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25 Excellent Content Marketing Tools for Your Brand

25 Excellent Content Marketing Tools for Your Brand | Content Marketing & Content Strategy | Scoop.it

Creating powerful content that grows your business can be a discouraging process. It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. The good news is that there are many content marketing tools available to help you streamline the process.

Stefano Principato's insight:

Content Curation Tools
These tools help you discover and gather content around the Web that is related to a particular topic, then display it in a meaningful and easily digestible format.
Content Creation Tools
Visualize digital content — without the need for designers — with these tools.
Tools for Finding Content Writers
If you want to create great brand content, you need someone to do the heavy lifting. These tools help you find writers and designers to take your ideas and make them come to life.
Content Promotion and Distribution Tools
Make sure that your great content is seen and read by your target audience by leveraging these platforms.
Content Marketing Analytics and Tracking Tools
Use these tools to track engagement and analyze the effectiveness of your distributed marketing content.

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dan's curator insight, March 24, 2014 9:13 AM

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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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A 4-Step Guide to Finding Your Influencers | Zoomph

A 4-Step Guide to Finding Your Influencers | Zoomph | Content Marketing & Content Strategy | Scoop.it
If you want to put your Social Media marketing into overdrive, you must learn how to leverage influencer marketing. Yes, I said it. Influencer marketing is a
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How To Repurpose Your Content Correctly (Infographic)

In Express Writers latest infographic, we study why you should repurpose your content, and why Twitter should be your main focus, and give you 6 easy ways to r…
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9 Different Blog Post Types and How to Use Them

9 Different Blog Post Types and How to Use Them | Content Marketing & Content Strategy | Scoop.it
It doesn’t matter if you’re just starting your first blog or are a veteran blogger, there will come a time where you will have writers block. It could be because it’s Friday afterno…
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5 Effective Twitter Tools That Will Make You A B2B Social Media Marketing Pro

5 Effective Twitter Tools That Will Make You A B2B Social Media Marketing Pro | Content Marketing & Content Strategy | Scoop.it
While it might seem like Twitter is just for teenagers and tech-savvy adults, it’s actually an incredibly powerful B2B social media marketing tool. In a world where 75 percent of purchase decisions…
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3 Frameworks For Planning International Content Marketing

3 Frameworks For Planning International Content Marketing | Content Marketing & Content Strategy | Scoop.it
International Content Marketing is trickier than you may think. It’s not enough to translate your content! Here are 3 frameworks you might want to use when planning your strategy. Going internation…
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6 Things Rock-Star Community Managers Never Do

6 Things Rock-Star Community Managers Never Do | Content Marketing & Content Strategy | Scoop.it
Over the past ten years, my blog has offered many suggestions on community management strategy and operations best practices, as well as ideas for programs and lots of practical advice. But one thing…
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Elements Of The Best Pinterest Profile

Elements Of The Best Pinterest Profile | Content Marketing & Content Strategy | Scoop.it
Setting up your Pinterest profile is all about the chemistry. You need the right mixture of great visuals and descriptions, the right mixture of timing and content, with your decisions being driven b…
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Marco Favero's curator insight, June 24, 10:28 AM

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How to Create an Influencer Marketing Campaign

How to Create an Influencer Marketing Campaign | Content Marketing & Content Strategy | Scoop.it
Given a choice, your prospective customers are less likely to succumb to paid media and more likely to heed the recommendation of someone they trust.
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Marco Favero's curator insight, June 23, 3:07 PM

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6 Free Online Tools Every Business Owner Should Know About

6 Free Online Tools Every Business Owner Should Know About | Content Marketing & Content Strategy | Scoop.it

Often short on time, sleep, and money, new business owners need all the help they can get.

Thankfully, there’s no shortage of free online tools designed to help streamline and simplify day-to-day tasks. By taking advantage of these resources and improving your workflow, you’ll get more done, and spend less.

Below is a list of our favorite free tools for new business owners.

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5 Steps To A Successful Content Marketing Campaign

5 Steps To A Successful Content Marketing Campaign | Content Marketing & Content Strategy | Scoop.it
New pieces of content are being created and shared all the time. In the growing industry of content marketing, more competition will be entering your space and working to overthrow you. The question…
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Marco Favero's curator insight, June 22, 4:14 AM

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6 Tips For Planning An Editorial Calendar

6 Tips For Planning An Editorial Calendar | Content Marketing & Content Strategy | Scoop.it
Content marketing involves lots of moving parts, and without well-designed processes in place, there’s no way to get them all in sync. In fact, according to a recent survey by Gleanster Research an…
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How to Create LinkedIn Ads That Generate Results For Your Business

