Content Marketing & Content Strategy
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76 Ways to Market Your Content

76 Ways to Market Your Content | Content Marketing & Content Strategy | Scoop.it
Content marketing isn't all about creating a great content. It's more than that. Read these 76 ways to market your excellent content to its target audience, users or customers.
Stefano Principato's insight:

Effective content marketing doesn’t only involve promoting your particular content, such as your blog post, infographic or video. It’s deeper, more extensive, and more challenging than that.


Successful content marketing involves, not only developing or promoting your content, but it also includes developing and promoting its author, homepage, search results, social channels, and users.

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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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La calamita dell’Inbound Marketing

La calamita dell’Inbound Marketing | Content Marketing & Content Strategy | Scoop.it

L'inbound marketing è un modello di marketing di cui, ultimamente, si sente molto parlare. Nel corso degli anni si è rivelato uno dei metodi più efficaci per fare business online poiché, al contrario dei metodi tradizionali di marketing, concentra l'attenzione principalmente sulla creazione di contenuti di qualità con l'obiettivo di attirare utenti al sito, al blog o all'azienda stessa. Tali contenuti sono funzionali ad accompagnare naturalmente gli utenti interessati verso la soluzione che stanno cercando. 

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4 Things to Do Before Choosing a Format for Your Content

4 Things to Do Before Choosing a Format for Your Content | Content Marketing & Content Strategy | Scoop.it
The world-wide web’s prominence has proven online marketing the way to go for growing businesses. Content marketing, thus, comes off as one of the most effective techniques for marketing produc…
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Free Images for Blogs and Marketing (38 sites)

Free Images for Blogs and Marketing (38 sites) | Content Marketing & Content Strategy | Scoop.it
Free images for blogs and marketers. I have collected a bunch of sites that give you free images for commercial use. Check it out!
Via Brian Yanish - MarketingHits.com
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Carlos Traseira's curator insight, Today, 10:33 AM
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4 Elements You Need for a Viral Video

4 Elements You Need for a Viral Video | Content Marketing & Content Strategy | Scoop.it
The psychology behind why some videos go viral has been researched many times. One of the most iconic and infamous virals video titled “Charlie bit my finger – again!” has a little more than 85…
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How to Conquer the 10 Hurdles to Successful B2B Marketing Strategies

How to Conquer the 10 Hurdles to Successful B2B Marketing Strategies | Content Marketing & Content Strategy | Scoop.it
A lot has changed in the realm of B2B marketing strategies over the past year. New technologies have entered the market. Executives have new demands on marketers. How can you not only keep up, but pa…
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A guide to creating and monetizing your first online course

A guide to creating and monetizing your first online course | Content Marketing & Content Strategy | Scoop.it
Online courses are more popular than ever before. If you’re looking for a new way to monetize content, this may be the best option you can pursue moving forward.

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, June 19, 8:37 AM

Content marketers, here's a nice overview of how to create and market an online course, including brief discussions of topic, monetization, content and promotion.

Miguel A. de Jesus's curator insight, June 21, 2:53 PM

Great perspectives and ideas.

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How to Easily Create Professional-Looking Videos for 4 Popular Social Media Platforms

How to Easily Create Professional-Looking Videos for 4 Popular Social Media Platforms | Content Marketing & Content Strategy | Scoop.it
Learn how to craft compelling videos for multiple social networks.

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, June 10, 9:21 AM

Video best practices for Facebook, Instagram, Twitter and YouTube. "Video isn't optional."

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Cool Content Marketing Ideas for Tech Firms

Cool Content Marketing Ideas for Tech Firms | Content Marketing & Content Strategy | Scoop.it
Whether your tech firm sells services software or products, you want your content marketing efforts to educate and engage your target audience. These efforts should result in a more educated buyer an…
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How to Build a Successful Social Media Marketing Plan

How to Build a Successful Social Media Marketing Plan | Content Marketing & Content Strategy | Scoop.it
Wish you had a better plan for your social media marketing initiatives? Discover how to pursue and track your progress for 4 social media marketing goals.
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Facebook Page Layout: The Ultimate Guide (2017)

Facebook Page Layout: The Ultimate Guide (2017) | Content Marketing & Content Strategy | Scoop.it
As Facebook continues its pattern of social media world domination, more and more businesses are beginning to realize how important it is to maintain an informative, up-to-date Facebook Page. Though…
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How to Repurpose Content for Your Blog and Beyond: A Plan for Creators 

