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It’s Time To Act Like A Publisher

When are we gonna atop creating so much crappy content? When are we gonna realize that the world has changed. When are we gonna start creating content our audiences actually want? 

Stefano Principato's insight:

Why do we create so much self-serving and ineffective content? It's time to start acting like a publisher. 

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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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10 Free eBooks Every Content Marketer Has to Read

10 Free eBooks Every Content Marketer Has to Read | Content Marketing & Content Strategy | Scoop.it
If you're struggling to see a return on investment from your content marketing efforts, get these 10 free ebooks for content marketers to make a difference.
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Marco Favero's curator insight, Today, 5:28 AM

aggiungere la vostra comprensione ...

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Construct a Lean Content Marketing Machine in 7 Steps

The fast track to credibility is content that vouches for your expertise. With just eight hours and $135, you can create SEO-optimized content for multiple dis…
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Brand-driven Content Strategy: Developing a Message Architecture

Brand-driven content strategy complements user-centered design, and this workshop will help you get up to speed on the philosophy, questions, tools, and exerci…
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So You Want to be a Content Engineer (ICC 2014)

A presentation that sought to introduce the fundamental concepts and principles behind the emergent idea of Content Engineering. Served as the kick-off present…
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Event Marketing Strategies - 8 Social Media Tactics to Ignite Ticket sales

Too many event marketing strategies do the bare minimum when it comes to social media. Leverage these 8 social media tactics to push your ticket sales to the n…
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Your Content Strategy Goes Green

No matter your business function, content is the core of your communication—internally and externally. But how can you make your content investment stretch? Re…
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Criteo State of Mobile Commerce Q1 2015

Mobile adoption continues to grow like a weed. Globally, mobile now accounts for 34% of eCommerce transactions. Criteo has analyzed individual transaction da…
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How To Generate More Leads with Your Content Marketing

86% of B2B marketers use content marketing to attract and retain customers, but only four in ten think that their efforts are effective (CMI). We're teaming up…
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Content Marketing ROI eBook #CMWorld

eBook: Showing Real ROI For Your Content Marketing. Featuring advice from 10 top content marketing brands including: Dell, Content Marketing Institute, Curata,…
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Are You Moving Marketing Mountains For Your Startup

While the lack of budgets and resources can rain on any Startup entrepreneur’s parade, we are seeing several Startup companies get crafty to invest under the b…
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5 Creative Principles for Remarkable Presentations

Every time I ask the question “what’s the most difficult part of writing a speech?” the answer is always the same. STARTING. Writing a presentation is inherent…
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Introduction to Digital Marketing

Learn the Basics of Digital Marketing from Web Trainings Academy. We provide in depth training in digital marketing with practical projects.
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Content Creation: 10 Tools You Should Use To Create Better Content

Content Creation: 10 Tools You Should Use To Create Better Content | Content Marketing & Content Strategy | Scoop.it
One of the biggest challenges content marketers face is content creation: More and more of outstanding and interesting content. These 8 tools may help.
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From Content to Customer by Eloqua & JESS3

From Content to Customer explores the nexus between content marketing and demand generation. The presentation, created by Eloqua and JESS3, overlays content on…
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Storytelling: A Content Marketing Power Tool

Storytelling: A Content Marketing Power Tool | Content Marketing & Content Strategy | Scoop.it
How to use storytelling in your content marketing campaigns to evoke emotions in your audience and build stronger bonds with your consumers.
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15 Methods for Optimizing Your Facebook Ads

Do you want to learn how to get better results on Facebook? View Rocco's #SEJThinkTank webinar to learn 15 methods to optimize existing campaigns and dive into…
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Content Strategy for Everything

It's been six years since I wrote Content Strategy for the Web. Now, in 2015, the content strategy landscape is a much bigger, more complex place. How are comp…
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10 Gamification's benefits

According to the Gartner report, by 2014, 70% of global 2000 companies will use at least one gamified application
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20 Amazing Examples of Content-First Startups (the Content Inc. Model)

Is there a better way to launch and grow a business? Joe Pulizzi believes the answer is yes. This presentation features 20 different examples of how entrepre…
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Content Marketing Strategy Workshop

In this workshop for LeadsCon Path2Conversion, Michael Brenner explains the importance of content for B2B Marketing in today's digital world. You will learn: 1…
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paul radziwill's curator insight, August 26, 6:55 AM

great outline of content strategy

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Business Models in the Music Industry

Business models in the music industry. A dynamic market, a global industry, characterized by many players and fierce competition. How does the music industry c…
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How do marketing communications work?

How do marketing communications work? Based on Kotler Chapter 16
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20 Amazing Examples of Content-First Startups (the Content Inc. Model)

Is there a better way to launch and grow a business? Joe Pulizzi believes the answer is yes. This presentation features 20 different examples of how entrepre…
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The 4th Wave of Content Marketing: From Passive to Interactive

ion interactive's co-founder and president, Scott Brinker's presentation from the recent Demand Metric Virtual Summit.
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