Content Marketing...
Follow
Find
25.5K views | +19 today
 
Scooped by Stefano Principato
onto Content Marketing & Content Strategy
Scoop.it!

11 Personal Branding Power Tips

11 Personal Branding Power Tips | Content Marketing & Content Strategy | Scoop.it
You, my friend, are a brand. Our agendas may differ—better job, more clients, book sales, or (your goal here)—but we seek the same things: recognition, respect, influence and success. Here are five tips from online leader Michael Hyat and 6 more from me.
Stefano Principato's insight:

The focus of your blog—and all your content—must be your readers. What are their needs? What are their pains? How can you help?

What can you offer your audience? What will they get from investing their time in your content? Do you offer resources to help people work smarter? Do you offer leadership insights? 

more...
Marc Kneepkens's curator insight, March 23, 8:47 AM

Great article from Barry Feldman. Well written and lots of information.

Chris Shern's curator insight, March 23, 6:08 PM

This article is packed with useful tips and guidelines.

Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
Your new post is loading...
Your new post is loading...
Scooped by Stefano Principato
Scoop.it!

The New Marketing Value Chain: Issues and Imperatives

The New Marketing Value Chain: Issues and Imperatives | Content Marketing & Content Strategy | Scoop.it
Since marketing’s inception at the beginning of the 20th century, marketers have been unable to predict its effects with a great degree of accuracy. As a result, a certain amount of waste has been…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Dynamic Content in Email Marketing [Infographic]

Dynamic Content in Email Marketing [Infographic] | Content Marketing & Content Strategy | Scoop.it
In the current times of unsurpassable email competition in the inbox, making a difference is a big deal! Dynamic Content or Real Time Content has grown to bring this significant difference to your ma…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How to Structure a Perfect SEO Optimized Page #infographic

How to Structure a Perfect SEO Optimized Page #infographic | Content Marketing & Content Strategy | Scoop.it
With Google looking at over 200 factors when ranking a website, how do you know which ones to focus on? Or better yet, what steps do you need to take in order to improve your rankings? In order to help you with your on-page optimization, I’ve created an infographic that shows you how to make each of your web pages search-engine-friendly.
more...
Marco Favero's curator insight, November 24, 5:53 AM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

7 Free Tools to Help You Design Great Images for Social Media Posts

7 Free Tools to Help You Design Great Images for Social Media Posts | Content Marketing & Content Strategy | Scoop.it
An engaging social media post can have a major impact on your brand’s visibility. Think Oreo’s “You can still dunk in the dark” tweet during last year’s Superbowl. When…
more...
Marco Favero's curator insight, November 24, 6:13 AM

aggiungi la tua intuizione ...

Mr Tozzo's curator insight, November 24, 7:40 AM

7 Free Tools to Help You Design Great Images for Social Media Posts

Scooped by Stefano Principato
Scoop.it!

The Top Four Webinar Tools for Businesses

The Top Four Webinar Tools for Businesses | Content Marketing & Content Strategy | Scoop.it
Even high street businesses could benefit from webinar tools. A webinar is a way to conduct sales meetings, training courses, customer support, or collaborative work. It is a form of video conferenci…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

5 Unique Ways To Generate Leads For Your Business

5 Unique Ways To Generate Leads For Your Business | Content Marketing & Content Strategy | Scoop.it
Are you at a loss about how to find leads for your business? Some standard methods generate decent targeted sales leads, but sometimes thinking (and doing) “outside the box” produces great leads…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

11 Tough Marketing Challenges

11 Tough Marketing Challenges | Content Marketing & Content Strategy | Scoop.it
What is the biggest marketing challenge you are currently facing? 1. Keeping the Business Fresh I’m in the bar business and some of my stores have been open for almost ten years. The biggest ch…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Overview of the 3 Great Social Media Management Tools

Overview of the 3 Great Social Media Management Tools | Content Marketing & Content Strategy | Scoop.it
Social media evolved from mere fad status to one of the most effective online marketing tools available for businesses of all sizes, industry and targeted demographics. Up to 92% of marketers are usi…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Mobile Influences Path to Purchase

