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11 Personal Branding Power Tips

11 Personal Branding Power Tips | Content Marketing & Content Strategy | Scoop.it
You, my friend, are a brand. Our agendas may differ—better job, more clients, book sales, or (your goal here)—but we seek the same things: recognition, respect, influence and success. Here are five tips from online leader Michael Hyat and 6 more from me.
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The focus of your blog—and all your content—must be your readers. What are their needs? What are their pains? How can you help?

What can you offer your audience? What will they get from investing their time in your content? Do you offer resources to help people work smarter? Do you offer leadership insights? 

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Marc Kneepkens's curator insight, March 23, 5:47 AM

Great article from Barry Feldman. Well written and lots of information.

Chris Shern's curator insight, March 23, 3:08 PM

This article is packed with useful tips and guidelines.

Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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SlideShare 101. Why should you use SlideShare?

The SlideShare 101 is a quick start guide if you want to walk through the main features that the platform offers. This will keep getting updated as new featur…
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5 Steps to Creating a Powerful Content Marketing Strategy

5 Steps to Creating a Powerful Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Never before in the history of the world, has the playing field been so level for companies everywhere. The advent of social media and blogging has completely democratized the business world, and opened doors for even the smallest of business....
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Benjamin Labarthe-Piol's curator insight, August 22, 9:15 PM

A good summary and a simple way to step into the game.

Kirsten Jassies's curator insight, Today, 2:43 AM

More businesses than ever are discovering the advantages associated with publishing original content on a regular basis, instead of embedding advertisements into external content.

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Can Bose create a pitch-perfect content experience?

Can Bose create a pitch-perfect content experience? | Content Marketing & Content Strategy | Scoop.it
Despite creating fantastic products and winning several Red Dot design awards in the process, BOSE isn’t often seen as a cool company.
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Announcing the All-New Beginner's Guide to Link Building

Announcing the All-New Beginner's Guide to Link Building | Content Marketing & Content Strategy | Scoop.it
We're excited to announce the third beginner's guide from Moz: The Beginner's Guide to Link Building!
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8 Steps to Getting The Most Out of Your Content

8 Steps to Getting The Most Out of Your Content | Content Marketing & Content Strategy | Scoop.it
Content marketing isn’t new. Since the dawn of the internet, marketers have been using content to drive traffic and generate leads. The only difference now is that people are finally seeing content…
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OXY GREY's curator insight, August 21, 12:47 AM

Le cycle du contenu ou comment maximiser son approche pour générer des leads de meilleure qualité ? Le public prend enfin conscience de l'importance de cette approche dans l'optique de consommation (B2B & B2C)

Barbara Hartzler's curator insight, August 21, 12:47 PM

Seems more simple than it actually is.

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Community Management Playbook

Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely mis…
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20 Free Collaborative Web Tools to Use in Class

20 Free Collaborative Web Tools to Use in Class | Content Marketing & Content Strategy | Scoop.it

This collection of free collaborative web tools is curated by Kelly Walsh from Emerging Ed Tech. Kelly has also recently published a free eBook that features over 100 pages of free instructional technology resources including tools for collaboration, gamification, active learning, screen casting and many more.

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OXY GREY's curator insight, August 19, 5:13 AM

#Web : 20 outils gratuits pour le web collaboratif - 

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The ABC of Email Marketing

Yes, email has been around for a while, and yes, we all know that in most digital marketing departments it's still the top dog for ROI performance, customer re…
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Sieg Holle's curator insight, August 22, 6:21 AM

refresher course  smile

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3 Simple Ways to Make Email Marketing Work for You

3 Simple Ways to Make Email Marketing Work for You | Content Marketing & Content Strategy | Scoop.it
No matter what your business, email marketing can work for you. Whether you sell office widgets or offer a carpet-cleaning service, every business can benefit from this affordable marketing option. �…
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Jakarta Web Developer's curator insight, August 18, 4:50 PM

3 Simple Ways to Make Email Marketing Work for You

Barbara Hartzler's curator insight, August 19, 1:09 PM

For Future Reference

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A Step-by-Step Guide to SEO Keyword Research with Free Tools

A Step-by-Step Guide to SEO Keyword Research with Free Tools | Content Marketing & Content Strategy | Scoop.it
Google’s Hummingbird update made quite a ripple in the search engine marketing world by introducing a more conversation-focused approach to search engine, but it did not completely revoke the rel…
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Jakarta Web Developer's curator insight, August 17, 2:48 PM

A Step-by-Step Guide to SEO Keyword Research with Free Tools

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What Your Business Needs to Know About Podcasting

What Your Business Needs to Know About Podcasting | Content Marketing & Content Strategy | Scoop.it
If you think podcasting is for techies, think again. Apple started offering support for podcasts in iTunes in 2005, but as social media became more mainstream, it appeared that video would rule the w…
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Content Marketing Tools: The Ultimate List

Content Marketing Tools: The Ultimate List | Content Marketing & Content Strategy | Scoop.it
The Ultimate Content Marketing Tools List has been updated as of August 14, 2014 to include over thirty new tools and several new categories including localization, digital asset management, web anal…
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Igor Tishkin's curator insight, August 15, 6:08 AM

На самом деле, я не считал их количество. Но автор статьи убеждает, что их свыше тридцати. Поверю на слово. Тем более, что там действительно есть чем поживиться и протестировать.

Olga Senognoeva's curator insight, August 15, 6:50 AM

Предлагается карта контент маркетинговых инструментов, доступных для интернет-маркетолога.

 

В числе прочего:

 

Вебинар Инструменты:

 

ReadyTalk - Это он-лайн инструмент конференций предлагает единый интерфейс для сетевых, аудио и видеоконференций, а также возможность записи и поделиться вебинары и интеграции с мобильной конференц-связи.

