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Ten Steps to a Butt-Kicking Content Creation Strategy

Ten Steps to a Butt-Kicking Content Creation Strategy | Content Marketing & Content Strategy | Scoop.it

The mindset, culture and approach to delivering your customer’s information needs in all the places they are searching for it, across each stage of the buying process. It is a strategic approach to managing content as an asset, with a quantifiable ROI.

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In short, random, poorly written content fails as a marketing plan. Serious businesses need an awesome content creation strategy. Follow these 10 steps, and make it happen.

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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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What Makes a Great Infographic?

What Makes a Great Infographic? | Content Marketing & Content Strategy | Scoop.it
Did you know that we remember 80% of what we see, yet only 20% of what we read? The power of visual content is hard to ignore. And that’s why an infographic is such a valuable piece of content. Not…
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socialmediacombo's curator insight, Today, 8:59 AM

Great content.. thanks for that awesome share!

Marco Favero's curator insight, Today, 9:53 AM

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6 Ways To Grow Your Online Community Using Twitter

6 Ways To Grow Your Online Community Using Twitter | Content Marketing & Content Strategy | Scoop.it
I’m at where I am today all because of Twitter.   You see, before Twitter my circle of friends was confined to the people I knew through school
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Marco Favero's curator insight, January 23, 11:11 AM

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The True Role of a Content Marketing Leader

The True Role of a Content Marketing Leader | Content Marketing & Content Strategy | Scoop.it
Kapost Senior Director of Content Marketing Jesse Noyes explains why the most successful content marketers focus on creating rewarding experiences, not just product pitches.
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Your ’12 days’ of Inbound Marketing Success

Your ’12 days’ of Inbound Marketing Success | Content Marketing & Content Strategy | Scoop.it
Last Friday morning I showed up to my 5:15 am workout not quite sure what to expect.  The “Q” or leader for the morning posted a tease the night before mentioning a “12 Days of Christmas” st…
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The 10 Social Commandments for Small Businesses

The 10 Social Commandments for Small Businesses | Content Marketing & Content Strategy | Scoop.it
Using social media to grow your business doesn’t mean just opening a corporate Facebook page. Follow our 10 commandments below to master social media for small businesses in 2015 1. Thou shalt not…
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9 powerful blogger outreach tools

9 powerful blogger outreach tools | Content Marketing & Content Strategy | Scoop.it
What are the best online services to fuel your blogger outreach? You want more visibility for your business. But, how do you take your business from where it is now to being in a position where you...
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Marco Favero's curator insight, January 22, 11:51 AM

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How To Plan And Build A Successful Content Marketing Strategy

How To Plan And Build A Successful Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Did you know that every day on the internet: There are 4.75 Billion pieces of content shared There are 1.8 Billion photos uploaded There are 700 Million Snapchats There are 500 Million tweets Marketi…
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Marco Favero's curator insight, January 21, 9:57 AM

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So, You Wanna Be A Rock Star (In Content Marketing)? [Infographic]

So, You Wanna Be A Rock Star (In Content Marketing)? [Infographic] | Content Marketing & Content Strategy | Scoop.it
Content marketing was once an effective means to draw visitors and establish thought leadership until Google Panda (Penguin, Hummingbird, etc.) mandated fresh content on a consistent basis. Now, bein…
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How Mobile User Experience Is Changing Right Now

How Mobile User Experience Is Changing Right Now | Content Marketing & Content Strategy | Scoop.it
When marketing a mobile app, you need to start thinking from the perspective of a mobile app user-experience designer. What’s next in mobile app building? Let’s learn more about a very interestin…
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31 Productivity Tools Every Professional Should Use in 2015

31 Productivity Tools Every Professional Should Use in 2015 | Content Marketing & Content Strategy | Scoop.it
  As the power of the web and collaboration continues to develop, we can find an increasing number of tools that will help us become more efficient, more effective without spending a ton of money. With 2015 well on its way, we’ve taken the liberty of creating a list of tools we constantly use, highly …
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Marco Favero's curator insight, January 19, 12:03 PM

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Six Attributes of Viral Content (With a Case Study Example)

Six Attributes of Viral Content (With a Case Study Example) | Content Marketing & Content Strategy | Scoop.it
When it comes to content, there are two primary categories: informational pieces with great longevity and staying power, and explosive pieces which take off quickly (but also become old news quickly)…
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jose antonio gabelas's curator insight, January 19, 8:31 AM

AÑADA su visión ...

