Content Marketing & Content Strategy
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The Illustrated History of Twitter

The Illustrated History of Twitter | Content Marketing & Content Strategy | Scoop.it
How did Twitter go from a 140-character experiment to trading on the NYSE? Follow the social network’s growth over the years.
Stefano Principato's insight:

Take 140 characters, put them in a blender and mix for eight years. What do you get? About $31 billion.

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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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Improve Your Marketing Strategy With These 12 Tools

Improve Your Marketing Strategy With These 12 Tools | Content Marketing & Content Strategy | Scoop.it
This article contains 4 helpful tools and resources around improving Marketing ROI, Social Media Marketing and improving business knowledge

Via janlgordon
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janlgordon's curator insight, January 18, 5:12 PM

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful marketing strategy.

 

Create more growth for your business with the right marketing tools.

 

12 Top Performing Marketing Resources

 

In order to improve your ROI and sales you need to have the right tools in place. I agree that in order to attract a larger audience it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your content go a lot farther with more conversions.

 

Here's what caught my attention:

 

  • Get your important projects done quickly and efficiently with Producteev. There is easy access to your customers' projects that can be shared with your team members.

 

  • Find the right content to share with your target market with SparksFly. This app helps you to follow the right people and topics that can be shared via email and on social media.

 

  • Monitor your brand as conversations and shares take place with Mention. Generate statistics and alerts in order to stay on track with your marketing performance.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/A7303088ufe

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, Today, 10:58 AM
thank you @massimo facchinetti
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How To Go Viral on LinkedIn

How To Go Viral on LinkedIn | Content Marketing & Content Strategy | Scoop.it
LinkedIn recently revealed some specific tips and insights on what makes posts (and people) go viral on the network. Want your content to go viral on LinkedIn? Here’s what the network says work…
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Randy Bauer's curator insight, Today, 3:29 PM
A great read for  a few tips to boost your engagement and impact with LinkedIn posts.
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Is Your Website Generating Leads or Duds?

Is Your Website Generating Leads or Duds? | Content Marketing & Content Strategy | Scoop.it
A strong B2B website does a lot of things: builds credibility, acts as the digital face of a brand, communicates a firm’s value propositions, educates potential clients, and engages current clients…
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How to Use Social Media Emoji to Humanize Your Business 

How to Use Social Media Emoji to Humanize Your Business  | Content Marketing & Content Strategy | Scoop.it
Do you want to humanize your business on social media? Discover how to find and use emojis in your social media marketing.
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9 Best Storytelling Tools for Social Media Marketers in 2017

9 Best Storytelling Tools for Social Media Marketers in 2017 | Content Marketing & Content Strategy | Scoop.it
At the end of the day, social media is all about storytelling. If you are using social media only to advertise and boost your sales, then you just can’t sustain in the long run. Every successful ma…
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10 Pinterest Strategies You Should Start Using Right Now

10 Pinterest Strategies You Should Start Using Right Now | Content Marketing & Content Strategy | Scoop.it
Pinterest is not an average social networking platform. It is rather a social discovery platform that brings audiences from all over the world into direct contact with business providers. Here are 10…
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A Comprehensive Guide to Google Search Console for SEO Success

A Comprehensive Guide to Google Search Console for SEO Success | Content Marketing & Content Strategy | Scoop.it

We recently talked about the best WordPress blogging tools 2016. One important entry on the list: Google Search Console (or GSC for short).Google Search Console (formerly known as Google Webmaster Tools) is a free tool to manage the search functionality of your website.


It contains a collection of reports and tools to find errors, improve search engine rankings and site performance, address malware and spam issues, as well as learn more about the people visiting your site.


Like Google Analytics, being familiar with Google Search Console is incredibly important for the success of your website (btw, if you haven’t yet, check our beginner’s guide to Google Analytics). For that reason, in this article, we will give you an in-depth breakdown of everything you need to know about the Google Search Console....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 16, 11:22 AM

Google Search Console is one of the most useful SEO tools out there. Learn how to use it to improve your rankings in our Google Search Console guide.

toupeekidd's comment, January 16, 11:40 PM
Fabulous
halobolham's comment, January 18, 2:02 AM
Extremely good.
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Content Strategy: To Outsource or Not to Outsource? 

Content Strategy: To Outsource or Not to Outsource?  | Content Marketing & Content Strategy | Scoop.it
If you are planning a content strategy or already have one, you may wonder whether outsourcing or going alone is better. Learn the pros and cons of both.
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How to Create Killer B2B Content in 2017

How to Create Killer B2B Content in 2017 | Content Marketing & Content Strategy | Scoop.it
The start of a new year is an ideal time to review your content strategy to see what’s working, what’s not working, and how you can improve. Here’s how you can get your 2017 marketing off to a…
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Permission Marketing Explained in Plain English [Book Summary] 

Permission Marketing Explained in Plain English [Book Summary]  | Content Marketing & Content Strategy | Scoop.it
In Permission Marketing, Seth Godin introduces a marketing concept that will resonate with you no matter your business or profession for that matter. Seth discusses how traditional marketing attempts to draw our attention by incessantly...read more
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9 Genius Examples of Empathetic Content Marketing in Action

9 Genius Examples of Empathetic Content Marketing in Action | Content Marketing & Content Strategy | Scoop.it
Successful content marketing is about creating a connection between your audience and your brand. This doesn’t mean just throwing content at them. It means creating content that they truly value—…
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Pantelis Chiotellis's curator insight, January 13, 2:51 AM
When you put yourself in your audience’s shoes, it becomes easier to acknowledge their struggles and think critically about the best solutions. That’s why empathetic content marketing is such a powerful strategy for both B2B and B2C.
Dove Nobel's comment, January 13, 7:37 AM
http://dovenobel.kinja.com/how-to-resolve-hp-printer-connectivity-problems-1790654085
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A Quick Guide to Typography

