Content Marketing & Content Strategy
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How to Measure a Twitter Campaign?

How to Measure a Twitter Campaign? | Content Marketing & Content Strategy | Scoop.it
Social Media is an indispensable asset to every company which can be used to broadcast and reach out to their audience. How do they generally plan to reach out and gain authority? The answer lies in …
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In this article, we will look at some of the Twitter tools which can help you track the effectiveness of your Twitter oriented campaigns and track your company’s progress over time.

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malek's curator insight, April 21, 2014 8:59 AM

A great content to curate:

Some of the best tools to help you measure the effectiveness of your Twitter campaigns and track your company’s progress over time.

Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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The #1 Reason Your Content Marketing Is Failing

The #1 Reason Your Content Marketing Is Failing | Content Marketing & Content Strategy | Scoop.it
As an agency, a lot of businesses approach us because their content marketing isn’t working. They’ll say they’ve thrown everything at it, allocated high budgets, and really got everyone involve…

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, May 24, 9:34 AM
Is your content marketing not meeting expectations? This may be the reason why it Is failing. 
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The Ultimate Guide to Referral Marketing

The Ultimate Guide to Referral Marketing | Content Marketing & Content Strategy | Scoop.it
Referral marketing has seen more than its fair share of outsized success stories. Tech companies like Dropbox and PayPal have achieved blow-out growth and reached millions of users without traditiona…
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The 14 Best Content Planning and Research Tools

The 14 Best Content Planning and Research Tools | Content Marketing & Content Strategy | Scoop.it
With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content—not just more of it. Creating…
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Portrait of a Content Marketer [INFOGRAPHIC]

Portrait of a Content Marketer [INFOGRAPHIC] | Content Marketing & Content Strategy | Scoop.it
Today's content marketers need to wear more hats than ever, as illustrated by this delightful infographic from Uberflip.
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3 Persuasion Strategies for Your Content

3 Persuasion Strategies for Your Content | Content Marketing & Content Strategy | Scoop.it
It's a content-riddled web out there. Ensure you're giving readers the best content possible by focusing on quality, authority, and trust.
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4 Ways to Model the Buyer's Journey

4 Ways to Model the Buyer's Journey | Content Marketing & Content Strategy | Scoop.it
Each buyer is unique, but they usually have similar journeys. Consider four buyer’s journey models to create relevant content – Content Marketing Institute
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The Art of Storytelling By a Storyteller

The Art of Storytelling By a Storyteller | Content Marketing & Content Strategy | Scoop.it
In 1748, John Montagu the 4th Earl of Sandwich played a lot of cards in his free time. The problem he had, was that he wanted to snack, whilst still keeping one hand free for the cards. John came up…
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5 Reasons You Need a Content Marketing Strategy

5 Reasons You Need a Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
In this blog, we outline 5 reasons why a content marketing strategy is critical for building successful digital campaigns.
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Facebook Branded Content: What Marketers Need to Know 

Facebook Branded Content: What Marketers Need to Know  | Content Marketing & Content Strategy | Scoop.it
Looking for ways to partner with influencers on Facebook? Learn how Facebook's Branded Content feature works for publishers and marketers.
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10 Free Content Strategy & Editorial Calendar Templates 

10 Free Content Strategy & Editorial Calendar Templates  | Content Marketing & Content Strategy | Scoop.it
10 Free Content Strategy & Editorial Calendar Templates - a helpful post from the team at Builtvisible.com
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20 Content Upgrades That Will Skyrocket Your Email List

20 Content Upgrades That Will Skyrocket Your Email List | Content Marketing & Content Strategy | Scoop.it
Looking for content upgrade ideas? Here are some effective content upgrades you can try out today!
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5 Types of Interactive Marketing

5 Types of Interactive Marketing | Content Marketing & Content Strategy | Scoop.it
As a content marketer, one of my jobs is keeping on top of the latest trends in the field. It’s safe to assume I see countless of articles, whitepapers, and eBooks on any given day. Often, the cont…
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5 Ways To Extend Your Brand 

5 Ways To Extend Your Brand  | Content Marketing & Content Strategy | Scoop.it
Regardless of the branding treatment, extensions can occur in the following five ways.
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How to Build a Marketing Funnel for Facebook Ads

How to Build a Marketing Funnel for Facebook Ads | Content Marketing & Content Strategy | Scoop.it
Building a marketing funnel specific to Facebook ads can be a little intimidating and daunting, but the truth is, it's fairly easy if you follow a process.
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What Content Strategy Will Work For You? (With Examples)

What Content Strategy Will Work For You? (With Examples) | Content Marketing & Content Strategy | Scoop.it
There are so many contrasting views on content marketing and creation, that it is impossible to find your way out, unscathed and unaffected. While some say ‘tis the year of video marketing, others…
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14+ Tools for Bloggers 

14+ Tools for Bloggers  | Content Marketing & Content Strategy | Scoop.it
Are you a busy blogger? Discover more than 14 tools to help bloggers quickly, efficiently perform common tasks.
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10 Steps to Scale Your Content Marketing Strategy

10 Steps to Scale Your Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Here are 10 steps you can follow to scale your content marketing strategy to fuel more efficient, effective, and plentiful content creation.
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8 Smart Ways to Leverage Visual Content in Your Ecommerce Marketing Strategy

8 Smart Ways to Leverage Visual Content in Your Ecommerce Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Take advantage of the power of content marketing for eCommerce businesses by incorporating these tips into your eCommerce marketing strategy.
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How to Use Content Marketing in Your Visual Branding

How to Use Content Marketing in Your Visual Branding | Content Marketing & Content Strategy | Scoop.it
Visual branding is a must to capture and audience's attention and keep it. But what's content marketing's role in visual branding? Learn more her
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7 Tips for Writing Headlines That Drive Business Value

7 Tips for Writing Headlines That Drive Business Value | Content Marketing & Content Strategy | Scoop.it
Turning Content into Business Leads and Readers into Brand Ambassadors
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How to Use Facebook Messenger for Business 

How to Use Facebook Messenger for Business  | Content Marketing & Content Strategy | Scoop.it
Do your customers use Facebook Messenger? Discover how to connect and engage with customers using Facebook Messenger.
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Creating a Google Analytics Account

Creating a Google Analytics Account | Content Marketing & Content Strategy | Scoop.it
Google Analytics is a must-have for your website—whether you’re working with us or another vendor, you’ll want to setup a Google Analytics account and connect it to your site. So what is Google…
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How to Repurpose Content From the Hottest Social Networks 

How to Repurpose Content From the Hottest Social Networks  | Content Marketing & Content Strategy | Scoop.it
Are you creating content on Snapchat, Blab, Vine, Periscope, or Facebook Live? Discover how to repurpose content from today's hottest social media platforms.
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 The Ultimate Content Marketing How-To Blog

 The Ultimate Content Marketing How-To Blog | Content Marketing & Content Strategy | Scoop.it
If you want to learn how to get more followers on Pinterest, this is the best place to start. Follow these top tips, tactics, and best practices here.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Willem Kuypers's curator insight, April 30, 3:23 PM
Le réseau Pinterest grandit aussi tranquillement. Voici quelques conseils.
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How to Grow Twitter Followers in 5 Minutes

How to Grow Twitter Followers in 5 Minutes | Content Marketing & Content Strategy | Scoop.it
Twitter – the diary of the twenty-first century where all of us write what we feel on a certain topic, describe how our day went or just say something that caught our attention. The only difference…
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