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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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Storymapping: A MacGyver Approach to Content Strategy

** Authored and presented with Lis Hubert ** Need an organized and prioritized content assessment? Sure you do! Unfortunately, it’s not always possible on a sh…
Stefano Principato's insight:

How to do quality content strategy work even when constraints are many 
• How to use content strategy to increase your understanding of content, even when you can’t afford fancy resources to help you 
• How storymaps can be used across different touchpoints and content areas to improve the user experience.

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How To Calculate Content Marketing ROI

How To Calculate Content Marketing ROI | Content Marketing & Content Strategy | Scoop.it
Content marketing sure is in fashion at the moment. But lots of people are, perhaps understandably, reluctant to follow fashion for fashion’s sake. Senior managers in particular often want to know …
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A Roadmap to the Future of Marketing

A Roadmap to the Future of Marketing | Content Marketing & Content Strategy | Scoop.it
A Roadmap to the Future of Marketing by Douglas Karr on Marketing Technology Blog
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Master This Storytelling Technique to Create an Irresistible Content Series

Master This Storytelling Technique to Create an Irresistible Content Series | Content Marketing & Content Strategy | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.
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How to Be Visual (Even When You’re not an Artist)

How to Be Visual (Even When You’re not an Artist) | Content Marketing & Content Strategy | Scoop.it
Visuals are now the most important element of content marketing, but this can be terrifying if you’re “artistically challenged.” Here are three ways to create compelling visuals regardless of your artistic talent.
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The 7 Steps of Planning High Converting Landing Pages

The 7 Steps of Planning High Converting Landing Pages | Content Marketing & Content Strategy | Scoop.it
Landing pages and conversion optimization are some of the trendiest topics regarding growth hacking and customer acquisition / activation. There are tons of really great posts talking about the ‘an…
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How To Convince Your Boss To Do Content Marketing

How To Convince Your Boss To Do Content Marketing | Content Marketing & Content Strategy | Scoop.it
Modern marketing is dynamic. It has to be. The media we use to communicate with customers changes frequently and unexpectedly, and we need to adapt with it. Sometimes, it feels like we’re standing …
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How to Increase the Ranking of Your Keywords

How to Increase the Ranking of Your Keywords | Content Marketing & Content Strategy | Scoop.it
The goal of every website is to sail to the top of the search engine ranking and all webmasters and designers are dedicated to this goal. Getting your website ranked for the chosen keywords is what y…
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Secrets of a Killer Blog Post: Content [Infographic]

Secrets of a Killer Blog Post: Content [Infographic] | Content Marketing & Content Strategy | Scoop.it
Here’s an infographic for you about content being the secret of a killer blog post: Source: WhoIsHostingThis.com Choosing a topic Although it’s a good idea to write about what you know, otherwise…
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Joshua McCarty's curator insight, July 14, 2014 2:10 PM

Another great infograph to read. This one is great for anyone looking to start a blog...like I am thinking of doing...

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Updated Image Sizing Guide for Social Media Profiles

Updated Image Sizing Guide for Social Media Profiles | Content Marketing & Content Strategy | Scoop.it
Around August of last year, I wrote a post on image sizes for social media profiles, but since then things have changed (as social media does). Here are the image sizes you should be using to build a consistent business presence online on Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram and Pinterest.
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Twitter Company History: Twitter-ing to a Connected World

Twitter Company History: Twitter-ing to a Connected World | Content Marketing & Content Strategy | Scoop.it
Twitter Company History Twitter is a phenomenon. A few years ago, hardly anyone outside the tech world had even heard of it. Now it’s a household name and everyone from pop stars and world leaders, to Joe and Joanna Public, use it to keep their friends and fans up to date with what’s going on …
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Content Marketing Objectives And KPIs

Content Marketing Objectives And KPIs | Content Marketing & Content Strategy | Scoop.it
Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and conte…
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How to Develop & Identify Content Promotion Opportunities

Are your content marketing efforts promotable? Could your content earn media coverage? Use this checklist of public relations criteria to develop digital digital content that will be a helpful resource to ...

