Content Marketing...
Follow
Find
26.0K views | +4 today
 
Scooped by Stefano Principato
onto Content Marketing & Content Strategy
Scoop.it!

The 80-20 Rule for Content – Origins and How to Apply It

The 80-20 Rule for Content – Origins and How to Apply It | Content Marketing & Content Strategy | Scoop.it

If you’ve been around for a while, reading about Content Marketing and Social Media best practices, you sure have stumbled with the 80/20 rule. Blog posts, articles, infographics… And every now and then this 80/20 rule would appear. That’s why we decide to do some proper research to find out how did this rule comes out and how does it arrives to social media.

Stefano Principato's insight:

Spend 20% of your time creating great content, and the other 80% distributing it. Otherwise the content won’t be found.

more...
Bart van Maanen's curator insight, April 23, 7:30 AM

[infografiek] Versterk je merk met eigen media

Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
Your new post is loading...
Your new post is loading...
Scooped by Stefano Principato
Scoop.it!

The ABCs of Landing Pages That Work #infographic

The ABCs of Landing Pages That Work #infographic | Content Marketing & Content Strategy | Scoop.it
The ultra-creative Lauren Mancke designed this handy guide to help you remember landing page elements that make sales. Since you want your readers to act because your products and services assist them with something they lack, this infographic will keep you on track. Let’s jump right in to the ABCs of landing pages that work!
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Successful Content Marketing: Promotion And Distribution NOT Optional

Successful Content Marketing: Promotion And Distribution NOT Optional | Content Marketing & Content Strategy | Scoop.it
A new survey conducted by PR Newswire and Content Marketing Institute (CMI) reveals some clear areas of distinction between effective and less effective content marketers. According to Robert Rose, c…
more...
Marco Favero's curator insight, December 13, 5:37 PM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

The Definition Of “Content Strategy” Holds The Key To Better Results

The Definition Of “Content Strategy” Holds The Key To Better Results | Content Marketing & Content Strategy | Scoop.it
You may think that writing a blog post on the definition of a self-explanatory term like “content strategy” is just an SEO ploy. Well… ok, you’re partly right. But before you get all smarty-p…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

5 Ways to Improve Your Instagram Marketing

5 Ways to Improve Your Instagram Marketing | Content Marketing & Content Strategy | Scoop.it
Is there a place for Instagram in your marketing plan? Do you want to use Instagram effectively for your business? Instagram is more than a fun, photo-based social network. It can help you promote your products or services, get more leads and generate conversions. In this article I'll explain how to use Instagram to drive big…
more...
Marco Favero's curator insight, December 11, 12:58 PM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

10 Ways to Increase Online Community Engagement

10 Ways to Increase Online Community Engagement | Content Marketing & Content Strategy | Scoop.it
When companies start planning for an online community, their number one question is “how do I increase engagement?” Not only do we get that question all that time, but also hundreds of companies…
more...
Marco Favero's curator insight, December 11, 12:58 PM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

Social Customer Service for Marketers [Infographic]

Social Customer Service for Marketers [Infographic] | Content Marketing & Content Strategy | Scoop.it
Is improving your online customer service strategy on your list of New Year’s resolutions? If so, you’re in good company. This year, many companies have learned that social customer service is an…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

14 Best Selfie Campaigns of 2014

14 Best Selfie Campaigns of 2014 | Content Marketing & Content Strategy | Scoop.it
  By now, we’re all well acquainted with the selfie. That ubiquitous, unique Internet phenomenon of taking a picture of yourself to share with everyone else. A trend so prevalent, it was named…
more...
Marco Favero's curator insight, December 10, 8:09 AM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

The 14 Best Instagram Campaigns of 2014

The 14 Best Instagram Campaigns of 2014 | Content Marketing & Content Strategy | Scoop.it
This year social-savvy companies and brands really stepped up their marketing initiatives on Instagram. Our favorite photo sharing app can be harnessed for so much more than posting pictures of your…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

The Ultimate Checklist for Every New Ecommerce Site

The Ultimate Checklist for Every New Ecommerce Site | Content Marketing & Content Strategy | Scoop.it
When you start an ecommerce site you realize that there are loads of items that need to be checked, cross-checked and tested to ensure that your customers have a nice experience. That’s why I put t…
more...
Marco Favero's curator insight, December 9, 9:13 AM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

Email Marketing; Crafting the perfect Email #infographic

Email Marketing; Crafting the perfect Email #infographic | Content Marketing & Content Strategy | Scoop.it
Email Marketing is still one of the biggest lead generators when it comes to marketing; It just doesn't have the appeal that social media marketing has. Though, it is one of the most effective way at delivering information to a customer. This infographic will take you through various tips and techniques to make sure your Email Marketing campaign is run as smoothly as possible.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How to Create Social Media Images That Support Your Brand

How to Create Social Media Images That Support Your Brand | Content Marketing & Content Strategy | Scoop.it
Are you getting maximum results from your visual content? Do you use fonts, colors and clever effects to make your company's images more recognizable? Graphics that are consistent with your company's established image increase your audience engagement by creating familiarity. In this article you'll discover how to use simple design tactics to help your audience…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

