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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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The Human Factor in Content Marketing #infographic

The Human Factor in Content Marketing #infographic | Content Marketing & Content Strategy | Scoop.it
With so much focus on metrics and optimization, it’s easy to lose focus on one of the most integral components of successful content marketing: people. Check out this infographic that will help shed some light on how to better connect, both with audiences and within your own organization.
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Lynn Pineda's curator insight, August 17, 2014 8:33 PM

Content marketing can be challenging with all that business owners have to tackle. Today, however, content marketing needs to be a focus of our business, as more and more consumers demand good quality content. In order to reach our audience it's critical that we present good quality content particularly with 90% of consumers finding it useful. This infographic is very informative to keep us on track.

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Six Types of Content and Why You Should Mix it Up! Part Two

Six Types of Content and Why You Should Mix it Up! Part Two | Content Marketing & Content Strategy | Scoop.it
Welcome to Part Two of Six Types of Content and Why You Should Mix it Up! In part one, we covered how content is being produced on mass, and three types of content that are bound to get your website or blog going: video, lists and instructional content. This week, we’re continuing our exploration down […]
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The Two Types of Social Media Engagement

The Two Types of Social Media Engagement | Content Marketing & Content Strategy | Scoop.it
The terms “customer engagement” and “social media engagement” have been hackneyed by software vendors, thought-leaders and consultants over the past five years to the degree that it’s becom…
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The Complete Beginners Guide to Using Canva

Wondering where to get started with your designs? We've created a simple guide to using Canva that will help you get started creating your own amazingly simple…
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Back to School Basics for Content Marketers (Infographic)

Back to School Basics for Content Marketers (Infographic) | Content Marketing & Content Strategy | Scoop.it
Back to school is the second biggest shopping season of the year after the winter holidays, giving content marketers the opportunity to reconnect before the bell rings and the semester starts. As par…
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Map Your Social Media Strategy to Success

Map Your Social Media Strategy to Success | Content Marketing & Content Strategy | Scoop.it
Exploit the benefits of mind mapping to improve your social media strategy and lead your marketing efforts to imminent success!
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Juan Miguel Galeas's curator insight, August 8, 2014 12:46 AM

Mindmapping es una herramienta potente para llevar el registro de una sesión de brainstorming y ayudará para diseñar y comunicar mejor una estrategia.

Seth Levanen's curator insight, August 8, 2014 10:23 AM

I need to do this!

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Want To Gain Mass Media Attention? Try These 50 Surprising Tips

Want To Gain Mass Media Attention? Try These 50 Surprising Tips | Content Marketing & Content Strategy | Scoop.it
Have we been so distracted by social media that we have forgotten “the media” in our marketing efforts? Ranking on the web helps grow awareness and attracts eventual sales. Great services and pro…
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The Ten (and a half) Commandments of Visual Thinking

The Ten (and a half) Commandments of Visual Thinking | Content Marketing & Content Strategy | Scoop.it

As businesspeople, becoming comfortable with our visual abilities again – improving our ability tolook at complex information, see important patterns emerge, imagine new possibilities, and clearly show those discoveries to others – is about to become our most valuable skill.

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The Modern Marketer: Blending Art And Science (Infographic)

The Modern Marketer: Blending Art And Science (Infographic) | Content Marketing & Content Strategy | Scoop.it
This infographic from Eloqua takes you through the history of the marketing profession, from the door-to-door salesman — who expounded the merits of his/her brand and product face-to-face on consum…
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Visual Content: The Future Of Social Media Marketing? - #infographic

Visual Content: The Future Of Social Media Marketing? - #infographic | Content Marketing & Content Strategy | Scoop.it
New, visual networks like Pinterest, Instagram, Tumblr and Vine are exploding - is this the future of social media? Get the answer here.
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Top Twitter Tools for Social Media Marketing

Top Twitter Tools for Social Media Marketing | Content Marketing & Content Strategy | Scoop.it
We love Twitter. But we love it even more because of the add-ons, apps and tools that are available to us. Here is a list of some of the tools that we love to use. They are each uniquely designed to …
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Convert Pinners Into Customers Following This Recipe for Success [Infographic]

Convert Pinners Into Customers Following This Recipe for Success [Infographic] | Content Marketing & Content Strategy | Scoop.it
Pinterest is arguably the most valuable social media network for businesses to market on, and yet far too many struggle to develop a dedicated strategy for their Pinterest marketing.

