Content Marketing & Content Strategy
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Now it's Your Turn to Be a LinkedIn Influencer

Now it's Your Turn to Be a LinkedIn Influencer | Content Marketing & Content Strategy | Scoop.it
LinkedIn is opening up its publishing platform to ALL members, not just the list of 500 or so LinkedIn Influencers. This means that anyone who has a LinkedIn profile (277 million members) will be
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What are your thoughts about the new publishing platform on LinkedIn? Is this something you will be leveraging to grow your online influence? Why or why not?

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Luis Cano's curator insight, March 7, 2014 11:57 AM

277 Million Members is a lot...

Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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Think You’re Not Good at Content Marketing? Try Simplifying Your Strategy

Think You’re Not Good at Content Marketing? Try Simplifying Your Strategy | Content Marketing & Content Strategy | Scoop.it
The masters of content marketing have become the masters of the digital universe. Those who excel at this craft enjoy as much as 7.9 times more site traffic than those who fall flat. They experience higher engagement levels, generate leads at a fraction of the cost of outbound marketing, and see conversion rates that are […]
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10 Blog Content Elements That Make It Awesome and Effective

10 Blog Content Elements That Make It Awesome and Effective | Content Marketing & Content Strategy | Scoop.it
So you have your blog established, but is it bringing the results you expected? If not, you may be missing one or more of these essential blog content elements. Regardless of your years of experience…
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12 Ideas to Fill Your Editorial Calendar

12 Ideas to Fill Your Editorial Calendar | Content Marketing & Content Strategy | Scoop.it
It’s difficult to keep content fresh, which is why we start brainstorming early on. If you know your niche and what your customers respond to, putting ideas on your calendar shouldn’t be too hard…
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4 Tips to Improve Your YouTube Channel

4 Tips to Improve Your YouTube Channel | Content Marketing & Content Strategy | Scoop.it
If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. That rule is that volume wins. Viewership will rise when you pr…
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20 Cool Creativity Apps for Tech-Minded Teachers

20 Cool Creativity Apps for Tech-Minded Teachers | Content Marketing & Content Strategy | Scoop.it
Enjoy this list of 20 of the best and most popular creativity apps for every tech-minded teacher to use with their creative learners.

Via Juan Jesús Baño Egea
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How to Write a Case Study: The Ultimate Guide & Template

How to Write a Case Study: The Ultimate Guide & Template | Content Marketing & Content Strategy | Scoop.it
Uncover what you need to create effective case studies for your business -- case study template included.

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, February 11, 12:16 PM

B2B marketers, find outline, examples and template for good case studies.

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How to Run a Successful Webinar from Beginning to End

How to Run a Successful Webinar from Beginning to End | Content Marketing & Content Strategy | Scoop.it
Webinar programs are important in any marketing mix for several reasons. They provide a convenient forum for your company to establish itself as a thought leader in your space and help develop your b…
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A Roadmap to Creating An Effective Personalization Strategy

A Roadmap to Creating An Effective Personalization Strategy | Content Marketing & Content Strategy | Scoop.it
From simple message segmentation to programmatic ad buying and individual-level website customization, the combination of big data and technology is transforming the possibilities of personalization.…
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Think Your Business is Too Small for Inbound Marketing? Think Again

Think Your Business is Too Small for Inbound Marketing? Think Again | Content Marketing & Content Strategy | Scoop.it
One particularly damaging myth that is hurting businesses everywhere, is how inbound marketing is strictly for the realm of large businesses with an established consumer base. In reality, small busin…
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Jennifer Palmer Farrington's curator insight, February 18, 5:59 PM
Being smart about how you plan and craft your inbound marketing program will ensure a successful result. Outbound only captures one market. Inbound captures the market's INTEREST.
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Top 8 Inspirational Ad Campaigns

Top 8 Inspirational Ad Campaigns | Content Marketing & Content Strategy | Scoop.it
As a marketing communications professional, my first exposure to the world of advertising, public relations and social media was actually through a Nike campaign some 20 years ago. This particular ca…
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3 Steps to Building Influence Through a Guest Blogger Program

3 Steps to Building Influence Through a Guest Blogger Program | Content Marketing & Content Strategy | Scoop.it
This case study offers an example from a regulated industry of how guest blogger programs can help brands build influence.
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How Micro-Influencers are Becoming Essential to Marketers

How Micro-Influencers are Becoming Essential to Marketers | Content Marketing & Content Strategy | Scoop.it
From the Merriam-Webster dictionary: advertisement – ad·ver·tise·ment (noun) – a public notice; especially : one published in the press or broadcast over the air Before the internet, m…
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How to Use Content to Get Your Audience to Trust You

How to Use Content to Get Your Audience to Trust You | Content Marketing & Content Strategy | Scoop.it

Content should reflect your brand’s integrity, and in turn, help your audience trust you. Start with these five ways!

