Content Marketing & Content Strategy
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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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How to Engage Prospects on LinkedIn: A 5-Step Plan for Better Leads 

How to Engage Prospects on LinkedIn: A 5-Step Plan for Better Leads  | Content Marketing & Content Strategy | Scoop.it
Wondering how to effectively engage your LinkedIn prospects? Discover a five-step plan for turning cold LinkedIn prospects into warm leads.
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drula eric's curator insight, June 8, 5:35 AM
Le référencement social est plus sur la façon de trouver, voir, attribuer à vous, apprécié, renvoyé et partagé, qu'il a ajouté des liens qui indiquent votre site. Les actions sociales sont l'avenir du référencement. Le classement de votre auteur sera déterminé par la qualité et la quantité de signaux sociaux et d'actions sociales générés par votre contenu. Tout comme les liens qui indiquent que votre site est considéré comme «votes», les actions sociales servent de validation pour la qualité de votre contenu.
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How to Make Your Content Marketing Profitable

How to Make Your Content Marketing Profitable | Content Marketing & Content Strategy | Scoop.it
Let’s be honest: Consistent content creation can be a huge pain. Trust me, I know. After blogging on a near-daily basis with well over 4,000 posts to my name, I’ve encountered just about every roadblock you can possibly imagine. From crushing cases of writer’s block to digging for topics that make readers tick, there’s no …

Via Peg Corwin
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Peg Corwin's curator insight, May 27, 8:32 AM

Content marketers, to maxemize ROI, group content plans by funnel level; focus on promotional channels that make sense; find your topic, angle, slant; and repurpose content.

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How to Personalise Your Blog Like These 10 Top Bloggers

How to Personalise Your Blog Like These 10 Top Bloggers | Content Marketing & Content Strategy | Scoop.it
Lots of bloggers seem to do everything right, yet they don’t see much success. They write well-structured posts, they pay attention to SEO, they know the ins and outs of their blogging software … but something’s lacking. That missing “something” can often be personality. It’s the difference between a blog ...more
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Visual Content and Social Media Marketing: New Research 

Visual Content and Social Media Marketing: New Research  | Content Marketing & Content Strategy | Scoop.it
Wondering how important visuals are in your social media posts? Discover new research and insights on the types of visual content marketers are focusing on.
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Facebook Mobile Video: What Marketers Need to Know

Facebook Mobile Video: What Marketers Need to Know | Content Marketing & Content Strategy | Scoop.it
Want more traction with your Facebook videos? Discover what the new Facebook mobile video tab is and find 14 ways to stand out in this dedicated video feed.
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How chatbots will evolve over the next 5 years

How chatbots will evolve over the next 5 years | Content Marketing & Content Strategy | Scoop.it
Bots hit the scene so quickly in 2016 that many people have started to wonder if they’re just a temporary fad that will give way to a new technology this year or next.
Via Emeric Nectoux, massimo facchinetti
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How to Inspire Your B2B Audience with Killer Content Marketing

How to Inspire Your B2B Audience with Killer Content Marketing | Content Marketing & Content Strategy | Scoop.it
Learn how to make your B2B content marketing more compelling with these tips on adding personality, using data, and more.
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How to Use Instagram Search & Explore to Boost Your Instagram Marketing

How to Use Instagram Search & Explore to Boost Your Instagram Marketing | Content Marketing & Content Strategy | Scoop.it
Instagram places a big emphasis on search and discovery of content. It’s one of the few social media platforms with a Search and Explore tab in its app. Being featured in the search results or in I…
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37 Ways to Spice Up Your Event Social Media

37 Ways to Spice Up Your Event Social Media | Content Marketing & Content Strategy | Scoop.it
Formal communication is dead. Embrace the newer, more casual ways people on social media communicate, in order to be heard.
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7 Steps To Spectacular Blog Writing

7 Steps To Spectacular Blog Writing | Content Marketing & Content Strategy | Scoop.it
If you have entered the glorious world of blogging for business, congratulations! As you likely know by now, blogging takes a bit of effort on your part. For some people, sitting down to write a blog…
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8 Fundamental Elements of a Successful Social Media Marketing Strategy

8 Fundamental Elements of a Successful Social Media Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Learn about the most vital components of a successful social media marketing strategy, as well as tip for incorporating them.
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4 Tools to Help You Find the Best Blog Topics

4 Tools to Help You Find the Best Blog Topics | Content Marketing & Content Strategy | Scoop.it
Improve Your Blog Content With These 4 Tools Today I have some blog resources to help you improve your content curation. Here’s four links with tips and tricks to kick start your Monday. Finding th…
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Creating the Perfect Social Media Measurement Plan

Creating the Perfect Social Media Measurement Plan | Content Marketing & Content Strategy | Scoop.it
Have you ever wondered just how much good your social media marketing was doing for your business? You put all this effort into crafting the perfect post or tweet and then pay to turn it into an ad,…
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Find Your Blogging Voice

Find Your Blogging Voice | Content Marketing & Content Strategy | Scoop.it
The biggest of all blogging mistakes is blending into the faceless crowd, writing without anything approaching a unique blogging style or genuine voice

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janlgordon's curator insight, June 1, 5:16 PM

I selected this article from Curatti written by Andy Capaloff because it provides insight into how to create great content with your unique voice.

