Content Marketing & Content Strategy
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How to Overcome the Top 3 B2B Content Marketing Challenges in 2014

How to Overcome the Top 3 B2B Content Marketing Challenges in 2014 | Content Marketing & Content Strategy | Scoop.it

Content marketing continues to dominate more of B2B marketing strategies and budgets everywhere. But while adoption of content marketing is on the rise and confidence in its effectiveness is growing, B2B marketers still face some major ongoing challenges.

Stefano Principato's insight:

Content marketing is certainly a marathon, not a sprint, and should be viewed as an ongoing program and not a short-term campaign. Because of that, challenges will continue to persist because while content marketing is a simple concept, the execution can prove to be difficult.

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Jordi Carrió Jamilà's curator insight, December 28, 2013 7:04 AM

Excelente artículo que nos da diferentes maneras de planificar el marketing de contenidos el próximo 2014, para que no nos sea una carga. 

Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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6 Steps to Creating the Perfect Marketing Video #Infographic

6 Steps to Creating the Perfect Marketing Video #Infographic | Content Marketing & Content Strategy | Scoop.it
How any company can make an impactful video, based on science and experience.

Via Brian Yanish - MarketingHits.com
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Henry Knoop's curator insight, Today, 9:29 AM
Waarop letten bij het maken van een video.
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Use Design to Elevate Your Content Marketing

Use Design to Elevate Your Content Marketing | Content Marketing & Content Strategy | Scoop.it

We are a visual culture. People respond better to visual content and even process information more efficiently when presented in a visual way. With so many performance advantages, it’s clear how design can elevate written content.

 

With the convincing out of the way, let’s talk about specific ways to introduce design and visual storytelling into your content marketing strategy.

 

We all know that blog posts need images but are you using enough?

 

One of the best ways to increase the reach of your content is with the right amount of images. BuzzSumo did the math for us, and found that the right amount of images is one every 75-100 words:

 

“In a study of over one million articles, BuzzSumo looked at how many blog posts with images were shared. Then they looked at how many images, per how many words, got the best results. What they found was articles with an image once every 75-100 words got double the amount of shares of articles with fewer images.”...


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Jeff Domansky's curator insight, February 25, 10:49 AM

Nick Bowersox says plan your content marketing strategy, and use design and visual storytelling to differentiate your content from the competition.

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How to Capitalize on Instagram as a Small Business

How to Capitalize on Instagram as a Small Business | Content Marketing & Content Strategy | Scoop.it
Since it was first introduced five years ago, Instagram has overtaken Twitter to become the social media’s rising star for businesses. The platforms base is growing at speed passing the 600 million…
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7 Tools to Spice Up Your Twitter Marketing Efforts

7 Tools to Spice Up Your Twitter Marketing Efforts | Content Marketing & Content Strategy | Scoop.it
A solid social media marketing strategy utilizes multiple networks for maximum online reach. It allows you to reach different audience types, offer distinctive user experiences, and leverage the uniq…
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27 Places to Download Free Images for Websites and Blogs

27 Places to Download Free Images for Websites and Blogs | Content Marketing & Content Strategy | Scoop.it

Gorgeous imagery, infographics, or vectors all give websites and blogs the extra “oomph” needed to turn a basic site into a stellar representation of your brand. Having high quality, good resolution images is part of this design puzzle. Luckily, there are several free image resources available to minimize the time you spend looking for the perfect picture.

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3 Ways to Find Prospects Using Twitter 

3 Ways to Find Prospects Using Twitter  | Content Marketing & Content Strategy | Scoop.it
Are you looking for creative ways to generate leads with Twitter? Discover three ways to find your next customers on Twitter.
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10 Simple Ways to Choose the Best Social Media Platform

10 Simple Ways to Choose the Best Social Media Platform | Content Marketing & Content Strategy | Scoop.it
There are so many social networks these days. If you’re new to social media, or you’re a startup and you’ve been busy with other things, how do you choose the best one? Here are some ways you c…
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What to Look for in an Online Community Platform

What to Look for in an Online Community Platform | Content Marketing & Content Strategy | Scoop.it
In the age of social networking, you can’t succeed in business (or anything, for that matter) without building an online community. While there are lots of ways to do that, one of the earliest ques…
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Your Essential Guide to Internal Content Linking

Your Essential Guide to Internal Content Linking | Content Marketing & Content Strategy | Scoop.it
Today, it’s easy to get caught up in the glitzy, glamorous SEO tricks and tactics that are flooding the web.

