Content Marketing & Content Strategy
41.3K views | +0 today
Follow
 
Scooped by Stefano Principato
onto Content Marketing & Content Strategy
Scoop.it!

5 Ways to Create More Strategic Content in 2014

5 Ways to Create More Strategic Content in 2014 | Content Marketing & Content Strategy | Scoop.it
The 5-step guide for content marketers to step up their game in 2014 and create more strategic content.
Stefano Principato's insight:
Knowing media formats ahead of time helps you manage & prioritize your production schedule.
more...
sophiedesc's curator insight, December 5, 2013 9:54 PM

What about you: of all the content you created in 2013, how much did you plan strategically?

 

Well, I'm sure  we all need to read these 5 really useful tips from guest blogger Tommy Walker on the unbounce blog ;)

Myrtille Nury-Torras's curator insight, December 5, 2013 10:42 PM

Simple, intelligent et efficace, un "how to" à ajouter à votre liste de bonnes résolutions pour 2014.

Carol Sherriff's curator insight, December 6, 2013 6:37 PM

You will probably already know the 5 steps but this is well put together and a helpful reminder.

Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
Your new post is loading...
Your new post is loading...
Rescooped by Stefano Principato from Content Creation, Curation, Management
Scoop.it!

 The Ultimate Content Marketing How-To Blog

 The Ultimate Content Marketing How-To Blog | Content Marketing & Content Strategy | Scoop.it
If you want to learn how to get more followers on Pinterest, this is the best place to start. Follow these top tips, tactics, and best practices here.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
more...
Willem Kuypers's curator insight, April 30, 8:23 PM
Le réseau Pinterest grandit aussi tranquillement. Voici quelques conseils.
Scooped by Stefano Principato
Scoop.it!

How to Grow Twitter Followers in 5 Minutes

How to Grow Twitter Followers in 5 Minutes | Content Marketing & Content Strategy | Scoop.it
Twitter – the diary of the twenty-first century where all of us write what we feel on a certain topic, describe how our day went or just say something that caught our attention. The only difference…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

7 Ways to Improve Your Content Marketing Strategy

7 Ways to Improve Your Content Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Clarifying your goals and tweaking your procedures can yield amazing results.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

6 Instagram Tools to Improve Your Marketing

6 Instagram Tools to Improve Your Marketing | Content Marketing & Content Strategy | Scoop.it
Do you want to take your Instagram marketing to the next level? Discover six tools to improve your Instagram marketing.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Hack Your Content Marketing with Workflow Planning

Hack Your Content Marketing with Workflow Planning | Content Marketing & Content Strategy | Scoop.it
Content marketing can be a chaotic experience when things aren’t planned out in advance. It’s not enough to have a documented content marketing strategy: you need to be sure that your plan is eff…
more...
No comment yet.
Rescooped by Stefano Principato from Integrated Brand Communications
Scoop.it!

21 Video Marketing Ideas for Small-Business Budgets [Infographic]

21 Video Marketing Ideas for Small-Business Budgets [Infographic] | Content Marketing & Content Strategy | Scoop.it
Content - Making captivating and effective marketing videos doesn't cost as much as you think. The following tips can help you get started.

Via Russ Merz, Ph.D.
more...
Russ Merz, Ph.D.'s curator insight, April 25, 11:03 PM
Small Business Marketers! Do you need some ideas about how to use video marketing in your digital marketing programs? See this article.
Scooped by Stefano Principato
Scoop.it!

The Importance of Content Strategy For Authors 

The Importance of Content Strategy For Authors  | Content Marketing & Content Strategy | Scoop.it
Hello, there. It’s me again, your friendly neighborhood book publicist, Robby Rob. I’m here to talk to you about content strategy and why it’s crucial to have a content plan in place as you embark on your book campaign journey. When you’re gearing up to release your next book, just know the writing doesn’t stop …Read More
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Three Essentials of an Impactful Brand Content Program

Three Essentials of an Impactful Brand Content Program | Content Marketing & Content Strategy | Scoop.it
Tons of advice tell brand marketers how to hijack the skills of great content publishers on behalf of their product or service. “Make it share-worthy” by studying how Buzzfeed does it; tell authentic stories; choose pictures worth clicking on
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Influencer Marketing: The Simple 3 Step Process for Finding the Perfect Influencer

Influencer Marketing: The Simple 3 Step Process for Finding the Perfect Influencer | Content Marketing & Content Strategy | Scoop.it
What do you trust more? A branded marketing message or a word of mouth recommendation? Most will agree that the latter is more powerful. This in essence is the reason why influencer marketing and fin…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Building a Content Marketing Machine That Works

Building a Content Marketing Machine That Works | Content Marketing & Content Strategy | Scoop.it
When you think of content marketing success stories… You might think of startups like Mint, the personal finance app that achieved its first million users leveraging landing pages, infographics and…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