 

Generate personalized articles that your audience will love.

 

How to Craft Unique Content

 

When it comes to blogging you need to stand out from the crowd. I agree that in order to attract readers your posts need to be fresh and original.

 

Capaloff shows how to effectively create your own unique voice in your writing.

 

Here's what caught my attention:

 

  • Capture the essence of who you are in your articles. This is how to become an authentic blogger with a unique voice.

 

  • Become a second level communicator by writing about something that has been covered yet offers a different perspective. This way your content is adding value for your readers.

 

  • There are many different writing styles out there -- find one that works best for you. This could be a friendly approach, a teaching perspective, a storyteller, ect.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/r9mD30ceRw4

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Button Design Guide: How to Design Buttons that Convert

Button Design Guide: How to Design Buttons that Convert | Content Marketing & Content Strategy | Scoop.it
Buttons are a central but often neglected element of web design. Learn to create buttons and CTAs visitors can't help but click in this button design guide.

Via Webgrrl, massimo facchinetti
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Facebook Marketing Tools: The Ultimate Resource (2017)

Facebook Marketing Tools: The Ultimate Resource (2017) | Content Marketing & Content Strategy | Scoop.it
Are you looking to make your life a bit easier when it comes to Facebook marketing? Do you have more on your marketing plate than Facebook, and wishing there were a way for you to make your time more…
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Master LinkedIn's New Lead Generation Forms in 10 Easy Steps

Master LinkedIn's New Lead Generation Forms in 10 Easy Steps | Content Marketing & Content Strategy | Scoop.it
The one item that marketers crave above everything else is information about their prospects. Often, there is even a dollar amount assigned to gaining acce
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Talk the Talk: Marketing Vocab 101

Talk the Talk: Marketing Vocab 101 | Content Marketing & Content Strategy | Scoop.it
Introduction Whether you’re an entry level marketing coordinator or a CMO, marketing lingo can feel like it’s a sea of confusing acronyms. In this blog post, we’re gonna go through the rundown…
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Creative Content Marketing: 4 Types of Digital Content

Creative Content Marketing: 4 Types of Digital Content | Content Marketing & Content Strategy | Scoop.it
Beyond blog posts and social media updates, there are new ways for your business to be showcase itself in front of an audience. Many brands are steering away from a more traditional model of product…
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4 Principles to Storytelling with Videos

4 Principles to Storytelling with Videos | Content Marketing & Content Strategy | Scoop.it
Stories are the most engaging content type for customers. Using strategies like emotional appeal, a timeline, and clever choice of words, stories are an incredibly effective tool for shaping your bra…
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Kim Auld's comment, May 27, 2:29 AM
Some good pointers here for those starting out. These things could be incorporated into the business classroom also.
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How to Use Instagram’s Features in Your Marketing Strategy

How to Use Instagram’s Features in Your Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
When it comes to marketing, trends change as often as days pass, and marketers should be able to adapt to them if they want their businesses to shine. And when it comes to social media marketing, thi…
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Inbound Marketing 101: Do’s and Don’ts for Keywords and Meta Tags

Inbound Marketing 101: Do’s and Don’ts for Keywords and Meta Tags | Content Marketing & Content Strategy | Scoop.it
Two essential inbound marketing strategies are keywords and meta tags. Do them right, and they can work together to increase traffic, lead generation and conversions. Some do’s and don’ts can…
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How To Identify and Understand Your Target Market

How To Identify and Understand Your Target Market | Content Marketing & Content Strategy | Scoop.it

"One of the most important aspects of an effective content marketing strategy is understanding your target market. Here are some areas to concentrate on".


Via Daniel Watson, massimo facchinetti
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Daniel Watson's curator insight, May 24, 1:25 AM

 

Before your business spends a cent on marketing, especially online marketing, you need to identify exactly who makes up your target market. You also need to clearly understand their makeup and preferences, before you frame any offers, to that target market. Getting these two processes wrong, can have detrimental consequences, so the information offered in this article is well worth the time it takes to read it.

 

Sathi Hd's comment, May 25, 1:34 PM
Online Shopping in Bangladesh,
http://www.ecabbd.com/
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Content Curation in Action: Ten Great Examples

Content Curation in Action: Ten Great Examples | Content Marketing & Content Strategy | Scoop.it

Most content marketers are familiar with the concept of content curation, even if they’re not practicing it themselves just yet. Sometimes this can be because they don’t have any good examples to go off. As they say in storytelling, it’s often better to show rather than tell.

 

To this end Curata decided to showcase several businesses successfully curating content for their brands, whether business or consumer-facing, on their own platform or through social channels. The ten companies below are doing curation right....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 23, 10:33 PM

Lots of learning from these 10 leading content curation sites.

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Google’s 3 Secrets To Designing Perfect Conversations

Google’s 3 Secrets To Designing Perfect Conversations | Content Marketing & Content Strategy | Scoop.it
First of all, try to be human.

Via Ana Cristina Pratas, massimo facchinetti
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