Content Marketing & Content Strategy
45.7K views | +10 today
Follow
Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
Your new post is loading...
Your new post is loading...
Scooped by Stefano Principato
Scoop.it!

The ABCs of High Converting Ecommerce Product Images

The ABCs of High Converting Ecommerce Product Images | Content Marketing & Content Strategy | Scoop.it
Product photos are one of the most important elements on any ecommerce website. If customers land on a product page with a grainy image, little else about your site design or navigation will matter.…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Participation Marketing for PR

How to crowdsource content for integrated marketing and public relations: tools and tactics for participation marketing with influencers. Presentation by Lee O…
more...
Marco Favero's curator insight, November 10, 2015 5:54 AM

aggiungere la vostra comprensione ...

Scooped by Stefano Principato
Scoop.it!

11 Free Blogging Tools to Help You Identify and Understand Your Audience

11 Free Blogging Tools to Help You Identify and Understand Your Audience | Content Marketing & Content Strategy | Scoop.it
Blogging – do you love it or do you love it? For those converted to the church of blogging, you can’t deny the results it can generate for your business, 24 hours a day, 7 days a week. A blog pos…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Starting from Scratch: 6 Steps to Your First Content Marketing Plan

Starting from Scratch: 6 Steps to Your First Content Marketing Plan | Content Marketing & Content Strategy | Scoop.it
Content marketing is amazing for attracting your target audience and building a relationship with it. There is just one problem, though... How do you
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How to Launch a Content-First Business

Joe Pulizzi uncovers the six steps to creating a content-first business, as defined from his latest book, Content Inc. Considers ideas such as the content mark…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

A Fully Integrated B2B Communications Strategy is Essential

A Fully Integrated B2B Communications Strategy is Essential | Content Marketing & Content Strategy | Scoop.it
The media landscape has dramatically changed over the last several years. Cultural shifts and the proliferation of digital, social and mobile channels have made a permanent impact, making the need fo…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

11 Resources to Curate, Clip, Collect, and Collaborate Content

11 Resources to Curate, Clip, Collect, and Collaborate Content | Content Marketing & Content Strategy | Scoop.it
Use 11 tools to collect, clip, and curate content to save your content-managing mind and boost your content marketing efforts. – Content Marketing Institute
more...
malek's curator insight, November 3, 2015 10:20 AM

How can you create a system to collect and curate all the amazing content out there without losing your content-curation-managing mind?

Scooped by Stefano Principato
Scoop.it!

The Magic Behind Turning Unwieldy URLs Into Clickable, Trackable Links

The Magic Behind Turning Unwieldy URLs Into Clickable, Trackable Links | Content Marketing & Content Strategy | Scoop.it
A comprehensive look at how to shorten URLs and track links for sharing on social media, video, email, print, and more.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Hacking the Creative Brain - Web Directions 2015

As tech professionals, what we need is a way to work better so that we can create more, right? Through exploring various concepts and approaches, including the…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

YouTube vs. Vimeo: Which Is Better for B2B Content Marketing?

YouTube vs. Vimeo: Which Is Better for B2B Content Marketing? | Content Marketing & Content Strategy | Scoop.it
Business 2 Community
YouTube vs. Vimeo: Which Is Better for B2B Content Marketing?
Business 2 Community
Pros and Cons of Vimeo and YouTube for B2B Content Marketing Each of the two video hosts has its distinct advantages and disadvantages.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

5 Ways to Create Infographics for Instagram

5 Ways to Create Infographics for Instagram | Content Marketing & Content Strategy | Scoop.it
Want more engagement on Instagram? In this article, you'll find five ways to create infographics for Instagram.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How to Create Trustworthy Content That Gets Shared

How to Create Trustworthy Content That Gets Shared | Content Marketing & Content Strategy | Scoop.it
The end goal for most brands during the content creation process is to create content that will be shared by both their customers and audience to their respective social networks. Most brands, howeve…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Snapchat or Instagram? Deciding Which Platform Is Ideal for Your Visual Content

Snapchat or Instagram? Deciding Which Platform Is Ideal for Your Visual Content | Content Marketing & Content Strategy | Scoop.it
Is visual content part of your social media marketing? This article shares insights on how to use Snapchat or Instagram for your visual content campaigns.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Make Infographics in a Snap With These 4 Tools

Make Infographics in a Snap With These 4 Tools | Content Marketing & Content Strategy | Scoop.it
Increase Your Online Reach With These Stock Photo Resources Monday Tips is a short list of the best finds across the internet to start your week off right. Today I have some infographics resources to…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How to Optimize Your Presentations with Video

How to Optimize Your Presentations with Video | Content Marketing & Content Strategy | Scoop.it
5 good reasons why you should include more videos in your slide decks and a guide to properly using them in your presentations.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How Important is Pinterest to Your Content Marketing Strategy?

How Important is Pinterest to Your Content Marketing Strategy? | Content Marketing & Content Strategy | Scoop.it
When it comes to content marketing, Pinterest pulls rank as one of the more powerful tools for sharing what you’ve created. For brands, that means growing your Pinterest following and engaging…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

The Mobile Commerce Playbook

The Mobile Commerce Playbook is intended to help businesses take a forward looking approach to leveraging mobile as a core part of their offerings to deliver p…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

15 Tools For Blog Content Creation

15 Tools For Blog Content Creation | Content Marketing & Content Strategy | Scoop.it
Creating strong, interesting content for your blog can be a challenge. Sure, inspiration will occasionally strike with a brilliant headline idea. But writing high quality content on a daily, or even weekly basis, might sometimes present a problem. These tools will help you deliver the content your readers want more frequently. Best Tools for Content…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

7 Tools for Building an Infographic in an Afternoon (Design Skills or Not)

7 Tools for Building an Infographic in an Afternoon (Design Skills or Not) | Content Marketing & Content Strategy | Scoop.it
Infographics are such a fun and effective visual way to display information. We at Buffer have certainly used them quite a few times to share information. I always enjoy looking at them, but always f…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

7 Forms of Content That You Need for Your Strategy

7 Forms of Content That You Need for Your Strategy | Content Marketing & Content Strategy | Scoop.it
Content marketing demands a level of diversity. While one of your biggest priorities should be keeping your brand voice and output consistent to build a lo
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Scoopit's Content Marketing Grader for ROI

Are you on path to Content Marketing ROI? Do you know how good is your Content Marketing? These are not easy questions to answer. Yet, there are effective wa…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

A Content Promotion Strategy in Less Than an Hour a Day

A Content Promotion Strategy in Less Than an Hour a Day | Content Marketing & Content Strategy | Scoop.it
Learn how to promote every piece of content you write and to do so completely and quickly, every time.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Content Marketing: Ten Tips For B2B Prospect Engagement

Content Marketing: Ten Tips For B2B Prospect Engagement | Content Marketing & Content Strategy | Scoop.it
Business 2 Community Content Marketing: Ten Tips For B2B Prospect Engagement Business 2 Community Whatever else, marketing content must be written from an interesting perspective, and this means engaging an experienced and expert agency who are...
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Measuring the Success of Your Community

Airbnb's Jenna Meister shares how Airbnb measures success of their community efforts and how YOU can create a similar dashboard in your organization. This talk…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Content Marketing Best Practice

Content marketing best practice: Research, amplification and monitoring.
more...
No comment yet.