how it works, what factors affect search and what sorts of changes you can make today to improve your search optimization....
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3 Concrete Examples of Content Marketing and SEO Alignment

3 Concrete Examples of Content Marketing and SEO Alignment | Content Marketing & Content Strategy | Scoop.it

Your content needs to be seen by the right people to be successful. One way to do it is to place your message in front of buyers through strategic content distribution, or by sharing assets across social, email, and web channels.

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Contextual Augmented Reality (Sensor-Based Storytelling)

Slides from my talk at AWE2014. Youtube video is available here - http://youtu.be/OxKC1AyZ26U I took 15 minutes to cover a few fun topics.. contextually awa...
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Are Your KPIs Leading You to a Disaster?

Are Your KPIs Leading You to a Disaster? | Content Marketing & Content Strategy | Scoop.it
A few years ago, when I would mention “customer experience” to business people, I often received the same response. Smiling, nodding, then changing the subject or brushing me off completely. It j…
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How to Host a Google Hangout On Air

How to Host a Google Hangout On Air | Content Marketing & Content Strategy | Scoop.it
Do you want to try a Google Hangout On Air, but aren't sure where to start? This article shares how to create and host Hangouts On Air.
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How to Track Social Media Metrics | Social Media Today

How to Track Social Media Metrics | Social Media Today | Content Marketing & Content Strategy | Scoop.it
Learn the importance of finding the right social media metrics to track for your marketing, and how to get the most value from social engagement.
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6 Web Analytics Tools to Help Strengthen Your Content Strategy

6 Web Analytics Tools to Help Strengthen Your Content Strategy | Content Marketing & Content Strategy | Scoop.it
Data – from analytics reporting traffic and conversion rates to engagement performance metrics – has become as much a part of a marketer’s job these days as working on actual marketing campaigns. But all this data is meaningless if you don’t know how it’s positioned in relation to your campaigns. Analytics tools are a handy way of getting to know that relationship.

The most popular of these tools by far is Google Analytics. It helps you to really understand how...
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7 Essential Free Tools for Social Media Design

7 Essential Free Tools for Social Media Design | Content Marketing & Content Strategy | Scoop.it
These resources can help turn your Social Media content from mediocre to professional.
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CircusConsulting's curator insight, June 5, 2014 3:22 AM

Voilà un kit système D pour ceux qui n'ont pas les moyens de se payer une licence photoshop. Utile aussi pour les start up qui démarrent et que ne peuvent pas encore investir dans les outils mais qui ont pourtant autant besoin de communiquer de façon professionnelle