Content Marketing...
Follow
Find
27.3K views | +20 today
 
Scooped by Stefano Principato
onto Content Marketing & Content Strategy
Scoop.it!

The complete guide to Transmedia Storytelling

The complete guide to Transmedia Storytelling | Content Marketing & Content Strategy | Scoop.it
Every day in our Feedly or Twitter or Facebook or G+ appears a post about how to create relevant content for our website but how do your content noticed in a multi device world?
Stefano Principato's insight:

Storytelling matters because great stories are:

  • Authentic;
  • Human;
  • Evoke emotions;
  • Are interesting (to me).
more...
malek's curator insight, March 26, 2014 3:27 PM

Compelling article, lengthy,

The highlights

  • The purpose of Transmedia Storytelling is to immerse users in the world it creates.
  • In this sense, Transmedia directors are like the world architects described in Inception Transmedia is dispersive and, therefore, serial.
  • In this sense, Transmedia Storytelling needs Prosumers (producers + consumers) .
  • Prosumers can decide to have Dom Cobb (Leonardo DiCaprio character in Inception) manipulates the Jack “Lost” Shepard’s mind: So that everything in Lost is nothing but a dream inside a dream: The Shining Recut is an amazing example of how narrative can be revolutionized by prosumers A post, a meme, infographics or a long-form interactive guide, they alone are not Content Marketing.
Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
Your new post is loading...
Your new post is loading...
Scooped by Stefano Principato
Scoop.it!

6 Habits of Successful Social Media Marketers |

6 Habits of Successful Social Media Marketers | | Content Marketing & Content Strategy | Scoop.it
Do you want to be more productive on social media? This article shares six social media habits to improve your marketing.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

8 Advanced Trends In Social And Digital Marketing (Infographic)

8 Advanced Trends In Social And Digital Marketing (Infographic) | Content Marketing & Content Strategy | Scoop.it
Consider yourself something of an expert in digital marketing? Think you already know SMM trends a year out? Then I’ve got a challenge for you. Take a look at Signal’s new infographic, “The 8 B…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

The Marketers Toolkit: 9 Digital Services You Need To Succeed

The Marketers Toolkit: 9 Digital Services You Need To Succeed | Content Marketing & Content Strategy | Scoop.it
Email is a critical part of your marketing and sales lifecycle, but it’s only one piece of the bigger digital marketing puzzle. You still need a website, landing pages, compelling content, traffic-…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

8 Content Marketing Trends to Watch Out for in 2015 (Infographic)

8 Content Marketing Trends to Watch Out for in 2015 (Infographic) | Content Marketing & Content Strategy | Scoop.it
By this time, many businesses and digital marketers may have already realized that content marketing is not just some fad that you should do – because everyone else is doing it – but rather a ver…
more...
OXY GREY's curator insight, January 28, 6:33 AM

good read !

Mary Romero's curator insight, January 28, 3:36 PM

Get with the times!

Scooped by Stefano Principato
Scoop.it!

7 Tools to Get Free Publicity for Your Business

7 Tools to Get Free Publicity for Your Business | Content Marketing & Content Strategy | Scoop.it
As a business owner, you want to publicize your business without breaking the bank. In fact, few small business owners have much of an advertising budget, or a public relations manager. That’s okay…
more...
Marco Favero's curator insight, January 27, 2:57 AM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

Why You Should Create Your Own Unique Content

Why You Should Create Your Own Unique Content | Content Marketing & Content Strategy | Scoop.it
Content marketing yields massive returns. Sharing the work of others is good, but here's why writing your own unique content is crucial.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

A Marketer's Guide to Gaming in Display Ads #infographic

A Marketer's Guide to Gaming in Display Ads #infographic | Content Marketing & Content Strategy | Scoop.it
In cross-screen HTML5 brand advertising, marketers need to engage their audience in meaningful experiences and convince them to spend some fun, quality time with a brand. Gaming is one of the best ways to easily achieve that. Let's see how and why.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

What Makes a Great Infographic?

What Makes a Great Infographic? | Content Marketing & Content Strategy | Scoop.it
Did you know that we remember 80% of what we see, yet only 20% of what we read? The power of visual content is hard to ignore. And that’s why an infographic is such a valuable piece of content. Not…
more...
socialmediacombo's curator insight, January 24, 8:59 AM

Great content.. thanks for that awesome share!

