Content Marketing & Content Strategy
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Content Marketing Playbook 2013 - 24 Epic Ideas for Connecting With Your Customers

Game-changing Content Marketing: Making Plays for Epic Impact When it comes to marketing, smart companies are striving to publish epic content – genuinely dis
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This newest version of the Content Marketing Playbook strives to help you become more confident – and more effective with the tactics you are using in your content marketing programs. It provides stats, tips, and an example of most of the tactics we ask content marketers to rate each year in our content marketing research.

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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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How to Wow Your Prospects on Your Website and in the Inbox

How to Wow Your Prospects on Your Website and in the Inbox | Content Marketing & Content Strategy | Scoop.it
First impressions are crucial. From greeting your customers as they cross the threshold to walking into that first business meeting, the moment you engage with your prospective customer, he or she st…
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Facebook Page Videos Generate 16% More Engagement Per Post Than Images

Facebook Page Videos Generate 16% More Engagement Per Post Than Images | Content Marketing & Content Strategy | Scoop.it
It’s been a bit of a hectic month for Facebook. We’ll avoid getting into the conspiracy theories about the company listening to the phone calls of users, and we’ll skip the controversy about th…
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Putting Together Slides for Your Next Webinar

Putting Together Slides for Your Next Webinar | Content Marketing & Content Strategy | Scoop.it
When planning a webinar, the topic and content are the most important factors in attracting leads and establishing your company as a thought leader in the industry.
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Visual Content Strategy: The New ‘Black’ for Content Marketers

Visual Content Strategy: The New ‘Black’ for Content Marketers | Content Marketing & Content Strategy | Scoop.it
A few years ago, you could get away with text-only content. Now, you don’t stand a chance unless your content marketing is packed with visuals.
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6 Publishing Tools From Facebook for Marketers 

6 Publishing Tools From Facebook for Marketers  | Content Marketing & Content Strategy | Scoop.it
Have you explored your Facebook page's Publishing Tools section lately? Discover how to better manage your Facebook marketing with six publishing tools.
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5 Best Practices for Using Facebook Live

5 Best Practices for Using Facebook Live | Content Marketing & Content Strategy | Scoop.it
It’s no secret that video is where the action is on Facebook. Brand publishers are discovering that they can push their ROI even further by taking advantage of Facebook Live, a real-time, in-the-mo…
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6 Ways to Connect and Promote Your Business With Facebook Messenger

6 Ways to Connect and Promote Your Business With Facebook Messenger | Content Marketing & Content Strategy | Scoop.it
Facebook is the social network for most of the world, yet its future may lie in the hands of its messaging platform, Messenger, and the army of chatbots that are beginning to populate its landscape.…
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6 Video Tools to Ignite Your Social Marketing 

6 Video Tools to Ignite Your Social Marketing  | Content Marketing & Content Strategy | Scoop.it
Do you want to bring more pop to your social media marketing? Discover six tools to create and improve your social media videos.
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The Perfect Content Marketing Mix [Infographic]

The Perfect Content Marketing Mix [Infographic] | Content Marketing & Content Strategy | Scoop.it
Okay. Here’s what you need. 2 oz. tequila. 1 oz. lime juice. 1 oz. Cointreau. Oh, and 3 big ice cubes. You have got the perfect content marketing cocktail. Well, not quite. Not that easy at least.…
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Jérémy Pradier's curator insight, June 10, 3:17 AM
A perfect cocktail infography to explain content marketing ;)
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How Your Content Strategy Could Expedite Treatment Adoption

How Your Content Strategy Could Expedite Treatment Adoption | Content Marketing & Content Strategy | Scoop.it
Few Life Sciences marketers have built a comprehensive, effective content strategy for reaching those who influence treatment adoption.
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12 Examples of Using Email for Lifecycle Marketing

12 Examples of Using Email for Lifecycle Marketing | Content Marketing & Content Strategy | Scoop.it
Email is a powerful medium for marketers because it’s personalized, high-ROI, and preferred by customers. In fact, 60% of US consumers prefer email for receiving updates and promotions from bra…
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Social Media Tools: The Complete List (112 Free & Paid Tools)

Social Media Tools: The Complete List (112 Free & Paid Tools) | Content Marketing & Content Strategy | Scoop.it

If you are looking for a complete list of the best social media tools, then you’re in the right place!


