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Content Marketing in 1 Easy Image

Content Marketing in 1 Easy Image | Content Marketing & Content Strategy | Scoop.it
Why content marketing? Content marketing is the new SEO — for the most part. That means, getting found online, even getting your ads to show up on the first page, relies heavily on content marketin…
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Incredible infographic on content marketing

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AlGonzalezinfo's curator insight, March 30, 11:31 AM

I am a big fan and practitioner of content marketing.  This is a wonderful resource!

Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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Ultimate List of All in One Social Media Tools

Ultimate List of All in One Social Media Tools | Content Marketing & Content Strategy | Scoop.it

Here’s how we defined this list. All of these tools allow you to at least manage more than 3 social networks, most of them allow you to engage or manage in Twitter, Facebook, LinkedIn, and Google+. The more robust ones add in Instagram, Pinterest, Weebo, and other similar networks.

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How To Assemble a High Converting eBook

The eBooks you create have the potential to become an important pillar in your content marketing mix. Do it right and these high-converting "lead magnets" can…
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Bart van Maanen's curator insight, November 21, 11:17 AM

Hoe stel je een e-book samen dat mensen willen hebben? Deze slideshare geeft een aantal belangrijke tips.

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Why your content marketing should be insanely honest

Why your content marketing should be insanely honest | Content Marketing & Content Strategy | Scoop.it
Velocity's Doug Kessler spoke at the Festival of Marketing today on the topic of 'Insane Honesty in Content Marketing'.
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The Evolution of Advertising: How Consumers Won the War for Their Attention

You're more likely to survive a plane crash than click a banner ad. Crazy, right? Consumers have learned to tune out advertising, but believe it or not, there …
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Marco Favero's curator insight, November 19, 9:41 AM

aggiungi la tua intuizione ...

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10 Examples Of Highly Effective Welcome Emails

10 Examples Of Highly Effective Welcome Emails | Content Marketing & Content Strategy | Scoop.it
One of the most important tools in your email marketing toolbox is an automated welcome email. When new contacts subscribe to your list you want to welcome them to the group with an inviting email. A…
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26 Ways to Promote Your Blog Post

26 Ways to Promote Your Blog Post | Content Marketing & Content Strategy | Scoop.it
Congratulations! You’ve just published a new blog post. There it is, on your blog, ready for the whole wide world to read. Fantastic. Now the work starts. Just kidding … but only a little. You se…
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Ultimate Guide to Finding, Customizing, & Using Free Images for Blogs

Ultimate Guide to Finding, Customizing, & Using Free Images for Blogs | Content Marketing & Content Strategy | Scoop.it
You already know that visual assets are essential to creating viral blog posts. Those crisp, clear, captivating images draw in your reader and keep them hooked. The truth is that you can’t have a t…
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Mobile Marketing: Are You Ready for the Revolution?

Mobile Marketing: Are You Ready for the Revolution? | Content Marketing & Content Strategy | Scoop.it
Do you have a mobile strategy for your business? Are you interested in discovering what the future of mobile marketing has in store? To learn how to market your business with mobile, I interview Tom Webster. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's…
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Six Tips for a Killer Hashtag Marketing Campaign

Six Tips for a Killer Hashtag Marketing Campaign | Content Marketing & Content Strategy | Scoop.it
Does your company use hashtag campaigns? Would you like to get the most out of your hashtag campaigns? In this article you will discover how Travelocity successfully implemented the most successful social campaign in the company's history. Social Media Handles & Stats Company: Travelocity Website Blog Facebook - 293,110 followers Twitter - 143,000 followers, @RoamingGnome…
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18 highly effective examples of social proof in ecommerce

18 highly effective examples of social proof in ecommerce | Content Marketing & Content Strategy | Scoop.it
With 70% of people said to trust consumer opinions posted online, ecommerce sites are wise to use social proof to increase buyer confidence.
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Marco Favero's curator insight, November 13, 4:08 PM

aggiungi la tua intuizione ...

Eric Webb | Marketing Executives Network Group's curator insight, November 13, 6:30 PM

Interesting insights and you know I like proof.

