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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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4 Ways to Use SlideShare for Your Business

4 Ways to Use SlideShare for Your Business | Content Marketing & Content Strategy | Scoop.it
There are “social networks” out the wazoo today, and many of them get pretty specific in their contexts. Heck, even Lady Gaga has her own private social network for her fans, and she actually use…
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How-To Create an Optimized E-commerce Site

How-To Create an Optimized E-commerce Site | Content Marketing & Content Strategy | Scoop.it
Creating a website on your own wasn’t possible a few years back, especially if you wanted to do something more than a personal web page. Things have changed dramatically in the recent years, an…
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Are Infographics Right For Your Business? The Pros, Cons, And Tips

Are Infographics Right For Your Business? The Pros, Cons, And Tips | Content Marketing & Content Strategy | Scoop.it
Infographics are creative, educational, attention-grabbing, and can be a powerful marketing tool, but are they right for your small business? To help you answer that question, we explain the pros and…
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Marco Favero's curator insight, December 6, 9:30 AM

aggiungi la tua intuizione ...

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Content Marketing is Strategic Solution to A Strategic Problem

Content Marketing is Strategic Solution to A Strategic Problem | Content Marketing & Content Strategy | Scoop.it
One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just cont…
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11 Ideas for Your Content-Based Mobile App

11 Ideas for Your Content-Based Mobile App | Content Marketing & Content Strategy | Scoop.it
Ready to go mobile but not sure how to implement your company’s goals? There are several ways you can distribute content to your clients’ mobile devices and grow your profits at the same time. He…
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How to Measure Your Social Media ROI Using Google Analytics

How to Measure Your Social Media ROI Using Google Analytics | Content Marketing & Content Strategy | Scoop.it
Do you want to understand your social media return-on-investment (ROI)? Are you tracking the customer journey in Google Analytics? In this article you'll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business. #1: Create a Custom Segment The good news is that you already…
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How to Use Twitter as a Sales Tool

How to Use Twitter as a Sales Tool | Content Marketing & Content Strategy | Scoop.it
Social media is seen as this new and exciting digital marketing tool. All we hear about is social media marketing. But what about social media selling? Social media is revolutionary because of the co…
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Marco Favero's curator insight, December 3, 10:43 AM

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How To Choose The Right Images For Your Brand [Infographic]

How To Choose The Right Images For Your Brand [Infographic] | Content Marketing & Content Strategy | Scoop.it
We now know that visuals go a long way in getting our posts noticed and shared. But how do you choose the right images? What if you use and image that’s not a cute baby or kitten? If you use an ima…
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Content Strategy for the Customer Journey: Marketing that Makes Business Sense

Content Strategy for the Customer Journey: Marketing that Makes Business Sense | Content Marketing & Content Strategy | Scoop.it
First, I’d like to offer some definition: a content strategy is the systematic approach for an organization to deliver the most relevant and appropriate content to the person seeking it at the time of need. It takes into consideration a) how content is experienced -- for example, items like screen size, and considerations like mobility -- b) how it is delivered -- the technology managing it, and considerations about it becoming a pathway for collaboration -- and c) its governance, or the process
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Marco Favero's curator insight, November 28, 3:54 AM

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SEO 101 For Your Web Page

SEO 101 For Your Web Page | Content Marketing & Content Strategy | Scoop.it
“Why doesn’t my website come up in Google when you type the term ??” If I had a dollar for every time I’ve been asked that, I’d be a wealthy man! Every business wants to come up first, or a…
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Bart van Maanen's curator insight, November 28, 1:15 PM

Check simpel de inhoud van je berichten op SEO kwaliteit.

Yorke Communications's comment, December 1, 5:22 AM
Read http://www.yorkecommunications.com/best-practices-for-seo-copywriting-in-2014/
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The New Marketing Value Chain: Issues and Imperatives

The New Marketing Value Chain: Issues and Imperatives | Content Marketing & Content Strategy | Scoop.it
Since marketing’s inception at the beginning of the 20th century, marketers have been unable to predict its effects with a great degree of accuracy. As a result, a certain amount of waste has been…
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Dynamic Content in Email Marketing [Infographic]

Dynamic Content in Email Marketing [Infographic] | Content Marketing & Content Strategy | Scoop.it
In the current times of unsurpassable email competition in the inbox, making a difference is a big deal! Dynamic Content or Real Time Content has grown to bring this significant difference to your ma…
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How to Structure a Perfect SEO Optimized Page #infographic

How to Structure a Perfect SEO Optimized Page #infographic | Content Marketing & Content Strategy | Scoop.it
With Google looking at over 200 factors when ranking a website, how do you know which ones to focus on? Or better yet, what steps do you need to take in order to improve your rankings? In order to help you with your on-page optimization, I’ve created an infographic that shows you how to make each of your web pages search-engine-friendly.
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Marco Favero's curator insight, November 24, 5:53 AM

aggiungi la tua intuizione ...

