Content Marketing & Content Strategy
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How to Keep Your Content Relevant in the Age of the Selfie

Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff. Selfie has been named the word of 2013 by Oxford Dictionaries. IIt seems like everyone is taking selfies these days and are the latest in a major shift in content creation over the last several years.

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So how can a brand compete and stand out to get your message seen? 
Brand content now needs to be relevant to its audience and to generate both awareness and attention. Savvy brands have started taking cues from their target audience.

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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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30 Immersive Storytelling platforms, apps, resources & tools

30 Immersive Storytelling platforms, apps, resources & tools | Content Marketing & Content Strategy | Scoop.it
The following list was compiled by an amazing group of storytellers from around the world. Last semester, while I was teaching Building Storyworlds: the art, craft & biz of storytelling in 21c at…

Via Cindy Rudy, massimo facchinetti
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Joyce Valenza's curator insight, Today, 7:38 AM
Ideas for introducing game design and AR/VR activities.
 
GwynethJones's curator insight, Today, 9:18 AM

Gotta love this list! And hello? Kittens? Yes, please!

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A Beginner’s Guide to the Content Marketing Industry

A Beginner’s Guide to the Content Marketing Industry | Content Marketing & Content Strategy | Scoop.it
New to the content marketing industry? Check out our comprehensive beginner's guide on this wonderful, magical, amazing field.

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11 Examples of Great Customer Testimonial Pages

11 Examples of Great Customer Testimonial Pages | Content Marketing & Content Strategy | Scoop.it
As we all know, it’s easy for marketers to brag about how great their product or service is. Writing compelling copy, shooting enticing photos, or even producing glamorous videos are all tactics we…
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Competitor Analysis Tools: 14 Quick Ways to Compare Websites

Competitor Analysis Tools: 14 Quick Ways to Compare Websites | Content Marketing & Content Strategy | Scoop.it
How to analyse websites search rankings, advertising, traffic and social media with free competitor analysis tools. Plus tips for beating the competition.

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, July 21, 3:25 PM

Website marketers, find "14 competitive analysis tools that you can use to compare your website to the other guys in many ways: search optimization, digital advertising, social media, traffic and technology."

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Guide to Getting Awesome Results From Your Content Marketing Strategy

Guide to Getting Awesome Results From Your Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Let’s talk content marketing strategy, y’all! I know, I know, you’re busy, and who has time to be pushing out blog content when you’re busy with all your Facebook and AdWords campaigns, c…
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How to Improve Your Marketing Copy: 4 Helpful Writing Tips

How to Improve Your Marketing Copy: 4 Helpful Writing Tips | Content Marketing & Content Strategy | Scoop.it
Writing effective copy is vital to your business’ public relations and marketing campaign. From crafting compelling website copy and informative blog posts to engaging social media updates and enti…
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13 blogging basics every blogger should know about

13 blogging basics every blogger should know about | Content Marketing & Content Strategy | Scoop.it
I wanted to share some Blogging Basics. There is no magic sauce. Other people may have different ideas. Here's what I've found has worked in my 8 years of blogging.

Via John Evans, Mark E. Deschaine, PhD
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Victor Ventura's curator insight, July 22, 9:24 AM
You may be ready, give it a try.
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How to Find Your Brand Story

How to Find Your Brand Story | Content Marketing & Content Strategy | Scoop.it
Several brands have long recognized the power of brand storytelling to build trust and loyal brand advocates (Think: Apple, Nike, Coca-Cola). Their stories — many of them legendary — help…
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Focus your content marketing, but don’t have tunnel vision

Focus your content marketing, but don’t have tunnel vision | Content Marketing & Content Strategy | Scoop.it
Focusing your content marketing on a narrow view of the customer journey is problematic. Barb Mosher Zinck explains why - and what to do about it.

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How to Create a Facebook Live Show 

How to Create a Facebook Live Show  | Content Marketing & Content Strategy | Scoop.it
Want to broadcast a regular live show on Facebook with a co-host? Discover how to launch a successful Facebook Live show, with or without a co-host.
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How to Generate Ideas for Unique Social Media Videos

How to Generate Ideas for Unique Social Media Videos | Content Marketing & Content Strategy | Scoop.it
Launching your social media video campaign feels exhausting and time consuming, but it’s not the most difficult part of the process. Instead, being able to continue to create enough high-quality, i…
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Facebook vs LinkedIn: strategie di personal branding

Facebook vs LinkedIn: strategie di personal branding | Content Marketing & Content Strategy | Scoop.it
Oggi per fare personal branding non si può non essere online, ma dove nello specifico? Ecco alcuni suggerimenti utili per scegliere tra Facebook e LinkedIn.
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How To Reuse And Recycle Your Video Content Across Different Social Media Platforms

How To Reuse And Recycle Your Video Content Across Different Social Media Platforms | Content Marketing & Content Strategy | Scoop.it
Just a decade ago, each and every social media platform was different at its core. Twitter had hashtags, Facebook was more personal, and when Instagram launched in 2010, it was all about sharing and…
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Bored with Your Blog? These 10 Tips Will Make You Fall in Love Again 

Bored with Your Blog? These 10 Tips Will Make You Fall in Love Again  | Content Marketing & Content Strategy | Scoop.it
Getting bored with your blog, podcast, or content marketing? Here's how to find the excitement again.