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5 Tools for Internet Marketing Shortcuts on a Budget

5 Tools for Internet Marketing Shortcuts on a Budget | Content Marketing & Content Strategy | Scoop.it
Every marketer wants to make their job streamlined and easier to get results. There are a ton of tools out there to increase your productivity, but sometimes you can lost in so many tools that you ju…
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Marco Favero's curator insight, November 12, 6:58 AM

aggiungi la tua intuizione ...

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Strategizing in Pictures: Next-Level Visual Storytelling

Strategizing in Pictures: Next-Level Visual Storytelling | Content Marketing & Content Strategy | Scoop.it
Visual storytelling was a hot topic at this year’s PRSA International Conference, with a multitude of sessions revolving around the subject. While there were a lot of great examples shown, many sta…
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Ten Productivity Tools Every Freelancer Must Know About

Ten Productivity Tools Every Freelancer Must Know About | Content Marketing & Content Strategy | Scoop.it
First, it was outsourcing. Now, it’s freelancing that’s taking the world by storm and changing the work landscape in a big way. The Internet and the increasingly growing ubiquity of web-based app…
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Marco Favero's curator insight, November 9, 7:11 AM

aggiungi la tua intuizione ...

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Overview of the 3 Great Social Media Management Tools

Overview of the 3 Great Social Media Management Tools | Content Marketing & Content Strategy | Scoop.it
Social media evolved from mere fad status to one of the most effective online marketing tools available for businesses of all sizes, industry and targeted demographics. Up to 92% of marketers are usi…
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Mobile Influences Path to Purchase

Mobile changes consumer shopping behavior. Learn more about the 4 C's of mobile commerce. #BingAds
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9 Social Media Marketing Mistakes (Infographic)

9 Social Media Marketing Mistakes (Infographic) | Content Marketing & Content Strategy | Scoop.it
I don’t like to dwell on mistakes. But having an awareness of our mistakes is one of the best ways to improve our future behavior. In the rapid-fire industry of social media marketing, mistakes are…
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Interconectados's curator insight, November 20, 3:49 AM

The full infographic (below) covers nine social media marketing mistakes. Below are five of the biggest mistakes I’ve noticed in brands.

Caitlin Mazurkevich's curator insight, November 20, 12:59 PM

There are so many social media platforms out there today, that most of the time it can be confusing and even overwhelming. This lack of understanding leads to social media mistakes that are hurting your business rather than helping it.

First of all stop worry about the number of followers you have and focus on the quality of these followers. So what if you have 900 followers, especially if none of them are interacting with your brand and seem nonexistent. Not only are you not properly reaching these followers, but you are adding to the clutter on their timelines.

You’re never going to get consumers to be enthusiastic about your brand if you don’t show them that you are too. Having a personality, a passion, will help consumers to better connect with your brand. Another thing to remember is that you don’t have to be on every social media site there is. Pick a few that work with your brand that you can handle keeping up with and posting engaging content on. Spreading yourself too thin will be overwhelming and have you posting content that is lacking.

Lastly, the most important thing that is hurting your business is not converting your followers into customers. This is the whole reason why you are on these social media sites, to connect with customers and get them to but your products. If you aren’t trying to get them into your store then you have lost sight of what you need to do. You need to balance creating connections with followers and getting them to go out and purchase your brand.

PlayGag's curator insight, November 22, 9:52 AM

Have you played The Impossible Game yet? If your answer is no, then you really don’t know what you’re missing. This game is so fun and ..
http://furg.net/blog/played-impossible-game-yet/
play on furg.net 

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Going Viral: What Types Of Content Are The Most Shareable?

Going Viral: What Types Of Content Are The Most Shareable? | Content Marketing & Content Strategy | Scoop.it
Generally speaking, every marketer wants their campaigns to reach the largest possible audience. Moreover, getting content to “go viral” is one of the most common goals of most social media campa…
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Marco Favero's curator insight, November 19, 8:45 AM

aggiungi la tua intuizione ...

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A Marketer’s Guide To Social Media Images

A Marketer’s Guide To Social Media Images | Content Marketing & Content Strategy | Scoop.it
There’s a common misunderstanding running amok in the marketing world right now: Brands think it’s okay to post lousy social media images. These images are either irrelevant, pixelated, wrongly s…
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The 3 Rs of Content Marketing (Infographic)

The 3 Rs of Content Marketing (Infographic) | Content Marketing & Content Strategy | Scoop.it
Every content marketer knows about the investment it takes to create awesome content. We’re not just talking about time and money, but the blood, sweat and tears it takes to create an amazing piece…
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Rachael Johnston's curator insight, November 20, 4:04 PM

The 3 Rs are:

- Reorganize: look at ways you can use the content you already have in different ways. This will save time because you won't need to write a bunch of individual pieces and it will also help you reach your audience in different ways.