How to Repurpose Content for Your Blog and Beyond: A Plan for Creators  | Content Marketing & Content Strategy | Scoop.it
Do you struggle with publishing to your marketing channels on a regular basis? Discover how to use one content idea to produce video, audio, and blog posts.
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How to Use YouTube to Generate More Leads

How to Use YouTube to Generate More Leads | Content Marketing & Content Strategy | Scoop.it
When most businesses think about how they want to generate leads, they typically gravitate towards PPC ad platforms like Google AdWords or Facebook Ads. As a result, YouTube is often overlooked. Unfo…
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New Research Reveals What Makes Great, Shareable Content

New Research Reveals What Makes Great, Shareable Content | Content Marketing & Content Strategy | Scoop.it
What makes the best, most shareable content so contagious? New research from ClearVoice has some answers.
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7 Tools that are Guaranteed to Grow Your Email List

7 Tools that are Guaranteed to Grow Your Email List | Content Marketing & Content Strategy | Scoop.it
For small businesses and bloggers alike, building an email list is crucial for monetization and brand growth. But it’s not always as simple as what countless online guides depict them to be. Accord…
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How To Structure a Wildly Successful Webinar

How To Structure a Wildly Successful Webinar | Content Marketing & Content Strategy | Scoop.it
Discover the simple, 3 part framework behind wildly successful, high-converting webinars. When it comes to structuring a wildly effective, revenue-generating webinar or online presentation, the bigge…

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4 Content Marketing Strategies for Financial Services Brands

4 Content Marketing Strategies for Financial Services Brands | Content Marketing & Content Strategy | Scoop.it
Since the financial crisis in 2008, banking and financial services brands have struggled to earn and keep the trust of one of the most important cohorts today—millennials. According to a Contently…
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noisesely's comment, June 21, 2:06 AM
Its tremendous :)
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How You Should Engage at These 7 Points in the Customer Lifecycle

How You Should Engage at These 7 Points in the Customer Lifecycle | Content Marketing & Content Strategy | Scoop.it
Here’s how Fran Horowitz-Bonadies, chief executive officer, Abercrombie brand/Hollister & Co. describes consumer communication in 2017: “For the past year, we spoke to one-and-a-half…
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The Complete Guide to Facebook Mentions and Tags for People and Pages

The Complete Guide to Facebook Mentions and Tags for People and Pages | Content Marketing & Content Strategy | Scoop.it
Whether you're a long-time Facebook user or just getting started, understanding the differences between mentions and tagging can be a bit tricky. Here's everything you need to know.

Via Mike Allton
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4 Free Visual Marketing Resources

4 Free Visual Marketing Resources | Content Marketing & Content Strategy | Scoop.it
Use These 4 Tools to Improve Your Visual Marketing Today I have some resources to help you improve your visual marketing with free quality royalty free images. Here are four links with tips and trick…
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25 Creative Fourth of July Contest Ideas and Examples

25 Creative Fourth of July Contest Ideas and Examples | Content Marketing & Content Strategy | Scoop.it
The Fourth of July is a massive holiday in the US. It’s the #1 beer-drinking holiday (take that, Super Bowl), and in 2016 we spent $6.77 billion dollars on food, $324 million on fireworks displ…
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5 Reasons No One Cares About Content Marketing (and What to Do About It!)

5 Reasons No One Cares About Content Marketing (and What to Do About It!) | Content Marketing & Content Strategy | Scoop.it
Too often, decision makers inside your organization misunderstand content marketing's value. These solutions can help them see the worth of your work.
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How Your Blog Can Sell Without Selling

How Your Blog Can Sell Without Selling | Content Marketing & Content Strategy | Scoop.it
Content marketing is sometimes described as the art of selling without selling. That is, content marketing is meant to facilitate conversions in a way that is decidedly non-salesy; the focus is alway…
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Content or Links: Which One Should You Focus on First?

Content or Links: Which One Should You Focus on First? | Content Marketing & Content Strategy | Scoop.it
Ideally, you should work on both content and links.

But if you absolutely have to pick one, start with content.

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, June 10, 8:57 AM

Content or links to improve your website traffic?  

"Ideally, you should work on both content and links.

But if you absolutely have to pick one, start with content."  Neil Patel.

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Creating your content machine 

Creating your content machine  | Content Marketing & Content Strategy | Scoop.it
Creating your content machine is all about taking the time and effort to do it right. Once done, your goals will be achieved if not exceeded over time.
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