Content Marketing & Content Strategy
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25 Excellent Content Marketing Tools for Your Brand

25 Excellent Content Marketing Tools for Your Brand | Content Marketing & Content Strategy | Scoop.it

Creating powerful content that grows your business can be a discouraging process. It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. The good news is that there are many content marketing tools available to help you streamline the process.

Stefano Principato's insight:

Content Curation Tools
These tools help you discover and gather content around the Web that is related to a particular topic, then display it in a meaningful and easily digestible format.
Content Creation Tools
Visualize digital content — without the need for designers — with these tools.
Tools for Finding Content Writers
If you want to create great brand content, you need someone to do the heavy lifting. These tools help you find writers and designers to take your ideas and make them come to life.
Content Promotion and Distribution Tools
Make sure that your great content is seen and read by your target audience by leveraging these platforms.
Content Marketing Analytics and Tracking Tools
Use these tools to track engagement and analyze the effectiveness of your distributed marketing content.

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dan's curator insight, March 24, 2014 9:13 AM

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How to Build a Relevant Instagram Following 

How to Build a Relevant Instagram Following  | Content Marketing & Content Strategy | Scoop.it
Instagram is becoming an increasingly popular social media, which makes knowing how to build a relevant following essential to branding success
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Facebook Live Tools: An Essential Checklist for Creators

Facebook Live Tools: An Essential Checklist for Creators | Content Marketing & Content Strategy | Scoop.it
Wondering what tools and desktop software you need for a Facebook Live show? Learn how to manage the technical side of a Facebook Live show.
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30+ Free Instagram Tools to Help You Grow Your Following

30+ Free Instagram Tools to Help You Grow Your Following | Content Marketing & Content Strategy | Scoop.it
More than 700 million people use Instagram and 400 million of those users check the app daily. With such a large audience, and some incredibly business friendly updates such as Instagram Ads, Stories…
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4 Ways to Stand Out In an Oversaturated Niche

4 Ways to Stand Out In an Oversaturated Niche | Content Marketing & Content Strategy | Scoop.it
One of the most common questions I get from prospective coaching clients is whether or not online marketing has become an oversaturated niche. Mind you, most of them are not in the online marketing n…
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B2B Content Marketing: 12 Master Tips That You Need to Know

B2B Content Marketing: 12 Master Tips That You Need to Know | Content Marketing & Content Strategy | Scoop.it
Only 37% of B2B marketers have a documented B2B content marketing strategy! Ouch. Maybe that’s you. Do you see why it’s important to have a documented strategy, but just don’t know…
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15 Tools for an Effective Visual Marketing Campaign

15 Tools for an Effective Visual Marketing Campaign | Content Marketing & Content Strategy | Scoop.it
Many marketers focus their attention on the verbal aspects of their marketing, and graphics receive minimal attention and effort. However, the reality is that non-verbal communication is critical whe…
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Developing a Referral Marketing Strategy for Existing Customers

Developing a Referral Marketing Strategy for Existing Customers | Content Marketing & Content Strategy | Scoop.it
Referral marketing isn’t just about using your existing customers to gain new leads. With a well-built incentive program, you can actually increase brand loyalty among existing customers while simu…
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How to Create High-Converting Product Videos

How to Create High-Converting Product Videos | Content Marketing & Content Strategy | Scoop.it
You would never purchase something online without seeing a picture of it first. Product images let you see an item up close and personal, so you can get a feel of what you’re purchasing. Product vi…
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How to Measure the ROI of User-Generated Content

How to Measure the ROI of User-Generated Content | Content Marketing & Content Strategy | Scoop.it
User-generated content (UGC) images take the power of word-of-mouth to a new level, articulating the value of a product or service through a more authentic, visual lens. In today’s day and age, con…
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10 Easy Ways to Measure the Effectiveness of Your Content

10 Easy Ways to Measure the Effectiveness of Your Content | Content Marketing & Content Strategy | Scoop.it
Contributor Barry Feldman outlines ten effective ways to measure the effectiveness of your content efforts.

Via Os Ishmael, malek, massimo facchinetti
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How to Write Headlines That Get Read

How to Write Headlines That Get Read | Content Marketing & Content Strategy | Scoop.it
Create Headlines That Will Compel Your Audience to Want to Know More Is your content producing the results you would like to see? Would like your audience to recommend your articles, video and social…
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How to Effortlessly Create Beautiful Instagram Stories (and 10 Amazing Templates to Use)

How to Effortlessly Create Beautiful Instagram Stories (and 10 Amazing Templates to Use) | Content Marketing & Content Strategy | Scoop.it
Here's how to create engaging Instagram stories in under 10 minutes each. To make it even easier, we've included 10 free Instagram Stories templates.
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6 Simple Steps To Launch a Live Streaming Program

6 Simple Steps To Launch a Live Streaming Program | Content Marketing & Content Strategy | Scoop.it
If you own an event space, you may already count video production among your menu of services. But are you live streaming yet? Live streaming has gone beyond just a trend, and is currently experienci…
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Should I Use A Unique Hashtag Or Jump On A Trend For My Instagram Campaign?

