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4 Ways to Create Engaging Content Users Care About

4 Ways to Create Engaging Content Users Care About | Content Marketing & Content Strategy | Scoop.it
With so much information readily available competing for readers’ attention, it’s important to create engaging content that benefits the end user. This will develop a loyal reader base, and in tu…
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In this post we explore 4 ways to create engaging content that users care about.


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Andres Frank's curator insight, June 9, 2014 6:40 AM

Content is the only powerful thing to grab users towards your product 

Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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How to Improve Your Google+ Marketing |

How to Improve Your Google+ Marketing | | Content Marketing & Content Strategy | Scoop.it
Do people pay attention to your messages? In this article you'll discover five ways to strengthen your Google+ marketing for more engagement.
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Marco Favero's curator insight, Today, 9:59 AM

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22 Free Content Marketing Tools To Drive Your Content Marketing Plans

22 Free Content Marketing Tools To Drive Your Content Marketing Plans | Content Marketing & Content Strategy | Scoop.it
One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. While there is a…
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Helping the future of music: Hello Play

Helping the future of music: Hello Play | Content Marketing & Content Strategy | Scoop.it
Last December, we launched Hello play! for Hello Bank!, BNP Paribas' mobile bank. It's a unique service that revolves around allowing users to fund music projects while listening to the music th
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3 Ways Gamification Will Change The Nonprofit Sector

3 Ways Gamification Will Change The Nonprofit Sector | Content Marketing & Content Strategy | Scoop.it
Imagine yourself walking out of a subway station. You are presented with two options: escalators or stairs. What would need to happen in order to get you to take the stairs? Volkswagen was curious ab…
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7 Things Your Community Manager Needs Right Now

7 Things Your Community Manager Needs Right Now | Content Marketing & Content Strategy | Scoop.it
Tracey knows that managing a community is tough; here are her 7 essentials for success.
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Marco Favero's curator insight, April 24, 10:59 AM

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The 8 Most Effective Types Of Content (Infographic)

The 8 Most Effective Types Of Content (Infographic) | Content Marketing & Content Strategy | Scoop.it
We’ve all heard the expression “content is king”, and it’s never been truer than it is today. Content marketing is hot with leading brands, and for good reason. As this infographic shows, 48%…
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Marco Favero's curator insight, April 23, 5:58 AM

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Grissa karim's curator insight, April 23, 8:38 AM

See To Learn: The 8 Most Effective Types Of Content (Infographic) 

 

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User-Generated Content: How to Get It and Why You Should

User-Generated Content: How to Get It and Why You Should | Content Marketing & Content Strategy | Scoop.it
User-generated content. What do those 3 words mean to you? The phrase tends to get thrown around in the marketing world but a lot of people don’t actually know the purpose or understand what it mea…
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Elements of an Effective Social Media Business Plan

Elements of an Effective Social Media Business Plan | Content Marketing & Content Strategy | Scoop.it
Want to know where and how to spend your time online? Here's your plan! 11 essential elements of an effective social media business plan.
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The Ultimate Guide to Creating Visually Appealing Content #infographic

The Ultimate Guide to Creating Visually Appealing Content #infographic | Content Marketing & Content Strategy | Scoop.it
Why visual content is so important? Here are some telling stats on just how big visual content has become and how it's changing the way we all approach marketing.
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Marco Favero's curator insight, March 25, 6:57 AM

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More Than Just Content: What Is Inbound Marketing?

More Than Just Content: What Is Inbound Marketing? | Content Marketing & Content Strategy | Scoop.it
Who can blame if you’re still catching your breath? The most revolutionary concept since the emergence of websites is transforming the online business world and giving business owners the chanc…
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Karina Tama's curator insight, April 2, 1:48 PM

Inbound Marketing is the right way to engage people.

First , you have to identify your buyer personas.

Buyer personas are the people that fit into your target business.

For example, if you are selling women clothes and your target market are women between 20-40 years old with a income between 60 to 100K, then you have to create interesting content for your buyer personas.

There are 3 steps of a buyer's journey:  Awareness Stage, Consideration Stage and Decision Stage.

Make sure to write relevant content for your buyer personas for each stage. Then create landing pages for each stage. 

In the landing pages you can offer something and ask  your buyer personas info such as : name and email.

Afterwards,  you can get the right leads. Finally, after the sale, don't forget delight your customer.

Remember inbound marketing is about people, not products.

