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How to Measure a Twitter Campaign?

How to Measure a Twitter Campaign? | Content Marketing & Content Strategy | Scoop.it
Social Media is an indispensable asset to every company which can be used to broadcast and reach out to their audience. How do they generally plan to reach out and gain authority? The answer lies in …
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In this article, we will look at some of the Twitter tools which can help you track the effectiveness of your Twitter oriented campaigns and track your company’s progress over time.

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malek's curator insight, April 21, 2014 8:59 AM

A great content to curate:

Some of the best tools to help you measure the effectiveness of your Twitter campaigns and track your company’s progress over time.

Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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7 Things Your Community Manager Needs Right Now

7 Things Your Community Manager Needs Right Now | Content Marketing & Content Strategy | Scoop.it
Tracey knows that managing a community is tough; here are her 7 essentials for success.
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Marco Favero's curator insight, April 24, 10:59 AM

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The 8 Most Effective Types Of Content (Infographic)

The 8 Most Effective Types Of Content (Infographic) | Content Marketing & Content Strategy | Scoop.it
We’ve all heard the expression “content is king”, and it’s never been truer than it is today. Content marketing is hot with leading brands, and for good reason. As this infographic shows, 48%…
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Marco Favero's curator insight, April 23, 5:58 AM

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Grissa karim's curator insight, April 23, 8:38 AM

See To Learn: The 8 Most Effective Types Of Content (Infographic) 

 

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User-Generated Content: How to Get It and Why You Should

User-Generated Content: How to Get It and Why You Should | Content Marketing & Content Strategy | Scoop.it
User-generated content. What do those 3 words mean to you? The phrase tends to get thrown around in the marketing world but a lot of people don’t actually know the purpose or understand what it mea…
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Elements of an Effective Social Media Business Plan

Elements of an Effective Social Media Business Plan | Content Marketing & Content Strategy | Scoop.it
Want to know where and how to spend your time online? Here's your plan! 11 essential elements of an effective social media business plan.
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The Ultimate Guide to Creating Visually Appealing Content #infographic

The Ultimate Guide to Creating Visually Appealing Content #infographic | Content Marketing & Content Strategy | Scoop.it
Why visual content is so important? Here are some telling stats on just how big visual content has become and how it's changing the way we all approach marketing.
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Marco Favero's curator insight, March 25, 6:57 AM

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More Than Just Content: What Is Inbound Marketing?

More Than Just Content: What Is Inbound Marketing? | Content Marketing & Content Strategy | Scoop.it
Who can blame if you’re still catching your breath? The most revolutionary concept since the emergence of websites is transforming the online business world and giving business owners the chanc…
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Karina Tama's curator insight, April 2, 1:48 PM

Inbound Marketing is the right way to engage people.

First , you have to identify your buyer personas.

Buyer personas are the people that fit into your target business.

For example, if you are selling women clothes and your target market are women between 20-40 years old with a income between 60 to 100K, then you have to create interesting content for your buyer personas.

There are 3 steps of a buyer's journey:  Awareness Stage, Consideration Stage and Decision Stage.

Make sure to write relevant content for your buyer personas for each stage. Then create landing pages for each stage. 

In the landing pages you can offer something and ask  your buyer personas info such as : name and email.

Afterwards,  you can get the right leads. Finally, after the sale, don't forget delight your customer.

Remember inbound marketing is about people, not products.

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Pinterest Expert Reveals How To Get Your Pins Discovered on Pinterest’s Guided Search Tool

Pinterest Expert Reveals How To Get Your Pins Discovered on Pinterest’s Guided Search Tool | Content Marketing & Content Strategy | Scoop.it
Yes, Pinterest is about pretty images but you can’t expect your images to do all the heavy lifting to get you found on Pinterest’s Guided Search Tool. Success on Pinterest isn’t just one thing;…
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3 Key Steps to Creating Consistent Content

3 Key Steps to Creating Consistent Content | Content Marketing & Content Strategy | Scoop.it
Content marketers know how important it is to be consistent. A steady content pipeline is invaluable in generating good SEO, brand-building, and ensuring that audiences remain educated and engaged. A…
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Marco Favero's curator insight, March 23, 10:15 AM

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The Complete Guide To Content Marketing Photo Budgets

The Complete Guide To Content Marketing Photo Budgets | Content Marketing & Content Strategy | Scoop.it
Neuroscientists at MIT have discovered that the human brain can identify images seen for as few as 13 milliseconds. In the growing scramble for digital eyeballs and attention minutes, this instant re…
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How To Create Interesting And Valuable Blogs

How To Create Interesting And Valuable Blogs | Content Marketing & Content Strategy | Scoop.it
You know that blogging is an essential part of content marketing, but the time constraints of a day-to-day work load can mean that the thought of slowing down to write a blog, which may not provide y…
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Kasia Hein-Peters's curator insight, March 19, 5:09 AM

Blogging may be important for your content marketing, although it is not the only tool. This short article is about creating a post that will have an impact.

Randy Bauer's curator insight, March 19, 1:09 PM

Check out the headline analyzer that is recommended within:

http://coschedule.com/headline-analyzer

 

Great post for all of us bloggers.