Mobile changes consumer shopping behavior. Learn more about the 4 C's of mobile commerce. #BingAds
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

9 Social Media Marketing Mistakes (Infographic)

9 Social Media Marketing Mistakes (Infographic) | Content Marketing & Content Strategy | Scoop.it
I don’t like to dwell on mistakes. But having an awareness of our mistakes is one of the best ways to improve our future behavior. In the rapid-fire industry of social media marketing, mistakes are…
more...
PlayGag's curator insight, November 22, 9:52 AM

Have you played The Impossible Game yet? If your answer is no, then you really don’t know what you’re missing. This game is so fun and ..
http://furg.net/blog/played-impossible-game-yet/
play on furg.net 

Sean Lorden's curator insight, November 23, 9:39 PM

This article goes in depth about social media marketing mistakes, and how certain things are not useful at all and can lead to failure when trying to market your company or business.  Focusing on quantity of followers over quantity is one big mistake because this means you are simply just worried about the number of followers, not actually engaging followers and creating good content, you want to be creative.  Lacking a personality is another huge mistake, and you want to make sure you bring out a personality and bring out the true colors of the brand or company.  Not posting engaging content on a regular basis is another mistake and will not give you a good reputation as a brand.  If you don't stay consistent and try to post things that will keep people interested, no one will want to check your page out and no one will show interest.  Finally, a huge mistake is not having a strategy at all and going with the flow.  This is a huge mistake because you at least want to have a solid base plan with what you plan to do, and not just go with the flow because that will just make things less organized and not attract people to your page.  

Shaquille Portee's curator insight, November 24, 11:09 AM

This infographic really highlights the mistakes companies make when creating content for their social media pages. Personally i see these mistakes all the time and can be off putting to the consumer. For instance, companies are extremely quick to focus on the quantity of followers instead of the quality. I also see companies posting the same content over and over again which eventually makes their page feel like a spam page. A lot of companies also don't post engaging content.

Scooped by Stefano Principato
Scoop.it!

Going Viral: What Types Of Content Are The Most Shareable?

Going Viral: What Types Of Content Are The Most Shareable? | Content Marketing & Content Strategy | Scoop.it
Generally speaking, every marketer wants their campaigns to reach the largest possible audience. Moreover, getting content to “go viral” is one of the most common goals of most social media campa…
more...
Marco Favero's curator insight, November 19, 8:45 AM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

A Marketer’s Guide To Social Media Images

A Marketer’s Guide To Social Media Images | Content Marketing & Content Strategy | Scoop.it
There’s a common misunderstanding running amok in the marketing world right now: Brands think it’s okay to post lousy social media images. These images are either irrelevant, pixelated, wrongly s…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

The 3 Rs of Content Marketing (Infographic)

The 3 Rs of Content Marketing (Infographic) | Content Marketing & Content Strategy | Scoop.it
Every content marketer knows about the investment it takes to create awesome content. We’re not just talking about time and money, but the blood, sweat and tears it takes to create an amazing piece…
more...
Rachael Johnston's curator insight, November 20, 4:04 PM

The 3 Rs are:

- Reorganize: look at ways you can use the content you already have in different ways. This will save time because you won't need to write a bunch of individual pieces and it will also help you reach your audience in different ways.

- Rewrite: after a while things can get stale. You should go through some of your older posts (the ones that did well or showed potential) and fix the things that make them stale, for example add new quotes, statistics, language. 

- Retire: Know when material is out of date and no longer fresh. You don't want to keep sharing or promoting old, stale material. This can be very harmful to the brand's reputation. You can very quickly lose your audience if they lose interest in you. 

 

* One thing I would be interested to know how to "retire" the content. Do they think it is best to get rid of it all together and delete it completely or should the company simply stop promoting it?

I think that they should just stop promoting it. If a consumer found it once they may want to find it again. Not to mention, deleting blogs and other content can hurt SEO. This can delete links and screw up the whole SEO process.

Scooped by Stefano Principato
Scoop.it!

