Content Marketing & Content Strategy
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Interesting Infographics: Repurposing Content Takes 5 Steps–Here’s How To Do It

Interesting Infographics: Repurposing Content Takes 5 Steps–Here’s How To Do It | Content Marketing & Content Strategy | Scoop.it

As a B2B marketer, we are always searching for ways to publish good, valuable content. After investing significant time and resources into developing your content, do you also repurpose it in your campaigns?

Stefano Principato's insight:

5 Steps For Repurposing Content

  1. Write: make sure what you have written is original, concise and compelling; then spread the message by publishing it.
  2. Blog: this piece of compelling content should be featured on a blog post, which should act as your strategy’s core; every time you share this content, traffic should be directed to your company’s blog.
  3. Distribute through social media channels: to draw in your audience, share this particular blog post via social media channels (i.e. Twitter, Facebook, etc.).
  4. Repurpose the message: this is your opportunity to transform your original content into a new podcast, YouTube video, etc.
  5. Repeat: Start the process again from step 1; the benefit of practicing this 5-step process is the way you can simply delegate steps 2 to 5 to your marketing team once your original content is settled.


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Lee Werrell's curator insight, June 7, 2014 5:06 AM

Content is king and so many people forget this. When you have great content you can repurpose much of it across a spectrum of media providing many ways to reach your market. This infographic gives some great ideas.

Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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Snapchat Stories vs. Instagram Stories: Which Is Best for Your Content 

Snapchat Stories vs. Instagram Stories: Which Is Best for Your Content  | Content Marketing & Content Strategy | Scoop.it
Which is best for you: Snapchat Stories or Instagram Stories? Discover the differences and capabilities to decide where to invest your marketing time.
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carpetgrowth's comment, Today, 12:14 AM
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Your Content Marketing Social Media Distribution Checklist

Your Content Marketing Social Media Distribution Checklist | Content Marketing & Content Strategy | Scoop.it
Congratulations! You feel like you’ve finally got a handle on this whole content marketing thing. Now that you’re churning out awesome content, you need to make sure your target audiences are act…
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carpetgrowth's comment, Today, 12:14 AM
Cool
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2016 Content Publishers Checklist

2016 Content Publishers Checklist | Content Marketing & Content Strategy | Scoop.it
Content marketing is an important way to promote your brand and get more visitors to your site, leading to more leads and sales. However, too many people think that content marketing is as easy as ad…

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How to Use Instagram for Business: An Easy Walkthrough

How to Use Instagram for Business: An Easy Walkthrough | Content Marketing & Content Strategy | Scoop.it
People still seem to think that Instagram isn’t worthy of their business’ time and efforts, despite countless facts and statistics telling us otherwise. But even with statistics, it can be tough…
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Win Free Tickets to Social Media Success Summit 2016 

Win Free Tickets to Social Media Success Summit 2016  | Content Marketing & Content Strategy | Scoop.it
Thirty-nine of the world's most respected social media experts will share their strategies, and we've come up with a fun way for you to get involved.
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Top 10 Brand Monitoring Tools for 2016

Top 10 Brand Monitoring Tools for 2016 | Content Marketing & Content Strategy | Scoop.it
Brand monitoring is an important yet often overlooked aspect of online marketing. You might be doing a great job identifying the right keywords and employing the right strategies to rank for them, bu…
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Strategy Is About Making Choices

Strategy Is About Making Choices | Content Marketing & Content Strategy | Scoop.it
Part 1 of this article will explore how companies fail to create true strategic plans and the symptoms and problems associated with this.As large companies
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How to Create Best & Engaging Content Marketing Strategy

How to Create Best & Engaging Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Build content that is valuable for your audiences. I will break down the steps to guide you through creating best & engaging content marketing strategy.
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Live Video: Creative Ways to Do a Live Show on Facebook 

Live Video: Creative Ways to Do a Live Show on Facebook  | Content Marketing & Content Strategy | Scoop.it
Social Media Marketing Podcast 206. In this episode Lou Mongellow explores how to start a show using live video.
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6 Ways to Improve Your Facebook Ads 

6 Ways to Improve Your Facebook Ads  | Content Marketing & Content Strategy | Scoop.it
Want to boost your Facebook ad performance? Discover six ways Facebook ad metrics can help you improve your Facebook ads.
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Five musts for getting content planning right