A Quick Guide to Typography | Content Marketing & Content Strategy | Scoop.it
A Quick Guide to Typography Typography is arguably the most important part of any design because it carries the overall message. It is also important for the digital marketer to understand and commun…
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12 Best Practices to Name Your Event

12 Best Practices to Name Your Event | Content Marketing & Content Strategy | Scoop.it
Picking a name to encompass your whole event can be high pressure, but choosing an epic event name could have attendees talking about it for years to come.
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Bonnie McEwan's curator insight, January 13, 12:00 AM
I find it's important to write the name down. Test it in running copy to see how it sounds and reads in context. See how it lays out on different size screens and pages. Don't sacrifice clarity for cleverness. A catchy name can be an asset, but not if it confuses your audience.
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6 Steps to a Successful Social Influencer Marketing Campaign 

6 Steps to a Successful Social Influencer Marketing Campaign  | Content Marketing & Content Strategy | Scoop.it
Interested in working with social influencers to promote your product? Discover six steps to running an effective influencer program for your business.
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4 Ways to Use Content Marketing to Hire Top Talent

4 Ways to Use Content Marketing to Hire Top Talent | Content Marketing & Content Strategy | Scoop.it
Content marketers are taking on more responsibility — and creating an increasing number of blog posts, whitepapers, webinars, videos, and other content pieces to inspire and educate customers. We u…
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32 Ways a Digital Marketing Consultant Can Help Grow Your Business

How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
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Elements of the Perfect Pinterest Marketing Strategy

Elements of the Perfect Pinterest Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Pinterest was founded in 2010 and has gathered over 100 million users since then. The statistics are very impressive because the website has at least 250,000,000 monthly visitors and 23% of the users…
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Avoid These 10 Business Email Errors

Avoid These 10 Business Email Errors | Content Marketing & Content Strategy | Scoop.it
Writing business emails is not as straightforward and simple as we would like to think. One small unintentional error can quickly take things south.

Via janlgordon, John van den Brink
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janlgordon's curator insight, January 17, 12:25 AM

I selected this article from Curatti written by Niraj Ranjan because it covers how to best approach your prospects.

 

Some phrases are outdated and inappropriate for business emails.

 

How to Communicate With Your Subscribers

 

It just takes a few words to lose the attention of a potential customer. I agree that in order to have more sales you should write your message in a way that is appealing and does not have a direct sales pitch.

 

Ranjan explains several phrases that do not work well for business emails.

 

Here's what caught my attention:

 

  • An overused cliche is, "Don't hesitate to contact me." It is not only over polite, but also sounds too phony. People are already aware that they can approach your business for further clarification on information.

 

  • Avoid filler phrases such as, "I hope you're well." These are hollow statements without true meaning or emotion. Instead keep the introduction light, and get straight to the point.

 

  • If your prospect asks a question responding with, "I don't know" is unprofessional. This gives the reader the wrong impression -- instead offer an answer that allows you to get back to them with the right information that they are looking for.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/5bKo3084jR5

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Blog Content Audit Checklist: How to Discover What’s Working and What’s Not

Blog Content Audit Checklist: How to Discover What’s Working and What’s Not | Content Marketing & Content Strategy | Scoop.it
I talk a lot on this blog about how to create content that actually makes an impact for your business. But once you’ve been blogging for a while, how can you tell whether or not your new strategy i…
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Content Marketing May Boost Customer Lifetime Value

Content Marketing May Boost Customer Lifetime Value | Content Marketing & Content Strategy | Scoop.it
Business-to-consumer content marketing that focuses on providing customers with useful, informative, or entertaining content may play a role in retaining customers and, thereby, increasing customer lifetime value and profit.

Customer lifetime value (CLV) for ecommerce is a measurement of how much shoppers will spend in an online store for as long as those customers continue to shop at that store. CLV may be applied to a particular customer or used to estimate the value of acquiring a new customer who matches some known profile or persona.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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8 Powerful Ways To Energize Your B2B Content Marketing Strategy

8 Powerful Ways To Energize Your B2B Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Is your B2B content marketing strategy successful? Or do you at times feel like your strategy needs a facelift? According to Content Marketing Institute, content marketing leaders experience 7.8 time…
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3 Best Channels for Promoting Your Product Video for Maximum Results

3 Best Channels for Promoting Your Product Video for Maximum Results | Content Marketing & Content Strategy | Scoop.it
Marketers consider explainer videos, or any other video content, as stunners in the marketing universe. However, video content doesn’t bring miracles; it’s just another weapon in your marketing a…
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5 Ways to Repurpose Your Popular Social Media Posts 

5 Ways to Repurpose Your Popular Social Media Posts  | Content Marketing & Content Strategy | Scoop.it
Want to get more out of your social media content? Discover five ways to find and repurpose your most popular Facebook, Twitter, and Instagram posts.
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5 Mobile Apps That Have Completely Nailed Mobile Personalization

5 Mobile Apps That Have Completely Nailed Mobile Personalization | Content Marketing & Content Strategy | Scoop.it
Today’s apps are built as partially-living digital organisms. Back in the day, older apps were static in their design and content. They were offering the same experience to everyone, regardless of…
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How to Create Infographics Using PowerPoint or Keynote [Infographic]

How to Create Infographics Using PowerPoint or Keynote [Infographic] | Content Marketing & Content Strategy | Scoop.it
Want to understand how to create inexpensive infographics? Here's a 7-step process for creating and promoting infographics with tools you already have: PowerPoint and Keynote.

Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, January 12, 3:21 PM
Do you need to produce Infographics for your brand? See this=>How to Create Infographics Using PowerPoint or Keynote