Content Marketing & Content Strategy
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17 Unique Places to Find Great Content to Share

17 Unique Places to Find Great Content to Share | Content Marketing & Content Strategy | Scoop.it
A collection of off-the-beaten-path places to find content to share to keep your Twitter, Facebook, and social media profile full.
Stefano Principato's insight:

What unexpected places do you frequent to find great content to share? 

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malek's curator insight, March 13, 2014 9:47 AM

What a great collection of content discovery tools. Prismatic is still my favorite, but I now have more on my plate.

Thank you @Stefano Principato for sharing

Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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How to Find Your Brand Story

How to Find Your Brand Story | Content Marketing & Content Strategy | Scoop.it
Several brands have long recognized the power of brand storytelling to build trust and loyal brand advocates (Think: Apple, Nike, Coca-Cola). Their stories — many of them legendary — help…
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Focus your content marketing, but don’t have tunnel vision

Focus your content marketing, but don’t have tunnel vision | Content Marketing & Content Strategy | Scoop.it
Focusing your content marketing on a narrow view of the customer journey is problematic. Barb Mosher Zinck explains why - and what to do about it.

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How to Create a Facebook Live Show 

How to Create a Facebook Live Show  | Content Marketing & Content Strategy | Scoop.it
Want to broadcast a regular live show on Facebook with a co-host? Discover how to launch a successful Facebook Live show, with or without a co-host.
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How to Generate Ideas for Unique Social Media Videos

How to Generate Ideas for Unique Social Media Videos | Content Marketing & Content Strategy | Scoop.it
Launching your social media video campaign feels exhausting and time consuming, but it’s not the most difficult part of the process. Instead, being able to continue to create enough high-quality, i…
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Facebook vs LinkedIn: strategie di personal branding

Facebook vs LinkedIn: strategie di personal branding | Content Marketing & Content Strategy | Scoop.it
Oggi per fare personal branding non si può non essere online, ma dove nello specifico? Ecco alcuni suggerimenti utili per scegliere tra Facebook e LinkedIn.
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How To Reuse And Recycle Your Video Content Across Different Social Media Platforms

How To Reuse And Recycle Your Video Content Across Different Social Media Platforms | Content Marketing & Content Strategy | Scoop.it
Just a decade ago, each and every social media platform was different at its core. Twitter had hashtags, Facebook was more personal, and when Instagram launched in 2010, it was all about sharing and…
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Why Lead Nurturing is Important [Infographic]

Why Lead Nurturing is Important [Infographic] | Content Marketing & Content Strategy | Scoop.it
While lead generation involves the marketing process of capturing and stimulating interest of potential customers in a service or product for the main purpose of creating a sales journey, lead nurtur…
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A Definitive Guide to Targeting Micro-Influencers on Instagram

A Definitive Guide to Targeting Micro-Influencers on Instagram | Content Marketing & Content Strategy | Scoop.it
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Why Content Curation Is an Essential Part of Your Marketing Mix

Why Content Curation Is an Essential Part of Your Marketing Mix | Content Marketing & Content Strategy | Scoop.it
Learn what content curation can do for your content marketing mix, and how to properly curate for influencer development, enhancing credibility, and more.
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David Stapleton's curator insight, July 18, 2:36 PM
Just out here bringing around knowledge base info
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Curation Can Help You Execute on Your Best Ideas

Curation Can Help You Execute on Your Best Ideas | Content Marketing & Content Strategy | Scoop.it
The key to transforming how much value you get from your ideas? Stop focusing on having more of them. Curation can turn good ideas into great execution.

Via Vladimir Kukharenko, massimo facchinetti
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How to Measure Performance in Google AdWords

How to Measure Performance in Google AdWords | Content Marketing & Content Strategy | Scoop.it
If you’re looking to increase your visibility, grow your traffic and boost your profits then Google AdWords is the marketing channel for you. Over recent years Google AdWords has grown in complexit…
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Every Timeline Template You’ll Ever Need (the 18 Best Templates)

Every Timeline Template You’ll Ever Need (the 18 Best Templates) | Content Marketing & Content Strategy | Scoop.it
Using any of the following 18 timeline templates will cut the fuss out of presenting your data in a way that’s easy to understand and visualize. Whether you’re showing off your company’s milest…
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How To Use Instagram For Business: A Complete Guide for Marketers