- Rewrite: after a while things can get stale. You should go through some of your older posts (the ones that did well or showed potential) and fix the things that make them stale, for example add new quotes, statistics, language. 

- Retire: Know when material is out of date and no longer fresh. You don't want to keep sharing or promoting old, stale material. This can be very harmful to the brand's reputation. You can very quickly lose your audience if they lose interest in you. 

 

* One thing I would be interested to know how to "retire" the content. Do they think it is best to get rid of it all together and delete it completely or should the company simply stop promoting it?

I think that they should just stop promoting it. If a consumer found it once they may want to find it again. Not to mention, deleting blogs and other content can hurt SEO. This can delete links and screw up the whole SEO process.

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How To Find The Right Twitter Influencers To Grow Your Business

How To Find The Right Twitter Influencers To Grow Your Business | Content Marketing & Content Strategy | Scoop.it
When marketers talk about the power of Twitter, what they’re really talking about is the power of people. One of the key lessons of Twitter training for business is that you need to use this pl…
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Stéphane Malphettes's curator insight, November 18, 10:37 AM

Quelques conseils pour attirer l'oeil des influenceurs sur le son compte twitter

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How Content Marketing Can Establish the Brand Trust You Seek

How Content Marketing Can Establish the Brand Trust You Seek | Content Marketing & Content Strategy | Scoop.it
In today’s purchasing landscape, consumers are smarter than ever. They are more informed, more skeptical, more influenced by outside content, and less likely to fall into campaign traps. Marketers…
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Rachael Johnston's curator insight, November 20, 4:25 PM

Content Marketing is very powerful when it is done correctly. In order to execute a content marketing strategy effectively, consumers must gain and retain brand trust. 

A few techniques that will help a company accomplish this include:

- Be a thought leader: you need to add value to content for the consumers. Educate your audience and demonstrate that you are knowledgeable and an expert in your industry.

- Get visual: it is very important to include visual content in order to catch the interest of the consumers. Visual elements improve the likelihood of being consumed and of being shared.

- Establish a company blog: this is important  because it will further show that you are an industry expert. It will also help with SEO.  Remember to add value for the customer and create trust before asking the consumers for something. You need to create trust and reduce skepticism.

- Hold Webinars: This is a great way to get leads because people will sign up and give you their information. Make sure you have a good speaker, a topic specific to your audience, and a real-life application to it.

- Use Industry Events: holding industry events can help put a voice to your brand. Again, make sure you a great speaker to represent your brand. This is also a great way to get potential leads. Make sure the event provide value to the audience.

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14 Ways to Make Your Twitter Updates More Creative

14 Ways to Make Your Twitter Updates More Creative | Content Marketing & Content Strategy | Scoop.it
Are you looking for creative ways to improve your Twitter updates? Do you want to spark better conversations with your followers? Coming up with interesting content ideas for tweets can be challenging for social media marketers. In this article I share 14 ways you can achieve more engagement with your Twitter audience. #1: Questions Tweet…
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Portrait of a Content Marketer: More Than A Marketer (Infographic)

Portrait of a Content Marketer: More Than A Marketer (Infographic) | Content Marketing & Content Strategy | Scoop.it
“What do you do at work?” is a question that’s often hard for content marketers to answer. They wear so many hats that it’s hard to describe their job. Some content marketers…
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How to Create Awesome Infographics Without Being a Designer

How to Create Awesome Infographics Without Being a Designer | Content Marketing & Content Strategy | Scoop.it
If you’re anything like me, you learned how to use programs like Photoshop and Gimp out of necessity to do minor changes to photos. You might have even dabbled in some easier graphic design project…
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How To Optimize Your Posts Using Post Length And Sharing

How To Optimize Your Posts Using Post Length And Sharing | Content Marketing & Content Strategy | Scoop.it
Content is king! Long live the king! You know content marketing is the secret to getting traction for your website (which is where the magic of conversion happens) and building engagement on your soc…
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