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What is a Brand? 10 Traits of Successful Brands

What is a Brand? 10 Traits of Successful Brands | Content Marketing & Content Strategy | Scoop.it

Different things to different people, that’s what a brand is. Or is that happiness? Well, let’s just say it’s both. Each and every brand means something different to its owners, employees and customers, but all brands do share some common traits.


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1. Personal

2. Trustworthy

3. Innovative

4. Passionate

5. Flexible

6. Distinct

7. Competitive

8. Focused

9. Knowledgeable

10. Unique

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Models. Tools & Steps To Executing A Content Strategy
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The Marketers Toolkit: 9 Digital Services You Need To Succeed

The Marketers Toolkit: 9 Digital Services You Need To Succeed | Content Marketing & Content Strategy | Scoop.it
Email is a critical part of your marketing and sales lifecycle, but it’s only one piece of the bigger digital marketing puzzle. You still need a website, landing pages, compelling content, traffic-…
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8 Content Marketing Trends to Watch Out for in 2015 (Infographic)

8 Content Marketing Trends to Watch Out for in 2015 (Infographic) | Content Marketing & Content Strategy | Scoop.it
By this time, many businesses and digital marketers may have already realized that content marketing is not just some fad that you should do – because everyone else is doing it – but rather a ver…
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OXY GREY's curator insight, Today, 6:33 AM

good read !

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7 Tools to Get Free Publicity for Your Business

7 Tools to Get Free Publicity for Your Business | Content Marketing & Content Strategy | Scoop.it
As a business owner, you want to publicize your business without breaking the bank. In fact, few small business owners have much of an advertising budget, or a public relations manager. That’s okay…
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Marco Favero's curator insight, January 27, 2:57 AM

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Why You Should Create Your Own Unique Content

Why You Should Create Your Own Unique Content | Content Marketing & Content Strategy | Scoop.it
Content marketing yields massive returns. Sharing the work of others is good, but here's why writing your own unique content is crucial.
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A Marketer's Guide to Gaming in Display Ads #infographic

A Marketer's Guide to Gaming in Display Ads #infographic | Content Marketing & Content Strategy | Scoop.it
In cross-screen HTML5 brand advertising, marketers need to engage their audience in meaningful experiences and convince them to spend some fun, quality time with a brand. Gaming is one of the best ways to easily achieve that. Let's see how and why.
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What Makes a Great Infographic?

What Makes a Great Infographic? | Content Marketing & Content Strategy | Scoop.it
Did you know that we remember 80% of what we see, yet only 20% of what we read? The power of visual content is hard to ignore. And that’s why an infographic is such a valuable piece of content. Not…
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socialmediacombo's curator insight, January 24, 8:59 AM

Great content.. thanks for that awesome share!

Marco Favero's curator insight, January 24, 9:53 AM

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6 Ways To Grow Your Online Community Using Twitter

6 Ways To Grow Your Online Community Using Twitter | Content Marketing & Content Strategy | Scoop.it
I’m at where I am today all because of Twitter.   You see, before Twitter my circle of friends was confined to the people I knew through school
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Marco Favero's curator insight, January 23, 11:11 AM

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The True Role of a Content Marketing Leader

The True Role of a Content Marketing Leader | Content Marketing & Content Strategy | Scoop.it
Kapost Senior Director of Content Marketing Jesse Noyes explains why the most successful content marketers focus on creating rewarding experiences, not just product pitches.
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Your ’12 days’ of Inbound Marketing Success

Your ’12 days’ of Inbound Marketing Success | Content Marketing & Content Strategy | Scoop.it
Last Friday morning I showed up to my 5:15 am workout not quite sure what to expect.  The “Q” or leader for the morning posted a tease the night before mentioning a “12 Days of Christmas” st…
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The 10 Social Commandments for Small Businesses

The 10 Social Commandments for Small Businesses | Content Marketing & Content Strategy | Scoop.it
Using social media to grow your business doesn’t mean just opening a corporate Facebook page. Follow our 10 commandments below to master social media for small businesses in 2015 1. Thou shalt not…
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9 powerful blogger outreach tools

9 powerful blogger outreach tools | Content Marketing & Content Strategy | Scoop.it
What are the best online services to fuel your blogger outreach? You want more visibility for your business. But, how do you take your business from where it is now to being in a position where you...
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Marco Favero's curator insight, January 22, 11:51 AM

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How To Plan And Build A Successful Content Marketing Strategy