4 Ways to Use SlideShare for Your Business

4 Ways to Use SlideShare for Your Business | Content Marketing & Content Strategy | Scoop.it
There are “social networks” out the wazoo today, and many of them get pretty specific in their contexts. Heck, even Lady Gaga has her own private social network for her fans, and she actually use…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How-To Create an Optimized E-commerce Site

How-To Create an Optimized E-commerce Site | Content Marketing & Content Strategy | Scoop.it
Creating a website on your own wasn’t possible a few years back, especially if you wanted to do something more than a personal web page. Things have changed dramatically in the recent years, an…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Mapping Quality Content to Different Audiences in Your Funnel

Mapping Quality Content to Different Audiences in Your Funnel | Content Marketing & Content Strategy | Scoop.it
In order to be an effective marketer in lead nurturing, you must know how to educate and inform your prospects through the buying cycle. 79% of marketing leads never convert into sales due to a lack…
more...
Marco Favero's curator insight, December 13, 5:37 PM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

How Visual Content On Social Media Is Going To Evolve In 2015

How Visual Content On Social Media Is Going To Evolve In 2015 | Content Marketing & Content Strategy | Scoop.it
Content is and will be the king; it holds true for any medium – print, radio, TV or social media. One of the trends that we have witnessed in 2014 at Lighthouse Insights (LI) while reviewing social…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

10 of the Best Marketing Automation Tools for Your Business

10 of the Best Marketing Automation Tools for Your Business | Content Marketing & Content Strategy | Scoop.it
You’ve probably already heard of marketing automation. But what is it exactly? According to Forrester, marketing automation is defined as: “tooling and process that help generate new business opp…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Social Media Strategy Template

Social Media Strategy Template | Content Marketing & Content Strategy | Scoop.it
Download the PDF of the Social Media Strategy Template here http://www.slideshare.net/SalFalko/social-media-strategy-template-42529456...
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

8 (More) Awesome Online Resources for Free Images

8 (More) Awesome Online Resources for Free Images | Content Marketing & Content Strategy | Scoop.it
Free, Licensed Images Online Content marketers and bloggers know how important it is to include visual aids in their content; they know their viewers respond highly to photos and videos, as the brain…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic]

The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic] | Content Marketing & Content Strategy | Scoop.it
Discover how to tell the right marketing story so you can capture attention, entertain, enlighten, and persuade all in the course of just a few minutes.
more...
Marco Favero's curator insight, December 10, 8:08 AM

aggiungi la tua intuizione ...

Kylin's curator insight, December 10, 2:33 PM

Basically it teaches you how to wright a marketing story with comic style. Cool and eye-catching.

Scooped by Stefano Principato
Scoop.it!

6 Secrets to Content Marketing Strategy Success

6 Secrets to Content Marketing Strategy Success | Content Marketing & Content Strategy | Scoop.it
Unless you’ve had your head under a rock or lived in some remote are, you know how important a sound content marketing strategy is to your ROI. Content marketing is the new SEO, not only scoring bi…
more...
Scooped by Stefano Principato
Scoop.it!

The 5 Most Important Pages On Your Website

The 5 Most Important Pages On Your Website | Content Marketing & Content Strategy | Scoop.it
Every page on your website is important. They all serve a purpose. In fact, if you can point to a page on your site that does not serve a purpose, you should get rid of it today. But let’s be hones…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

15 Ways to Make Technical Blogs More Shareable

15 Ways to Make Technical Blogs More Shareable | Content Marketing & Content Strategy | Scoop.it
As a technical writer, I’m trained to create documents that are ‘pure’. Software user guides a good example. When writing a user guide, it’s bad practice to weave marketing content into the t…
more...
Marco Favero's curator insight, December 9, 8:34 AM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

How to Improve Your Tweets Using Twitter Analytics

How to Improve Your Tweets Using Twitter Analytics | Content Marketing & Content Strategy | Scoop.it
Want to get more engagement on Twitter? Did you know Twitter has a tool to help you analyze your tweets? Knowing which tweets have generated strong engagement in the past helps you craft better tweets. In this article I'll explain how to analyze your tweets' performance to improve your Twitter marketing. #1: Gather Twitter Activity You…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

An Inbound-Outbound Campaign In 14 Steps

An Inbound-Outbound Campaign In 14 Steps | Content Marketing & Content Strategy | Scoop.it
For a multiplied effect, consider merging inbound and outbound strategies. For B2B companies that sell products or services with a lifetime value of greater than $5k, outbound marketing and selling a…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

5 Steps to Effective Content Strategy Planning

5 Steps to Effective Content Strategy Planning | Content Marketing & Content Strategy | Scoop.it
You know you need to incorporate content marketing into your digital campaigns, but how do you go about doing so? What steps do you need to take to ensure the maximum ROI for your content investments…
more...
Treściwy.pl's curator insight, December 9, 11:25 AM

Nice set of rules which will help you to prepare Content Strategy