Content Marketing & Content Strategy
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Storymapping: A MacGyver Approach to Content Strategy

** Authored and presented with Lis Hubert ** Need an organized and prioritized content assessment? Sure you do! Unfortunately, it’s not always possible on a sh…
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How to do quality content strategy work even when constraints are many 
• How to use content strategy to increase your understanding of content, even when you can’t afford fancy resources to help you 
• How storymaps can be used across different touchpoints and content areas to improve the user experience.

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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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9 Ways to Use Visual Content in Your Social Media Strategy

9 Ways to Use Visual Content in Your Social Media Strategy | Content Marketing & Content Strategy | Scoop.it
Looking for ways to use visual content in your social media strategy? Here's 9 visual marketing ideas guaranteed to keep your audience coming back for more!
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How podcasting can benefit your content marketing strategy

How podcasting can benefit your content marketing strategy | Content Marketing & Content Strategy | Scoop.it

If there is one thing that keeps marketers up late at night, it is falling behind on the latest marketing trends.

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Tap Into Professional Knowledge with Content Search at LinkedIn

Tap Into Professional Knowledge with Content Search at LinkedIn | Content Marketing & Content Strategy | Scoop.it

Every day millions of professionals are using LinkedIn to share their experiences, opinions and perspectives on a wide variety of topics. All of this professional knowledge is literally at your fingertips with our new content search feature on the LinkedIn mobile app. Members can now search for any topic and find relevant articles published on LinkedIn, either by third-parties, or shared by other members in their feed.

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4 Simple Things You Need to Write an Awesome 90-Second Explainer Video

4 Simple Things You Need to Write an Awesome 90-Second Explainer Video | Content Marketing & Content Strategy | Scoop.it
When we were still a startup newbie, we believed that what made an explainer video cool included flashy colors, smooth transitions, and a silvery narration voice. We put most of our emphasis on the v…
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How to Create the Perfect Social Media Posts – Part 1

How to Create the Perfect Social Media Posts – Part 1 | Content Marketing & Content Strategy | Scoop.it
Powerful social media marketing techniques It can be challenging to scale up your company’s social media presence across a variety of networks since we know there isn’t one silver bullet. A multi…
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Snapchat Stories vs. Instagram Stories: Which Is Best for Your Content 

Snapchat Stories vs. Instagram Stories: Which Is Best for Your Content  | Content Marketing & Content Strategy | Scoop.it
Which is best for you: Snapchat Stories or Instagram Stories? Discover the differences and capabilities to decide where to invest your marketing time.
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carpetgrowth's comment, August 25, 12:14 AM
Cool
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Your Content Marketing Social Media Distribution Checklist

Your Content Marketing Social Media Distribution Checklist | Content Marketing & Content Strategy | Scoop.it
Congratulations! You feel like you’ve finally got a handle on this whole content marketing thing. Now that you’re churning out awesome content, you need to make sure your target audiences are act…
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carpetgrowth's comment, August 25, 12:14 AM
Cool
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2016 Content Publishers Checklist

2016 Content Publishers Checklist | Content Marketing & Content Strategy | Scoop.it
Content marketing is an important way to promote your brand and get more visitors to your site, leading to more leads and sales. However, too many people think that content marketing is as easy as ad…

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How to Use Instagram for Business: An Easy Walkthrough

How to Use Instagram for Business: An Easy Walkthrough | Content Marketing & Content Strategy | Scoop.it
People still seem to think that Instagram isn’t worthy of their business’ time and efforts, despite countless facts and statistics telling us otherwise. But even with statistics, it can be tough…
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Win Free Tickets to Social Media Success Summit 2016 

Win Free Tickets to Social Media Success Summit 2016  | Content Marketing & Content Strategy | Scoop.it
Thirty-nine of the world's most respected social media experts will share their strategies, and we've come up with a fun way for you to get involved.
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Top 10 Brand Monitoring Tools for 2016