Key Elements of Delightful Connected Experiences Across Web and Mobile

Key Elements of Delightful Connected Experiences Across Web and Mobile | Content Marketing & Content Strategy | Scoop.it
  You know the feeling when you see someone you’ve met before and they don’t recognize you but you remember them? It’s the worst. It leads to awkward reintroductions and someone inevitably…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

The Virtuous Circle of Gaming

The Virtuous Circle of Gaming | Content Marketing & Content Strategy | Scoop.it
Playing games has been part of civilised societies for centuries and is woven into our heritage and evolution as human beings. Board games have been found in the pre-dynastic burial sites of 3500 BC…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

10 Types of Facebook Content To Drive Engagement

10 Types of Facebook Content To Drive Engagement | Content Marketing & Content Strategy | Scoop.it
Setting up a Facebook fan page is easy, but building followers and engaging with them is a different story. Want to know how to have them flipping over your product and services? See how these 10 typ…
more...
Marco Favero's curator insight, November 24, 5:51 AM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

The Definitive Guide To The Top 9 Pinterest Analytics Tools

The Definitive Guide To The Top 9 Pinterest Analytics Tools | Content Marketing & Content Strategy | Scoop.it
Many still hold the opinion that Pinterest only attracts a limited audience. Rest assured its demographic has grown substantially in the past few years. With 70+ million users – mostly young and af…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How SEO And SEM Work Together To Deliver Results!

How SEO And SEM Work Together To Deliver Results! | Content Marketing & Content Strategy | Scoop.it
Have you ever wondered what the difference is between SEO (search engine optimization) and SEM (search engine marketing)? Or are they the same thing? The truth is that, while they are different, they…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

13 Best Chrome Extensions For Marketers

13 Best Chrome Extensions For Marketers | Content Marketing & Content Strategy | Scoop.it
One of the best things about the Chrome browser is it’s amazing catalog of extensions. Here we’ve pulled the 13 best Chrome extensions for marketers. There are some to help save you time, some to…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Ultimate List of All in One Social Media Tools

Ultimate List of All in One Social Media Tools | Content Marketing & Content Strategy | Scoop.it

Here’s how we defined this list. All of these tools allow you to at least manage more than 3 social networks, most of them allow you to engage or manage in Twitter, Facebook, LinkedIn, and Google+. The more robust ones add in Instagram, Pinterest, Weebo, and other similar networks.

more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How To Assemble a High Converting eBook

The eBooks you create have the potential to become an important pillar in your content marketing mix. Do it right and these high-converting "lead magnets" can…
more...
Bart van Maanen's curator insight, November 21, 11:17 AM

Hoe stel je een e-book samen dat mensen willen hebben? Deze slideshare geeft een aantal belangrijke tips.

Scooped by Stefano Principato
Scoop.it!

Why your content marketing should be insanely honest

Why your content marketing should be insanely honest | Content Marketing & Content Strategy | Scoop.it
Velocity's Doug Kessler spoke at the Festival of Marketing today on the topic of 'Insane Honesty in Content Marketing'.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

The Evolution of Advertising: How Consumers Won the War for Their Attention

You're more likely to survive a plane crash than click a banner ad. Crazy, right? Consumers have learned to tune out advertising, but believe it or not, there …
more...
Marco Favero's curator insight, November 19, 9:41 AM

aggiungi la tua intuizione ...

Scooped by Stefano Principato
Scoop.it!

10 Examples Of Highly Effective Welcome Emails

10 Examples Of Highly Effective Welcome Emails | Content Marketing & Content Strategy | Scoop.it
One of the most important tools in your email marketing toolbox is an automated welcome email. When new contacts subscribe to your list you want to welcome them to the group with an inviting email. A…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

26 Ways to Promote Your Blog Post

26 Ways to Promote Your Blog Post | Content Marketing & Content Strategy | Scoop.it
Congratulations! You’ve just published a new blog post. There it is, on your blog, ready for the whole wide world to read. Fantastic. Now the work starts. Just kidding … but only a little. You se…
more...
No comment yet.