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B2B Marketing and Content Marketing Future

B2B Marketing and Content Marketing Future | Content Marketing & Content Strategy | Scoop.it
If 2013 was the year of content marketing then 2014 is certainly going to be the year of media-oriented content marketing. What do we actually mean when we talk about something like media-oriented content marketing (or MOCM)?
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B2C content marketing consistently blurs the lines between marketing and content as a standalone media product because its consumers are sophisticated. B2B content marketing needs to go the same way. The latest statistics from the CMI says content marketing’s primary objective is to create brand awareness, not to sell products. 

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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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15 Must-Have Tools for Professional Copywriters

15 Must-Have Tools for Professional Copywriters | Content Marketing & Content Strategy | Scoop.it
They say that a craftsman is only as good as his tools. The same goes for professional copywriters, and practically any other industry, as a matter-of-fact. No matter what niche you specialize in, it…
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The Power of Real Time Marketing

The Power of Real Time Marketing | Content Marketing & Content Strategy | Scoop.it
Keeping in touch with current events is paramount in today's social world, showing your followers that you know what is going on in the world helps them feel closer to you as a brand.
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Marco Favero's curator insight, September 19, 6:48 AM

aggiungi la tua intuizione ...

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16 Tips for Using #hashtags HINT: You're doing it wrong :P #socialmedia

16 Tips for Using #hashtags HINT: You're doing it wrong :P #socialmedia | Content Marketing & Content Strategy | Scoop.it
16 tips to understanding and using hashtags from communities of interest, to search, to measuring velocity to #socialmedia discoverability. Hashtags are important!
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Sallie Burnett's curator insight, September 19, 10:37 AM

This quote really summarizes it well. "Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. WITH hashtags, outbound connection of content to channels occurs."

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How to Use Social Psychology to Improve Your Marketing |

How to Use Social Psychology to Improve Your Marketing | | Content Marketing & Content Strategy | Scoop.it
Are you planning a social media campaign? Discover the social psychology concepts used by ALS to achieve overwhelming success and how you can use them.
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A Smörgåsbord of Content Marketing Metrics

A Smörgåsbord of Content Marketing Metrics | Content Marketing & Content Strategy | Scoop.it
What kind of content marketing metrics should you be measuring, to determine whether you have the right strategy in place? Which metrics are the best indicators of success?
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How To SMAC (Social, Mobile, Analytic, Cloud) Your Business Model

How To SMAC (Social, Mobile, Analytic, Cloud) Your Business Model | Content Marketing & Content Strategy | Scoop.it
If there is a new emerging paradigm for business, it is SMAC. Social, Mobile, Analytic, and Cloud (SMAC) based business models are becoming a hotter trend in digital marketing networks. Intuitive bus…
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Twitter: A How-To Guide For Brands

Twitter: A How-To Guide For Brands | Content Marketing & Content Strategy | Scoop.it
With myriad social media platforms available to brands, how should marketers choose which ones to be a part of? More importantly, how do you differentiate what you share on the different
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23 of the Best Social Media Articles and Marketing Resources Every Marketer Should Read

23 of the Best Social Media Articles and Marketing Resources Every Marketer Should Read | Content Marketing & Content Strategy | Scoop.it
Imagine you were compiling a course curriculum for a class on online marketing. What would be your go-to resources? In digging through my bookmarks and starred articles, I noticed a growing list of a…
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Benjamin Labarthe-Piol's curator insight, September 17, 7:16 AM

A very very very good digest

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The Social Video Starter Guide (Infographic)

The Social Video Starter Guide (Infographic) | Content Marketing & Content Strategy | Scoop.it
When Susan Boyle performed her rendition of “I Dreamed a Dream” on Britain’s Got Talent in 2010, she did more than “dream a dream.” She became an Internet sensation. Overnight, her Youtube …
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8 Visual Content Apps to Create Stunning Images and Videos |

8 Visual Content Apps to Create Stunning Images and Videos | | Content Marketing & Content Strategy | Scoop.it
Do you want to present visual messages in new ways? This article shows eight design resources and tools to create visual content quickly and easily.
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How to Make Your Content Marketing Experiential

How to Make Your Content Marketing Experiential | Content Marketing & Content Strategy | Scoop.it
Outdoor billboard advertising is nothing new, today’s top marketers are innovating they way they use experiential marketing to tell their brand stories.
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How to Use Instagram to Promote Your Products |

