Content Marketing & Content Strategy
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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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Content Marketing Strategy Stats: 2015 [Infographic]

Content Marketing Strategy Stats: 2015 [Infographic] | Content Marketing & Content Strategy | Scoop.it
Some great stats on the state of content marketing from the folks over at wyzowl, so I thought I’d create this custom infographic to show the information off. I really wish the folks at wysowl spen…
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Jolly Stephen Fairchild's curator insight, March 10, 2015 9:34 AM

Having a strong digital footprint also contributes to one's ability to produce interesting content across social media platforms.

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How to Become a Better Marketer with eBook Creation

How to Become a Better Marketer with eBook Creation | Content Marketing & Content Strategy | Scoop.it
The Tesco supermarket chain announced in late January that it would be closing down its ebook service known as Blinkbox Books. A month later, This Is Money reported that the prices of traditional pri…
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The Science Of Posting On Social Media #infographic

The Science Of Posting On Social Media #infographic | Content Marketing & Content Strategy | Scoop.it
What both savvy and not-so-savvy social media users know is that there’s a science to getting things right. The savvy users are the ones who happen to understand the science, better. This infographic will show you the best times to be posting on social media
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Create Credible Branded Content – 7 Keys From the Experts

Create Credible Branded Content – 7 Keys From the Experts | Content Marketing & Content Strategy | Scoop.it
7 Keys to Create Credible Branded Content: Bridge Your Content Credibility Gap Content is a powerful marketing tool, if organizations create credible branded content. After all, content is tasked wit…
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What is Visual Communication & How Can it Help Tell Your Brand Story?

What is Visual Communication & How Can it Help Tell Your Brand Story? | Content Marketing & Content Strategy | Scoop.it
I’m a believer in the idea that the written and spoken word are sacred but even I have to admit visual communication is super important, especially when telling your brands story. After all an…
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Top 10 Benefits of Digital Marketing for Small Business (Infographic)

Top 10 Benefits of Digital Marketing for Small Business (Infographic) | Content Marketing & Content Strategy | Scoop.it
If you think Digital Marketing is not a big thing…. Think again! Last year, AD spending on the Internet already overtook advertising on television and cable networks. Traditional advertising doesn�…
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Marco Favero's curator insight, March 5, 2015 9:46 AM

aggiungi la tua intuizione ...

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16 Ways to Use Social Media to Promote Your Event |

16 Ways to Use Social Media to Promote Your Event | | Content Marketing & Content Strategy | Scoop.it
Does your business conduct events? This article shares 16 creative ways to use social media to increase awareness, engagement and sales for your event.
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Marco Favero's curator insight, March 3, 2015 4:38 PM

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The Top 3 Problems With Customer Service On Social Media [Infographic]

The Top 3 Problems With Customer Service On Social Media [Infographic] | Content Marketing & Content Strategy | Scoop.it
When it comes to customer service on social media, there are brands that get it…and those that don’t. The brands that truly excel in social media customer service know that response time is every…
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13 Essential Email Triggers to Personalize Lead Nurturing

13 Essential Email Triggers to Personalize Lead Nurturing | Content Marketing & Content Strategy | Scoop.it
You’ve made the great decision to set up an automated email campaign. But are you covering all of your bases with the appropriate triggers? Are you sending the right emails at the right times to cu…
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7 Step Content Creation Strategy for Epic Content Marketing

7 Step Content Creation Strategy for Epic Content Marketing | Content Marketing & Content Strategy | Scoop.it
The success of your content marketing strategy depends on the nature of your content. If your content is good and by good I mean straight out of the top drawer, it will bolster your content marketing…
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How to Audit Your Content Marketing Strategy

How to Audit Your Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Looking for a wild way to spend your evenings, or a fascinating project to really dig your teeth into at work? Well… conducting a content audit isn’t it. Auditing your website’s marketing content isn’t a glamorous activity, but it’s an absolutely critical part of getting the most out of your content marketing campaigns. A content …
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How to Use Video to Drive Phenomenally Better Content Marketing Results

How to Use Video to Drive Phenomenally Better Content Marketing Results | Content Marketing & Content Strategy | Scoop.it
You’re not creating ads for interstate billboards, nor are you sticking your logo on the side of a sports arena. And you’re not really in the business of creating high-level brand awareness throu…
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How To Structure A Killer Content Marketing Campaign