How To Use Instagram For Business: A Complete Guide for Marketers | Content Marketing & Content Strategy | Scoop.it
Everything you need to know about using Instagram for business—from setting up your account to creating a winning strategy.
Via Brian Yanish - MarketingHits.com
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9 Powerful Tools That Will Proofread Your Content For You

9 Powerful Tools That Will Proofread Your Content For You | Content Marketing & Content Strategy | Scoop.it
There’s no doubt in anyone’s mind that having good copy is essential for SEO. Having good copy means that when search engines crawl through your web pages, they see that your content is of a high…
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10 Marketing Steps You Should Take After Launching a New Blog Post

10 Marketing Steps You Should Take After Launching a New Blog Post | Content Marketing & Content Strategy | Scoop.it
The most common mistake bloggers make is not doing enough marketing after launching a new blog post. A good rule of thumb to remember about content marketing is to multiply the amount of time it took…

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How to Pick an Ebook Topic That Actually Attracts Readers

How to Pick an Ebook Topic That Actually Attracts Readers | Content Marketing & Content Strategy | Scoop.it
Creating a major piece of content – such as an ebook, guide, or white paper – can be a daunting task. Although these in-depth resources are ideal for educating leads, they are also time-intensive…
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What is Crowdfunding? The Complete Guide to Getting Started

What is Crowdfunding? The Complete Guide to Getting Started | Content Marketing & Content Strategy | Scoop.it
Are you a wannabe investor, or an aspiring entrepreneur? There are now more ways than ever to get those valuable connections to make you and others money. The online crowdfunding world is a network o…
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16 Types of Visual Content to Revitalize Your Social Media Marketing

16 Types of Visual Content to Revitalize Your Social Media Marketing | Content Marketing & Content Strategy | Scoop.it

Today’s audience has trouble focusing because of their hyperactive, commotion-ridden environment. Everyday, people are exposed to more webpages, TV shows, social media posts, instant gratification technologies and data.


The Attention Economy records how one Sunday New York Times edition presents more factual data than 15th century readers could access in their entire lifetimes! According to new research, social media marketers are turning to visual content to get the job done.


The power of visual content marketing isn’t a new concept. Graphic designers have always had a role to play in marketing and advertising, even on traditional media like TV and newspapers....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 19, 2:31 AM

Check out 16 types of visual content that can ramp up your readership.

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Owned, Paid & Earned: 3 Types of Social Content You Need

Owned, Paid & Earned: 3 Types of Social Content You Need | Content Marketing & Content Strategy | Scoop.it
Not all types of social media are created equal. As the social media marketing industry matures, so do the various types of content that marketers need to learn and master. No matter what platform yo…
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What’s Your Story? It’s Your Most Important Sales Weapon

What’s Your Story? It’s Your Most Important Sales Weapon | Content Marketing & Content Strategy | Scoop.it
With a compelling sales story you can quickly break through, differentiate your company, build trust and preference, and justify a premium price. In Mike Weinberg’s bestselling book New Sales. Simp…
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4 Steps to a Better Instagram Presence for Your Small Business

4 Steps to a Better Instagram Presence for Your Small Business | Content Marketing & Content Strategy | Scoop.it
With 700 million monthly active users, Instagram is one of the most popular social media platforms — and a great place for your small business to get creative and show off your brand’s person…
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Five Psychological Principles Fueling Gamification

Five Psychological Principles Fueling Gamification | Content Marketing & Content Strategy | Scoop.it
Gamification satisfies fundamental human desires such as competition and the need for recognition, and bolsters a sense of community in the workplace.

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4 Effective Brand Storytelling Techniques For Increased Engagement

4 Effective Brand Storytelling Techniques For Increased Engagement | Content Marketing & Content Strategy | Scoop.it
Techniques for More Effective Storytelling In Marketing Before we get into some brand storytelling techniques for marketers, we’d like to share a fun little story of our own, The Adventures of Poor…
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6 Best Practices for Nurturing B2B Marketing Qualified Leads

6 Best Practices for Nurturing B2B Marketing Qualified Leads | Content Marketing & Content Strategy | Scoop.it
Learn how you can build trust and relationships with your prospects at any stage of the funnel with these lead nurturing best practices.
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How to Use Video Marketing on Each Social Media Platform

How to Use Video Marketing on Each Social Media Platform | Content Marketing & Content Strategy | Scoop.it
Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love…
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