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Agile Marketing: Managing Marketing in High Gear

There are two kinds of companies in the digital world: the quick and the dead. Marketing software empowers you with the technology to act and react swiftly to new opportunities.

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Learn: 
- The process of agile marketing 
- Examples of how other companies have adopted it 
- Steps for getting started 
- How other companies are integrating agile with budgeting, long-term planning, metrics & multi-team coordination.

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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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8 Design Elements Your Blog Needs Right Now

8 Design Elements Your Blog Needs Right Now | Content Marketing & Content Strategy | Scoop.it
The design of your blog is very important. Make sure you have these 8 design elements on your blog for your readers and for Google.
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Marco Favero's curator insight, May 22, 8:53 AM

aggiungi la tua intuizione ...

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B2B Content Marketing Tips for Creating Winning Content

B2B Content Marketing Tips for Creating Winning Content | Content Marketing & Content Strategy | Scoop.it
The 2015 B2B Marketing Report from Content Marketing Institute and MarketingProfs sheds a pretty bright light on the true state of B2B content marketing. W
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Writing killer content for business buyers takes practice.

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How To Use Pinterest Analytics to Get More Followers, Repins & Click-Throughs

How To Use Pinterest Analytics to Get More Followers, Repins & Click-Throughs | Content Marketing & Content Strategy | Scoop.it
You spend hours a day pinning, or load up your boards for the next several days using Viraltag. But many people are asking, “How do I really know if what I’m doing on Pinterest is working?” Whe…
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4 Tips for Stunning Social Media Visuals (Infographic)

4 Tips for Stunning Social Media Visuals (Infographic) | Content Marketing & Content Strategy | Scoop.it

Images are critically important in social media marketing strategy across just about every platform. While networks like Instagram and Pinterest are obvious, most of the other major networks have made changes to their platforms to make visuals more prominent and give images more space.

Stefano Principato's insight:
  1. Be consistent with color.
  2. Show personality through typography.
  3. Choose the right imagery and filters.
  4. Don't overlook positioning.
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Marketing Leap's curator insight, May 21, 7:37 PM

People process visual information 60,000 times faster than text, which explains why 93% of the most engaging posts on Facebook include images.

Arnaud d'Haen's curator insight, May 22, 3:58 AM

images should be #relevant and #remarkable for your business.

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The Landscape of Content Marketing vs. Native Advertising

The Landscape of Content Marketing vs. Native Advertising | Content Marketing & Content Strategy | Scoop.it
More and more, brands are turning toward content marketing and native advertising as outbound marketing strategies continue to deliver minimal results – over two times as many marketers cite inboun…
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Marco Favero's curator insight, May 21, 4:51 AM

aggiungi la tua intuizione ...

Jose Luis Racioppi's curator insight, May 22, 10:43 AM

The outbound marketing continue to deliver minimal results #SocialMedia

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How to Optimize Your Landing Pages for Your Visitors

How to Optimize Your Landing Pages for Your Visitors | Content Marketing & Content Strategy | Scoop.it
Landing pages. We’ve all seen them; we’ve all used them; and I am willing to bet there is a large number of us who have built a lot of them. But have you ever taken a step back to look at a landi…
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The Art of Making Customers Happy on Social Media

The Art of Making Customers Happy on Social Media | Content Marketing & Content Strategy | Scoop.it
How do you manage to make customers happy on social media?

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I discovered a few tips that might help out here, some strategies and insights that are backed by a fair bit of research. There’s an art to making customers happy on social media, and the good news: There’s also a recipe.

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BSN's curator insight, May 21, 7:26 AM

#business #marketing #customerservice

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5 Tools Every Copywriter Should Use

5 Tools Every Copywriter Should Use | Content Marketing & Content Strategy | Scoop.it
Want to make your writing easier and more productive? Check out these five copy writing tools every writer should have in their toolbox whether they are blogging for businesses, copy writing for web…
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Check out these five copy writing tools every writer should have in their toolbox whether they are blogging for businesses, copy writing for websites, writing articles for clients or just doing creative writing.

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Bart van Maanen's curator insight, May 20, 6:40 AM

Prima tips over online schrijfapps, waar ik zelf Draft aan toe zou willen voegen als optie. Dagelijks gebruik ik ook - knippen/plakken - Clipmenu (voor Mac), onmisbare tool. Zie ook: http://www.beeldbedrijf.nl/beter-online-schrijven/

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The Power of Visual Storytelling in Content Marketing (Infographic)

The Power of Visual Storytelling in Content Marketing (Infographic) | Content Marketing & Content Strategy | Scoop.it
How can visual storytelling help market a business? In this day and age, content marketing through visual storytelling has become a powerful tool to engage consumers. No longer is it needed for a lar…
Stefano Principato's insight:

Visual storytelling allows you to promote your products without necessarily having to tell people about them. Therefore, your prospects are able to decide for themselves without feeling pressured or sold. Through powerful visual storytelling, businesses are able to evoke emotions, thus, developing a deeper engagement with their audience.