How to Create LinkedIn Ads That Generate Results For Your Business | Content Marketing & Content Strategy | Scoop.it
Do you use LinkedIn to prospect for new business? LinkedIn ads are an excellent way to increase visibility and generate leads. Find out more here.
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Marco Favero's curator insight, June 18, 7:57 AM

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The New Content Marketing: How to Create Successful Content For Today’s Audience

The New Content Marketing: How to Create Successful Content For Today’s Audience | Content Marketing & Content Strategy | Scoop.it
Successful content marketing depends upon your audience. This is just one of the first things we ever learned about marketing. The audience is what drives the success of your marketing campaign. Busi…
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Marco Favero's curator insight, June 18, 7:58 AM

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Nedko Aldev's curator insight, June 29, 9:05 AM

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Marketing Automation Hacks: MailChimp

If you’re already using MailChimp, then you know that Marketing Automation is an indispensable tool for executing on your inbound marketing strategy. But the m…
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Content is for Closers: How to Leverage Content for Sales Enablement

Forget coffee. Content is for closers! These slides are from my keynote presentation at Pipecon 2015 where we talked about how content can be used to accelerat…
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How To Write Content Marketing Headlines To Improve SEO

How To Write Content Marketing Headlines To Improve SEO | Content Marketing & Content Strategy | Scoop.it
According to CopyBlogger, 80% of readers don’t read beyond the headline. Additionally, over 90% of internet users are turning to search engines on a monthly basis for new information. If you…
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Marco Favero's curator insight, Today, 6:46 AM

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9 Ways Your Business Can Use Periscope

9 Ways Your Business Can Use Periscope | Content Marketing & Content Strategy | Scoop.it
The live-streaming app from the folks behind Twitter has been an instant hit. Here’s how your business can use Periscope’s popularity to expand your online reach and promote your brand to a fresh…
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Marco Favero's curator insight, Today, 5:13 AM

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6 Ingredients for a Successful Content Sharing Recipe

6 Ingredients for a Successful Content Sharing Recipe | Content Marketing & Content Strategy | Scoop.it
In my last blog post, “77 Content Types to Feed Your Audience,” I offered guidance on planning a content menu that meets the demanding appetites of your audience. Well, now it’s time to share t…
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Facebook Bluetooth Beacons 101

Facebook Bluetooth Beacons 101 | Content Marketing & Content Strategy | Scoop.it
Facebook Bluetooth Beacon is becoming popular among businesses around the world as a simple way to inform people nearby about businesses campaigns and offers. The Bluetooth Beacon is a small device t…
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Content Marketing Buyer Personas In A Nutshell (Infographic)

Content Marketing Buyer Personas In A Nutshell (Infographic) | Content Marketing & Content Strategy | Scoop.it
In any form of marketing, the key to effective communications that generate the kind of results you want depend on how well you know the people you are talking to. Each person has unique attributes t…
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How Periscope and Meerkat Stack Up Against Established Social Apps #infographic

How Periscope and Meerkat Stack Up Against Established Social Apps #infographic | Content Marketing & Content Strategy | Scoop.it
Thousands of people are estimated to have watched Floyd Mayweather defeat Manny Pacquiao via live-streaming Twitter app Periscope and rival Meerkat. The buzz was so great that Twitter CEO Dick Costolo declared Periscope "the winner" of the so-called "Fight of the Century." The implications of this new tech, especially regarding broadcasting rights and their applicability in recording live news events like protests, have raised many questions. But recent buzz aside, are the new apps on the block really that popular? Horizon Media's WHY Group polled consumers to find out.
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Live Stream: Alternatives to Periscope and Meerkat

Live Stream: Alternatives to Periscope and Meerkat | Content Marketing & Content Strategy | Scoop.it
Here are some alternative services to live stream video without Periscope or Meerkat.
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Marco Favero's curator insight, June 22, 4:14 AM

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Anatomy of a Landing Page (Infographic)

Anatomy of a Landing Page (Infographic) | Content Marketing & Content Strategy | Scoop.it
Did you know that your landing pages are just as, if not more important than your website home page? Often, a landing page is your opportunity to not only introduce yourself to new prospects but it a…
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Marco Favero's curator insight, June 22, 5:15 AM

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10 Simple Ways to Measure Your Instagram Marketing Success

10 Simple Ways to Measure Your Instagram Marketing Success | Content Marketing & Content Strategy | Scoop.it
Wondering how to measure your Instagram marketing success? No problem. Here are 10 easy ways to find out if Instagram is working for your business.
Stefano Principato's insight:

Are people clicking through the link on your Instagram page once they find you?

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Become a Content Marketing Fox by @michaelgerard

Become a Content Marketing Fox by @michaelgerard | Content Marketing & Content Strategy | Scoop.it
A content marketing fox is someone who stays ahead of the trends and seemingly always has new stuff released. Here are three ways you can become one.
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