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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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Comparing Social Curation Tools: A Review of RebelMouse, Tint and Chute

Comparing Social Curation Tools: A Review of RebelMouse, Tint and Chute | Content Marketing & Content Strategy | Scoop.it
Keeping up with the overwhelming demand for content was a major obstacle for brands in 2014.  How can you produce massive amounts of engaging, authentic contentwhile under seriously limited time con…
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An Insider’s Guide to Digital Marketing Analytics

An Insider’s Guide to Digital Marketing Analytics | Content Marketing & Content Strategy | Scoop.it
Forbes proclaimed 2014 the Year of Digital Marketing Analytics, summing up the problem this way: If most digital marketing programs or campaigns have a weak area, it’s analytics. One recent study i…
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Marco Favero's curator insight, January 17, 11:11 AM

aggiungi la tua intuizione ...

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How to Use Visuals to Engage Your Audience

How to Use Visuals to Engage Your Audience | Content Marketing & Content Strategy | Scoop.it
Do you want to create posts that generate higher user engagement?Are your visuals driving social media traffic?People engage better with visual content because it's easier to understand, can tell a story and evoke emotions more easily than written posts.In this article I'll sho
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The-king Gharip's comment, January 15, 7:42 AM
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The-king Gharip's comment, January 15, 7:42 AM
http://www.mazika4way.com/2015/01/taken-3-dvd.html
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Gina Tucker's curator insight, January 15, 8:29 PM

Strong visuals will keep your reader wanting more. Pay close attention to the images in your posts, make sure they are engaging! 

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Why Social Business

Why Companies Need Social Business? Presentation by Jarkko Sjöman, Dingle. http://dingle.fi/en
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10 Unique Ideas to Test on Every Social Media Channel (And How to Tell What Works)

10 Unique Ideas to Test on Every Social Media Channel (And How to Tell What Works) | Content Marketing & Content Strategy | Scoop.it
One of our favorite ways to improve our results on social media is to try new things. We dream up a new idea or research a possible change in strategy, we test it out, and we see what happens. The te…
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Marco Favero's curator insight, January 12, 3:26 PM

aggiungi la tua intuizione ...

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Cross-Channel Social Measurement

Cross-Channel Social Measurement | Content Marketing & Content Strategy | Scoop.it
2014 was a great year for social media marketing analytics. The big three B2C social networks – Facebook, Twitter, and Pinterest – vastly improved their analytics offerings and more socia…
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How To Write A Case Study

How To Write A Case Study | Content Marketing & Content Strategy | Scoop.it
Knowing how to write a case study can drive tremendous results for your inbound marketing. Not only do we see our biggest traffic spikes when we publish new case studies, but leveraging case studies…
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How to Marry Buyer Personas with Great Content

How to Marry Buyer Personas with Great Content | Content Marketing & Content Strategy | Scoop.it
Do you get loads of clicks to your content, but fail to get anything from your call-to-action? The problem won’t be that your content is bad, it’s that you’re not resonating with the people who…
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Step by Step App Building Tips

Step by Step App Building Tips | Content Marketing & Content Strategy | Scoop.it
Step by Step Below are steps to help you get started, once you’ve made the decision to develop a useful and functional app for your users. They’re just guidelines and suggestions, but could be he…
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What To Keep Or Drop In 2015 Content Marketing

What To Keep Or Drop In 2015 Content Marketing | Content Marketing & Content Strategy | Scoop.it
Finding the right mix of material for your content marketing efforts can be an exhilarating or exasperating operation. For instance, you might enjoy posting those quirky short posts with employee act…
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What To Look For In A (Future) Content Marketer

What To Look For In A (Future) Content Marketer | Content Marketing & Content Strategy | Scoop.it
It’s always a pleasure to hear from my friend Raegan Hill. Not only is she one of Houston’s top marketing recruiters, but she’s also one of the best-informed people I know, always on top of cur…
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15 Ways Content Marketers Can Use Pinterest to Drive Traffic

15 Ways Content Marketers Can Use Pinterest to Drive Traffic | Content Marketing & Content Strategy | Scoop.it
Pew Research raised a lot of eyebrows earlier this year when they announced Pinterest had become more popular than Twitter. PEW pulled their data nearly a year ago now, so it’s actually bee 12 mont…
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Sales Enablement Lives And Dies By Definitions

Sales Enablement Lives And Dies By Definitions | Content Marketing & Content Strategy | Scoop.it
Disagreements in operational definitions are one of the biggest contributing factors to sales and marketing misalignment. And getting these two teams on the same page is not something you want to mes…
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Visual Marketing: A Picture’s Worth 60,000 Words

Visual Marketing: A Picture’s Worth 60,000 Words | Content Marketing & Content Strategy | Scoop.it
We live in a visual world. And although the trends in recent years have swung heavily toward the visual side of marketing, the dominance of visuals in the marketplace is nothing new. Visual marketing…
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Social Media Help's curator insight, January 17, 7:41 AM

Its no longer a pictures worth a 1,000 words, in todays environment its worth 60,000.

