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How mobile is shaping your marketing strategy

How mobile is shaping your marketing strategy | Content Marketing & Content Strategy | Scoop.it
How mobile is shaping your marketing strategy
Stefano Principato's insight:

In our latest whitepaper - How Mobile is Changing Your Marketing Strategy DOWNLOAD PDF - we look at this ever-evolving channel and the implications mobile will have on our digital marketing strategy.

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Tomas Trejbal's curator insight, February 27, 3:13 AM

are you shaping your marketing strategy towards mobile devices and mobility habits of your customers...

Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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Mobile Pinterest Marketing

Mobile Pinterest Marketing | Content Marketing & Content Strategy | Scoop.it
We live in an increasingly mobile world. Is your Pinterest marketing strategy ready for it? If you’re like the vast majority of human beings in 2014, you probably do a lot of browsing on your phone…
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6 Unique Ways Instagram Video Can Improve Your Marketing Strategies

6 Unique Ways Instagram Video Can Improve Your Marketing Strategies | Content Marketing & Content Strategy | Scoop.it
By now, you or someone you know has probably experimented with Instagram, snapping photos with your mobile device and posting them to your account, tagging different people and maybe even sharing the…
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Marco Favero's curator insight, Today, 3:43 AM

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Mapping Quality Content to Different Audiences in Your Funnel

Mapping Quality Content to Different Audiences in Your Funnel | Content Marketing & Content Strategy | Scoop.it
In order to be an effective marketer in lead nurturing, you must know how to educate and inform your prospects through the buying cycle. 79% of marketing leads never convert into sales due to a lack…
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Marco Favero's curator insight, December 13, 5:37 PM

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How Visual Content On Social Media Is Going To Evolve In 2015

How Visual Content On Social Media Is Going To Evolve In 2015 | Content Marketing & Content Strategy | Scoop.it
Content is and will be the king; it holds true for any medium – print, radio, TV or social media. One of the trends that we have witnessed in 2014 at Lighthouse Insights (LI) while reviewing social…
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10 of the Best Marketing Automation Tools for Your Business

10 of the Best Marketing Automation Tools for Your Business | Content Marketing & Content Strategy | Scoop.it
You’ve probably already heard of marketing automation. But what is it exactly? According to Forrester, marketing automation is defined as: “tooling and process that help generate new business opp…
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Social Media Strategy Template

Social Media Strategy Template | Content Marketing & Content Strategy | Scoop.it
Download the PDF of the Social Media Strategy Template here http://www.slideshare.net/SalFalko/social-media-strategy-template-42529456...
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8 (More) Awesome Online Resources for Free Images

8 (More) Awesome Online Resources for Free Images | Content Marketing & Content Strategy | Scoop.it
Free, Licensed Images Online Content marketers and bloggers know how important it is to include visual aids in their content; they know their viewers respond highly to photos and videos, as the brain…
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The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic]

The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic] | Content Marketing & Content Strategy | Scoop.it
Discover how to tell the right marketing story so you can capture attention, entertain, enlighten, and persuade all in the course of just a few minutes.
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Marco Favero's curator insight, December 10, 8:08 AM

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Kylin's curator insight, December 10, 2:33 PM

Basically it teaches you how to wright a marketing story with comic style. Cool and eye-catching.

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6 Secrets to Content Marketing Strategy Success

6 Secrets to Content Marketing Strategy Success | Content Marketing & Content Strategy | Scoop.it
Unless you’ve had your head under a rock or lived in some remote are, you know how important a sound content marketing strategy is to your ROI. Content marketing is the new SEO, not only scoring bi…
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The 5 Most Important Pages On Your Website

The 5 Most Important Pages On Your Website | Content Marketing & Content Strategy | Scoop.it
Every page on your website is important. They all serve a purpose. In fact, if you can point to a page on your site that does not serve a purpose, you should get rid of it today. But let’s be hones…
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15 Ways to Make Technical Blogs More Shareable

15 Ways to Make Technical Blogs More Shareable | Content Marketing & Content Strategy | Scoop.it
As a technical writer, I’m trained to create documents that are ‘pure’. Software user guides a good example. When writing a user guide, it’s bad practice to weave marketing content into the t…
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Marco Favero's curator insight, December 9, 8:34 AM

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How to Improve Your Tweets Using Twitter Analytics

How to Improve Your Tweets Using Twitter Analytics | Content Marketing & Content Strategy | Scoop.it
Want to get more engagement on Twitter? Did you know Twitter has a tool to help you analyze your tweets? Knowing which tweets have generated strong engagement in the past helps you craft better tweets. In this article I'll explain how to analyze your tweets' performance to improve your Twitter marketing. #1: Gather Twitter Activity You…
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An Inbound-Outbound Campaign In 14 Steps