10 Ways To Add Personality To Your Boring B2B Content

10 Ways To Add Personality To Your Boring B2B Content | Content Marketing & Content Strategy | Scoop.it
When B2B prospects are researching products and services, the last thing they want to do is spend one minute slogging through yet another piece of lackluster repetitive content. What you have to reme…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Social Media Strategy: Determining the Content Your Audience Wants Most of All

Social Media Strategy: Determining the Content Your Audience Wants Most of All | Content Marketing & Content Strategy | Scoop.it
Best practices for planning and creating social media content that is mostly interesting and appealing to your target audience.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

The Ultimate Content Curation Guide For Marketers

The Ultimate Content Curation Guide For Marketers | Content Marketing & Content Strategy | Scoop.it
Content curation is one of the most tried and tested processes for driving marketing success. This content curation guide will show you how to achieve success.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

5 Types of Interactive Marketing

5 Types of Interactive Marketing | Content Marketing & Content Strategy | Scoop.it
As a content marketer, one of my jobs is keeping on top of the latest trends in the field. It’s safe to assume I see countless of articles, whitepapers, and eBooks on any given day. Often, the cont…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

5 Ways To Extend Your Brand 

5 Ways To Extend Your Brand  | Content Marketing & Content Strategy | Scoop.it
Regardless of the branding treatment, extensions can occur in the following five ways.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

38 B2B Content Marketing Case Studies for 2016

38 B2B Content Marketing Case Studies for 2016 | Content Marketing & Content Strategy | Scoop.it
There was a popular article on TechCrunch recently claiming marketers in the inbound and content marketing space have no idea what they are doing and don’t
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

16 Writing Tools for Social Media Marketers 

16 Writing Tools for Social Media Marketers  | Content Marketing & Content Strategy | Scoop.it
Do you create copy for social media posts? Discover 16 tools to help social media marketers write, edit and proof their content.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

5 Benefits Of Visual Branding That Every Brand Should Know

5 Benefits Of Visual Branding That Every Brand Should Know | Content Marketing & Content Strategy | Scoop.it
Every brand wants to stand apart from its competitors, build an audience and connect with them. Visual branding is very helpful in accomplishing this. How it helps them, is what we’re going to disc…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

The All-in-One Content Marketing Playbook for Startups |

The All-in-One Content Marketing Playbook for Startups | | Content Marketing & Content Strategy | Scoop.it
You've heard you're supposed to have a content strategy. But what exactly is a content strategy, and is it worth creating one for your business? This ultimate guide to content strategies will teach you everything you need to know. Plus, download a 14-tab worksheet... because starting from scratch sucks.
more...
Jérémy Pradier's curator insight, April 29, 9:18 AM

Let's go to Content marketing land !

Scooped by Stefano Principato
Scoop.it!

How to Use Pinterest to Connect With a Local Audience 

How to Use Pinterest to Connect With a Local Audience  | Content Marketing & Content Strategy | Scoop.it
Do you use Pinterest to build relationships with your audience? Discover how to use Pinterest to connect with a local audience.
more...
Jérémy Pradier's curator insight, April 29, 9:21 AM

Maybe local audience will be more and more important for content marketing

Scooped by Stefano Principato
Scoop.it!

13 Essential Google Tools for Marketers [SlideShare]

13 Essential Google Tools for Marketers [SlideShare] | Content Marketing & Content Strategy | Scoop.it
A day in the life of a typical marketer: You need to post on all your social media accounts. Your inbox is overflowing with unread emails and notifications. You’ve also got to reschedule a meeting…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

How to Create a Blog – Explained in 2 Minutes [Animated Video]

How to Create a Blog – Explained in 2 Minutes [Animated Video] | Content Marketing & Content Strategy | Scoop.it
Many people look for information on “how to start a blog”. There are more than 49,000 searches on average for this term every month. Google returns 630 Million pages for this search. That’s a l…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

The Ultimate Guide to Calculating Customer Lifetime Value

The Ultimate Guide to Calculating Customer Lifetime Value | Content Marketing & Content Strategy | Scoop.it
Do you know how valuable your customers are to your business? When it comes to business, and picking up a calculator it can be one of the most mundane and difficult tasks. I was never taught the impo…
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

7 Ways to Supercharge Your Local Content Strategy

7 Ways to Supercharge Your Local Content Strategy | Content Marketing & Content Strategy | Scoop.it
Local-focused marketers have to leverage opportunities by creating content of genuine interest and value to target audiences, whether through blogs, video, social media marketing or other methods.
more...
No comment yet.
Scooped by Stefano Principato
Scoop.it!

Marketing for Startups: 10 Tips to Get Killer Exposure

Marketing for Startups: 10 Tips to Get Killer Exposure | Content Marketing & Content Strategy | Scoop.it
No matter how awesome your startup, you’re facing a daunting task — getting exposure. The right combination of perfect timing, customer demand, and knockout marketing for startups is hard…
more...
No comment yet.