 

I am branching out with my http://bauerhealthaction.com

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Content Marketing Analytics: Measure What Matters

Content Marketing Analytics: Measure What Matters | Content Marketing & Content Strategy | Scoop.it
Image courtesy of Content Marketing Institute Content marketing analytics are critical for success. We know that. Yet, most (75% according to Znet) can’t calculate the ROI of their digital marketin…
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C. Todd Livengood's curator insight, March 19, 11:52 AM

"In the era of digital marketing, consumers increasingly interact with your online marketing before they convert — stats from Brandpoint show 63% of consumers check out a brand online before buying. How does this interaction contribute to market performance?"

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2015 SEO Checklist [Infographic]

2015 SEO Checklist [Infographic] | Content Marketing & Content Strategy | Scoop.it
As the search ranking algorithms used by Google and the other major search engines have become more sophisticated, the practice of SEO has gotten easier to explain (create great content, earn links)…
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4 Steps in Defining Your Mobile Identity Strategy

4 Steps in Defining Your Mobile Identity Strategy | Content Marketing & Content Strategy | Scoop.it
Mobile devices have become extensions of ourselves, having become the long arm connecting us to others in our personal and professional networks. Whether or not your organization has established poli…
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Why You Need to Care About Visual Content [Infographic]

Why You Need to Care About Visual Content [Infographic] | Content Marketing & Content Strategy | Scoop.it
Do you remember when you had to wait 20 seconds to download an image from a website? I do, and it sucked big time. The web before broadband was a major headache. If you wanted to share information wi…
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Marco Favero's curator insight, April 23, 5:59 AM

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7 Instagram Marketing Strategies You Can Launch in 2 Hours

7 Instagram Marketing Strategies You Can Launch in 2 Hours | Content Marketing & Content Strategy | Scoop.it
Do you want to grow Instagram as a marketing channel for your brand? To do this effectively you will need to know how to grow your audience and promote your brand effectively on the social network. I…
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A Content-First Approach to Redesigning Your Website

A Content-First Approach to Redesigning Your Website | Content Marketing & Content Strategy | Scoop.it
“Content-first” is a philosophy that leading digital agencies are adopting to guide their clients’ websites in a more efficient and successful direction. It emphasizes the importance of putting…
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50 Best Internet Marketing Tools to Use by Marketers

50 Best Internet Marketing Tools to Use by Marketers | Content Marketing & Content Strategy | Scoop.it
Marketing is an essential activity for any business organization. Here is a list of the 50 Best Internet Marketing Tools I have listed in this post. These are best internet marketing tools that very marketer, webmasters, organization, companies or any big data agencies should use to increase their reach in internet world.
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Marco Favero's curator insight, April 22, 5:09 PM

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26 Blogging Tools to Simplify Your Life: An A-Z List |

26 Blogging Tools to Simplify Your Life: An A-Z List | | Content Marketing & Content Strategy | Scoop.it
Are you looking to improve your company blog? In this article you'll find some must-have blogging tools to help you get more out of your blogging.
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Marco Favero's curator insight, March 25, 6:56 AM

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Seven Principles Of Content Marketing

Seven Principles Of Content Marketing | Content Marketing & Content Strategy | Scoop.it
Content marketing remains the hottest topic of discussion among marketers and communicators. Even accounting for things like content shock, marketers continue to place a premium on content creation.…
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Mobile First: Marketing To The Mobile Consumer [Infographic]

Mobile First: Marketing To The Mobile Consumer [Infographic] | Content Marketing & Content Strategy | Scoop.it
Image courtesy of Brad Frost Every year pundits predict the rise of mobile marketing and advocate for a mobile first marketing strategy. And every year the impact of mobile marketing disappoints. Thi…
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How To Use LinkedIn Analytics

In December, I walked through Twitter’s analytics platform, and today I wanted to take a similar dive into LinkedIn’s free analytics offering. If you run a company page for your business or brand…
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Brand Storytelling in a Digital World

Brand Storytelling in a Digital World | Content Marketing & Content Strategy | Scoop.it
Creating demand with content that is relevant to your target audience in real-time is both a challenge and an opportunity for digital marketers. But that is
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10 Tools To Help You Better Manage Your Time As A Blogger

10 Tools To Help You Better Manage Your Time As A Blogger | Content Marketing & Content Strategy | Scoop.it
Time is one of those things that you can’t make more of and there never seems to be enough of. Nearly every blogger on the planet is overwhelmed with daily tasks. You have to promote your website,…
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The Elements Of A Perfect Logo [Infographic]

The Elements Of A Perfect Logo [Infographic] | Content Marketing & Content Strategy | Scoop.it
A company logo is often the first impression that a consumer gets of your brand, so you want to make sure it’s sending the right message. It needs to be simple enough to be understood and remembere…
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The Content Code: 11 Ways To Ignite Content (Infographic)

The Content Code: 11 Ways To Ignite Content (Infographic) | Content Marketing & Content Strategy | Scoop.it
I have a ginormous secret. I was lucky enough to receive an advance copy of The Content Code. Perks, you gotta love ‘em! As I’m making my way through the book for a second time, I get the genius…
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