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The Purpose of Content (It’s Not What You Think)

The Purpose of Content (It’s Not What You Think) | Content Marketing & Content Strategy | Scoop.it
Long ago Peter Drucker, the father of business consulting, made a very profound observation that has been lost in the sands of time: “The purpose of business is to create and keep a customer.”…
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Content Strategy vs. Content Marketing: How to Get Buy-in From Decision Makers

Content Strategy vs. Content Marketing: How to Get Buy-in From Decision Makers | Content Marketing & Content Strategy | Scoop.it
Many people mistakenly use the phrases Content Strategy and Content Marketing interchangeably. These two areas of business are actually separate, and require different skills and practices. It’…
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How to Create a Social Media Marketing Plan

How to Create a Social Media Marketing Plan | Content Marketing & Content Strategy | Scoop.it
Do you want to make personal connections with your customers? This article shares how your social media marketing plan can improve your customer engagement.
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John M. Holland's curator insight, May 19, 9:48 AM

Do you want to make personal connections with your customers? This article shares how your social media marketing plan can improve your customer engagement.

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Why Is My Content Not Working?

Why Is My Content Not Working? | Content Marketing & Content Strategy | Scoop.it
Why is your content not working? There could be a good reason why your not seeing the results you might expect from your content marketing. Here are a few of the most common causes… According to Co…
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Marco Favero's curator insight, May 15, 10:15 AM

aggiungi la tua intuizione ...

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5 Ecommerce Tools You Can't Live Without - Sellbrite

5 Ecommerce Tools You Can't Live Without - Sellbrite | Content Marketing & Content Strategy | Scoop.it
While there are a many great products out there to help you sell online, these 5 ecommerce tools are ones you should be using right now.
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9 Tips to Connect with Your Inner Genius and Find Your Best Content Marketing Stories

9 Tips to Connect with Your Inner Genius and Find Your Best Content Marketing Stories | Content Marketing & Content Strategy | Scoop.it
Ideas. If you’re like most entrepreneurs, you’re distracted by at least one or two every day. If you’re lucky, one or two might spark your next great blog post or a heartfelt email to your subs…
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Webinars: What People Want (Infographic)

Webinars: What People Want (Infographic) | Content Marketing & Content Strategy | Scoop.it
Infographic Near Bottom Hosting a webinar takes time, planning, preparation and every other term that gives you anxiety. It’s a long, planned process that typically takes about a month, or even two…
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How to Use Twitter Direct Messages for Customer Service

How to Use Twitter Direct Messages for Customer Service | Content Marketing & Content Strategy | Scoop.it
Do you use Twitter Direct Messages for business? In this article, you’ll learn how to use Twitter’s updated direct messages feature.
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4 Steps to Creating Content That Converts

4 Steps to Creating Content That Converts | Content Marketing & Content Strategy | Scoop.it
As any seasoned content marketer should know, there’s a lot more to content marketing than simply creating a flashy infographic or writing a blog post, publishing it, crossing your fingers and hopi…
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Marco Favero's curator insight, May 21, 4:52 AM

aggiungi la tua intuizione ...

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5 Tips for Visual Branding in Video on Social Media

5 Tips for Visual Branding in Video on Social Media | Content Marketing & Content Strategy | Scoop.it
The rising popularity of video across social media means you’re probably doing more of it and you want to be sure your videos are as recognizable to your brand as the rest of your content is.…
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Who’s your competition and what themes stand out from their visual branding? What about brands or personal brands you admire? 

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Omni Channel Strategy

Omni Channel Strategy | Content Marketing & Content Strategy | Scoop.it
Omni Channel Strategy
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While these FIVE principles may not be all you will need to become Omni-Channel, these are certainly fundamental for you to even embark on that journey otherwise Omni-Channel will continue to be an abstract theory.

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4 Ways to Create Brand Buzz with Video

4 Ways to Create Brand Buzz with Video | Content Marketing & Content Strategy | Scoop.it
Here’s the thing: everyone can create these things pretty easily now. This means to make an impact on your audience, creating one isn’t enough. You need to find a new level of quality.
Stefano Principato's insight:

Here’s the thing: everyone can create these things pretty easily now. This means to make an impact on your audience, creating one isn’t enough. You need to find a new level of quality.

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The 5 Objectives of Content Marketing Strategy

The 5 Objectives of Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Content marketing has been one of the important marketing strategies in today’s society especially when information for consumers are often overloaded. Brands are competing aggressively for today��…
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EventumDesign's curator insight, May 19, 4:46 PM

añada su visión ...

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What Your Competitors Are Doing That You Aren’t

What Your Competitors Are Doing That You Aren’t | Content Marketing & Content Strategy | Scoop.it
In most industries, there is fierce competition. It has proven challenging for a business to clearly illustrate what sets their specific business apart from the rest. Some businesses succeed and some…
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SNMinc WebGems's curator insight, May 19, 11:14 AM

"Content Marketing"

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Creating A Side Business With The Power Of Tech

Creating A Side Business With The Power Of Tech | Content Marketing & Content Strategy | Scoop.it
New technology has turned the business world on its head. It’s not just about the mega brands that have grown from college dorms to take over the world. The disruptive possibilities of technology a…
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A Free Resource For App Feature Development

A Free Resource For App Feature Development | Content Marketing & Content Strategy | Scoop.it
In a sea of incredible, suitable, and mediocre apps, how do you ensure that yours stands out? The answer differs depending on who you’re talking to: app marketers will tell you it’s push…
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