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, June 6, 12:49 AM

Here's a great list of social media tools. Many of these I use.

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Three Mistakes in Content Marketing & How to Avoid Them

Three Mistakes in Content Marketing & How to Avoid Them | Content Marketing & Content Strategy | Scoop.it
Here are three mistakes you may be making with your content marketing and information about a great free tool to help!
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The Best Free Instagram Analytics Tools In 2016

The Best Free Instagram Analytics Tools In 2016 | Content Marketing & Content Strategy | Scoop.it
In this article we are going to introduce you to some of the best Instagram analytics tools that you have to try in 2016. Why use Instagram analytics tools?   With the Instagram algorithm update…
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How to Build a Successful Video Marketing Strategy

How to Build a Successful Video Marketing Strategy | Content Marketing & Content Strategy | Scoop.it
Businesses are always coming up with new, creative strategies and tactics to capture customers’ attention and make their brands stand out. Video marketing, like any other type of content marketing,…
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Ez Promotions's curator insight, June 24, 3:10 AM
Videos are here to stay http://www.ezvidio.com/ get on board now while you have the tools at your feet. Animations are the hottest video niches right now
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A Marketer’s Guide to Content Curation

A Marketer’s Guide to Content Curation | Content Marketing & Content Strategy | Scoop.it
Here's how marketers can get started with content curation to improve lead generation, increase trust, and reduce content development costs.
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Teampeyton Alldaylong's curator insight, June 21, 2:31 PM
Content curation in 5 steps
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20 Affordable Ideas to Give Your Event the Wow Factor

20 Affordable Ideas to Give Your Event the Wow Factor | Content Marketing & Content Strategy | Scoop.it
Here are 20 inexpensive and affordable event ideas to wow your attendees (and your client) without blowing your event budget.
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12 Tips for Hosting a Successful Twitter Chat

12 Tips for Hosting a Successful Twitter Chat | Content Marketing & Content Strategy | Scoop.it
Discover tips and best practices for hosting a Twitter chat that will help you build authority, brand awareness & deepen your connection with your audience.
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Why a Website Domain is a Marketing Tool [Infographic]

Why a Website Domain is a Marketing Tool [Infographic] | Content Marketing & Content Strategy | Scoop.it
Top level domain — known as TLD — has become a buzzword in the internet world in the past few years. Everyone from web developers to small businesses are buying TLDs for their websites, and their…
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The 7 Best Tools for Visual Marketers

The 7 Best Tools for Visual Marketers | Content Marketing & Content Strategy | Scoop.it
We live in a visually dominated world. It’s rare to see any content appear on the web without a visual complement. Whether it’s a 140 character tweet or a five page white paper, content gets shar…
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5 Content Marketing Tools to Get One Million Visitors to Your Website

5 Content Marketing Tools to Get One Million Visitors to Your Website | Content Marketing & Content Strategy | Scoop.it
42 percent of B2B marketers who believe they are effective at content marketing also say that there is always room for improvement. The evolving content process calls for the adoption of technology a…
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How to Leverage Your Social Media Analytics

How to Leverage Your Social Media Analytics | Content Marketing & Content Strategy | Scoop.it
Learning more about your audience can help you better understand how to reach your audience. By knowing more about their likes, their interests, their needs, and more, you can create winning strategi…
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That’s Not Content Marketing (Yes It Is)

That’s Not Content Marketing (Yes It Is) | Content Marketing & Content Strategy | Scoop.it
Are you confused by what is and isn’t content marketing? With all of the rhetoric out there about content marketing, it’s easy to see why there is so much confusion. Content marketing is a strate…
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How to Write a Blog Introduction That Hooks Your Reader

How to Write a Blog Introduction That Hooks Your Reader | Content Marketing & Content Strategy | Scoop.it
When it comes to writing blog posts for your company blog, nothing is more important than the headline. After all, the headline is what convinces curious readers to click through and invest time in l…
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7 Smart Situations for Outsourcing Content Creation

7 Smart Situations for Outsourcing Content Creation | Content Marketing & Content Strategy | Scoop.it
content itself versus outsourcing content creation to an outside agency? That was one content marketing strategy question attendees asked in the solo social
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