How to Use Instagram to Promote Your Products | | Content Marketing & Content Strategy | Scoop.it
Are you using social media to reach customers? This article shows how to use Instagram to gain brand recognition and reach new customers.
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A Keyword Strategy as Easy as Counting to Five [Infographic]

A Keyword Strategy as Easy as Counting to Five [Infographic] | Content Marketing & Content Strategy | Scoop.it
Examining the Five Fingers of SEO SEO. We see this acronym everywhere. Three simple letters that should be as easy to decipher as “ABC”. Yet, the elements that comprise Search Engine Optimization…
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How to Write a Content Marketing Plan in 7 Steps

How to Write a Content Marketing Plan in 7 Steps | Content Marketing & Content Strategy | Scoop.it
Once you’ve established your business online with a website, it’s time to start advertising to your audience. The Internet is a huge space with vast amounts of pages and information, so it is unl…
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SEO Like I'm 5: The Ultimate Beginner's Guide to Search Engine Optimization

Make no mistake; this is no ‘SEO for dummies.’ Rather, SEO Like I’m 5 is the ultimate beginner’s training system for forward-thinking businesses and entrepren…
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How To Moderate A LinkedIn Group

How To Moderate A LinkedIn Group | Content Marketing & Content Strategy | Scoop.it
So you read my last blog post on How to Set Up a LinkedIn Group, you followed the steps, you added a great Hero image, you have some followers….. Now What? Now you have to moderate the group. What …
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Are You Guilty of These Marketing Word Crimes?

Are You Guilty of These Marketing Word Crimes? | Content Marketing & Content Strategy | Scoop.it
We’ve all done it. In an effort to craft a quick email, we commit a marketing word crime. You know what we’re talking about. From using trendy words like “epic” too often or writing redundant…
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Manage Stakeholder Relations

Make proper stakeholder management a habit. Learn more at http://www.infotech.com/research/ss/manage-stakeholder-relations. As a CIO, you are responsible for …
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Visualistan: The Power of Visual Content #infographic

Visualistan: The Power of Visual Content #infographic | Content Marketing & Content Strategy | Scoop.it
Creatives are often taught, “show don’t tell.” However, the process of engaging audiences is about more than just pairing a beautiful image with a few witty words. Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. Thanks to the epic success of Pinterest and Instagram, the visual web has become a powerful and necessary tool for content marketers.
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14 Social Media Marketing Tools Recommended by the Pros |

14 Social Media Marketing Tools Recommended by the Pros | | Content Marketing & Content Strategy | Scoop.it
Are you looking for social media marketing tools? This article shares 15 tools to add to your social media marketing toolbox.
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Barbara Chapuis's curator insight, September 16, 11:17 PM

The social media marketing Tools !

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19 Excellent Guides to SEO Link Building

19 Excellent Guides to SEO Link Building | Content Marketing & Content Strategy | Scoop.it
Contrary to articles and blog posts claiming link building is dead, the reality is that it’s not—as even Google’s Matt Cutts has confirmed. But like SEO more generally, it has evolved. The days…
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The Power of Multi-Channel Digital Marketing Campaign (Infographic)

The Power of Multi-Channel Digital Marketing Campaign (Infographic) | Content Marketing & Content Strategy | Scoop.it
Wise business owners wanting to make their mark in this highly integrated world make use of effective digital marketing channels to promote their products, services and brands. But if business owners…
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Enter Multi-Channel Digital Marketing campaigns – a strategy that combines various kinds of indirect and indirect marketing channels to generate favorable actions or responses from targeted audiences.

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How To Get Your Business Started on Google Plus – A Detailed Guide

How To Get Your Business Started on Google Plus – A Detailed Guide | Content Marketing & Content Strategy | Scoop.it
Check out this step-by-step guide for getting your business on Google Plus, a social network business owners shouldn't neglect.
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5 Email Marketing Tips for Any Size Business

5 Email Marketing Tips for Any Size Business | Content Marketing & Content Strategy | Scoop.it
Business large and small can benefit from email marketing. Sending email newsletter communications is an excellent way for businesses to communicate with their clients and customers. Email marketing …
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5 Sure-Shot Ways to Write Catchy Headlines [Infographic]

5 Sure-Shot Ways to Write Catchy Headlines [Infographic] | Content Marketing & Content Strategy | Scoop.it
How to get people to read what you write? It is more important that you have great ‘Headlines’ first than creating great content. People do underestimate the power of headlines, they put in all t…
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