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Luxury brands on YouTube: Does the content match their reputations?

Luxury brands on YouTube: Does the content match their reputations? | Content Marketing & Content Strategy | Scoop.it
In the early days of social media luxury brands attracted huge followings simply because people liked to be associated with aspirational companies.
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Is Content Marketing Right For You?

Is Content Marketing Right For You? | Content Marketing & Content Strategy | Scoop.it

Since launching our Content Marketing service, we’ve been busy blogging about how effective content can be for a company. But there’s a lot of opinions out there on this marketing method, so 

how can you be sure that it’s right for you?

Take a look at these 6 questions you should ask yourself, to find out whether you should be creating content for your business….


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8 Essential Elements of a Social Media Marketing Strategy |

8 Essential Elements of a Social Media Marketing Strategy | | Content Marketing & Content Strategy | Scoop.it
Do you need help getting started with your social media marketing strategy? Here's what you need to get started.
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10 Real Time Content Discovery Tools for Curation, Engagement and Sharing

10 Real Time Content Discovery Tools for Curation, Engagement and Sharing | Content Marketing & Content Strategy | Scoop.it
The influence of search on content beyond Google, Bing and Yahoo is pretty amazing. Just think of all the social media monitoring platforms that have
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Pinterest Expert Shares 15 Guaranteed Ways to Create Pinterest Marketing Magic

Pinterest Expert Shares 15 Guaranteed Ways to Create Pinterest Marketing Magic | Content Marketing & Content Strategy | Scoop.it
How many of these 15 power tips for creating Pinterest marketing magic do you know? When it comes to social media marketing, some marketers & entrepreneurs think that Pinterest is only about wome…
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The four pillars of an effective online video strategy

The four pillars of an effective online video strategy | Content Marketing & Content Strategy | Scoop.it
Video is one of the most effective forms of digital content, but also one of the most difficult to get right.
Stefano Principato's insight:
  1. Understanding audiences.
  2. Creating content.
  3. Managing distribution.
  4. Measuring and attributing success.
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What People Share On Social Networks

What People Share On Social Networks | Content Marketing & Content Strategy | Scoop.it
According to latest Infographic released by GO Gulf Web Technologies, sharing pictures is the most preferred by social media users (46%), followed by Opinions (26%), Status update of what and how the…
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Majority of social media users surveyed (78%), share information online because it lets them stay connected to people they may not otherwise stay in touch with.

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Joshua McCarty's curator insight, July 15, 2014 11:49 PM

Another great #infographic on how people use #socialmedia

 

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10 Examples of Great Content Marketing

10 Examples of Great Content Marketing | Content Marketing & Content Strategy | Scoop.it
Content marketing is probably one of the most Googled terms for marketers, and with 93% of organizations doing everything they can to produce awesome content, it’s here to stay. But how can you be …
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Understanding Twitter Analytics: What You Need to Know!

Understanding Twitter Analytics: What You Need to Know! | Content Marketing & Content Strategy | Scoop.it
One of the key components for marketers to look at while deciding on the performance of any of their social networks is measurement. While Facebook always had Facebook Insights to give out the detail…
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Social Media Trends

Presented to the Shad Valley visiting students at MaRS Discovery District July 10, 2014.
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Instagram for Small Business: Three Master Marketers

Instagram for Small Business: Three Master Marketers | Content Marketing & Content Strategy | Scoop.it
  Since its release in October 2010, Instagram has gained popularity around the world. As of March 2014, there were nearly 200 million monthly active users, and about 13 percent of all internet …
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9 Content Metrics to Keep an Eye On

9 Content Metrics to Keep an Eye On | Content Marketing & Content Strategy | Scoop.it
Creating content for your content marketing campaign is pretty much useless if you don't keep an eye on these 9 content metrics.
Stefano Principato's insight:
1. Sales2. Time on Page3. Bounce Rate4. Lead Generation5. Mailing List Subscriptions6. Social Shares7. Backlink Generation8. Comments9. Costs
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