Top 10 Brand Monitoring Tools for 2016 | Content Marketing & Content Strategy | Scoop.it
Brand monitoring is an important yet often overlooked aspect of online marketing. You might be doing a great job identifying the right keywords and employing the right strategies to rank for them, bu…
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Strategy Is About Making Choices

Strategy Is About Making Choices | Content Marketing & Content Strategy | Scoop.it
Part 1 of this article will explore how companies fail to create true strategic plans and the symptoms and problems associated with this.As large companies
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How to Create Best & Engaging Content Marketing Strategy

How to Create Best & Engaging Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Build content that is valuable for your audiences. I will break down the steps to guide you through creating best & engaging content marketing strategy.
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Not All “Influencers” Are Influencers: How to Select the Best for Your Niche

Not All “Influencers” Are Influencers: How to Select the Best for Your Niche | Content Marketing & Content Strategy | Scoop.it
If you want to succeed in promoting your content and your brand, you need to find influencers who can help you gain the leverage over your target audiences. Through good Influencer Marketing you can…
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What Types of Content Actually Drive Traffic?

What Types of Content Actually Drive Traffic? | Content Marketing & Content Strategy | Scoop.it
Meet the six types of content that consistently drive traffic, learn why they work, and get inspired to create your own today.
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10 Disruptive Marketing Trends

10 Disruptive Marketing Trends | Content Marketing & Content Strategy | Scoop.it
Ten disruptive marketing trends that will shape the leading brands of tomorrow.
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19 Tools to Create Social Media Content 

19 Tools to Create Social Media Content  | Content Marketing & Content Strategy | Scoop.it
Are you looking for new ways to create social media content? Discover 19 tools to create and share content on social media.
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13 Tips to Get Your Presentation Featured on the Front Page of SlideShare [Infographic]

13 Tips to Get Your Presentation Featured on the Front Page of SlideShare [Infographic] | Content Marketing & Content Strategy | Scoop.it
SlideShares have become an extremely popular form of content for businesses. They’re visual, informative, and fun to make. If you can believe it, SlideShare even gets 5 times more traffic from busi…
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Facebook Page Design Changes: What Marketers Need to Know 

Facebook Page Design Changes: What Marketers Need to Know  | Content Marketing & Content Strategy | Scoop.it
Is your Facebook page ready for the new design? Discover what's changing and how to prepare for the new Facebook page layout.
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Improve Your Blog With These 4 Tools

Improve Your Blog With These 4 Tools | Content Marketing & Content Strategy | Scoop.it
Give Your Blog Strategy a Boost with These 4 Online Tools Today I have some blog resources to help you improve your content marketing strategy. Here’s four links with tips and tricks to kick start…

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A Beginner’s Guide to Content Marketing 

A Beginner’s Guide to Content Marketing  | Content Marketing & Content Strategy | Scoop.it
Should content marketing be a drip or a deluge for marketers? SME Publisher, Drew Neisser, gives us his undiluted perspective on effective content strategy.
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4 Ways to Use Video to Promote Your Blog Posts

4 Ways to Use Video to Promote Your Blog Posts | Content Marketing & Content Strategy | Scoop.it
Looking for creative ways to drive traffic to your blog? Discover four ways to use social media video to amplify the impact of your blog posts.
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How to Customize Your Facebook News Feed: What Marketers Need to Know 

How to Customize Your Facebook News Feed: What Marketers Need to Know  | Content Marketing & Content Strategy | Scoop.it
Do you struggle to keep up with your Facebook news feed? Discover how marketers can customize their Facebook news feed to improve productivity.
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Social Media Marketing on Flipboard

Social Media Marketing on Flipboard | Content Marketing & Content Strategy | Scoop.it
Check out the Social Media Marketing topic on Flipboard, the one place for all your interests. See more about Marketing, Branding and Advertising
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Complete Beginner’s Guide to Content Strategy

Complete Beginner’s Guide to Content Strategy | Content Marketing & Content Strategy | Scoop.it
Ready to get real about your website's content? In this article, we'll take a look at Content Strategy; that amalgamation of strategic thinking, digital publishing, information architecture and editorial process.
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