 

Вебекс - Использование продуктов Вебинар Cisco, пользователи могут провести или присутствовать на заседаниях, используя видео высокой четкости, обмениваться файлами и многое другое.

 

BrightTalk - Запуск интерактивных вебинары с функциями, включая реального времени опросов, скачивание, вопрос и ответ, и многое другое.

 

GoToMeeting - Это он-лайн платформа встреча позволяет пользователям размещать неограниченное встречи с до 25 участников и поддерживается для Mac, PC, мобильный, Ipad, и Android.

 

iMeet - облако основе видеоконференций платформа, которая позволяет до 15 человек для переговоров с помощью веб-камер.

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15 Cool Tips To Help Your Business Master Pinterest

15 Cool Tips To Help Your Business Master Pinterest | Content Marketing & Content Strategy | Scoop.it
By now, you’ve probably seen numerous Pinterest boards floating around online. Whether it’s a friend of yours sharing her board full of wedding inspiration and desires or sharing recipes, it’s …
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Jakarta Web Developer's curator insight, August 14, 9:36 AM

15 Cool Tips To Help Your Business Master Pinterest

Jakarta Web Developer's curator insight, August 14, 9:37 AM

15 Cool Tips To Help Your Business Master Pinterest

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Take Your Event Beyond Its Venue: 4 Content Marketing Ideas

Take Your Event Beyond Its Venue: 4 Content Marketing Ideas | Content Marketing & Content Strategy | Scoop.it
Marketers continue to rate in-person events as their most effective tactic. You're probably already using events as a resource for your overall content creation plan, but a common challenge is know...
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Magnetic Content: Customer Attraction, 2014 version

Content marketing can help you achieve what advertising cannot: winning the trust of your prospects and customers. Learn the essential strategies for creating …
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4 Ways To Strategically Rethink Your Viral Sharing Strategy (Infographic)

4 Ways To Strategically Rethink Your Viral Sharing Strategy (Infographic) | Content Marketing & Content Strategy | Scoop.it
A New Way of Seeing Viral Sharing It can be difficult to really understand how online content goes viral. Sometimes a well developed video will sit in one corner of the internet while some random c…
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Marco Favero's curator insight, August 22, 2:42 AM

aggiungi la tua intuizione ...

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4 Tips to Create the Perfect Cover Photo on Any Social Network

4 Tips to Create the Perfect Cover Photo on Any Social Network | Content Marketing & Content Strategy | Scoop.it
Want to get more from your social media cover photos? Here's how to improve your first social media impressions.
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Mr Tozzo's curator insight, August 21, 7:01 AM

4 Tips to Create the Perfect Cover Photo on Any Social Network

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Why You Must Change Your Content Marketing Approach

Why You Must Change Your Content Marketing Approach | Content Marketing & Content Strategy | Scoop.it
I believe the future of content marketing, however, rests in our ability to evolve to a more personalized form of creation and delivery
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5 Important KPIs for Your PPC Campaign

5 Important KPIs for Your PPC Campaign | Content Marketing & Content Strategy | Scoop.it
There are a lot of different KPIs (key performance indicators) that you could choose from to measure how your PPC campaign is doing. Some common KPIs that a lot of PPC managers use to measure their s…
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Visual Content Marketing Strategy eBook #CMWorld

eBook: A Visual Content Marketing Strategy. Featuring advice from 10 top content marketing brands including: EMC Corporation, Cisco Systems, Tumblr, Microsoft …
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Online tools to create great graphics (without a graphic design degree)

Online tools to create great graphics (without a graphic design degree) | Content Marketing & Content Strategy | Scoop.it
You don't have to be a graphic designer to create great graphics. Utilize free online tools to develop actionable visual content to increase shares.
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6 Ways to Boost Your Business Instagram Account

6 Ways to Boost Your Business Instagram Account | Content Marketing & Content Strategy | Scoop.it
Instagram continues to be one of the hottest social media platforms. Brands and businesses of all industries are taking notice and are looking to get into the action, finding the Instagram community …
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7 Ways To Achieve Content Marketing Breakthroughs #infographic

7 Ways To Achieve Content Marketing Breakthroughs #infographic | Content Marketing & Content Strategy | Scoop.it
By now, all of us know that content marketing works. The success stories are everywhere around us! But ramping up a small team’s fledgling efforts can be daunting, and there are many roadblocks along the way. Arnie Kuenn, interviewing 8 content marketing experts on how to overcome these challenges. Here are they.
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The Best Infographics to Help You Create Smart Content

The Best Infographics to Help You Create Smart Content | Content Marketing & Content Strategy | Scoop.it
These days, creating online content and gaining results can get pretty overwhelming. There are countless vehicles to use, plenty of social media sites to distribute on, and more than enough platforms…
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Hsin-Ju Tsai's curator insight, August 16, 5:31 AM

Content marketing is getting important as social media is more powerful than before. People are get used to read short paragraph or even few words with picture. So, how we can express the message through the few words is a key task for us. @Ashleigh Ali

Maria Serrano Correia's curator insight, August 18, 4:00 AM

smart "journalistic type" of content

Benjamin Labarthe-Piol's curator insight, August 18, 12:43 PM

Great infographic

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The Anatomy of A Compelling And Shareable Content (Infographic)

The Anatomy of A Compelling And Shareable Content (Infographic) | Content Marketing & Content Strategy | Scoop.it
In order to get noticed online and become viral these, good content is a MUST! You should aim for compelling and even viral content to make sure you communicate your desired message to your target au…
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C-Marketing's curator insight, August 14, 1:57 AM

Good content is a MUST to get noticed online !

Sébastien Carensac's curator insight, August 18, 6:54 AM

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