Should I Use A Unique Hashtag Or Jump On A Trend For My Instagram Campaign? | Content Marketing & Content Strategy | Scoop.it
Machine learning is slowly transforming the way we interact with visual content. When you type “beach” in your Google Photos, the Assistant will find and show you all the photos from your summer…
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The 4 Types of Content That’ll Increase Leads and Conversions

The 4 Types of Content That’ll Increase Leads and Conversions | Content Marketing & Content Strategy | Scoop.it
As a brand, you’re continuously revisiting your content strategy to keep things fresh and enjoyable. But, after you’ve revised your content strategy, where do you go from there? Visually pleasing…
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5 tips to increase the emotional impact of Online Training

5 tips to increase the emotional impact of Online Training | Content Marketing & Content Strategy | Scoop.it
There are two key reasons why emotions play such a pivotal role in online training. The first is that positive experiences stand out in our minds. These online training experiences are associated with feelings of happiness or satisfaction. Thus, our brains automatically flag the ideas that are linked to these favorable emotions. For example, employees are more likely to remember the company policies if they are framed within a positive online training environment.

The second reason is more physiological in nature. Our brains house the amygdala, which is in charge of regulating our emotional state and retaining memories. When an online training course triggers the amygdala, employees are more likely to remember and retain the information. This small but powerful region of the brain also determines the emotional significance of everyday events and activities. It also uses our feelings to evaluate and interpret the meaning of personal experiences.

In addition, emotions typically trump more practical thought processes, such as decision making, problem solving, or evaluating a situation. As such, creating a positive online training environment puts employees in the right frame of mind. This enables them to build a solid emotional foundation before jumping into other practical pursuits, like putting their skills into practice via an online training simulation.

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12 Examples of How NOT to Use LinkedIn for Social Selling

12 Examples of How NOT to Use LinkedIn for Social Selling | Content Marketing & Content Strategy | Scoop.it
Sales and marketing on social networking sites like LinkedIn can be tricky for people who are accustomed to the typically aggressive interruption style approach
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Take Your Blog Posts to the Next Level with These 4 Tools

Take Your Blog Posts to the Next Level with These 4 Tools | Content Marketing & Content Strategy | Scoop.it
Improve Your Blog Content with These 4 Tools Today I have some resources to help you improve your blog content strategy and reach. Here’s four links with tips and tricks to kick start your Monday.…
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The Top 19 Free SEO Tools [Infographic]

The Top 19 Free SEO Tools [Infographic] | Content Marketing & Content Strategy | Scoop.it
After years of search engine optimization (SEO) experience while utilizing countless SEO tools (free and paid), we have identified the top 19 free SEO tools of 2017. Our recommended tools are disting…
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Upwork's curator insight, August 15, 9:18 AM
SEO is a top-growing skill on Upwork and a big part of a great content marketing strategy. Check out this infographic for a visual of some top (free) SEO tools to know.
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6 Landing Page Test Ideas You Need to Try

6 Landing Page Test Ideas You Need to Try | Content Marketing & Content Strategy | Scoop.it
More doesn’t always equal more – the infamous Jam Study first taught us this lesson over a decade ago. Via Sandglaz Choice invariably leads to more choice, decisions to indecision. Overthinking l…
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How to Use Instagram to Promote Your Business and Drive Sales

How to Use Instagram to Promote Your Business and Drive Sales | Content Marketing & Content Strategy | Scoop.it
As of August 2017, Instagram is the fifth most popular social media platform, boasting 700 million monthly active users. This year, more brands are projected to use Instagram than Twitter. Instagram…
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Content Curation Tools: A Curated List of Content Curation Tools 

Content Curation Tools: A Curated List of Content Curation Tools  | Content Marketing & Content Strategy | Scoop.it

Looking for a list of tools to help with content curation? Here are 8 excellent content curation tools well worth checking out.

 

Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience.  And it’s something that most of us do.

 

The following chart is taken from a survey conducted by Curata (content curation and content marketing platform), showing how businesses share curated content with their customers and prospects. As you can see, only 5% of those surveyed said that they never share curated content....


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Jeff Domansky's curator insight, August 11, 2:21 AM

Ian Cleary shares top curation tools.

Jeff Domansky's curator insight, August 11, 3:01 AM

Ian Cleary shares top curation tools.

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How to Easily Turn Blog Posts Into Videos

How to Easily Turn Blog Posts Into Videos | Content Marketing & Content Strategy | Scoop.it
Learn how to automatically turn your blog posts into shareable social media video with a no-cost tool.
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7 Ways to Create Better Content Simply By Understanding Your Customers

7 Ways to Create Better Content Simply By Understanding Your Customers | Content Marketing & Content Strategy | Scoop.it
I’m going to start this blog by saying something that may shock you. Everyone does content marketing these days, but not everyone does it well. A successful content marketing strategy is one in whi…
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8 Steps for Managing Negative Online Reviews and Building Trust

8 Steps for Managing Negative Online Reviews and Building Trust | Content Marketing & Content Strategy | Scoop.it
Of all the forms of digital marketing you can pursue, monitoring and responding to customer online reviews is perhaps the most important. Gaining your customers’ trust is priceless, and there’s n…
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