Content Marketing...
Follow
Find
30.3K views | +31 today
 
Scooped by Stefano Principato
onto Content Marketing & Content Strategy
Scoop.it!

Content Analytics for Dummies: The Metrics That Matter

Content Analytics for Dummies: The Metrics That Matter | Content Marketing & Content Strategy | Scoop.it

We know you’re not a statistician, but don’t let analytics become the monster under your bed.

This post will cover the necessary analytics to track. You can get a more in-depth version by downloading the Content Marketing Analytics presentation, a deck walking you through everything you need to know to measure the right numbers.


Stefano Principato's insight:
The 4 Key Areas of Content Analytics

If you follow these four analytics categories in your reporting, you’ll not only demystify the impact of content marketing, but you’ll have your boss swooning over the data.

more...
No comment yet.
Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
Your new post is loading...
Your new post is loading...
Scooped by Stefano Principato
Scoop.it!

The Marketing Automation Revolution

It's no secret that Marketing Automation is being adopted by many organizations as an essential tool to nurture and manage leads, and streamline many marketing…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

6 Content Writing Do's #infographic

6 Content Writing Do's #infographic | Content Marketing & Content Strategy | Scoop.it
Content writing is an exhilarating and quite often a humbling experience. Sometimes there is no staring at the blank page. And sometimes you can spend hours working on a few words. But throughout this process, these 6 things are considered important by most content writers.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now

Joe Pulizzi's presentation on what great marketers do with content marketing. Discusses the latest research as to what effective content marketers do differen…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

15 Content Marketing Tools I Use Every Day (And You Should Too)

15 Content Marketing Tools I Use Every Day (And You Should Too) | Content Marketing & Content Strategy | Scoop.it
Let’s be honest: none of us can run a successful blog solely on our own intuition. I know that I have a natural skill for growth hacking, and it’s something I love to do, but that doesn’t mean that I know the answer to every growth problem I face. The truth is, I have a ...
more...
Marco Favero's curator insight, May 24, 6:13 AM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

8 Design Elements Your Blog Needs Right Now

8 Design Elements Your Blog Needs Right Now | Content Marketing & Content Strategy | Scoop.it
The design of your blog is very important. Make sure you have these 8 design elements on your blog for your readers and for Google.
more...
Marco Favero's curator insight, May 22, 8:53 AM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

B2B Content Marketing Tips for Creating Winning Content

B2B Content Marketing Tips for Creating Winning Content | Content Marketing & Content Strategy | Scoop.it
The 2015 B2B Marketing Report from Content Marketing Institute and MarketingProfs sheds a pretty bright light on the true state of B2B content marketing. W
Stefano Principato's insight:

Writing killer content for business buyers takes practice.

more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How To Use Pinterest Analytics to Get More Followers, Repins & Click-Throughs

How To Use Pinterest Analytics to Get More Followers, Repins & Click-Throughs | Content Marketing & Content Strategy | Scoop.it
You spend hours a day pinning, or load up your boards for the next several days using Viraltag. But many people are asking, “How do I really know if what I’m doing on Pinterest is working?” Whe…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

4 Tips for Stunning Social Media Visuals (Infographic)

4 Tips for Stunning Social Media Visuals (Infographic) | Content Marketing & Content Strategy | Scoop.it

Images are critically important in social media marketing strategy across just about every platform. While networks like Instagram and Pinterest are obvious, most of the other major networks have made changes to their platforms to make visuals more prominent and give images more space.

Stefano Principato's insight:
  1. Be consistent with color.
  2. Show personality through typography.
  3. Choose the right imagery and filters.
  4. Don't overlook positioning.
more...
Marketing Leap's curator insight, May 21, 7:37 PM

People process visual information 60,000 times faster than text, which explains why 93% of the most engaging posts on Facebook include images.

Arnaud d'Haen's curator insight, May 22, 3:58 AM

images should be #relevant and #remarkable for your business.

Scooped by Stefano Principato
Scoop.it!

The Landscape of Content Marketing vs. Native Advertising

The Landscape of Content Marketing vs. Native Advertising | Content Marketing & Content Strategy | Scoop.it
More and more, brands are turning toward content marketing and native advertising as outbound marketing strategies continue to deliver minimal results – over two times as many marketers cite inboun…
more...
Marco Favero's curator insight, May 21, 4:51 AM

aggiungi la tua intuizione ...

Jose Luis Racioppi's curator insight, May 22, 10:43 AM

The outbound marketing continue to deliver minimal results #SocialMedia

Scooped by Stefano Principato
Scoop.it!

How to Optimize Your Landing Pages for Your Visitors

How to Optimize Your Landing Pages for Your Visitors | Content Marketing & Content Strategy | Scoop.it
Landing pages. We’ve all seen them; we’ve all used them; and I am willing to bet there is a large number of us who have built a lot of them. But have you ever taken a step back to look at a landi…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

The Art of Making Customers Happy on Social Media

The Art of Making Customers Happy on Social Media | Content Marketing & Content Strategy | Scoop.it
How do you manage to make customers happy on social media?

Stefano Principato's insight:
I discovered a few tips that might help out here, some strategies and insights that are backed by a fair bit of research. There’s an art to making customers happy on social media, and the good news: There’s also a recipe.

more...
BSN's curator insight, May 21, 7:26 AM

#business #marketing #customerservice

Scooped by Stefano Principato
Scoop.it!