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5 Steps to Effective Content Strategy Planning

5 Steps to Effective Content Strategy Planning | Content Marketing & Content Strategy | Scoop.it
You know you need to incorporate content marketing into your digital campaigns, but how do you go about doing so? What steps do you need to take to ensure the maximum ROI for your content investments…
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Treściwy.pl's curator insight, December 9, 11:25 AM

Nice set of rules which will help you to prepare Content Strategy

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4 Types of Content That Every Business Must Create

4 Types of Content That Every Business Must Create | Content Marketing & Content Strategy | Scoop.it
Selling with educational content (via a blog, webinar, seminar, newsletter, magazine, workshop, report, eBook, tip sheet etc.) is not about convincing someone to buy something that they don’t want…
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Marco Favero's curator insight, December 6, 9:30 AM

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How To Run Your Next Webinar With Google Hangouts On Air

How To Run Your Next Webinar With Google Hangouts On Air | Content Marketing & Content Strategy | Scoop.it
Webinars allow you to share your expertise and further build the know/like/trust factor with your community. With Google’s Hangouts On Air, you can take advantage of webinar list-building perks without the associated costs! This post will teach you everything you need to make webinars your #1 list building strategy.
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Olga Senognoeva's curator insight, December 13, 11:26 AM

добавить ваше понимание ...

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How Content Marketing Works

Content Marketing gets a bad rap sometimes. Thats because many marketers fail to see it in the big picture. This slide is a condensed version of the content ma…
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Therese Torris's curator insight, December 4, 3:34 AM

Fun presentation, good demonstration of content marketing !

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How to Use Brand Storylines to Spark Social Media Engagement

How to Use Brand Storylines to Spark Social Media Engagement | Content Marketing & Content Strategy | Scoop.it
Any company can post on social media, and most do. To stand out your company has to go further. Brand Storylines shift the customer experience and plant the seeds of a relationship, because they start with a conversation.
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4 Content Curation Tools to Boost Your Content Marketing

4 Content Curation Tools to Boost Your Content Marketing | Content Marketing & Content Strategy | Scoop.it
Time is of the essence when it comes to life, the web and even content curation and content marketing. It’s a fast moving web and content should be in the right place at the right time. Content cur…
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The Difference Between Paid, Owned, and Earned Media

The Difference Between Paid, Owned, and Earned Media | Content Marketing & Content Strategy | Scoop.it
Everyone is exposed to marketing messages on their phones, search engines, televisions, and radios. They see advertisements on billboards, within their inboxes, and throughout their Facebook newsfeed…
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How To Create An Editorial Calendar

How To Create An Editorial Calendar | Content Marketing & Content Strategy | Scoop.it
Last week we talked about why you might want to use an editorial calendar. Now that you know how editorial calendars can help you and you’ve got a few ideas for how to use them, the problem becomes…
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Email Marketing Knocks Out Social Media in 5 Rounds #infographic

Email Marketing Knocks Out Social Media in 5 Rounds #infographic | Content Marketing & Content Strategy | Scoop.it
We know that communicating with your customers isn't as easy as it looks and picking the right platform is even harder. To help you make the best decision, here are the pros and cons of both email and social media marketing.
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Marco Favero's curator insight, November 28, 3:54 AM

aggiungi la tua intuizione ...

Stéphane Malphettes's curator insight, November 28, 6:09 AM

Les atouts de l'emailing versus les réseaux sociaux

Bart van Maanen's curator insight, November 28, 1:03 PM

E-mail marketing werkt beter dan social media marketing. Bekijk de infographic of lees het artikel: http://www.beeldbedrijf.nl/waarom-e-mail-nog-steeds-werkt/

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Why Content Matters And How It Can Work For Your Business

Why Content Matters And How It Can Work For Your Business | Content Marketing & Content Strategy | Scoop.it
With the growing emphasis on blogging, videos, and social media, online content is becoming a high priority for many businesses looking to expand their reach and boost conversions, without investing…
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Key Elements of Delightful Connected Experiences Across Web and Mobile

Key Elements of Delightful Connected Experiences Across Web and Mobile | Content Marketing & Content Strategy | Scoop.it
  You know the feeling when you see someone you’ve met before and they don’t recognize you but you remember them? It’s the worst. It leads to awkward reintroductions and someone inevitably…
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The Virtuous Circle of Gaming

The Virtuous Circle of Gaming | Content Marketing & Content Strategy | Scoop.it
Playing games has been part of civilised societies for centuries and is woven into our heritage and evolution as human beings. Board games have been found in the pre-dynastic burial sites of 3500 BC…
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