Content Marketing & Content Strategy
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How Disney uses social media: Vine, YouTube, Pinterest, Instagram and more

How Disney uses social media: Vine, YouTube, Pinterest, Instagram and more | Content Marketing & Content Strategy | Scoop.it
Although Disney has been enjoying a cultural and critical reappraisal for some time now, this year has seen a huge surge in its regard.
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So how does Disney use its social channels to interact with its legions of loyal mousketeers? Is it merely through brand awareness, or is there more of a strategy than that?

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dan's curator insight, March 24, 2014 9:05 AM

Learn how disney uses Social Media...

Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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Sutori - a free tool for telling stories in a unique, engaging, and interactive way

Sutori - a free tool for telling stories in a unique, engaging, and interactive way | Content Marketing & Content Strategy | Scoop.it
Create and share visual stories collaboratively

Via John Dalziel, massimo facchinetti
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John Dalziel's curator insight, March 24, 3:37 AM
Sutori is a free tool for telling stories in a unique, engaging, and interactive way. 
How does it work? 
Step 1: Users create a short title to get their audience engaged and interested in their Sutori. 
Step 2: Use the Story Tool to add, move, or delete items. Not only can users add traditional text and multimedia components, they can also add assessment tools (i.e. multiple choice and drag and drop) and/or a discussion forum. 
Step 3: Collaborate with peers. NOTE: The free version limits users to joining or creating 2 groups for free. 
Step 4: When the story is finished, add a conclusion and share with the world to see. 
If you need more information on how to use Sutori to create engaging and interactive stories take a look at https://www.sutori.com/story/how-to-create-a-story ;
This has so many uses in the world of education.
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Mapping Your Content to the Buyer’s Journey in 15 minutes

Mapping Your Content to the Buyer’s Journey in 15 minutes | Content Marketing & Content Strategy | Scoop.it
Periodically, today’s content marketer needs to take a step back and see the forest (or whatever is your preferred “big picture” cliché). These pauses are an excellent time to evaluate whether…
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2017 Social Media Image Sizes Cheatsheet [Infographic]

2017 Social Media Image Sizes Cheatsheet [Infographic] | Content Marketing & Content Strategy | Scoop.it
One of the most powerful things you can do to your social media updates to make them more engaging is to ensure they have eye-catching visual components. With social media changing all the time, the…
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Conversion Tracking: Are You Driving Blind? [Infographic]

Conversion Tracking: Are You Driving Blind? [Infographic] | Content Marketing & Content Strategy | Scoop.it
Does sifting through web analytics data drive you nuts? I mean, how important is tracking conversions, really? While you might not have started a business or become a marketer because you love crunch…
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How to Use Twitter to Drive More Traffic to Your Blog 

How to Use Twitter to Drive More Traffic to Your Blog  | Content Marketing & Content Strategy | Scoop.it
Want more people to share your blog posts on Twitter? Discover seven ways to effectively promote your blog posts on Twitter without any ad spend.
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Six Tips for Creating a Winning Content Strategy

Six Tips for Creating a Winning Content Strategy | Content Marketing & Content Strategy | Scoop.it
Congratulations are in order if you’re beginning your content strategy! You’ve made the first important step in developing thought leadership, increased traffic, and return on investment. The wor…
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How Facebook Ads Work For Small Businesses

How Facebook Ads Work For Small Businesses | Content Marketing & Content Strategy | Scoop.it
For many years, advertisers relied on data from focus groups and Nielsen ratings — television audience and viewership measurements — to better target their ads. These indirect (but reliable) meth…
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How to Analyze Your Instagram Marketing: 4 Metrics to Consider 

How to Analyze Your Instagram Marketing: 4 Metrics to Consider  | Content Marketing & Content Strategy | Scoop.it
Wondering how best to analyze your Instagram marketing? Discover how to analyze four important Instagram metrics to get the most useful assessments.
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How to Live Stream: The Complete Guide for Businesses

How to Live Stream: The Complete Guide for Businesses | Content Marketing & Content Strategy | Scoop.it
Learning how to live stream may be intimidating, but it’s insanity to ignore the marketing opportunities and advantages it creates for your brand and company. Want to engage your audience beyond yo…
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What happens after you write that ebook? 

What happens after you write that ebook?  | Content Marketing & Content Strategy | Scoop.it
Congrats on writing that ebook! Now what? Use this guide to make the most of your hard work by promoting your content to your target customers.

Via Peg Corwin
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Peg Corwin's curator insight, March 20, 9:24 AM

Excellent content marketing promotion suggestions for your new ebook, assuming you are using it for lead gen.

David Picard Roussel's curator insight, March 22, 7:52 AM

[ Stratégie ] Lorsque votre e-book est terminé, c'est seulement le début d'une nouvelle phase : Le déploiement!