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Pinterest Expert Reveals How To Get Your Pins Discovered on Pinterest’s Guided Search Tool

Pinterest Expert Reveals How To Get Your Pins Discovered on Pinterest’s Guided Search Tool | Content Marketing & Content Strategy | Scoop.it
Yes, Pinterest is about pretty images but you can’t expect your images to do all the heavy lifting to get you found on Pinterest’s Guided Search Tool. Success on Pinterest isn’t just one thing;…
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3 Key Steps to Creating Consistent Content

3 Key Steps to Creating Consistent Content | Content Marketing & Content Strategy | Scoop.it
Content marketers know how important it is to be consistent. A steady content pipeline is invaluable in generating good SEO, brand-building, and ensuring that audiences remain educated and engaged. A…
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Marco Favero's curator insight, March 23, 10:15 AM

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The Complete Guide To Content Marketing Photo Budgets

The Complete Guide To Content Marketing Photo Budgets | Content Marketing & Content Strategy | Scoop.it
Neuroscientists at MIT have discovered that the human brain can identify images seen for as few as 13 milliseconds. In the growing scramble for digital eyeballs and attention minutes, this instant re…
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6 Ways to Use Live Streaming Video for Business |

6 Ways to Use Live Streaming Video for Business | | Content Marketing & Content Strategy | Scoop.it
Have you considered apps, like Meerkat and Periscope? In this article you'll discover six ways live streaming video helps you connect with your audience.
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Marco Favero's curator insight, Today, 9:19 AM

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Content Marketing Strategy #infographic

Content Marketing Strategy #infographic | Content Marketing & Content Strategy | Scoop.it
How can we create an effective content marketing strategy and get the enormous online audience to connect with our material? Here are some words of wisdom for creating, launching and succeeding with this endeavor:
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AlGonzalezinfo's curator insight, April 29, 6:13 AM

The simplicity of this infographic is a bit deceiving.  The steps outlined here are all part of a good strategy.  Executing them well and consistently in the midst of running the day to day operations of marketing and communications is very difficult. 

Marco Favero's curator insight, April 29, 9:34 AM

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A Step-by-Step Guide to Using Twitter Ads for Lead Gen

A Step-by-Step Guide to Using Twitter Ads for Lead Gen | Content Marketing & Content Strategy | Scoop.it
Many businesses aren’t quite sure how to tackle marketing on Twitter from a paid perspective. It’s certainly not a one-size-fits-all endeavor, and if you don’t quite know what you’re doing, y…
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4 Cool Competitive Analysis Tools Every Digital Marketer Should Use

4 Cool Competitive Analysis Tools Every Digital Marketer Should Use | Content Marketing & Content Strategy | Scoop.it
Want to win online? Then there is a lot you can learn from your competitors’ digital marketing strategies, especially those that are currently outperforming you online. Gaining an in-depth understa…
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Why You Need to Care About Visual Content [Infographic]

Why You Need to Care About Visual Content [Infographic] | Content Marketing & Content Strategy | Scoop.it
Do you remember when you had to wait 20 seconds to download an image from a website? I do, and it sucked big time. The web before broadband was a major headache. If you wanted to share information wi…
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Marco Favero's curator insight, April 23, 5:59 AM

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7 Instagram Marketing Strategies You Can Launch in 2 Hours

7 Instagram Marketing Strategies You Can Launch in 2 Hours | Content Marketing & Content Strategy | Scoop.it
Do you want to grow Instagram as a marketing channel for your brand? To do this effectively you will need to know how to grow your audience and promote your brand effectively on the social network. I…
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A Content-First Approach to Redesigning Your Website

A Content-First Approach to Redesigning Your Website | Content Marketing & Content Strategy | Scoop.it
“Content-first” is a philosophy that leading digital agencies are adopting to guide their clients’ websites in a more efficient and successful direction. It emphasizes the importance of putting…
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50 Best Internet Marketing Tools to Use by Marketers

50 Best Internet Marketing Tools to Use by Marketers | Content Marketing & Content Strategy | Scoop.it
Marketing is an essential activity for any business organization. Here is a list of the 50 Best Internet Marketing Tools I have listed in this post. These are best internet marketing tools that very marketer, webmasters, organization, companies or any big data agencies should use to increase their reach in internet world.
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Marco Favero's curator insight, April 22, 5:09 PM

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26 Blogging Tools to Simplify Your Life: An A-Z List |

26 Blogging Tools to Simplify Your Life: An A-Z List | | Content Marketing & Content Strategy | Scoop.it
Are you looking to improve your company blog? In this article you'll find some must-have blogging tools to help you get more out of your blogging.
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Marco Favero's curator insight, March 25, 6:56 AM

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Seven Principles Of Content Marketing

Seven Principles Of Content Marketing | Content Marketing & Content Strategy | Scoop.it
Content marketing remains the hottest topic of discussion among marketers and communicators. Even accounting for things like content shock, marketers continue to place a premium on content creation.…
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Mobile First: Marketing To The Mobile Consumer [Infographic]

Mobile First: Marketing To The Mobile Consumer [Infographic] | Content Marketing & Content Strategy | Scoop.it
Image courtesy of Brad Frost Every year pundits predict the rise of mobile marketing and advocate for a mobile first marketing strategy. And every year the impact of mobile marketing disappoints. Thi…
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How To Use LinkedIn Analytics

In December, I walked through Twitter’s analytics platform, and today I wanted to take a similar dive into LinkedIn’s free analytics offering. If you run a company page for your business or brand…
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