Via Brian Yanish - MarketingHits.com
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5 Content Marketing Plays To Win At Social Selling

5 Content Marketing Plays To Win At Social Selling | Content Marketing & Content Strategy | Scoop.it
Content marketing or social selling success is not as easy as turning on a switch. Using content for sales plays to connect with audiences to drive specific results has proven successful for many mar…
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PR is More than Media Relations

PR is More than Media Relations | Content Marketing & Content Strategy | Scoop.it
An article in Inc. says one of the biggest mistakes startups can make is to do media relations early on because people want to read blogs and Twitter feeds.
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50 Places To Repurpose Your Content

You’ve spent hours slaving away on your content. You’ve done everything you can to make sure that it is of high quality. You’ve added images. You’ve promoted it on social media.

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35 Content Marketing Tools To Promote Your Brand

35 Content Marketing Tools To Promote Your Brand | Content Marketing & Content Strategy | Scoop.it
Content does matter. It might be a cliché, but it will never steer you wrong when we are talking about your business. Every brand has a story to tell and at the pulse of this story rests the voice o…
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Jakarta Web Developer's curator insight, August 8, 2014 6:15 PM

35 Content Marketing Tools To Promote Your Brand

Jakarta Web Developer's curator insight, August 8, 2014 6:16 PM

35 Content Marketing Tools To Promote Your Brand

BillieJo AndRoger Elder's curator insight, August 9, 2014 2:38 PM

Great layout... love this..

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The History of Viral Videos

The History of Viral Videos | Content Marketing & Content Strategy | Scoop.it
The Beginning of Viral Content Head to the local library and you’ll find shelves and shelves and shelves, piled high with books filled with information about anything and everything. Pull out a boo…
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Marco Favero's curator insight, August 8, 2014 4:51 AM

aggiungi la tua intuizione ...

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Mobile Best Practices in Travel Marketing [Infographic]

Mobile Best Practices in Travel Marketing [Infographic] | Content Marketing & Content Strategy | Scoop.it
This is the tenth in a series of “Best Practices in Travel” posts to be published on this blog. Today, we focus on mobile marketing! Few industries have been more impacted by the ever-increasing …
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Marketing That Marketers Love

Marketing That Marketers Love | Content Marketing & Content Strategy | Scoop.it

Over the past year, We Are Social has been partnering with the World Federation of Advertisers to identify the brands that marketers around the world respect the most. 

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10 Content Marketing Roles for Success in the Next 10 Years

10 Content Marketing Roles for Success in the Next 10 Years | Content Marketing & Content Strategy | Scoop.it
There are so many moving parts to effective content marketing creation and distribution these days, We are starting to see marketing departments transform themselves into publishing organizations. ...
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Bell Média Ventes's curator insight, August 7, 2014 2:26 PM

Très intéressant, si on ne considère pas la portion des contenus.

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Importance of Content Marketing for B2B Marketers [Video]

Importance of Content Marketing for B2B Marketers [Video] | Content Marketing & Content Strategy | Scoop.it
In today’s marketing world, content is becoming extremely important for B2B marketers. This was highlighted in a study conducted by the Content Marketing Institute, which indicates that 73 percent …
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Celebrate a Decade of B2B Marketing and PR Evolution [Infographic]

Celebrate a Decade of B2B Marketing and PR Evolution [Infographic] | Content Marketing & Content Strategy | Scoop.it
From smiling and dialing reporters to adapting news dissemination to 140 characters or less, PR professionals have seen profound changes in the way corporate stories are disseminated. This infographi…
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Sarah Burke's curator insight, August 6, 2014 1:06 PM

Content marketing is actually a really old trade, but the rate its growing at most recently is something to be celebrated! This is a fantastic infographic that really puts everything into perspective!

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13 Reasons to Love the Internet [Infographic]

13 Reasons to Love the Internet [Infographic] | Content Marketing & Content Strategy | Scoop.it
Nearly 80 percent of people believe the Internet should be a human right.
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alexandra carballo's curator insight, August 5, 2014 9:06 PM

13 razones por las que amamos internet

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18 Instant Tips To Smarter Social Media Marketing Strategies

18 Instant Tips To Smarter Social Media Marketing Strategies | Content Marketing & Content Strategy | Scoop.it
Realizing that it isn’t a trend going away anytime soon, more and more businesses are starting to utilize social media for marketing. Social Media Examiner recently released their 2014 Social Media…
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Absolute Beginner's Guide to Social Media Marketing

Social media marketing, made simple. This is your starter guide—a fast-read eBook. What do first, then second, and a series of steps and strategies are explain…
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