Marco Favero's curator insight, January 24, 9:53 AM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

6 Ways To Grow Your Online Community Using Twitter

6 Ways To Grow Your Online Community Using Twitter | Content Marketing & Content Strategy | Scoop.it
I’m at where I am today all because of Twitter.   You see, before Twitter my circle of friends was confined to the people I knew through school
more...
Marco Favero's curator insight, January 23, 11:11 AM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

The True Role of a Content Marketing Leader

The True Role of a Content Marketing Leader | Content Marketing & Content Strategy | Scoop.it
Kapost Senior Director of Content Marketing Jesse Noyes explains why the most successful content marketers focus on creating rewarding experiences, not just product pitches.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Your ’12 days’ of Inbound Marketing Success

Your ’12 days’ of Inbound Marketing Success | Content Marketing & Content Strategy | Scoop.it
Last Friday morning I showed up to my 5:15 am workout not quite sure what to expect.  The “Q” or leader for the morning posted a tease the night before mentioning a “12 Days of Christmas” st…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

The 10 Social Commandments for Small Businesses

The 10 Social Commandments for Small Businesses | Content Marketing & Content Strategy | Scoop.it
Using social media to grow your business doesn’t mean just opening a corporate Facebook page. Follow our 10 commandments below to master social media for small businesses in 2015 1. Thou shalt not…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

9 powerful blogger outreach tools

9 powerful blogger outreach tools | Content Marketing & Content Strategy | Scoop.it
What are the best online services to fuel your blogger outreach? You want more visibility for your business. But, how do you take your business from where it is now to being in a position where you...
more...
Marco Favero's curator insight, January 22, 11:51 AM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

How To Write Better Affiliate Marketing Content

How To Write Better Affiliate Marketing Content | Content Marketing & Content Strategy | Scoop.it
Maybe you are just dipping your toe in, or maybe you’re in the deep end. Either way, you’ve found yourself in the affiliate marketing pool. Now you want to take it to the next level. Your content…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

4 Great Examples of Data Visualisation in Action [Infographic]

4 Great Examples of Data Visualisation in Action [Infographic] | Content Marketing & Content Strategy | Scoop.it
Information overload. Infobesity. Infoxication. Whatever you call it, at some stage or other, we’ve all been there – sat in front of a data set so big or a report so heavy in detail it’s imposs…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

2015 Marketing Statistics – The State of Marketing

2015 Marketing Statistics – The State of Marketing | Content Marketing & Content Strategy | Scoop.it
Salesforce surveyed more than 5,000 marketers globally in December 2014 to determine the top priority for marketing across all digital channels for 2015. The 2015 State of Marketing report was relea…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

15 Ways to Optimize Your Facebook Ads |

15 Ways to Optimize Your Facebook Ads | | Content Marketing & Content Strategy | Scoop.it
Could your Facebook ad campaign use an upgrade? This article shows 15 ways to set up and optimize your Facebook ads.
more...
Marco Favero's curator insight, January 27, 2:45 AM

Come gestire e ottimizzare i tuoi annunci su Facebook

Leonard's comment, January 28, 10:00 PM
thank you... very useful information... It is very important to achieve low cost clique... needs proper optimization... even professionals can spend the budget on wasted... on coursmos were courses on fb ad... helped me a lot in the creation and optimization of my campaigns
Scooped by Stefano Principato
Scoop.it!

10 Day Marketing Plan To Launch An App

10 Day Marketing Plan To Launch An App | Content Marketing & Content Strategy | Scoop.it
One of the most exciting as well as the scariest time in the life of App Entrepreneurs is when they are about to launch a new app. While working at a startup in Silicon Valley, when we were about to…
more...
Marco Favero's curator insight, January 27, 2:45 AM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

Content Strategy 2015: Marketing, Mobile, and the Enterprise

Content remains a fundamental challenge for all of our organizations. Instead of talking about "what's next," let's talk about what's needed. Find out what bas…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

A Beginner’s Guide To Facebook Ad Campaigns

A Beginner’s Guide To Facebook Ad Campaigns | Content Marketing & Content Strategy | Scoop.it
With recent changes to Facebook’s algorithm, small businesses and startups are having to pay to get their content in front of Facebook followers. While the jury is still out on what to do about it,…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

What Type of Content Marketer Are You? [Quiz]

What Type of Content Marketer Are You? [Quiz] | Content Marketing & Content Strategy | Scoop.it
What Does a Content Marketer Actually Do? Maybe, “what don’t they do?” is a better question. Either way a content marketer takes on many roles to create a successful marketing campa…
more...
Marco Favero's curator insight, January 24, 9:55 AM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

How to Promote Your Business With Instagram |

How to Promote Your Business With Instagram | | Content Marketing & Content Strategy | Scoop.it
Do you use Instagram to promote your business? This article shares four tips for successfully promoting your products and services on Instagram.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How to Create a Signature Speech in 7 Simple Steps

How to Create a Signature Speech in 7 Simple Steps | Content Marketing & Content Strategy | Scoop.it
A signature speech positions you as an expert and allows you to market your products or services effectively. Learn how to create one in 7 simple steps.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How to Find Keywords People Use (But Your Competitors Don’t)

How to Find Keywords People Use (But Your Competitors Don’t) | Content Marketing & Content Strategy | Scoop.it
Winning at SEO calls for outmaneuvering the field. Let’s examine how to find keywords your competitors aren’t using—with tactics they don’t even know about. “Keywords don’t matter much an…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Useful Twitter Tools You'll Actually Use

Useful Twitter Tools You'll Actually Use | Content Marketing & Content Strategy | Scoop.it
Many tools exist to boost your Twitter use. Have you given these a try?
more...
No comment yet.