 

Via donhornsby, massimo facchinetti
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donhornsby's curator insight, February 15, 10:23 AM
Take every opportunity to engage your audience and develop relationships, and if you ever make promises, always follow through.
 
mysteriousprisoner's comment, February 17, 3:45 AM
Thats fabulous
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How to Create Instagram Lead Ads 

How to Create Instagram Lead Ads  | Content Marketing & Content Strategy | Scoop.it
Want more leads from Instagram? Discover how to set up lead ads on Instagram to collect valuable contact information from prospects.
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5 Social Media Tools Every Smart Marketer Uses

5 Social Media Tools Every Smart Marketer Uses | Content Marketing & Content Strategy | Scoop.it
Are you getting the most out of your social media marketing? For most businesses, the answer is “No.” One of the big reasons why is that these businesses aren’t using the right tools. You see,…
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How to Use Facebook Groups to Grow Your Website Traffic

How to Use Facebook Groups to Grow Your Website Traffic | Content Marketing & Content Strategy | Scoop.it
There is an abundance of Facebook groups out there. I am sure you’re even joined a couple of eCommerce groups yourself. However, did you know that Facebook groups are not only for connecting and le…
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7 Tools for Generating Infinite Content Ideas for Your Blog

7 Tools for Generating Infinite Content Ideas for Your Blog | Content Marketing & Content Strategy | Scoop.it

If you’re like me and writing up to eight posts per week while juggling multiple businesses, it can be seriously draining.

 

So out of pure necessity, I’ve experimented with a plethora of different tools to aid me in the process of generating new content ideas.

 

Some have been home runs and some have been strikeouts.

 

But there are seven in particular I really like and want to share with you....


Via Jeff Domansky
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Darren Lee Revell's curator insight, February 19, 4:28 AM

Content, content, content

johnleedao's curator insight, February 19, 6:49 AM

7 tools for generating infinite content ideas for your blog

donhornsby's curator insight, February 19, 9:44 AM
Using one or more of these tools will allow you to generate an infinite number of content ideas for your blog—without having to do any heavy lifting.
 
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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

How to Run LinkedIn Ad Campaigns: A Beginner's Guide | Content Marketing & Content Strategy | Scoop.it
How to Run LinkedIn Ad Campaigns: A Beginner's Guide

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Peg Corwin's curator insight, February 11, 12:13 PM

Find Linkedin Ad setup steps and basic discussion of the process. Does not give suggestions about strategy, best practices.

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How to Use Facebook Ads to Boost Your Best Content 

How to Use Facebook Ads to Boost Your Best Content  | Content Marketing & Content Strategy | Scoop.it
Social Media Marketing Podcast 237. In this episode Larry Kim explores how to get your best content to perform better with paid advertising.
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Bonnie McEwan's curator insight, February 18, 12:45 PM
Used strategically, Facebook ads are a cost-effective way to build brand recognition and mission awareness for your nonprofit organization.
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4 Ways to Drive Your Digital Strategy with Facebook Video Ads

4 Ways to Drive Your Digital Strategy with Facebook Video Ads | Content Marketing & Content Strategy | Scoop.it
If you're craving a free advertising platform with massive visibility, flexibility, and data, you need to check out Facebook video ads.
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The Ultimate Checklist: 20 Points That Will Lead You to the Best B2B Content Marketing

The Ultimate Checklist: 20 Points That Will Lead You to the Best B2B Content Marketing | Content Marketing & Content Strategy | Scoop.it
What are your content goals? If you feel like a deer in the headlights, don’t worry. You’re not alone. Everybody experiences that at one point or another. That’s why we’ve created this ultima…
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7 Ways to Get More from Your Local PPC Campaigns

7 Ways to Get More from Your Local PPC Campaigns | Content Marketing & Content Strategy | Scoop.it
There is an enormous – and growing – volume of local searches on smartphones and mobile devices, and they are driving billions of calls a month. Those callers also convert to customers at a high…
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12 Social Media Marketing Predictions for 2017 From the Pros 

12 Social Media Marketing Predictions for 2017 From the Pros  | Content Marketing & Content Strategy | Scoop.it
Are you wondering how marketing on Pinterest, Twitter, LinkedIn, and Snapchat will change this year? We reached out to social media pros for their thoughts.
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How-to Master Video Marketing in 6 Simple Ways [Infographic]

How-to Master Video Marketing in 6 Simple Ways [Infographic] | Content Marketing & Content Strategy | Scoop.it
Did you know that 87% of online marketers use Video content as a ways to sell their products/services? In one of my last articles of 2016 I predicted that Video Marketing would be a huge trend for 20…
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8 Apps That Will Make Your Life Easier Every Day

8 Apps That Will Make Your Life Easier Every Day | Content Marketing & Content Strategy | Scoop.it
“We’re all busy little bees, full of stings, making honey day and night.” Bette Davis had it right. With so much on the go, and only 24 hours in a day, how do you make the best of your time? Ho…
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