Marco Favero's curator insight, January 19, 10:53 AM

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Blogging Success Playbook for 2015

Blogging Success Playbook for 2015 | Content Marketing & Content Strategy | Scoop.it
Is blogging a silver bullet or bitter pill? It is neither, in my opinion. Blogging can reap multiple benefits but it is certainly not a panacea. Having fantastic expectations from your blog is a sure…
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The Difference Between Content Marketing and Content Selling (and Why It Matters)

The Difference Between Content Marketing and Content Selling (and Why It Matters) | Content Marketing & Content Strategy | Scoop.it
Both the marketing and sales world has changed over the past decade with the introduction of content and information sharing technologies. In order to learn more about this change and what marketing…
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What Type of Content Marketer Are You? [Quiz]

What Type of Content Marketer Are You? [Quiz] | Content Marketing & Content Strategy | Scoop.it
What Does a Content Marketer Actually Do? Maybe, “what don’t they do?” is a better question. Either way a content marketer takes on many roles to create a successful marketing campa…
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Marco Favero's curator insight, Today, 9:55 AM

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How to Promote Your Business With Instagram |

How to Promote Your Business With Instagram | | Content Marketing & Content Strategy | Scoop.it
Do you use Instagram to promote your business? This article shares four tips for successfully promoting your products and services on Instagram.
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How to Create a Signature Speech in 7 Simple Steps

How to Create a Signature Speech in 7 Simple Steps | Content Marketing & Content Strategy | Scoop.it
A signature speech positions you as an expert and allows you to market your products or services effectively. Learn how to create one in 7 simple steps.
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How to Find Keywords People Use (But Your Competitors Don’t)

How to Find Keywords People Use (But Your Competitors Don’t) | Content Marketing & Content Strategy | Scoop.it
Winning at SEO calls for outmaneuvering the field. Let’s examine how to find keywords your competitors aren’t using—with tactics they don’t even know about. “Keywords don’t matter much an…
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Useful Twitter Tools You'll Actually Use

Useful Twitter Tools You'll Actually Use | Content Marketing & Content Strategy | Scoop.it
Many tools exist to boost your Twitter use. Have you given these a try?
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The 3 Step Plan to Increase your Content Marketing Reach

The 3 Step Plan to Increase your Content Marketing Reach | Content Marketing & Content Strategy | Scoop.it
Creating great content takes time. It also takes a considerable amount of investment, both financial and emotional. We all care about our content, and we’re all really proud when it’s finished. B…
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Marco Favero's curator insight, January 22, 11:37 AM

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Instagram: Visual Storytelling For Your Brand

Instagram: Visual Storytelling For Your Brand | Content Marketing & Content Strategy | Scoop.it
Instagram’s user base has taken off in recent months, with 300 million active users and 70 million photos posted per day. It is one of the fastest-growing social networks today, and for good reason…
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Marco Favero's curator insight, January 21, 9:57 AM

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Creating Your 2015 Editorial Content Calendar

Creating Your 2015 Editorial Content Calendar | Content Marketing & Content Strategy | Scoop.it
Content marketing is becoming an increasingly popular tactic in digital marketing strategies across all industries. Businesses are coming to terms with thinking and acting like publishers by providin…
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Marco Favero's curator insight, January 20, 6:02 AM

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Image Optimization Tips for SEO

Image Optimization Tips for SEO | Content Marketing & Content Strategy | Scoop.it
Everyone knows that your blog post needs eye-catching images to help capture the interest of the reader. Using the right images can keep visitors on your page longer and generate more traffic. Unfort…
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The State of Online Advertising in 2015

The State of Online Advertising in 2015 | Content Marketing & Content Strategy | Scoop.it
6 issues to consider when reviewing your investment in online display advertising Online media measurement company comScore and WARC have summarised the state of Display advertising in an interesti...
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Marco Favero's curator insight, January 19, 11:21 AM

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The Attention Economy: How User Engagement Metrics Are Evolving

The Attention Economy: How User Engagement Metrics Are Evolving | Content Marketing & Content Strategy | Scoop.it
15 seconds. According to Chartbeat, the first analytics company accredited to developing attention metrics, that’s the cold-hearted attention span that 55% of users devote to your website. It’s a…
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11 Things Every PPC Landing Page Needs

11 Things Every PPC Landing Page Needs | Content Marketing & Content Strategy | Scoop.it
Did you know that 80% of PPC traffic goes to an existing website page (typically the homepage)? If you aren’t seeing ideal conversion rates on your website from PPC campaigns, there is a good chanc…
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Marco Favero's curator insight, January 18, 6:25 AM

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