An Inbound-Outbound Campaign In 14 Steps | Content Marketing & Content Strategy | Scoop.it
For a multiplied effect, consider merging inbound and outbound strategies. For B2B companies that sell products or services with a lifetime value of greater than $5k, outbound marketing and selling a…
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5 Google Tools For Better Business Decisions

5 Google Tools For Better Business Decisions | Content Marketing & Content Strategy | Scoop.it
It’s surprising how many entrepreneurs make decisions about everything from business strategy to social media based on intuition and gut feelings. Not knowing if you made the right decision for you…
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The ABCs of Landing Pages That Work #infographic

The ABCs of Landing Pages That Work #infographic | Content Marketing & Content Strategy | Scoop.it
The ultra-creative Lauren Mancke designed this handy guide to help you remember landing page elements that make sales. Since you want your readers to act because your products and services assist them with something they lack, this infographic will keep you on track. Let’s jump right in to the ABCs of landing pages that work!
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Successful Content Marketing: Promotion And Distribution NOT Optional

Successful Content Marketing: Promotion And Distribution NOT Optional | Content Marketing & Content Strategy | Scoop.it
A new survey conducted by PR Newswire and Content Marketing Institute (CMI) reveals some clear areas of distinction between effective and less effective content marketers. According to Robert Rose, c…
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Marco Favero's curator insight, December 13, 5:37 PM

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The Definition Of “Content Strategy” Holds The Key To Better Results

The Definition Of “Content Strategy” Holds The Key To Better Results | Content Marketing & Content Strategy | Scoop.it
You may think that writing a blog post on the definition of a self-explanatory term like “content strategy” is just an SEO ploy. Well… ok, you’re partly right. But before you get all smarty-p…
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5 Ways to Improve Your Instagram Marketing

5 Ways to Improve Your Instagram Marketing | Content Marketing & Content Strategy | Scoop.it
Is there a place for Instagram in your marketing plan? Do you want to use Instagram effectively for your business? Instagram is more than a fun, photo-based social network. It can help you promote your products or services, get more leads and generate conversions. In this article I'll explain how to use Instagram to drive big…
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Marco Favero's curator insight, December 11, 12:58 PM

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10 Ways to Increase Online Community Engagement

10 Ways to Increase Online Community Engagement | Content Marketing & Content Strategy | Scoop.it
When companies start planning for an online community, their number one question is “how do I increase engagement?” Not only do we get that question all that time, but also hundreds of companies…
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Marco Favero's curator insight, December 11, 12:58 PM

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Social Customer Service for Marketers [Infographic]

Social Customer Service for Marketers [Infographic] | Content Marketing & Content Strategy | Scoop.it
Is improving your online customer service strategy on your list of New Year’s resolutions? If so, you’re in good company. This year, many companies have learned that social customer service is an…
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14 Best Selfie Campaigns of 2014

14 Best Selfie Campaigns of 2014 | Content Marketing & Content Strategy | Scoop.it
  By now, we’re all well acquainted with the selfie. That ubiquitous, unique Internet phenomenon of taking a picture of yourself to share with everyone else. A trend so prevalent, it was named…
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Marco Favero's curator insight, December 10, 8:09 AM

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The 14 Best Instagram Campaigns of 2014

The 14 Best Instagram Campaigns of 2014 | Content Marketing & Content Strategy | Scoop.it
This year social-savvy companies and brands really stepped up their marketing initiatives on Instagram. Our favorite photo sharing app can be harnessed for so much more than posting pictures of your…
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The Ultimate Checklist for Every New Ecommerce Site

The Ultimate Checklist for Every New Ecommerce Site | Content Marketing & Content Strategy | Scoop.it
When you start an ecommerce site you realize that there are loads of items that need to be checked, cross-checked and tested to ensure that your customers have a nice experience. That’s why I put t…
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Marco Favero's curator insight, December 9, 9:13 AM

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Email Marketing; Crafting the perfect Email #infographic

Email Marketing; Crafting the perfect Email #infographic | Content Marketing & Content Strategy | Scoop.it
Email Marketing is still one of the biggest lead generators when it comes to marketing; It just doesn't have the appeal that social media marketing has. Though, it is one of the most effective way at delivering information to a customer. This infographic will take you through various tips and techniques to make sure your Email Marketing campaign is run as smoothly as possible.
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How to Create Social Media Images That Support Your Brand

How to Create Social Media Images That Support Your Brand | Content Marketing & Content Strategy | Scoop.it
Are you getting maximum results from your visual content? Do you use fonts, colors and clever effects to make your company's images more recognizable? Graphics that are consistent with your company's established image increase your audience engagement by creating familiarity. In this article you'll discover how to use simple design tactics to help your audience…
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