Five musts for getting content planning right | Content Marketing & Content Strategy | Scoop.it
Including the following five musts in your plan will ensure you don't waste time producing content in vain
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3 Influencer Engagement Strategies to Create Linkable Content

3 Influencer Engagement Strategies to Create Linkable Content | Content Marketing & Content Strategy | Scoop.it
Influencer marketing is one of the fastest-growing online customer acquisition channels. Radomir Basta offers three strategies to help you make this

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5 Common Call To Action Mistakes That Explainer Videos Make

5 Common Call To Action Mistakes That Explainer Videos Make | Content Marketing & Content Strategy | Scoop.it
Although the message makes up the meat of an explainer video, achieving the call to action (CTA) is its ultimate goal. Because this is why the video was created in the first place; to inspire and cre…
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Facebook Page Design Changes: What Marketers Need to Know 

Facebook Page Design Changes: What Marketers Need to Know  | Content Marketing & Content Strategy | Scoop.it
Is your Facebook page ready for the new design? Discover what's changing and how to prepare for the new Facebook page layout.
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Improve Your Blog With These 4 Tools

Improve Your Blog With These 4 Tools | Content Marketing & Content Strategy | Scoop.it
Give Your Blog Strategy a Boost with These 4 Online Tools Today I have some blog resources to help you improve your content marketing strategy. Here’s four links with tips and tricks to kick start…

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A Beginner’s Guide to Content Marketing 

A Beginner’s Guide to Content Marketing  | Content Marketing & Content Strategy | Scoop.it
Should content marketing be a drip or a deluge for marketers? SME Publisher, Drew Neisser, gives us his undiluted perspective on effective content strategy.
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4 Ways to Use Video to Promote Your Blog Posts

4 Ways to Use Video to Promote Your Blog Posts | Content Marketing & Content Strategy | Scoop.it
Looking for creative ways to drive traffic to your blog? Discover four ways to use social media video to amplify the impact of your blog posts.
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How to Customize Your Facebook News Feed: What Marketers Need to Know 

How to Customize Your Facebook News Feed: What Marketers Need to Know  | Content Marketing & Content Strategy | Scoop.it
Do you struggle to keep up with your Facebook news feed? Discover how marketers can customize their Facebook news feed to improve productivity.
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Social Media Marketing on Flipboard

Social Media Marketing on Flipboard | Content Marketing & Content Strategy | Scoop.it
Check out the Social Media Marketing topic on Flipboard, the one place for all your interests. See more about Marketing, Branding and Advertising
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Complete Beginner’s Guide to Content Strategy

Complete Beginner’s Guide to Content Strategy | Content Marketing & Content Strategy | Scoop.it
Ready to get real about your website's content? In this article, we'll take a look at Content Strategy; that amalgamation of strategic thinking, digital publishing, information architecture and editorial process.
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Coursera - Free Online Courses From Top Universities

Coursera - Free Online Courses From Top Universities | Content Marketing & Content Strategy | Scoop.it
Take free online classes from 140+ top universities and educational organizations. We partner with schools like Stanford, Yale, Princeton, and others to offer courses in dozens of topics, from computer science to teaching and beyond.
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6 Ways to Improve Your Twitter Marketing Results 

6 Ways to Improve Your Twitter Marketing Results  | Content Marketing & Content Strategy | Scoop.it
Are you satisfied with the results from your Twitter marketing? This articles share six ways to optimize your Twitter activities.
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How to Promote Your Blog: The Ultimate Guide

How to Promote Your Blog: The Ultimate Guide | Content Marketing & Content Strategy | Scoop.it
Promoting your blog can feel like this big, scary, intimidating thing. Does promoting a blog really even work? Do I have to use tactics I’m not comfortable
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4 Tips for More SlideShare Leads 

4 Tips for More SlideShare Leads  | Content Marketing & Content Strategy | Scoop.it
Wondering how to generate leads from SlideShare? Discover four simple steps to make your SlideShare presentation a powerful lead-generating marketing tool.
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KPIs for measuring content marketing ROI 

KPIs for measuring content marketing ROI  | Content Marketing & Content Strategy | Scoop.it
5 Questions to help set, manage and review your content marketing effectiveness As we accept that our consumers are learning about, and navigating through,. Marketing topic(s):Content marketing strategy.
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