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How to Maximize Your Facebook Reach

How to Maximize Your Facebook Reach | Content Marketing & Content Strategy | Scoop.it
Is declining reach impacting your Facebook marketing ROI? Discover how to help your Facebook posts go further and get your messages seen.
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6 Mobile Marketing Secrets You’ll Learn in 6 Minutes

6 Mobile Marketing Secrets You’ll Learn in 6 Minutes | Content Marketing & Content Strategy | Scoop.it
Marketing automation means a lot of things. It’s an umbrella term that covers everything from intelligent, data-driven campaigns to deep audience segmentation. Within this category, mobile marketin…
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Top 10 Content Curation Best Practices You Should Follow 

Top 10 Content Curation Best Practices You Should Follow  | Content Marketing & Content Strategy | Scoop.it
Content curation may seem simple, but if you don't follow these content curation best practices, you may be doing more harm than good for social channels.

Via Vladimir Kukharenko, massimo facchinetti
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How to Choose the Best Live Video Platform 

How to Choose the Best Live Video Platform  | Content Marketing & Content Strategy | Scoop.it
Interested in using live video on your social channels? Discover the platform benefits and how to use live video on Facebook, Twitter, and Instagram.
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5 SEO Tips for Videos: How Google Ranks Them & How to Optimize

5 SEO Tips for Videos: How Google Ranks Them & How to Optimize | Content Marketing & Content Strategy | Scoop.it
Videos are becoming increasingly important for B2B marketing. Companies with dedicated video marketing strategies generate more leads, earn more revenue, and enjoy better brand awareness than those e…
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How to Sell Your Creative Ideas: 3 Fail-Proof Methods

How to Sell Your Creative Ideas: 3 Fail-Proof Methods | Content Marketing & Content Strategy | Scoop.it
You can be the most creative designer on the planet… but if you don’t know how to sell yourself and your ideas you won’t make it past doodling works of art on your computer. Ideas and creativit…
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4 Instagram Tools That Will Give Your Marketing a Boost

4 Instagram Tools That Will Give Your Marketing a Boost | Content Marketing & Content Strategy | Scoop.it
Build a Great Instagram Marketing Strategy With These 4 Tools Today I have some Instagram tools to help you increase your following. Instagram is one of the best apps available to grow your brand and…
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25 Creative Photo Contest Ideas You Can Use Today

25 Creative Photo Contest Ideas You Can Use Today | Content Marketing & Content Strategy | Scoop.it
Photo contests are one of the best ways for businesses to connect with people in their target market. They’re awesome for driving social engagement, increasing brand reach, and generating leads for…
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5 Ways To Use Your Leads to Guide Your Global Marketing

5 Ways To Use Your Leads to Guide Your Global Marketing | Content Marketing & Content Strategy | Scoop.it
Global marketing is a way to bring your business abroad, and reach your target audience in places further than you ever envisioned. Even if you started off as a small local business, there’s a chan…
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The Complete Guide to Content Marketing for SEO

The Complete Guide to Content Marketing for SEO | Content Marketing & Content Strategy | Scoop.it
A deep dive approach explaining the connection between content marketing and SEO, this article explores the importance of content comprehensiveness, publication frequency, and more. Read More

Via C. Todd Livengood, massimo facchinetti
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C. Todd Livengood's curator insight, March 22, 1:48 PM
"Because being visible to your audience is so important, it’s no surprise that both business-to-business (B2B) and business-to-consumer (B2C) companies prioritize brand awareness and SEO when it comes to content marketing. (Unsurprisingly, B2B companies favor lead generation more than B2Cs.)"
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The 12 Steps of the Funnel of Opportunity

The 12 Steps of the Funnel of Opportunity | Content Marketing & Content Strategy | Scoop.it
The digital age has changed the way we deliver marketing, the way we execute. Marketing is no longer driven by the creative, it is driven by the process. Learning becomes paramount and is driven by…
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How to Use Trello to Organize Your Company

How to Use Trello to Organize Your Company | Content Marketing & Content Strategy | Scoop.it
Trello is a powerful web-based task management tool that is completely free to use. Find out how you can use this amazing productivity tool to help your rapidly expanding business. What Is Trello? I…
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11 Steps To Create An Interactive Timeline Or Map With PowerPoint

11 Steps To Create An Interactive Timeline Or Map With PowerPoint | Content Marketing & Content Strategy | Scoop.it
Want to know how to create an Interactive Timeline Or Map With PowerPoint? Check 11 steps to create an Interactive Timeline Or Map With PowerPoint.

Via Baiba Svenca, massimo facchinetti
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The Science Behind Successful Content

The Science Behind Successful Content | Content Marketing & Content Strategy | Scoop.it
What makes up the anatomy of a successful content campaign? This interactive infographic reveals the science behind successful content.
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Complete Beginner’s Guide to Global E-Commerce

Complete Beginner’s Guide to Global E-Commerce | Content Marketing & Content Strategy | Scoop.it
For many e-commerce businesses, tapping into the global marketplace presents the ultimate goal for continued growth. It’s not difficult to identify the merits of going global, and missing out in th…
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