How To Structure A Killer Content Marketing Campaign | Content Marketing & Content Strategy | Scoop.it
Content marketing might seem pretty straight-forward, it might even seem like anyone with a blog can succeed at it. This couldn’t be further from the truth. Content marketing is an art, of strategy…
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How Inbound Marketing Means More Leads for You

How Inbound Marketing Means More Leads for You | Content Marketing & Content Strategy | Scoop.it
How do I get more leads? This is probably the number one question we get asked when our clients start an Inbound Marketing program. It makes sense because the main goal of most marketing strategies i…
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Visual Content Promotions: 5 Lessons To Succeed (Examples)

Visual Content Promotions: 5 Lessons To Succeed (Examples) | Content Marketing & Content Strategy | Scoop.it
Want to extend your visual content promotion? This article provides 5 lessons to attract greater reach and 9 types of photos to use.
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Six useful mobile marketing case studies

Six useful mobile marketing case studies | Content Marketing & Content Strategy | Scoop.it
Case studies are always hugely popular on the Econsultancy blog because they act as a valuable source of inspiration for marketers.
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10 Rookie Social Media Mistakes You Should Avoid

10 Rookie Social Media Mistakes You Should Avoid | Content Marketing & Content Strategy | Scoop.it
According to a recent report from content marketing hub Shareaholic, social media is now driving the largest share of overall traffic to websites. While the dominance of search may be still be consid…
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Gina Tucker's curator insight, March 9, 2015 8:19 PM

Don't be a rookie on social! 

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The 7 Steps To A ‘Good-to-Great’ Content Marketing Strategy

The 7 Steps To A ‘Good-to-Great’ Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Good to Great: Why Some Companies Make the Leap… And Others Don’t is a Jim Collins classic that shares an eye-opening study on how top companies managed to manifest great results and maintain the…
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Marco Favero's curator insight, March 5, 2015 9:46 AM

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How to Ensure a Successful Online Contest with Facebook Ads

How to Ensure a Successful Online Contest with Facebook Ads | Content Marketing & Content Strategy | Scoop.it
They say that half of marketing is creativity and the other half promotion. It’s definitely true of running a successful social media contest. This article will explain how to use Facebook Ads to p…
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3 Tips for Getting Started with Podcasts for Content Marketing

3 Tips for Getting Started with Podcasts for Content Marketing | Content Marketing & Content Strategy | Scoop.it
Companies are always looking for new formats to include in their content marketing programs. And not only are there many different options available to marketers, but also many different user prefere…
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Marco Favero's curator insight, March 3, 2015 4:16 PM

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A Service-Based Business’s Guide to Email Marketing

A Service-Based Business’s Guide to Email Marketing | Content Marketing & Content Strategy | Scoop.it
Service-based businesses like computer repair shops, staffing agencies, cleaning services, marketing companies, e-commerce businesses and a whole host of others use email marketing to promote their b…
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How to Get 50% More Leads With Smart Content Marketing

How to Get 50% More Leads With Smart Content Marketing | Content Marketing & Content Strategy | Scoop.it
Turning visitors to your site into customers doesn’t require a degree in rocket science, but you do need to pay attention to what your customers want and do your best to deliver it. One tool many s…
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10 PR hacks on Paid Content

10 PR hacks on Paid Content | Content Marketing & Content Strategy | Scoop.it
The latest findings from the CIPR’s State of the Profession 2015 survey provide a powerful reminder for public relations practitioners as to why the topic of paid media needs to be addressed urgently. The majority of respondents to the CIPR…Read more ›
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Social Gaming and the Evolution of Modern Dining

Social Gaming and the Evolution of Modern Dining | Content Marketing & Content Strategy | Scoop.it
With social sharing being one of the main drivers behind the creation of new apps, it comes as no surprise that restaurants are looking for new ways to heighten the eating experience. Since the inven…
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12 Incredibly Useful Software Tools for Video Pros

12 Incredibly Useful Software Tools for Video Pros | Content Marketing & Content Strategy | Scoop.it
Freelance video production is an amazing job, one adorned with interesting locales, weird and wonderful clients, and occasional brushes with stardom. In a week, a freelancer might go from shooting a…
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