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How To Combine Content Marketing, SEO and Social Media

How To Combine Content Marketing, SEO and Social Media | Content Marketing & Content Strategy | Scoop.it
Should you spend your hard earned money on SEO, content marketing or social media marketing then? And what does all this mean anyway? You may have seen headlines such as: SEO is dead… Content Marke…
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Bart van Maanen's curator insight, January 18, 10:55 AM

Hoe kun je #contentmarketing, seo en social media goed combineren? [Eng] Met goede tips als: zorg eerst voor de kwaliteit van je verhaal en denk ook aan de zoekmachines van sociale netwerken.

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The Definition of Editorial Calendars for Brand Publishers

The Definition of Editorial Calendars for Brand Publishers | Content Marketing & Content Strategy | Scoop.it
For centuries before the idea of “brands as publishers” came along and gave a generation of marketing writers renewed job security, traditional publishers used editorial calendars, or ed cals, to…
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Marco Favero's curator insight, January 14, 6:46 PM

aggiungi la tua intuizione ...

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The Complete Guide to PPC for Startup Marketing: 9 Tips to Grow a Startup with Paid Search

The Complete Guide to PPC for Startup Marketing: 9 Tips to Grow a Startup with Paid Search | Content Marketing & Content Strategy | Scoop.it
Communities like Silicon Valley and movies like The Social Network have glamorized the idea of working at a startup. There’s a stereotype that startup employees spend their days pouring cup after c…
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42 must-have blogging tools for WordPress bloggers

42 must-have blogging tools for WordPress bloggers | Content Marketing & Content Strategy | Scoop.it
WordPress in itself is already amazing. However, for epic success online, here are 42 additional blogging tools for content creation and online marketing.
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Marco Favero's curator insight, January 12, 4:39 PM

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Greg Russell's curator insight, January 19, 5:21 PM

This list was pretty good if you want to know about some cool WordPress plugins for blogging.  However the list didn't offer any marketing plugins.

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29 Tips on How to Succeed With Your Instagram Marketing – Infographic

29 Tips on How to Succeed With Your Instagram Marketing – Infographic | Content Marketing & Content Strategy | Scoop.it
Do you ask yourself each day how you can gain more followers on your Instagram account? If so, you’re in the right place. Instagram is a powerful tool for telling a visual story about your brand. A…
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The Definitive 2015 Blog Assessment Checklist

The Definitive 2015 Blog Assessment Checklist | Content Marketing & Content Strategy | Scoop.it
Want to improve your blog results? Here's the definitive 2015 blog assessment checklist. Complete with 83 questions to get your blog on track to succeed.
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Marco Favero's curator insight, January 11, 6:05 AM

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Rhonda White's curator insight, January 11, 9:29 AM

Very helpful guide - organized and simple to follow.

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5 Tools to Create Images for Social Media Sharing

5 Tools to Create Images for Social Media Sharing | Content Marketing & Content Strategy | Scoop.it
Here’s the content you requested from Hausman and Associates. I hope it helps make your marketing SIZZLE. Please contact us – angie@hausmanmarketingletter — if there’s anythin…
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Marco Favero's curator insight, January 11, 6:06 AM

aggiungi la tua intuizione ...

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Online Tools that Help with PR

Online Tools that Help with PR | Content Marketing & Content Strategy | Scoop.it
Running a small business isn't easy. You have to do everything from dish washing to sales. And now you have to do your own PR. Here are some tools to help.
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Marco Favero's curator insight, January 9, 3:42 AM

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Jaione's curator insight, January 15, 6:17 AM

Zenbait erraminta erabilgarri.

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The Social Video Revolution [Infographic]

The Social Video Revolution [Infographic] | Content Marketing & Content Strategy | Scoop.it
Experts predicted that social video would rule social media and digital marketing in 2014. It didn’t quite happen that way. Sure, social video became more prominent and our Facebook newsfeed filled…
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How to Create Social Videos With Your Smartphone

How to Create Social Videos With Your Smartphone | Content Marketing & Content Strategy | Scoop.it
Are you using video to promote your brand?Do you want to create videos without having costly equipment?If you have a smartphone, you already have all of the tools you need to create fun and engaging social videos.In this article you’ll find out how to shoot and edit videos to share on
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PR And Marketing In 2015: The Road Ahead

PR And Marketing In 2015: The Road Ahead | Content Marketing & Content Strategy | Scoop.it
As we kick off the new year, many of us will be looking to formulate new strategies, new ways of doing things, or improving old ways. As businesses and brands, this is one of the key challenges facin…
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Igor Tishkin's curator insight, January 10, 6:26 AM

Интересная тема - соединить PR и Marketing. Ещё не читал статью, но вполне рабочая вещь.