5 Tools Every Copywriter Should Use

5 Tools Every Copywriter Should Use | Content Marketing & Content Strategy | Scoop.it
Want to make your writing easier and more productive? Check out these five copy writing tools every writer should have in their toolbox whether they are blogging for businesses, copy writing for web…
Stefano Principato's insight:

Check out these five copy writing tools every writer should have in their toolbox whether they are blogging for businesses, copy writing for websites, writing articles for clients or just doing creative writing.

more...
Bart van Maanen's curator insight, May 20, 6:40 AM

Prima tips over online schrijfapps, waar ik zelf Draft aan toe zou willen voegen als optie. Dagelijks gebruik ik ook - knippen/plakken - Clipmenu (voor Mac), onmisbare tool. Zie ook: http://www.beeldbedrijf.nl/beter-online-schrijven/

Scooped by Stefano Principato
Scoop.it!

The Power of Visual Storytelling in Content Marketing (Infographic)

The Power of Visual Storytelling in Content Marketing (Infographic) | Content Marketing & Content Strategy | Scoop.it
How can visual storytelling help market a business? In this day and age, content marketing through visual storytelling has become a powerful tool to engage consumers. No longer is it needed for a lar…
Stefano Principato's insight:

Visual storytelling allows you to promote your products without necessarily having to tell people about them. Therefore, your prospects are able to decide for themselves without feeling pressured or sold. Through powerful visual storytelling, businesses are able to evoke emotions, thus, developing a deeper engagement with their audience.

more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

7 Steps To Building Your First Lead Nurturing Campaign

7 Steps To Building Your First Lead Nurturing Campaign | Content Marketing & Content Strategy | Scoop.it
So, you’re ready to build your first lead nurturing campaign? Get excited – this is a huge step for your marketing. For those who aren’t sure what you can get out of a lead nurturing campaign,…
more...
No comment yet.
Rescooped by Stefano Principato from I nodi della rete
Scoop.it!

13 Real-World Examples of How Content Curation Can Be Monetized

Real-world examples showing how gathering, collecting, organising and adding value to existing available information can create useful and economically sustain…

Via Robin Good, Sabina Viezzoli
more...
Steve Whitmore's curator insight, May 24, 7:38 AM

This slideshow really  gives a broad picture of the world of content curation.  It touches on aspects of curation that I have never really considered before.  

Marco Favero's curator insight, Today, 3:56 AM

aggiungi la tua intuizione ...

ChemaCepeda's curator insight, Today, 11:03 AM

La curación de contenidos no es solo seleccionar, cortar, sino que es un proceso que va mucho más allá. ¿Filtras, curas o destilas?

Scooped by Stefano Principato
Scoop.it!

How to Create and Manage the Perfect Facebook Page for Your Business

How to Create and Manage the Perfect Facebook Page for Your Business | Content Marketing & Content Strategy | Scoop.it
A complete guide to Facebook pages for businesses. Everything you need to know about Facebook pages from creation to posting to management and more.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

14 Content Marketing Tools That Will Double Your Search Traffic

14 Content Marketing Tools That Will Double Your Search Traffic | Content Marketing & Content Strategy | Scoop.it

What’s the best content marketing tool out there? Chances are, it’s mentioned in this article – along with thirteen other tools that can double your blog’s search traffic when paired up with good stories and valuable content.

more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

5 Ecommerce Tools You Can't Live Without - Sellbrite

5 Ecommerce Tools You Can't Live Without - Sellbrite | Content Marketing & Content Strategy | Scoop.it
While there are a many great products out there to help you sell online, these 5 ecommerce tools are ones you should be using right now.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

9 Tips to Connect with Your Inner Genius and Find Your Best Content Marketing Stories

9 Tips to Connect with Your Inner Genius and Find Your Best Content Marketing Stories | Content Marketing & Content Strategy | Scoop.it
Ideas. If you’re like most entrepreneurs, you’re distracted by at least one or two every day. If you’re lucky, one or two might spark your next great blog post or a heartfelt email to your subs…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Webinars: What People Want (Infographic)

Webinars: What People Want (Infographic) | Content Marketing & Content Strategy | Scoop.it
Infographic Near Bottom Hosting a webinar takes time, planning, preparation and every other term that gives you anxiety. It’s a long, planned process that typically takes about a month, or even two…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How to Use Twitter Direct Messages for Customer Service

How to Use Twitter Direct Messages for Customer Service | Content Marketing & Content Strategy | Scoop.it
Do you use Twitter Direct Messages for business? In this article, you’ll learn how to use Twitter’s updated direct messages feature.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

4 Steps to Creating Content That Converts

4 Steps to Creating Content That Converts | Content Marketing & Content Strategy | Scoop.it
As any seasoned content marketer should know, there’s a lot more to content marketing than simply creating a flashy infographic or writing a blog post, publishing it, crossing your fingers and hopi…
more...
Marco Favero's curator insight, May 21, 4:52 AM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

5 Tips for Visual Branding in Video on Social Media

5 Tips for Visual Branding in Video on Social Media | Content Marketing & Content Strategy | Scoop.it
The rising popularity of video across social media means you’re probably doing more of it and you want to be sure your videos are as recognizable to your brand as the rest of your content is.…
Stefano Principato's insight:

Who’s your competition and what themes stand out from their visual branding? What about brands or personal brands you admire? 

more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Omni Channel Strategy

Omni Channel Strategy | Content Marketing & Content Strategy | Scoop.it
Omni Channel Strategy
Stefano Principato's insight:

While these FIVE principles may not be all you will need to become Omni-Channel, these are certainly fundamental for you to even embark on that journey otherwise Omni-Channel will continue to be an abstract theory.

more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

4 Ways to Create Brand Buzz with Video

4 Ways to Create Brand Buzz with Video | Content Marketing & Content Strategy | Scoop.it
Here’s the thing: everyone can create these things pretty easily now. This means to make an impact on your audience, creating one isn’t enough. You need to find a new level of quality.
Stefano Principato's insight:

Here’s the thing: everyone can create these things pretty easily now. This means to make an impact on your audience, creating one isn’t enough. You need to find a new level of quality.

more...
No comment yet.