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malek's curator insight, July 26, 12:44 PM

10 strategies I’ve found helpful when you don’t want to quit, but you need to get a little bit of the magic back.

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10 Types of ‘Explainer Videos’ You Should Use [Infographic]

10 Types of ‘Explainer Videos’ You Should Use [Infographic] | Content Marketing & Content Strategy | Scoop.it
We said it earlier… video is the medium for social in 2017. Quick recap: Online video is believed to account for 74% of all web traffic in 2017. 500 million people are watching Facebook videos ever…
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The Facebook Sharing Debugger Is an Essential Content Marketing Tool

The Facebook Sharing Debugger Is an Essential Content Marketing Tool | Content Marketing & Content Strategy | Scoop.it
Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. What then? What happens when you spend the time and energy going through all your old po…
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33 Ways You Can Visually Express Your Creative Ideas

33 Ways You Can Visually Express Your Creative Ideas | Content Marketing & Content Strategy | Scoop.it

So how do you visualize your ideas?


Your old standby bar graphs and pie charts are just the tip of the iceberg — it’s not uncommon now to see executives and professionals of all stripes working on visuals instead of hunkering down at the keyboard for a long session of pecking away in Word.


The people over at Funders & Founders shared this interesting infographic recently, with 33 different ways to visualize your ideas. Unleash your inner creative and challenge yourself to try one of these visual formats the next time you need to pitch your idea to a colleague or client....


Via Jeff Domansky, massimo facchinetti
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Dominic Mailey's curator insight, July 25, 3:00 AM

There is nothing extraordinary to the top creams. bella rose rx It is just that they possess best ingredients blended in the importance proportions. This is exactly what makes a cream totally different from hundreds of others. A cream is made up of one or two of your potent Anti Aging ingredients might become also suitable for the beauty-conscious crowd; but a cream that contains all within the potent ingredients established to operate on aging signs is a smashing click.

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Janet Vasil's curator insight, July 26, 8:46 AM
God collection of ways to think more visually.
manishmediinnovation's comment, July 26, 8:57 AM
http://www.manishmediinnovation.net/suprapubic-catheter/
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Content and the Knowledge Economy

Content and the Knowledge Economy | Content Marketing & Content Strategy | Scoop.it
The term ‘knowledge economy’ was coined and used sneeringly as a term to denote the monetization of education. In reality, the knowledge economy is so much more, and it is something many marketer…
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13 Creative Ideas To Repurpose Your Great Content For More Marketing Success

13 Creative Ideas To Repurpose Your Great Content For More Marketing Success | Content Marketing & Content Strategy | Scoop.it
Repurposing content is a great way to be more efficient. Here are 13 ideas to repurpose content to create new content or bring new life to old content.

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Digital Marketing Tools: Tools to Make Digital Marketing Easy (ier)

Digital Marketing Tools: Tools to Make Digital Marketing Easy (ier) | Content Marketing & Content Strategy | Scoop.it
If you’re new to the digital marketing space or just searching for something to make your life easier and more productive, you’ll find a host of digital marketing tools. Here are just a few of th…
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9 Powerful Tools That Will Proofread Your Content For You

9 Powerful Tools That Will Proofread Your Content For You | Content Marketing & Content Strategy | Scoop.it
There’s no doubt in anyone’s mind that having good copy is essential for SEO. Having good copy means that when search engines crawl through your web pages, they see that your content is of a high…
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10 Marketing Steps You Should Take After Launching a New Blog Post

10 Marketing Steps You Should Take After Launching a New Blog Post | Content Marketing & Content Strategy | Scoop.it
The most common mistake bloggers make is not doing enough marketing after launching a new blog post. A good rule of thumb to remember about content marketing is to multiply the amount of time it took…

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How to Pick an Ebook Topic That Actually Attracts Readers

How to Pick an Ebook Topic That Actually Attracts Readers | Content Marketing & Content Strategy | Scoop.it
Creating a major piece of content – such as an ebook, guide, or white paper – can be a daunting task. Although these in-depth resources are ideal for educating leads, they are also time-intensive…
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What is Crowdfunding? The Complete Guide to Getting Started

What is Crowdfunding? The Complete Guide to Getting Started | Content Marketing & Content Strategy | Scoop.it
Are you a wannabe investor, or an aspiring entrepreneur? There are now more ways than ever to get those valuable connections to make you and others money. The online crowdfunding world is a network o…
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16 Types of Visual Content to Revitalize Your Social Media Marketing

16 Types of Visual Content to Revitalize Your Social Media Marketing | Content Marketing & Content Strategy | Scoop.it

Today’s audience has trouble focusing because of their hyperactive, commotion-ridden environment. Everyday, people are exposed to more webpages, TV shows, social media posts, instant gratification technologies and data.


The Attention Economy records how one Sunday New York Times edition presents more factual data than 15th century readers could access in their entire lifetimes! According to new research, social media marketers are turning to visual content to get the job done.


The power of visual content marketing isn’t a new concept. Graphic designers have always had a role to play in marketing and advertising, even on traditional media like TV and newspapers....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 19, 2:31 AM

Check out 16 types of visual content that can ramp up your readership.