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4 Benefits of Niche Marketing

4 Benefits of Niche Marketing | Content Marketing & Content Strategy | Scoop.it
Read on to find out generalist woes, specialist advantages, and 4 benefits to a defined marketing niche.
Stefano Principato's insight:

"Companies that try to be "all things to all people" have significantly higher costs, never really establish a strong customer base from which to grow, and often disappear before achieving profitable growth.  If you're like most people, though, it's really hard to walk away from any potential business.  Yet closing the door on some opportunities truly opens far more doors for you in others."

Crossing the Chasm
Geoffrey Moore
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Peinture Deco's curator insight, February 13, 2014 6:02 AM

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malek's curator insight, February 13, 2014 6:14 AM

Coherence is a flashy word.

Let's remember the fact  that for each digital marketing solution you must come with specific data collection JavaScript tag language, then define terms differently as to what constitutes a visitor, a page, an event, a conversion, shopping cart activity, or transactions

No wonder Marty points here to the huge advantage of niche marketing in this coherence dilemma.

Go Viral Exposure's curator insight, February 14, 2014 12:19 PM

Here´s a good post about the Benefits of Niche Marketing http://buff.ly/1bvuC5A by #kristamoon

Content Marketing & Content Strategy
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