How To Plan And Build A Successful Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Did you know that every day on the internet: There are 4.75 Billion pieces of content shared There are 1.8 Billion photos uploaded There are 700 Million Snapchats There are 500 Million tweets Marketi…
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Marco Favero's curator insight, January 21, 9:57 AM

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So, You Wanna Be A Rock Star (In Content Marketing)? [Infographic]

So, You Wanna Be A Rock Star (In Content Marketing)? [Infographic] | Content Marketing & Content Strategy | Scoop.it
Content marketing was once an effective means to draw visitors and establish thought leadership until Google Panda (Penguin, Hummingbird, etc.) mandated fresh content on a consistent basis. Now, bein…
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2015 Marketing Statistics – The State of Marketing

2015 Marketing Statistics – The State of Marketing | Content Marketing & Content Strategy | Scoop.it
Salesforce surveyed more than 5,000 marketers globally in December 2014 to determine the top priority for marketing across all digital channels for 2015. The 2015 State of Marketing report was relea…
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15 Ways to Optimize Your Facebook Ads |

15 Ways to Optimize Your Facebook Ads | | Content Marketing & Content Strategy | Scoop.it
Could your Facebook ad campaign use an upgrade? This article shows 15 ways to set up and optimize your Facebook ads.
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Marco Favero's curator insight, January 27, 2:45 AM

Come gestire e ottimizzare i tuoi annunci su Facebook

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10 Day Marketing Plan To Launch An App

10 Day Marketing Plan To Launch An App | Content Marketing & Content Strategy | Scoop.it
One of the most exciting as well as the scariest time in the life of App Entrepreneurs is when they are about to launch a new app. While working at a startup in Silicon Valley, when we were about to…
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Marco Favero's curator insight, January 27, 2:45 AM

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Content Strategy 2015: Marketing, Mobile, and the Enterprise

Content remains a fundamental challenge for all of our organizations. Instead of talking about "what's next," let's talk about what's needed. Find out what bas…
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A Beginner’s Guide To Facebook Ad Campaigns

A Beginner’s Guide To Facebook Ad Campaigns | Content Marketing & Content Strategy | Scoop.it
With recent changes to Facebook’s algorithm, small businesses and startups are having to pay to get their content in front of Facebook followers. While the jury is still out on what to do about it,…
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What Type of Content Marketer Are You? [Quiz]

What Type of Content Marketer Are You? [Quiz] | Content Marketing & Content Strategy | Scoop.it
What Does a Content Marketer Actually Do? Maybe, “what don’t they do?” is a better question. Either way a content marketer takes on many roles to create a successful marketing campa…
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Marco Favero's curator insight, January 24, 9:55 AM

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How to Promote Your Business With Instagram |

How to Promote Your Business With Instagram | | Content Marketing & Content Strategy | Scoop.it
Do you use Instagram to promote your business? This article shares four tips for successfully promoting your products and services on Instagram.
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How to Create a Signature Speech in 7 Simple Steps

How to Create a Signature Speech in 7 Simple Steps | Content Marketing & Content Strategy | Scoop.it
A signature speech positions you as an expert and allows you to market your products or services effectively. Learn how to create one in 7 simple steps.
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How to Find Keywords People Use (But Your Competitors Don’t)

How to Find Keywords People Use (But Your Competitors Don’t) | Content Marketing & Content Strategy | Scoop.it
Winning at SEO calls for outmaneuvering the field. Let’s examine how to find keywords your competitors aren’t using—with tactics they don’t even know about. “Keywords don’t matter much an…
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Useful Twitter Tools You'll Actually Use

Useful Twitter Tools You'll Actually Use | Content Marketing & Content Strategy | Scoop.it
Many tools exist to boost your Twitter use. Have you given these a try?
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The 3 Step Plan to Increase your Content Marketing Reach

The 3 Step Plan to Increase your Content Marketing Reach | Content Marketing & Content Strategy | Scoop.it
Creating great content takes time. It also takes a considerable amount of investment, both financial and emotional. We all care about our content, and we’re all really proud when it’s finished. B…
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Marco Favero's curator insight, January 22, 11:37 AM

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Instagram: Visual Storytelling For Your Brand

Instagram: Visual Storytelling For Your Brand | Content Marketing & Content Strategy | Scoop.it
Instagram’s user base has taken off in recent months, with 300 million active users and 70 million photos posted per day. It is one of the fastest-growing social networks today, and for good reason…
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Marco Favero's curator insight, January 21, 9:57 AM

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