Via THE *OFFICIAL ANDREASCY*, malek, massimo facchinetti
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nukem777's curator insight, February 22, 7:13 AM
Tagging and ranking for SEO, good tips
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How to Get More Likes on Facebook: 52 Strategies and Ideas

How to Get More Likes on Facebook: 52 Strategies and Ideas | Content Marketing & Content Strategy | Scoop.it
One question every business has on Facebook is “How do I get more Likes?” Though they aren’t everything, Likes are a strong representation of how many people your social media marke…
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4 Ways the Email Newsletter Is Making News Better

4 Ways the Email Newsletter Is Making News Better | Content Marketing & Content Strategy | Scoop.it
Discerning readers are abandoning social news feeds for the email newsletter, and it's making news better.
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How to Get More Leads From Social Media

How to Get More Leads From Social Media | Content Marketing & Content Strategy | Scoop.it
What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in…
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Social Media Basics: 5 Ways to Create Engaging Content for Your Customers

Social Media Basics: 5 Ways to Create Engaging Content for Your Customers | Content Marketing & Content Strategy | Scoop.it
There is a question that should come across every small business owner who generates content for their customers: what good is putting out content that nobody sees or is interested in? Let us take th…
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Content Marketing Tools - The Ultimate List for Beginners and Experts

Content Marketing Tools - The Ultimate List for Beginners and Experts | Content Marketing & Content Strategy | Scoop.it

This map of content marketing tools will guide you through the many content marketing technologies and tools available to find the best for your needs.


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Video Blogging: How to Create Consistent YouTube Content 

Video Blogging: How to Create Consistent YouTube Content  | Content Marketing & Content Strategy | Scoop.it
Social Media Marketing Podcast 238. In this episode Amy Schmittauer Amy explores how video blogging can help your business.
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24 Amazing Facebook Giveaway Examples

24 Amazing Facebook Giveaway Examples | Content Marketing & Content Strategy | Scoop.it
Are you slightly overwhelmed by the number of Facebook giveaway types out there? Are you wondering which one will work best for your business, and how to ensure you get the most out of it you possibl…
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The When, How, And Why Of Emojis on Social Media

The When, How, And Why Of Emojis on Social Media | Content Marketing & Content Strategy | Scoop.it
Internet-speak has a way of creeping into everyday language. For the first time ever, in 2015, the Oxford Dictionaries Word of the Year was a “pictograph” – what you probably know to be an “e…
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How to Run a Successful Instagram Contest: 8 Easy Steps

How to Run a Successful Instagram Contest: 8 Easy Steps | Content Marketing & Content Strategy | Scoop.it
Since its launch 6 years ago, Instagram has seen massive growth – over 300 million people use it every day, posting over 95 million photos and videos, and generating 4.2 billion likes daily. As…
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How to Use Google Search Console for SEO

How to Use Google Search Console for SEO | Content Marketing & Content Strategy | Scoop.it
Read our Google Search Console tips to use know how to use the free SEO tool to increase your organic visibility for your website.
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Selling Online: Comparing The Top Ecommerce Platforms Available

Selling Online: Comparing The Top Ecommerce Platforms Available | Content Marketing & Content Strategy | Scoop.it
Ecommerce had its coming out party with Amazon’s 1994 debut. Since then, Amazon has expanded well beyond online retail (though it does still dominate that realm) with its hand in hardware developme…
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10 Ways You should be Using Flipboard to Consume and Share Content

10 Ways You should be Using Flipboard to Consume and Share Content | Content Marketing & Content Strategy | Scoop.it
Flipboard helps you to join up the dots and forge connections with other thought leaders and make smarter decisions.

Via malek, massimo facchinetti
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malek's curator insight, February 22, 6:17 PM

A digital collection lets you promote certain attributes and ideas that you want to associate yourself with, so people create a more complex, clear picture of who you are.

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Back to the Basics: Optimizing a LinkedIn Company Page

Back to the Basics: Optimizing a LinkedIn Company Page | Content Marketing & Content Strategy | Scoop.it
I recently was helping a client get their LinkedIn company page optimized (well really just set up as they had a page for a while, but they didn’t create it or manage it) and thought, this isn’t…
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7 Tips To Creating Stronger Blog Content

7 Tips To Creating Stronger Blog Content | Content Marketing & Content Strategy | Scoop.it
When it comes to creating the best content for my blog, there is one phrase that keeps me focused. We need to create content with a purpose. With two million blog posts going up daily, it’s possibl…
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3 Creative Ways to Use Live Video for Business 

3 Creative Ways to Use Live Video for Business  | Content Marketing & Content Strategy | Scoop.it
Wondering how live streaming can increase customer loyalty and engagement? Discover three creative ways to use live video in your social media marketing.
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Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands

Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands | Content Marketing & Content Strategy | Scoop.it
With 600 million users, Instagram’s growth is showing no signs of slowing down anytime soon. It’s become a prime place for brands to show off their personalities and promote their products to the…
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